PROD: JSON-LD for search engines

product-json-ld.js

<mvt:assign name="l.settings:product:stripped_descrip" value="miva_html_strip(l.settings:product:descrip, '')"/>
{
	"@context": "http://schema.org",
	"@type": "Product",
	"name": "&mvtj:product:name;",
	"image": "&mvt:global:socialImage;",
	"description": "&mvtj:product:stripped_descrip;",
	<mvt:if expr="NOT ISNULL l.settings:product:sku">
		"sku": "&mvtj:product:sku;",
		"mpn": "&mvtj:product:sku;",
	<mvt:else>
		"sku": "&mvtj:product:code;",
		"mpn": "&mvtj:product:code;",
	</mvt:if>
	"category": "&mvtj:category:name;",
	"brand": {
		"@type": "Thing",
		<mvt:if expr="NOT ISNULL l.settings:product:customfield_values:customfields:brand">
			"name": "&mvtj:product:customfield_values:customfields:brand;"
		<mvt:else>
			"name": "&mvtj:global:store:name;"
		</mvt:if>
	},
	"offers": {
		"@type": "Offer",
		"url": "&mvtj:product:link;",
		<mvt:if expr="NOT ISNULL l.settings:product:sku">
			"sku": "&mvtj:product:sku;",
		<mvt:else>
			"sku": "&mvtj:product:code;",
		</mvt:if>
		"name": "&mvtj:product:name;",
		"description": "&mvtj:product:stripped_descrip;",
		"seller": "&mvtj:global:store:name;",
		"itemCondition": "new",
		<mvt:if expr="l.settings:attributemachine:product:inv_level">
			<mvt:assign name="l.availability_inv_level" value="l.settings:attributemachine:product:inv_level"/>
			<mvt:do name="l.formatted_variant_price" file="g.Module_Root $ g.Store:currncy_mod:module" value="CurrencyModule_AddFormatting( g.Store:currncy_mod, l.settings:attributemachine:product:price )" />
			"price": "&mvtj:attributemachine:product:price;",
		<mvt:else>
			<mvt:assign name="l.availability_inv_level" value="l.settings:product:inv_level"/>
			"price": "&mvtj:product:price;",
		</mvt:if>
		<mvt:if expr="l.availability_inv_level EQ 'low'">
			"availability": "http://schema.org/LimitedAvailability",
		<mvt:elseif expr="l.availability_inv_level EQ 'out'">
			"availability": "http://schema.org/OutOfStock",
		<mvt:else>
			"availability": "http://schema.org/InStock",
		</mvt:if>
		"priceCurrency": "USD"
	}
}