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YouGov API

YouGov API

Searching

Request

Headers: Accept: application/json, text/plain, / Referer: https://yougov.co.uk/profiler

URL Format: https://yougov.co.uk/profileslite/search/profiles_json/[text]

URL Example: https://yougov.co.uk/profileslite/search/profiles_json/gua

Response

[{
    "id": "bae245ad-a904-11e1-9412-005056900141",
    "thing_name": "The Guardian",
    "thing_label": "The Guardian",
    "thing_uuid": "bae245ad-a904-11e1-9412-005056900141",
    "thing_type": "Newspaper",
    "thing_url": "The_Guardian",
    "thumbnail": "https:\/\/d3pdz4xx1kmjm6.cloudfront.net\/images\/thumbnails\/162\/thumbnail_16135.jpg?h=160"
}, {
    "id": "bffeddcb-a904-11e1-9412-005056900141",
    "thing_name": "Guacamole",
    "thing_label": "Guacamole",
    "thing_uuid": "bffeddcb-a904-11e1-9412-005056900141",
    "thing_type": "Dish",
    "thing_url": "Guacamole",
    "thumbnail": "https:\/\/d3pdz4xx1kmjm6.cloudfront.net\/images\/thumbnails\/1635\/thumbnail_163446.jpg?h=160"
}, {
    "id": "bdf85f62-a904-11e1-9412-005056900141",
    "thing_name": "The Guardian",
    "thing_label": "The Guardian",
    "thing_uuid": "bdf85f62-a904-11e1-9412-005056900141",
    "thing_type": "Website",
    "thing_url": "The_Guardian_(Website)",
    "thumbnail": "https:\/\/d3pdz4xx1kmjm6.cloudfront.net\/images\/thumbnails\/998\/thumbnail_99736.png?h=160"
}, {
    "id": "c08a2dbe-a904-11e1-9412-005056900141",
    "thing_name": "Guava",
    "thing_label": "Guava",
    "thing_uuid": "c08a2dbe-a904-11e1-9412-005056900141",
    "thing_type": "Fruit",
    "thing_url": "Guava",
    "thumbnail": "https:\/\/d3pdz4xx1kmjm6.cloudfront.net\/images\/thumbnails\/1850\/thumbnail_184936.jpg?h=160"
}, {
    "id": "6a566fa0-195d-11e4-9a9a-005056900141",
    "thing_name": "Guardians of the Galaxy",
    "thing_label": "Guardians of the Galaxy",
    "thing_uuid": "6a566fa0-195d-11e4-9a9a-005056900141",
    "thing_type": "Movie",
    "thing_url": "Guardians_of_the_Galaxy",
    "thumbnail": "https:\/\/d3pdz4xx1kmjm6.cloudfront.net\/images\/thumbnails\/20140801\/b9c5f0000e345586b3657062f654903a.jpg?h=160"
}, {
    "id": "ba9277f3-a904-11e1-9412-005056900141",
    "thing_name": "Guards! Guards!",
    "thing_label": "Guards! Guards!",
    "thing_uuid": "ba9277f3-a904-11e1-9412-005056900141",
    "thing_type": "Fiction Book",
    "thing_url": "Guards_Guards",
    "thumbnail": "https:\/\/d3pdz4xx1kmjm6.cloudfront.net\/images\/thumbnails\/96\/thumbnail_9502.jpg?h=160"
}, {
    "id": "bb0b0379-a904-11e1-9412-005056900141",
    "thing_name": "The Guardian Weekly",
    "thing_label": "The Guardian Weekly",
    "thing_uuid": "bb0b0379-a904-11e1-9412-005056900141",
    "thing_type": "Magazine",
    "thing_url": "Guardian_Weekly",
    "thumbnail": "https:\/\/d3pdz4xx1kmjm6.cloudfront.net\/images\/thumbnails\/20140317\/cd1021154e19023b64b8fd062f180ca8.jpg?h=160"
}, {
    "id": "bb3101fc-a904-11e1-9412-005056900141",
    "thing_name": "The Guardian Mobile",
    "thing_label": "The Guardian Mobile",
    "thing_uuid": "bb3101fc-a904-11e1-9412-005056900141",
    "thing_type": "Mobile Application",
    "thing_url": "The_Guardian_Mobile",
    "thumbnail": "https:\/\/d3pdz4xx1kmjm6.cloudfront.net\/images\/thumbnails\/thumbnail_24396.jpg?h=160"
}, {
    "id": "bdd59509-a904-11e1-9412-005056900141",
    "thing_name": "Charlie Brooker's blog with The Guardian",
    "thing_label": "Charlie Brooker's blog with The Guardian",
    "thing_uuid": "bdd59509-a904-11e1-9412-005056900141",
    "thing_type": "Website",
    "thing_url": "Charlie_Brookers_blog_with_The_Guardian",
    "thumbnail": "https:\/\/d3pdz4xx1kmjm6.cloudfront.net\/images\/thumbnails\/953\/thumbnail_95225.png?h=160"
}, {
    "id": "bad06b64-a904-11e1-9412-005056900141",
    "thing_name": "Guatemala",
    "thing_label": "Guatemala",
    "thing_uuid": "bad06b64-a904-11e1-9412-005056900141",
    "thing_type": "World Place",
    "thing_url": "Guatemala",
    "thumbnail": "https:\/\/d3pdz4xx1kmjm6.cloudfront.net\/images\/thumbnails\/20131127\/0294a07051a55842d8e049affe9ab852.jpg?h=160"
}
]

