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jafaircl/headless-chrome-crawler.js

Last active June 25, 2022 11:44
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Crawling subreddits to find questions people ask.
Raw
headless-chrome-crawler.js
const HCCrawler = require('headless-chrome-crawler');
const nlp = require('compromise');
const retext = require('retext');
const keywords = require('retext-keywords');
const nlcstToString = require('nlcst-to-string');
const fs = require('fs');
(async () => {
const url = 'https://www.reddit.com/r/PPC/';
const results = await crawl(url);
fs.writeFileSync('./results.json', JSON.stringify(results, null, 2));
const questions = flatten(results.map(page => page.questions));
fs.writeFileSync('./questions.json', JSON.stringify(questions, null, 2));
const topics = count(flatten(results.map(page => page.topics)));
fs.writeFileSync('./topics.json', JSON.stringify(sortObject(topics), null, 2));
const ngrams = count(flatten(results.map(page => page.ngrams)));
fs.writeFileSync('./ngrams.json', JSON.stringify(sortObject(ngrams), null, 2));
retext()
.use(keywords)
.process(questions.reduce((str, curr) => [str, curr.normal].join('. '), ''), (err, file) => {
if (err) {
console.log(err)
} else {
const keywords = file.data.keywords.map(keyword => nlcstToString(keyword.matches[0].node));
const phrases = file.data.keyphrases.map(phrase => {
return {
phrase: phrase.matches[0].nodes.map(nlcstToString).join(''),
score: phrase.score
};
});
fs.writeFileSync('./keywords.json', JSON.stringify({ keywords, phrases }, null, 2));
}
})
})();
async function crawl(url) {
const results = [];
let i = 0;
const crawler = await HCCrawler.launch({
// Changes the crawl depth (1 is only the input url, 2 gets all its links, etc)
maxDepth: 2,
// Ignore robots.txt
obeyRobotsTxt: false,
// Self-explanatory
skipDuplicates: true,
// Don't even try to crawl external links
allowedDomains: ['www.reddit.com'],
// Function to be evaluated in browsers
evaluatePage: (page => ({
title: document.title,
comments: Array.prototype.map.call(document.querySelectorAll('.entry .usertext-body, a.title'), c => c.textContent)
})),
// Make sure we stay in the subreddit
preRequest: req => req.url.toLowerCase().indexOf(url.toLowerCase()) > -1,
// Function to be called with evaluated results from browsers
onSuccess: (result => {
results.push({
comments: result.result.comments,
ngrams: result.result.comments.map(comment => nlp(comment).ngrams({max: 4}).data()),
questions: result.result.comments.map(comment => nlp(comment).questions().data()),
topics: result.result.comments.map(comment => nlp(comment).topics().out('frequency')),
url: result.response.url,
});
i++;
console.log(i); // just counting
}),
});
// Queue a request
await crawler.queue(url);
await crawler.onIdle(); // Resolved when no queue is left
return results.filter(result => result.url.toLowerCase().indexOf(url.toLowerCase()) > -1);
}
function flatten(items) {
const flat = [];
items.forEach(item => {
if (Array.isArray(item)) {
flat.push(...flatten(item));
} else {
flat.push(item);
}
});
return flat;
}
function count(arr) {
return arr.reduce((result, current) => {
if(!result[current.normal]){
result[current.normal] = 1;
} else {
result[current.normal] += 1;
}
return result;
}, {});
}
function sortObject(obj) {
var arr = [];
for (var prop in obj) {
if (obj.hasOwnProperty(prop)) {
arr.push({
'key': prop,
'value': obj[prop]
});
}
}
arr.sort((a, b) => b.value - a.value);
return arr;
}
Raw
questions.json
[
{
"text": "WTF is happening to this platform?",
"normal": "wtf is happening to this platform"
},
{
"text": "Now that we're forced into the New Academy for Ads, are our certifications expiring in April regardless of when we took them?",
"normal": "now that we're forced into the new academy for ads are our certifications expiring in april regardless of when we took them"
},
{
"text": "[Facebook] does Audience Overlap exist with broad audiences?",
"normal": "[facebook] does audience overlap exist with broad audiences"
},
{
"text": "Facebook - Who does user engagement well?",
"normal": "facebook who does user engagement well"
},
{
"text": "What is the best way to run-up automated conversion optimisation?",
"normal": "what is the best way to run up automated conversion optimisation"
},
{
"text": "I have $1,000 and an Adwords account, what can I sell for a profit?",
"normal": "i have $1000 and an adwords account what can i sell for a profit"
},
{
"text": "Does FB de-dupe users within a campaign?",
"normal": "does fb de dupe users within a campaign"
},
{
"text": "Using competitor's copy to get a higher initial Quality Score in AdWords?",
"normal": "using competitor's copy to get a higher initial quality score in adwords"
},
{
"text": "Can I mention Google and AdWords in my ad copy on Facebook?",
"normal": "can i mention google and adwords in my ad copy on facebook"
},
{
"text": "How can I outrank eBay on google shopping ads?",
