Comscore Video Metrix Key measures

response.log

{
"Total Unique Viewers (000)"=>"14.62531412",
"Average Daily Unique Viewers (000)"=>"0.544445168806451",
"Visits (Sessions) (000)"=>"17.007810779",
"Viewer Penetration"=>"0.00776004850452118",
"% Composition Unique Viewers"=>"100",
"Composition Index for Unique Viewers"=>"100",
"Videos (000)"=>"34.924943018",
"Share of Videos"=>"6.65328345734745E-05",
"Videos per Viewer"=>"2.38797900212211",
"Minutes per Viewer"=>"0.655620835581752",
"Minutes per Visit (Session)"=>"0.563779829667401",
"Minutes per Video"=>"0.274550502746936",
"Total Minutes (MM)"=>"0.009588660664",
"% Ads (Videos)"=>"NaN",
"% Ads (Duration)"=>"NaN",
"Ads Per Content Video"=>"NaN",
"Content Minutes Per Ad Minute"=>"NaN",
"% Reach Web Pop"=>"0.00656039838444452",
"GRPs Web Pop"=>"0.0156660935876093",
"% Reach Total Pop"=>"0.00473608220233767",
"GRPs Total Pop"=>"0.0113096648515066",
"Average Videos Per Visit"=>"2.05346493277799"
}