Create function
create or replace function bytea_import(p_path text, p_result out bytea)
language plpgsql as $$
declare
l_oid oid;
r record;
begin
p_result := '';
select lo_import(p_path) into l_oid;
for r in ( select data
from pg_largeobject
where loid = l_oid
order by pageno ) loop
p_result = p_result || r.data;
end loop;
perform lo_unlink(l_oid);
end;$$;
Execute any queries. Example 1
insert into my_table(bytea_data) select bytea_import('/my/file.name');
Example 2
UPDATE "VentaStatus" SET "XmlContent"=bytea_import('D://App//f001-1.xml') WHERE "VentaId"=54 ;