"normal": "how can i outrank ebay on google shopping ads"
},
{
"text": "How do you come up with a target CPA",
"normal": "how do you come up with a target cpa"
},
{
"text": "Does anyone have experience with B2B reviews site (GetApp, Capterra...) PPC advertising platforms?",
"normal": "does anyone have experience with b2b reviews site getapp capterra... ppc advertising platforms"
},
{
"text": "Now that we're forced into the New Academy for Ads, are our certifications expiring in April regardless of when we took them?",
"normal": "now that we're forced into the new academy for ads are our certifications expiring in april regardless of when we took them"
},
{
"text": "[Facebook] does Audience Overlap exist with broad audiences?",
"normal": "[facebook] does audience overlap exist with broad audiences"
},
{
"text": "Facebook - Who does user engagement well?",
"normal": "facebook who does user engagement well"
},
{
"text": "What is the best way to run-up automated conversion optimisation?",
"normal": "what is the best way to run up automated conversion optimisation"
},
{
"text": "WTF is happening to this platform?",
"normal": "wtf is happening to this platform"
},
{
"text": "I have $1,000 and an Adwords account, what can I sell for a profit?",
"normal": "i have $1000 and an adwords account what can i sell for a profit"
},
{
"text": "Does FB de-dupe users within a campaign?",
"normal": "does fb de dupe users within a campaign"
},
{
"text": "Using competitor's copy to get a higher initial Quality Score in AdWords?",
"normal": "using competitor's copy to get a higher initial quality score in adwords"
},
{
"text": "Can I mention Google and AdWords in my ad copy on Facebook?",
"normal": "can i mention google and adwords in my ad copy on facebook"
},
{
"text": "How can I outrank eBay on google shopping ads?",
"normal": "how can i outrank ebay on google shopping ads"
},
{
"text": "How do you come up with a target CPA",
"normal": "how do you come up with a target cpa"
},
{
"text": "Am I overthinking my targeting?",
"normal": "am i overthinking my targeting"
},
{
"text": "Where your spreadsheet url looks something like:\n",
"normal": "where your spreadsheet url looks something like"
},
{
"text": "These are the peoole who have permissions to drop an impression pixel on AdX inventory. ",
"normal": "these are the peoole who have permissions to drop an impression pixel on adx inventory"
},
{
"text": "(List here: https://developers.google.com/third-party-ads/adx-vendors) This is only meaningful if you are doing some sort of advanced attribution though (e.g. Splitting conversion credit amongst multiple sources based on view/click data prior to a conversion), otherwise why wouldn't you just look at the view-through CPA in your dashboard?\n\n",
"normal": "list here https://developers.google.com/third-party-ads/adx-vendors this is only meaningful if you are doing some sort of advanced attribution though e.g splitting conversion credit amongst multiple sources based on view/click data prior to a conversion otherwise why wouldn't you just look at the view through cpa in your dashboard"
},
{
"text": "FB targeting for people who live near the beach?",
"normal": "fb targeting for people who live near the beach"
},
{
"text": "What is you definition of statistical significance? ",
"normal": "what is you definition of statistical significance"
},
{
"text": "Lastly (and this maybe should have been first...these are in no particular order), have a brief of each client that states the basics: what vertical, what budget and is it annual, seasonal, roll over, static, etc., what is the basic swot analysis and what is the client involvement, etc\n\n\n",
"normal": "lastly and this maybe should have been first...these are in no particular order have a brief of each client that states the basics what vertical what budget and is it annual seasonal roll over static etc what is the basic swot analysis and what is the client involvement etc"
},
{
"text": "I have more thoughts, but is that along the lines of what you are looking for? ",
"normal": "i have more thoughts but is that along the lines of what you are looking for"
},
{
"text": "Can I get some general advice?",
"normal": "can i get some general advice"
},
{
"text": "Here's what I recommend you do.\n\n\n",
"normal": "here's what i recommend you do"
},
{
"text": "Ad groups should be very tightly organized, which means that all keywords in an ad group should be very similar. ",
"normal": "ad groups should be very tightly organized which means that all keywords in an ad group should be very similar"
},
{
"text": "Does it reference the keyword text? ",
"normal": "does it reference the keyword text"
},
{
"text": "Does it have a call to action? ",
"normal": "does it have a call to action"
},
{
"text": "Does it use most of the characters in each line and in the display url? ",
