SVG Filter removing the red channel

nored.html

body {
    background:black;
}
p.target {
    color: white;
    margin: 0;
    display: inline-block; 
    width: 16em;  
}
p.target span {
    color: red;
}
p.target:hover{
    filter:url(#nored);
}

<p class="target" xmlns="http://www.w3.org/1999/xhtml" style="color: white;">
    Lorem ipsum dolor sit amet, <span>consectetur adipisicing elit, sed do eiusmod</span> tempor incididunt
    ut labore et dolore magna aliqua. Ut enim ad minim veniam.</p>

<!-- http://www.w3.org/TR/SVG/filters.html#feColorMatrixElement -->
<svg:svg xmlns:svg="http://www.w3.org/2000/svg" height="0">
    <svg:filter id="nored">
      <svg:feColorMatrix style="color-interpolation-filters:sRGB" values="
1 0 0 0 0
0 1 0 0 0  
0 0 1 0 0
0 0 0 1 0"/>
    </svg:filter>
  </svg:svg>
</body>