From: letters
Sent: May 8, 2010 2:58:59 PM CDT
To: Aki Braun
Subject: RE: Website design
Well, I'll put on the list of folks who want to “fix” our website, though I'll say that your price is the highest so far. Some will do it for free.
No one accepts that we are just running with a “retro” look.
We will probably accept one of the free offers (they get an ad on a site that gets more than a few hits a week) and move to Web 3.0 soon.
We put out an RFP with a 3.0 spec just before the recession hit and no one wanted to do it.
-----Email Message-----
From: Aki Braun
Sent: Saturday, May 08, 2010 2:38 PM
To: letters
Subject: Website design
Dear MUSL
I wanted to drop you a note to let you know that the copywriting at powerball.com is fantastic. It's appropriately casual while still getting real information across. One would expect that your lawyers took issue with one or many of your FAQ answers, and bravo for shutting them down. Unfortunately, the design of your site is a bit dated. The footer reads ©1997-2010, and I would wager a guess that the design hasn't seen a facelift since launch in '97. This brings up a potential conflict with the wonderfully casual copy—it may not properly sell the professionalism with which you are surely handling the multi-billion dollar portfolio you manage that covers the current jackpot and annuity payment commitments you have. As a solution, I propose that you hire me to redesign your site. Kick me a measly 1% of the next jackpot you pay out as payment, and I will deliver to you a site that inspires confidence while still letting you get away with the welcoming copy you have now.
Thank you!
Aki Braun