"normal": "does it use most of the characters in each line and in the display url"
},
{
"text": "Are there any top keywords that your account doesn't include?\n\n\n",
"normal": "are there any top keywords that your account doesn't include"
},
{
"text": "Line two is a feature of what is being offered\n",
"normal": "line two is a feature of what is being offered"
},
{
"text": "Just mix things up, you'll often be surprised by what works! \n\n",
"normal": "just mix things up you'll often be surprised by what works"
},
{
"text": "What's your take on AdWord's new \"Call-Only\" campaigns?",
"normal": "what's your take on adword's new call-only campaigns"
},
{
"text": "Facebook Advertising: Is an average CPC of $1.54 normal for my niche?",
"normal": "facebook advertising is an average cpc of $1.54 normal for my niche"
},
{
"text": "Typically our campaigns perform better when we target smaller segments with more customized ads. \n\n",
"normal": "typically our campaigns perform better when we target smaller segments with more customized ads"
},
{
"text": "Looking to Hire a PPC Expert to Create and Run Campaigns for my company...what should I look for?",
"normal": "looking to hire a ppc expert to create and run campaigns for my company...what should i look for"
},
{
"text": "A decent portion of your money will likely be wasted on irrelevant and/or costly keywords which could result in a negative return on ad spend (ROAS). ",
"normal": "a decent portion of your money will likely be wasted on irrelevant and/or costly keywords which could result in a negative return on ad spend roas"
},
{
"text": "No matter which option you choose, just know that it’s probably going to take a while until you see positive results.\n\n",
"normal": "no matter which option you choose just know that it's probably going to take a while until you see positive results"
},
{
"text": "Obviously someone who gets paid a % of your ad spend has all the incentive in the world to recommend budget increases or advertising in new networks (Google Display Network, Yahoo Bing Network, etc.). ",
"normal": "obviously someone who gets paid a % of your ad spend has all the incentive in the world to recommend budget increases or advertising in new networks google display network yahoo bing network etc."
},
{
"text": "Which leads to my last piece of advice: demand results. ",
"normal": "which leads to my last piece of advice demand results"
},
{
"text": "With all your experience, has anyone broken out and PPC Managed their own business venture?",
"normal": "with all your experience has anyone broken out and ppc managed their own business venture"
},
{
"text": "Here is an example of what I mean.\n\n",
"normal": "here is an example of what i mean"
},
{
"text": "Lets say Chicago is famous for being the cookie baking capital of the US and they have one type of cookie which is HUGELY famous called the Chicago Choco.\n\n",
"normal": "lets say chicago is famous for being the cookie baking capital of the us and they have one type of cookie which is hugely famous called the chicago choco"
},
{
"text": "There are about 100 independent shops making this type of cookie which is known far and wide. ",
"normal": "there are about 100 independent shops making this type of cookie which is known far and wide"
},
{
"text": "Here's what you do.\n\n",
"normal": "here's what you do"
},
{
"text": "From here you can take a stab at what your conversion rate might be and what your cost per conversion would be. ",
"normal": "from here you can take a stab at what your conversion rate might be and what your cost per conversion would be"
},
{
"text": "You also know what kind of traffic you can expect.\n\n",
"normal": "you also know what kind of traffic you can expect"
},
{
"text": "You go find some decent developers who are within your budget, and get your site going.\n\n",
"normal": "you go find some decent developers who are within your budget and get your site going"
},
{
"text": "All set? ",
"normal": "all set"
},
{
"text": "Oh, not rich enough yet? ",
"normal": "oh not rich enough yet"
},
{
"text": "depending on what services you’re currently utilizing (maybe a\n",
"normal": "depending on what services you're currently utilizing maybe a"
},
{
"text": "  YOU HAVE CONTROL OVER WHO IS ON YOUR\n",
"normal": "you have control over who is on your"
},
{
"text": "  It’s not that bad, it’s just not what you should be spending your\n",
"normal": "it's not that bad it's just not what you should be spending your"
},
{
"text": "You might have a media buyer (probably will) who, once you’ve\n",
"normal": "you might have a media buyer probably will who once you've"
},
{
"text": "You’ll have a reporting lead (analyst) who will provide you the\n",
"normal": "you'll have a reporting lead analyst who will provide you the"
},
{
"text": "already (what goes out the door must be blessed by a lawyer!).",
"normal": "already what goes out the door must be blessed by a lawyer!"
