- answer WHY you and WHY now.
- Current market challenge or pain point
- Scale and impact of the problem
- Existing inadequate solutions (competitors and hidden ones)
- Our unique product/service
- How it directly addresses the problem
- Key differentiators from competitors
- Total addressable market size (TAM)
- Target customer segments
- Market growth projections
- Potential market share
- Revenue streams
- Pricing strategy
- Customer acquisition cost
- Gross margin potential
- Core technological innovation
- Product features
- Development stage
- Intellectual property status
- Sales channels
- Marketing approach
- Customer acquisition plan
- Partnership opportunities
- Key competitors
- Our competitive advantages
- Barriers to entry
- Founder backgrounds (WHY it must be you and your team)
- Relevant expertise - what did you do so far that will help you make it.
- Critical advisory board/team members
- 3 year revenue forecast
- Break-even timeline
- Capital required
- Use of funds
- Current funding round
- Amount seeking
- Proposed equity/terms
- Investor returns potential
Contact: [Founder Name] [Email] | [Phone] | [Website]