Querying

Request

Headers: Accept: application/json, text/plain, / Referer: https://yougov.co.uk/profiler

URL: https://yougov.co.uk/opi/search/profiles_json_by_url/Daily_Mail

Response

[
    {
        "id": "b9ce64a1-a904-11e1-9412-005056900141",
        "thing_label": "Daily Mail",
        "thing_name": "Daily Mail",
        "thing_type": "Newspaper",
        "thing_url": "Daily_Mail",
        "thing_uuid": "b9ce64a1-a904-11e1-9412-005056900141",
        "thumbnail": "https://d3pdz4xx1kmjm6.cloudfront.net/images/thumbnails/10/thumbnail_936.jpg?h=160"
    }
]

Fetch Details

Request

Headers: Accept: application/json, text/plain, / Referer: https://yougov.co.uk/profiler

URL: https://o-images.yougov.co.uk/json/bb323a61-a904-11e1-9412-005056900141

Response

{
  "status" : 200,
  "search" : {
    "label" : "Daily Mail",
    "title" : "Customers of Daily Mail",
    "subject_size" : 10712,
    "date_time" : "2014-11-08T22:32:57.107Z"
  },
  "data" : {
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        "zscore" : 16.997354010580512
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        "label" : "18-24",
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      }, {
        "label" : "40-59",
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      }, {
        "label" : "25-39",
        "zscore" : -14.530506307819952
      } ],
      "gender" : [ {
        "label" : "Female",
        "zscore" : 2.9438283971901664
      }, {
        "label" : "Male",
        "zscore" : -2.9438283971901664
      } ],
      "social_grad" : [ {
        "label" : "ABC1",
        "zscore" : 5.643471149713758
      }, {
        "label" : "C2DE",
        "zscore" : -5.625535443590444
      } ],
      "region" : [ {
        "label" : "South Coast",
        "zscore" : 3.0013165209294277
      }, {
        "label" : "East Anglia",
        "zscore" : 2.976988420385912
      }, {
        "label" : "London",
        "zscore" : 2.189461476818682
      }, {
        "label" : "North West",
        "zscore" : 1.3787604805380402
      }, {
        "label" : "Midlands",
        "zscore" : 0.26647622549111066
      }, {
        "label" : "North East",
        "zscore" : 0.05318544164627739
      }, {
        "label" : "West Country",
        "zscore" : -0.3854976797066577
      }, {
        "label" : "The Borders",
        "zscore" : -0.45501161052266476
      }, {
        "label" : "Wales",
        "zscore" : -1.7849931125657665
      }, {
        "label" : "Yorkshire",
        "zscore" : -2.3501799620664268
      }, {
        "label" : "Northern Scotland",
        "zscore" : -3.8106071621179654
      }, {
        "label" : "Central Scotland",
        "zscore" : -5.197565704571568
      } ],
      "income" : [ {
        "label" : "£1000 or more",
        "zscore" : 1.8130500291310945
      }, {
        "label" : "£500 to £999",
        "zscore" : 1.7260503338267534
      }, {
        "label" : "£125 to £499",
        "zscore" : 0.7880242305502235
      }, {
        "label" : "Less than £125",
        "zscore" : -7.562465057104066
      } ],
      "professional_interests" : [ {
        "label" : "Advertising/Marketing/Public Relations",
        "zscore" : 3.260940866572801,
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      }, {
        "label" : "Travel and Hospitality",
