Find out what is the device path
$ udevadm info -q path -n /dev/sda1
Testing the udev rules, make sure its handle the device as expected
$ udevadm test `udevadm info -q path -n /dev/sda1`
KERNEL!="sd[a-z][0-9]", GOTO="not_usb_storage" | |
## PQI USB Flash Drive | |
ACTION=="add", ATTRS{idVendor}=="3538", ATTRS{idProduct}=="0901", ENV{DEVTYPE}=="partition", SYMLINK+="usb_pqi%n" | |
## SONY USB Flash Drive | |
ACTION=="add", ATTRS{idVendor}=="054c", ATTRS{idProduct}=="05b8", ENV{DEVTYPE}=="partition", SYMLINK+="usb_sony%n" | |
LABEL="not_usb_storage" |