post-type.php

  register_post_type('product', 
    array( 'labels' => array(
      'name' => __( 'Product', 'wpgens' ), /* This is the Title of the Group */
      'singular_name' => __( 'Product', 'wpgens' ), /* This is the individual type */
      'all_items' => __( 'All Products', 'wpgens' ), /* the all items menu item */
      'add_new' => __( 'Add New Product', 'wpgens' ), /* The add new menu item */
      'add_new_item' => __( 'Add New Product', 'wpgens' ), /* Add New Display Title */
      'edit' => __( 'Edit', 'wpgens' ), /* Edit Dialog */
      'edit_item' => __( 'Edit Product', 'wpgens' ), /* Edit Display Title */
      'new_item' => __( 'New Product', 'wpgens' ), /* New Display Title */
      'view_item' => __( 'View Product', 'wpgens' ), /* View Display Title */
      'search_items' => __( 'Search Products', 'wpgens' ) /* Search Custom Type Title */ 
      ), /* end of labels */
      'public' => true,
      'has_archive' => 'products',
  ));