sample.html

<ul class="goods">
  <li class="goods__item">
    <h3 class="goods__title"><a class="b-link" href="http://example.com/">猿でもわかるBEM</a></h3>
    <img class="goods__image" src="http://dummyimage.com/300x200&amp;text=猿でもわかるBEM">
    <div class="goods__author">弁梦太郎</div>
    <div class="goods__price"><a class="b-link goods__link" href="http://example.com/">¥1,500で購入する</a></div>
  </li>
  <li class="goods__item">...</li>
  <li class="goods__item goods__item_new_yes">...</li>
</ul>