},
{
"text": "incorrectly… the “make good” can save you – and depending on how much\n",
"normal": "incorrectly the make good can save you - and depending on how much"
},
{
"text": "Why? \n\n",
"normal": "why"
},
{
"text": "  It’s where it’s easiest to hear from the\n",
"normal": "it's where it's easiest to hear from the"
},
{
"text": " Do you want in [ALMOST ALWAYS YES].”\n\n",
"normal": "do you want in [almost always yes]"
},
{
"text": "Me:Why did you suggest $120K? \n\n",
"normal": "me:why did you suggest $120k"
},
{
"text": "How this will work:\n\n",
"normal": "how this will work"
},
{
"text": "Are there any synergies or differences in the way teams or clients look at PPC in as it relates to the overall marketing strategies?\n\n",
"normal": "are there any synergies or differences in the way teams or clients look at ppc in as it relates to the overall marketing strategies"
},
{
"text": "What have been the biggest changes in your personal approach to PPC over the past 15 years?\n\n",
"normal": "what have been the biggest changes in your personal approach to ppc over the past 15 years"
},
{
"text": "How do you feel about the long term future of online advertising?\n\n",
"normal": "how do you feel about the long term future of online advertising"
},
{
"text": "what info/data they want, and how to resolve issues with a variety of client personalities.\n\n",
"normal": "what info/data they want and how to resolve issues with a variety of client personalities"
},
{
"text": "What do you think are the biggest challenges for agencies or advertising platforms to pull those dollars online? ",
"normal": "what do you think are the biggest challenges for agencies or advertising platforms to pull those dollars online"
},
{
"text": "Is it better tracking methods, improved education, improved targeting abilities?\n\n",
"normal": "is it better tracking methods improved education improved targeting abilities"
},
{
"text": "What major changes for Internet marketing do you expect over the next few years?\n\n",
"normal": "what major changes for internet marketing do you expect over the next few years"
},
{
"text": "How much hands on PPC do you do these days?\n\n",
"normal": "how much hands on ppc do you do these days"
},
{
"text": "What is your job like and how does it differ from what you've done in the past?\n\n",
"normal": "what is your job like and how does it differ from what you've done in the past"
},
{
"text": "Is there anything special you're working on right you'd like to share with us?\n\n",
"normal": "is there anything special you're working on right you'd like to share with us"
},
{
"text": "How's life?\n\n",
"normal": "how's life"
},
{
"text": "What is your preferred pricing model (for small to medium sized agencies) and why?\n\n",
"normal": "what is your preferred pricing model for small to medium sized agencies and why"
},
{
"text": "Is this still your opinion and what types of grey/black hat tactics from competitors did you need to fight?\n\n",
"normal": "is this still your opinion and what types of grey/black hat tactics from competitors did you need to fight"
},
{
"text": "How do you account for things like landing page optimization that the client must do in order to generate leads? ",
"normal": "how do you account for things like landing page optimization that the client must do in order to generate leads"
},
{
"text": "Many (most?) small businesses have web design resources who can do the work cheaply. ",
"normal": "many most? small businesses have web design resources who can do the work cheaply"
},
{
"text": "Can you tell us a little bit about your personal story and how you got started in the digital marketing/PPC space? ",
"normal": "can you tell us a little bit about your personal story and how you got started in the digital marketing/ppc space"
},
{
"text": "When I first encountered PPC advertising in 2003, I immediately fell in love with it. ",
"normal": "when i first encountered ppc advertising in 2003 i immediately fell in love with it"
},
{
"text": "David, what are your preferred targeting methods on Google's Display Network. ",
"normal": "david what are your preferred targeting methods on google's display network"
},
{
"text": "Keyword, topics, placement, interest?\n\n",
"normal": "keyword topics placement interest"
},
{
"text": "What do you mean by \"best possible precision\" here?\n\n",
"normal": "what do you mean by best possible precision here"
},
{
"text": "Dave, What are you thoughts on bidding on branded keywords? ",
