Adding Leaflet.label to a Leaflet map using GeoJSON as the data source

gistfile1.js

var data = {
  "type": "FeatureCollection",
  "features": [
    {
      "type": "Feature",
      "properties": {
        "name": "two"
      },
      "geometry": {
        "type": "Point",
        "coordinates": [
          175.27266025543213,
          -37.796627531656064
        ]
      }
    },
    {
      "type": "Feature",
      "properties": {
        "name": "three"
      },
      "geometry": {
        "type": "Point",
        "coordinates": [
          175.27497768402097,
          -37.787369160539605
        ]
      }
    },
    {
      "type": "Feature",
      "properties": {
        "name": "one"
      },
      "geometry": {
        "type": "Point",
        "coordinates": [
          175.26300430297852,
          -37.78740307610388
        ]
      }
    }
  ]
}
 
var cloudmadeUrl = 'http://{s}.tile.cloudmade.com/BC9A493B41014CAABB98F0471D759707/997/256/{z}/{x}/{y}.png',
  cloudmade = new L.TileLayer(cloudmadeUrl, {maxZoom: 18}),
	map = new L.Map('map', {layers: [cloudmade], center: new L.LatLng(-37.7972, 175.2756), zoom: 15 });
 
L.geoJson(data, {
    pointToLayer: function (feature, latLng) {
        return L.label({ noHide: true }, this)
        	.setContent(feature.properties.name)
        	.setLatLng(latLng);
    }
}).addTo(map);