email_automatic_other_opps.md

Email Automations & Scaling Opportunities

Shopify

• review request
• order confirmation
• shipping confirmation

Omnisend

• newsletter welcome
• abandoned cart
• first purchase

Replace Omnisend with Shopify

We can save $500/year switching to shopify emails. We should switch back when we cross 137,500 emails/month:

• 11136 email subs (~12,000)
• $135/month at omnisend
• $45.50/month at shopify
  • 45.50 = (4*12,000-2,500)/1,000
• $574 = 12*(135-45.5) - 500 investment

Delegate Email Marketing

• allows me to focus on email marketing
• allows you to focus on:
  • product development
  • partnerships
  • media outreach (NYTimes, cooking shows)
  • paid marketing (fb/google ads)
• cost
  • $1,500/month
  • $500/month + 50% of (monthly revenue - prior average revenue)