        "zscore" : 2.2695239685196182,
        "entity" : "bb749acd-a904-11e1-9412-005056900141"
      }, {
        "label" : "Healthcare and Medicine",
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        "entity" : "bb6d47a7-a904-11e1-9412-005056900141"
      }, {
        "label" : "Finance",
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        "entity" : "bb6d6ebe-a904-11e1-9412-005056900141"
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        "label" : "Business",
        "zscore" : 1.5531729666515188,
        "entity" : "bb6d6ebc-a904-11e1-9412-005056900141"
      }, {
        "label" : "Media and Publishing",
        "zscore" : 1.0702255335964876,
        "entity" : "bb74c1a3-a904-11e1-9412-005056900141"
      }, {
        "label" : "Police and Emergency Services",
        "zscore" : 1.003251183420346,
        "entity" : "bb74c1ac-a904-11e1-9412-005056900141"
      }, {
        "label" : "Consumer Goods",
        "zscore" : 0.8981730947636702,
        "entity" : "bb74c1a0-a904-11e1-9412-005056900141"
      }, {
        "label" : "Accounting",
        "zscore" : 0.881248570889723,
        "entity" : "bb73d74c-a904-11e1-9412-005056900141"
      }, {
        "label" : "Insurance",
        "zscore" : 0.7105767402481374,
        "entity" : "bb73d776-a904-11e1-9412-005056900141"
      } ]
    },
    "lifestyle" : {
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        "zscore" : 7.123279452997273,
        "entity" : "bb797cb8-a904-11e1-9412-005056900141"
      }, {
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        "entity" : "bb905ffd-a904-11e1-9412-005056900141"
      }, {
        "label" : "People Watching",
        "zscore" : 1.7039791229378431,
        "entity" : "1fdcbef0-1aff-11e3-9ae2-005056900141"
      }, {
        "label" : "Collecting",
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        "entity" : "bb797cb6-a904-11e1-9412-005056900141"
      }, {
        "label" : "Going on day trips",
        "zscore" : 1.4665209234586314,
        "entity" : "bb797cc5-a904-11e1-9412-005056900141"
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        "entity" : "bc51b434-a904-11e1-9412-005056900141"
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      "sports" : [ {
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        "label" : "Touring car racing",
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      "pets" : [ {
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      "dishes" : [ {
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      "niche_interests" : [ {
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      "gender" : {
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      },
      "politics" : {
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        "total" : 43
      },
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        "likes" : 2784,
        "loves" : 978
      }
    }
  }
}
@jfowler-dc
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Just checking to see if you know if the route paths have changed again?

Looks to me like they might have as https://yougov.co.uk/profiler redirects to https://yougov.co.uk/ratings/overview/popularity

I might be wrong, but just wanted to see if you had any thoughts.

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