Percolate Styleguide on Buzzwords

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Before we dig into some of Percolate-specific vocab, a word on using buzzwords: They stink and we love them. Those two things sound like they're in opposition, but they're really not. Buzzwords are buzzwords because they've come to mean something to an audience. When it helps us make a point, it's acceptable and preferred to use one of these words (consider this the "don't cut off your nose to spite your face" rule of this guide). With that said, as a brand we don't use buzzwords as an evasive maneuver. Never try to deflect focus by throwing around a word or turn of phrase that you know doesn't add anything to the larger point you're trying to make.