Landing page reviewed: https://misesnag.iagocavalcante.com/en
MiseSnag turns TikTok / Instagram / YouTube recipe videos into structured shopping lists.
Primary targets for a cold-start outreach motion:
- Recipe creators who publish short-form cooking videos and care about fan utility / conversion.
- Food-media creators/founders who could test, amplify, or partner.
- Consumer food-tech / meal-planning founders adjacent to shopping-list workflows.
Start with creators first. They are the most aligned with the core behavior: people already saving recipe videos and trying to shop from them.
| Priority | Name | Brand / Role | Main platform(s) | Public profile | Why they fit | Suggested angle |
|---|---|---|---|---|---|---|
| 1 | Justine Doiron | Recipe creator / Justine Snacks | TikTok, Instagram | https://www.tiktok.com/@justinesnacks | Strong short-form recipe audience; highly saveable recipes | “Turn your recipe videos into instant shopping lists for followers.” |
| 2 | Eitan Bernath | Chef / creator | TikTok, Instagram, YouTube | https://www.tiktok.com/@eitan | Large recipe-video audience; mainstream food creator | “Help your audience go from video to grocery cart in seconds.” |
| 3 | Nick DiGiovanni | Chef / creator | TikTok, YouTube, Instagram | https://www.tiktok.com/@nick.digiovanni | Big reach, visually driven recipe content, product-friendly audience | “Make your short-form recipes more actionable beyond views.” |
| 4 | Meredith Hayden | Wishbone Kitchen founder/creator | TikTok, Instagram | https://www.tiktok.com/@wishbonekitchen | Strong food/lifestyle audience; recipe workflows feel natural | “Add a shopping-list CTA for recipe Reels/TikToks.” |
| 5 | Dan Pelosi | GrossyPelosi creator | Instagram, TikTok | https://www.instagram.com/grossypelosi/ | Loyal food audience; community-driven content | “Let fans save your recipes as practical grocery lists.” |
| 6 | Jake Cohen | Cookbook author / creator | Instagram, TikTok | https://www.instagram.com/jakecohen/ | Known for accessible recipes and social distribution | “A simple utility layer for recipe content consumption.” |
| 7 | Yumna Jawad | Feel Good Foodie founder/creator | Instagram, TikTok, blog | https://www.instagram.com/feelgoodfoodie/ | Large recipe audience + SEO/social crossover | “Bridge short-form discovery with real-world grocery action.” |
| 8 | Gina Homolka | Skinnytaste founder | Instagram, blog | https://www.instagram.com/skinnytaste/ | Huge recipe intent audience; practical meal planning angle | “Convert saved recipes into organized shopping lists.” |
| 9 | Rachael DeVaux | Rachael's Good Eats founder/creator | Instagram, TikTok | https://www.instagram.com/rachaelsgoodeats/ | Health-focused recipes, shopping-oriented audience | “Support healthy-meal followers with one-tap grocery prep.” |
| 10 | Kevin Curry | Fit Men Cook founder | Instagram, YouTube | https://www.instagram.com/fitmencook/ | Meal-prep and shopping-list behavior is core to the brand | “Shopping-list extraction is a natural extension of meal prep content.” |
| Priority | Name | Role | Public profile | Why they fit | Suggested angle |
|---|---|---|---|---|---|
| 11 | Tasty team / BuzzFeed food leadership | Food media operator | https://www.instagram.com/tasty/ | Massive recipe-video distribution and shareability | “Utility layer for recipe-video viewers.” |
| 12 | Delish social/editorial leads | Food media brand | https://www.instagram.com/delish/ | Recipe videos + social discovery | “Increase actionability of short-form recipe posts.” |
| 13 | Food52 partnerships/editorial leadership | Commerce + food media | https://www.instagram.com/food52/ | Strong overlap with cooking intent and product discovery | “Bring video recipes closer to actual purchase/shopping behavior.” |
| 14 | Mob / MOB Kitchen leadership | Social-first food media | https://www.instagram.com/mob | Viral recipe content and app/community adjacency | “Recipe-video to grocery-list workflow fits audience behavior.” |
| 15 | SideChef leadership | Recipe + shoppable cooking platform | https://www.sidechef.com/ | Very close adjacency to recipe-to-shopping workflows | “Possible data / integration / partnership conversation.” |
| Priority | Name | Company | Public profile | Why they fit | Suggested angle |
|---|---|---|---|---|---|
| 16 | AnyList founders / leadership | AnyList | https://www.anylist.com/ | Shopping list category overlap; potential partnership or lessons | “Recipe-video ingestion could be a wedge into list management.” |
| 17 | Paprika Recipe Manager leadership | Paprika | https://www.paprikaapp.com/ | Established recipe-management audience | “Short-form video extraction as an expansion vector.” |
| 18 | Mealime leadership | Mealime | https://www.mealime.com/ | Meal planning + grocery list adjacency | “New top-of-funnel via creator-driven recipe discovery.” |
| 19 | Whisk / Samsung Food leadership | Samsung Food | https://samsungfood.com/ | Recipe save + shopping workflow leader | “Potential benchmark, partner, or channel insight source.” |
| 20 | Instacart product / partnerships leaders | Instacart | https://www.instacart.com/company/ | Grocery action layer is directly downstream of your value prop | “Recipe-video extraction could feed grocery intent.” |
- Mid-size creators (priorities 4–10)
- Bigger creators (priorities 1–3)
- Food media brands (11–15)
- Adjacent app/company leaders (16–20)
Reason: mid-size creators are more likely to reply, test, and give real product feedback quickly.
Hey {{first_name}} — I’m building MiseSnag, a tool that turns TikTok/IG/YouTube recipe videos into instant shopping lists. Your content felt like a perfect fit for this workflow. I’d love to give you early access and get 10 minutes of honest feedback. If it’s useful, your audience could go from recipe video to grocery list in seconds.
Hey {{first_name}} — I built MiseSnag to make recipe videos more actionable: paste a TikTok/IG/YouTube recipe link, and it turns into a clean shopping list. Thought of your content immediately. If you’re open, I’d love to show you a quick demo and see whether this could be useful for your audience.
Hi {{first_name}} — I’m building MiseSnag, a consumer app that converts short-form recipe videos into structured shopping lists. We’re exploring adjacent partners in recipe management / grocery / meal planning, and your team is one of the clearest fits. Open to a short conversation to compare notes and see whether there’s a partnership or product overlap worth exploring?
- This is a seed list, optimized for relevance, not volume.
- I intentionally focused on public profiles first instead of trying to guess emails.
- Next useful step: enrich this with email / agent / manager / website contact forms / follower size / geography / last active date.
- Best immediate motion: choose 10 targets and send personalized DMs/emails instead of blasting 50 generic messages.