A quick shortlist of BookTok / author-adjacent leads and outreach ideas for leaftok.app.
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BookTok hashtag
https://www.tiktok.com/tag/BookTok
Broadest pool of book creators and recent bookish videos. -
Authors hashtag
https://www.tiktok.com/tag/authors
Better for people actively talking about writing, publishing, and author life. -
Escritores do TikTok
https://www.tiktok.com/tag/escritoresdotiktok
Portuguese-speaking author/writer community. Probably a strong fit for warmer BR outreach first.
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@sotorquatobooks — booktok by so torquato
https://www.tiktok.com/@sotorquatobooks
Solid book recommendation / review creator. -
@literaturese — Mell Ferraz
https://www.tiktok.com/@literaturese
More established books/literary content profile. -
@byanocas — Anocas / booktok
https://www.tiktok.com/@byanocas
Smaller but likely more approachable for early outreach.
- Top BookTok Creators
https://www.tiktok.com/discover
Worth mining for more names.
- Roughly 2k–50k followers
- More likely to answer than mega accounts
- “5 books I loved this month”
- “books that destroyed me”
- “author/writer tips”
- “what I’m currently reading”
- “book wrap-up / TBR / annotations”
- “writing process / indie author life”
#booktok#authors#escritoresdotiktok#authortok#writertok#indieauthor#bookrecommendations
Pitch Leaftok as:
- a place to organize reading / writing taste
- a place to discover books through short-form social signals
- early access for book creators and authors
- possibly a creator profile / shelf / link-in-bio angle if relevant
hey — loved your booktok content. i’m building leaftok.app, an early product for book lovers/authors to share and discover books in a more social way.
i think your content is a really good fit, and I’d love to give you early access if you’re curious.
- Build a list of 20 outreach targets
- Write separate DMs for creators vs authors
- Focus on Brazilian Portuguese BookTok first