just a concept

gistfile1.py

def save_name(fvalue, row):
    # save name on auth.User, user row['email'] as key
    return 

def save_graduation(fvalue, row):
    # save graduation on accounts.UserProfile, user row['email'] to get user and than get_profile()
    return

function_dict = {'name': save_name,
                 'graduation': save_graduation}

for row in reader:
    for fname, fvalue in row.items():
        function_dict[fname](fvalue, row)