I started CphEx back in October 2014. I created a Twitter account (https://twitter.com/cph_ex) and a GitHub organisation (https://github.com/cphex/), made some initial noise on the internet about it, planned a formal meet up at a café, and went there not knowing if anyone else would show up. Luckly some did, and since then we have had a meet up every month. We have grown the community and we are now around eight people partaking in the monthly meet ups and our events are now hosted at venues kindly offered by companies located in greater Copenhagen, with projectors and sometimes snacks.
We have had some discussions whether or not we should be on a meet up site of some sort, meetup.com, lanyrd.com, Facebook groups, etc., but personally I have spoken against it for the following reason: They are not inclusive as they force a notion of a structure, and they rise the barrier of participation without giving much back.
My initial strategy with the Github repo was: If you are interested in Elixir and you want to o