Cloudflare Zaraz Google Ads conversion tracking with "enhanced conversions"

checkout-succes.blade.php

<script>
var user_data_info = {
    sha256_email_address: '{{ normalizeAndHashEmailAddress($invoice->email) }}',
    sha256_phone_number:  '{{ normalizeAndHash(formatPhoneE164($invoice->billing_telephone)) }}',
    address:              {
        sha256_first_name: '{{ normalizeAndHash($firstname ?? '') }}',
        sha256_last_name:  '{{ normalizeAndHash($lastname ?? '') }}',
        sha256_street:     '{{ normalizeAndHash($invoice->billing_address . ' ' . $invoice->billing_address_nr) }}',
        postal_code:       '{{ $invoice->billing_zipcode }}',
        city:              '{{ $invoice->billing_city }}',
        country:           '{{ $invoice->billing_country }}',
        new_customer:      {{ $new_customer ? 'true' : 'false' }}
    }
};

// Google Ads conversion tracking
zaraz.track("conversion", {
    transaction_id: "ORDER ID",
    value:          AMOUNT
    currency:       'EUR',
    user_data:      JSON.stringify(user_data_info)
});
</script>

cloudflare-zaraz-conversion-action.png

cloudflare-zaraz-trigger.png

cloudflare-zaraz-variables.png

functions.php

<?php

if (! function_exists('formatPhoneE164')) {
    /**
     * Format phonenumber to E164  (i use this library https://github.com/Propaganistas/Laravel-Phone)
     *
     *
     * @return mixed|string
     */
    function formatPhoneE164($value)
    {
        $value = Str::lower(trim($value));

        try {
            return (new PhoneNumber($value, 'NL'))
                ->formatE164();
        } catch (Exception $e) {
        }

        return $value;
    }
}

if (! function_exists('normalizeAndHash')) {
    function normalizeAndHash(string $value, bool $trimIntermediateSpaces = false): string
    {
        // Normalizes by first converting all characters to lowercase, then trimming spaces.
        $normalized = strtolower($value);

        if ($trimIntermediateSpaces) {
            // Removes leading, trailing, and intermediate spaces.
            $normalized = str_replace(' ', '', $normalized);
        } else {
            // Removes only leading and trailing spaces.
            $normalized = trim($normalized);
        }

        return hash('sha256', strtolower(trim($normalized)));
    }
}

if (! function_exists('normalizeAndHashEmailAddress')) {
    function normalizeAndHashEmailAddress(string $emailAddress): string
    {
        $normalizedEmail = strtolower($emailAddress);
        $emailParts = explode('@', $normalizedEmail);

        if (count($emailParts) > 1 && preg_match('/^(gmail|googlemail)\.com\s*/', $emailParts[1])) {
            // Removes any '.' characters from the portion of the email address before the domain
            // if the domain is gmail.com or googlemail.com.
            $emailParts[0] = str_replace('.', '', $emailParts[0]);
            $normalizedEmail = sprintf('%s@%s', $emailParts[0], $emailParts[1]);
        }

        return normalizeAndHash($normalizedEmail, true);
    }
}

google-ads-settings.png

google-ads-settings2.png

@it-can i setup the same but dont see the enhanched data in zaraz debugger i see it still sents it as user_data.sha256_email_address=x while google docs state you need to see em=tv.1~em see: [docs](https://support.google.com/google-ads/answer/13258081?hl=en#zippy=%2Cfind-enhanced-conversions-fields-on-your-conversion-page%2Cidentify-enhanced-conversions-css-selectors-and-input-into-google-ads%2Cidentify-and-define-your-enhanced-conversions-fields%2Cvalidate-your-implementation-using-chrome-developer-tools%2Cafter-hours-review-the-diagnostics-report-to-confirm-your-implementation:~:text=click%20Save.-,Validate%20your%20implementation,-To%20verify%20if did ou also see this when testing?)

I also tried to sent email but this also doesn't show the em field i'm confused also think its strange Zaraz doesn't even document this while its pretty basic functionality in Google Ads .

Btw this is what i'm sending:

zaraz.track("registration", {"em":"e2554c4a1bd737bafb3cc7ce501d4e8042dfbfdf42d079defa12bf83d6acf959","user_data.sha256_email_address":"e2554c4a1bd737bafb3cc7ce501d4e8042dfbfdf42d079defa12bf83d6acf959"}); 

I was finally able to get it working by adding the hashed keys before my values see:

$userData = [
            'em'                             => 'tv.1~em.'.$this->hashedEmailAddress,
            'sha256_email_address'           => 'tv.1~em.'.$this->hashedEmailAddress,
            'user_data.sha256_email_address' => 'tv.1~em.'.$this->hashedEmailAddress,
        ];

        if (null !== $this->hashedFirstName) {
            $userData['fn']                                  = 'tv.1~fn.'.$this->hashedFirstName;
            $userData['address.sha256_first_name']           = 'tv.1~fn.'.$this->hashedFirstName;
            $userData['user_data.address.sha256_first_name'] = 'tv.1~fn.'.$this->hashedFirstName;
        }

        if (null !== $this->hashedLastName) {
            $userData['ln']                                 = 'tv.1~ln.'.$this->hashedLastName;
            $userData['address.sha256_last_name']           = 'tv.1~ln.'.$this->hashedLastName;
            $userData['user_data.address.sha256_last_name'] = 'tv.1~ln.'.$this->hashedLastName;
        }

        if (null !== $this->hashedPhoneNumber) {
            $userData['pn']                            = 'tv.1~pn.'.$this->hashedPhoneNumber;
            $userData['sha256_phone_number']           = 'tv.1~pn.'.$this->hashedPhoneNumber;
            $userData['user_data.sha256_phone_number'] = 'tv.1~pn.'.$this->hashedPhoneNumber;
        }

In the end i dont know which key makes it work found the info here: https://www.semetis.com/en/resources/articles/how-to-debug-google-enhanced-conversions-implementation#:~:text=If%20the%20em%20parameter%20is%20present%20but%20looks%20like%20%E2%80%9Ctv.1~em.%E2%80%9D%20then%20you%E2%80%99re%20sending%20the%20enhanced%20conversion%20parameter%20but%20it%E2%80%99s%20empty. goodluck!