http://20bits.com/articles/hypothesis-testing-the-basics/
http://20bits.com/articles/an-introduction-to-ab-testing/
http://20bits.com/article/statistical-analysis-and-ab-testing
awk: http://www.grymoire.com/Unix/Awk.html#uh-18
http://mathworld.wolfram.com/NormalDistribution.html
http://stackoverflow.com/questions/809362/cumulative-normal-distribution-in-python
=== binomial test