iTunes Binary Rejection

May 3, 2017 at 12:34 PM
From Apple
2. 3 Performance: Accurate Metadata
4. 2 Design: Minimum Functionality
Guideline 4.2 - Design


Thank you for your resubmission. Your app continues to provide a limited user experience as it is still not sufficiently different from a mobile browsing experience. As such, the experience it provides is similar to the general experience of using Safari. Including iOS features such as push notifications, Core Location, and sharing do not provide a robust enough experience to be appropriate for the App Store.

Next Steps

To resolve this issue, please revise your app to provide a more robust user experience by including additional native iOS functionality.

If you cannot - or choose not to - revise your app to be in compliance with the App Store Review Guidelines, you may wish to build an HTML5 web app instead. You can distribute web apps directly on your web site; the App Store does not accept or distribute web apps.

HTML5 is the major new version of HTML and enables audio and video to play natively in the browser without requiring proprietary plug-ins. Using HTML5, web apps can look and behave like native iPhone and iPad apps, and using HTML5's Offline Application Cache, a web app can work even when the device is offline. With web apps, you have flexibility to deliver as much or as little functionality as you desire. 

To get started with iPhone or iPad web apps, please review the Safari Client-Side Storage and Offline Applications Programming Guide.

For a description of the HTML elements and attributes you can use in Safari on iPhone, check out Safari HTML Reference: Introduction.

Guideline 4.2.2 - Design


In addition, we continue to find that your app’s main functionality is to market your service, with limited or no user-facing interactive features or functionality. Apps that are primarily marketing materials or advertisements are not appropriate for the App Store.

Next Steps

We encourage you to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.

We understand that there are no hard and fast rules to define useful or entertaining, but Apple and Apple customers expect apps to provide a really great user experience. Apps should provide valuable utility or entertainment, draw people in by offering compelling capabilities or content, or enable people to do something they couldn't do before or in a way they couldn't do it before.

Guideline 2.3.6 - Performance

Also, the rating you have selected, 12+, is still inconsistent with the content of your app. Since your app includes content or features that pertain to cannabis, your ratings must reflect a "Frequent/Intense" setting for "Alcohol, Tobacco, or Drug Use or Reference" in iTunes Connect.

Next Steps

To resolve this issue, please update your Rating selections in iTunes Connect.

- Log in to iTunes Connect
- Click on "My Apps"
- Select your app
- Click on the app version on the left side of the screen
- Scroll down to select a Rating on the version information page
- Click the Edit button next to "Rating"
- Select the "Frequent/Intense" setting for Alcohol, Tobacco, or Drug Use or Reference
- Click "Done"
- Once you've completed all changes, click the "Save" button at the top of the App Version Information page.

Note: Apps must be rated accordingly for the highest level of content that the user is able to access in the app.
These attachments may display potentially objectionable content, such as nudity, pornography, and profanity.