The crazy method I created to refactor out code duplication around creating views and making them testable! Ewwww...

view_controller.rb

# This one!
def viewNamed(view_name, ofClass: class_reference)
  var_name = view_name[0].downcase + view_name[1, view_name.length - 1].gsub(/\s/, '')

  instance_variable_get("@#{var_name}") or instance_variable_set("@#{var_name}", class_reference.new).tap do |view|
    view.accessibilityLabel = view_name
    yield view if block_given?
  end
end

# How I'm using it looks nice though
def toolbar
  viewNamed('Toolbar', ofClass: UIToolbar) do |view|
    view.items = [nextTweetButton]
  end
end

def nextTweetButton
  viewNamed('Next Tweet', ofClass: UIBarButtonItem) do |view|
    view.title = 'Next Tweet'
  end
end

def userImage
  viewNamed('User Image', ofClass: UIImageView)
end