Here are my notes from Kevin Kelly's presentation at Web 2.0 Expo San Francisco, 2011. In this talk, Kevin explores 5 main verbs that will shape our future. These verbs are screening, interacting, sharing, flowing and generating. Thought provoking stuff - also worthy of a good read is his book "What Technology Wants".
- Screens for everything
- Everything will be a screen
- Screens will be everywhere
- Interacting with things
- We're equipping the web with vision
- Full-body engagement with the web
- Two way window (we look into the world and it looks back at us)
- Most innovation is currently coming to us from the social aspect
- Only just begun
- Any thing that can be shared, will be shared. Things increase value when they're shared
- Self-tracking (sleep, behaviour, mood, location, productivity, weight) - sometimes 24h. Taking this information and sharing it increases their value.
- Friends, Location, investments, health records, memories, expectations, activites - all things that are being shared and supposedly were never going to be shared.
- Things that we thought had no value got valuable after being shared
- New metaphor for what happens on the web
- Metaphors
- Desktop: file / folder / desktop
- Web: pages, links
- Streams: tag, cloud, realtime, rivers and flows (rss, wall, twitter, netflix, hulu)
- Moving between
- Pages to streams
- Pc to cloud
- Today to now
- Me to we
- Items to data
- Not so much a web, but an ocean of different streams
- Streams can be aggregated
- Everything is producing streams - everything has a chip now. The door knob in your hotel is producing a stream of data.
- Everywhere
- Always on is the default mode for this new world
- If it's not in real time it does not count
- Access trumps owning
- You no longer have to own things, you rent them (netflix, spotify, aws, zipcar)
- Having access to something is better than owning (if you own, you have to backup)
- Shift between ownership and access
- Just-in-time buying
- No reason to purchase books before you want to read them.
- No reason to stockpile or keep inventory
- Everything that can touch the internet will be copied
- What becomes valuable are things that are not easy to copy
- Easy to pay and hard to copy = valuable
- Immediacy is valuable
- Personalization is valuable
- Authentication is valuable
- Embodiment is valuable (you pay to see bands, not listen to them)
Wherever attention flows, money will follow.