Drupal 7 - adding new view modes

gistfile1.aw

<?php
/**
 * Implements hook_entity_info_alter().
 */
function MYMODULE_entity_info_alter(&$info) {
  $info['node']['view_modes'] += array(
    'node_feature' => array(
      'label' => t('Featured'),
      'custom settings' => TRUE,
    ),
  );
}