http://shoestrap.org/forums/topic/how-to-inject-individual-elements-in-a-custom-footer/

functions.php

// add custom footer via shoestrap_footer_override action



function my_custom_footer_override() {
	global $ss_footer;
	?>


		<div id="footer">

		<div id="my-footer-bar">

					<div id="my-footer-copyright"><span><?php $ss_footer->html() ?></span></div>

					<div id="my-footer-social"><span>Footer Social Icons Here</span></div>

			<div id="my-footer-menu"><span>

			<?php wp_nav_menu( array( 'theme_location' => 'footermenu' ) ); ?></span>

			</div>

		</div><!--#my-footer-bar-->

		 </div><!--#footer-->

		 <?php

}

add_action( 'shoestrap_footer_override', 'my_custom_footer_override' );