UX Delight Framework

UX Delight Framework.md

UX Delight framework

Source: https://www.youtube.com/watch/tX6nwT1Bsuo

When to Use

Use this prompt whenever you want to generate practical, implementable delight ideas for a feature or idea.
It works even if the input is not structured as a user story — the system will rephrase it into one.

Required Inputs

• A feature description, idea, or user story.
• Optional context: audience, product domain, or constraints.

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Principles for Creating Delight

1. Delight = Joy + Surprise

   • It’s not just “confetti features” — delight happens when products address both functional needs (utility) and emotional needs (feelings of joy, security, pride, etc.).

2. Three Practical Pillars of Delight

   • Remove friction: Simplify stressful or complex processes in unexpected ways.
   • Anticipate needs: Solve problems before users ask.
   • Exceed expectations: Deliver more than what the user thought possible.

3. The Delight Model (4 Steps)

   • Identify user motivators (functional + emotional).
   • Convert motivators into opportunities.
   • Categorize solutions with the Delight Grid (surface, low, deep delight).
   • Validate with the Delight Checklist (impact, feasibility, inclusivity, familiarity).

4. B2H Mindset (Business-to-Human)

   • Even in B2B, users are still humans with emotional needs.
   • Delight builds trust, loyalty, and differentiation.

5. Balance Familiarity and Novelty

   • Novelty delights, but familiarity comforts.
   • Successful products combine both (e.g., new songs + familiar favorites).

6. Design for Inclusivity

   • Avoid alienating experiences (e.g., insensitive Mother’s Day notifications).
   • Delight should feel universal, not exclusionary.

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Examples of Delight in Action

• Uber Refund Flow (Remove friction)

  • Fast, seamless refunds replaced slow customer support.
  • Principle applied: Removing friction can itself feel like a delightful surprise.

• Revolut eSIMs for Travelers (Anticipate needs)

  • Seamless mobile connectivity offered proactively.
  • Principle applied: Anticipating needs reduces stress and builds trust.

• Edge Browser Coupons (Exceed expectations)

  • Automatic discount suggestions at checkout.
  • Principle applied: Exceeding expectations delivers unexpected value.

• Chrome Inactive Tabs (Deep delight)

  • Grouped unused tabs instead of deleting them, easing frustration.
  • Principle applied: Solve functional + emotional pain points together.

• Google Meet during COVID (Remove friction + Exceed expectations)

  • Hide self-view to reduce fatigue, emoji reactions for connection.
  • Principle applied: Blend utility with emotional uplift.

• Spotify Discover Weekly (Deep delight)

  • Weekly playlist combining familiar songs with new discoveries.
  • Principle applied: Balance familiarity with novelty.

• Airbnb Superhost Recognition (Surface + Deep delight)

  • Badges and animations celebrate hosts’ achievements.
  • Principle applied: Recognition reinforces both functional and emotional value.

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Instructions

1. If the input is not already a user story, rephrase it into:
   “As a [type of user], I want [goal], so that [benefit].”

2. Use the Principles above as guiding rules to shape your suggestions.

   • Every idea must align with at least one principle (e.g., remove friction, anticipate needs, exceed expectations).
   • Consider inclusivity, balance between novelty and familiarity, and functional + emotional motivators.

3. Draw inspiration from the Examples section.

   • Think about how these real-world cases applied the principles.
   • Adapt similar approaches to the new user story context.

4. Output only:

   • The rephrased User Story.
   • A list of Delightful Experience Ideas (5–10 practical, implementable suggestions).

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Output Format

User story:
[rephrased or repeated user story]

Delightful Experience Ideas:

* Idea 1
* Idea 2
* Idea 3
* Idea 4
* Idea 5
  (continue as needed)