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Last active December 27, 2015 23:59
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compass:
We usually advise startups to pick a growth rate they think they can hit, and then just try to hit it every
week.
You can use that target growth rate to make all your decisions for you。
The fascinating thing about optimizing for growth is that it can actually discover startup ideas. You can
use the need for growth as a form of evolutionary pressure.
if you just keep following the truth you'll discover cooler things than you could ever have made up.
technology is the best source of rapid change
when you start a startup is committing to solve a harder type of problem than ordinary businesses do.
It's common for founders to have discovered something intuitively without understanding all its implications.
launching something small and then using growth rate as evolutionary pressure is such a valuable technique that any company that could start this way probably should.
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How to Get startup ideas:
Why do so many founders build things no one wants? Because they begin by trying to think of startup ideas.
you can either build something a large number of people want a small amount, or something a small number of people want a large amount. Choose the latter.
Thirty years later Facebook had the same shape. Their first site was exclusively for Harvard students, of which there are only a few thousand, but those few thousand users wanted it a lot.
选择小量用户大量使用的市场!
When you have an idea for a startup, ask yourself: who wants this right now? Who wants this so much that they'll use it even when it's a crappy version one made by a two-person startup they've never heard of? If you can't answer that, the idea is probably bad.
So if you want to find startup ideas, don't merely turn on the filter "What's missing?" Also turn off every other filter, particularly "Could this be a big company?"
The advantage of taking the status quo for granted is not just that it makes life (locally) more efficient, but also that it makes life more tolerable.
you're trying to see things that are obvious, and yet that you hadn't seen.
比如dropbox
The clash of domains is a particularly fruitful source of ideas. If you know a lot about programming and you start learning about some other field, you'll probably see problems that software could solve.
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