"normal": "dave what are you thoughts on bidding on branded keywords"
},
{
"text": "Yes? ",
"normal": "yes"
},
{
"text": "No? ",
"normal": "no"
},
{
"text": "in some special cases only?\n\n",
"normal": "in some special cases only"
},
{
"text": "Hey David, what type of content or education do you think is lacking around AdWords / PPC? \n\n",
"normal": "hey david what type of content or education do you think is lacking around adwords / ppc"
},
{
"text": "How do I access his weekly show? ",
"normal": "how do i access his weekly show"
},
{
"text": "Got any recommendations for anything else I might want to check out there?\n\n",
"normal": "got any recommendations for anything else i might want to check out there"
},
{
"text": "I also like Marketing Nirvana, hosted by Brad Geddes who did an AMA here a few months ago.\n\n",
"normal": "i also like marketing nirvana hosted by brad geddes who did an ama here a few months ago"
},
{
"text": "Let's encourage him to revamp the show ?",
"normal": "let's encourage him to revamp the show"
},
{
"text": " Here's the link on iTunes, which may be easier than going to WebmasterRadio directly: http://bit.ly/SEMSynergy\n\n",
"normal": "here's the link on itunes which may be easier than going to webmasterradio directly http://bit.ly/semsynergy"
},
{
"text": "How do you feel about digital marketing certifications? ",
"normal": "how do you feel about digital marketing certifications"
},
{
"text": "Any value to these? ",
"normal": "any value to these"
},
{
"text": "If so what which ones would you recommend?\n\n",
"normal": "if so what which ones would you recommend"
},
{
"text": "David, what will be impact of remove side bar ads in google search?\n\n",
"normal": "david what will be impact of remove side bar ads in google search"
},
{
"text": "Losers will be advertisers who are in competitive industries where CPCs are high. ",
"normal": "losers will be advertisers who are in competitive industries where cpcs are high"
},
{
"text": "Winners will be advertisers who know that improving CTR and hence quality scores will earn better positions. ",
"normal": "winners will be advertisers who know that improving ctr and hence quality scores will earn better positions"
},
{
"text": "Winners will also be advertisers who take advantage of every possible ad extension. ",
"normal": "winners will also be advertisers who take advantage of every possible ad extension"
},
{
"text": "Dave, my man, what are your thoughts of Dynamic Search Ads? ",
"normal": "dave my man what are your thoughts of dynamic search ads"
},
{
"text": "Is this the future of paid search to capture the long tail? ",
"normal": "is this the future of paid search to capture the long tail"
},
{
"text": "What clients have you seen run DSA successfully and what was their high level strategy?\n\n",
"normal": "what clients have you seen run dsa successfully and what was their high level strategy"
},
{
"text": "I didn't have any experience with PPC before that so I am very cautious about what I propose and how much I push for it. \n\n",
"normal": "i didn't have any experience with ppc before that so i am very cautious about what i propose and how much i push for it"
},
{
"text": "Bid should be set at the keyword level and they should target a position (after deciding which position we need), adding a hierarchy of bid modifiers. ",
"normal": "bid should be set at the keyword level and they should target a position after deciding which position we need adding a hierarchy of bid modifiers"
},
{
"text": "When decision time comes and we need to set new goals, we can solve what is basically a bunch of equations and the model will tell us the possible scenarios from which we can chose.\n\n",
"normal": "when decision time comes and we need to set new goals we can solve what is basically a bunch of equations and the model will tell us the possible scenarios from which we can chose"
},
{
"text": "Instead, the agency which handles our main account insists that ROAS is the greatest metric ever and we should use it at the KW level to decide where to bid and how much. ",
"normal": "instead the agency which handles our main account insists that roas is the greatest metric ever and we should use it at the kw level to decide where to bid and how much"
},
{
"text": "This, in my opinion ties our hands because when our goals change we don't have the necessary data to make the decision. ",
"normal": "this in my opinion ties our hands because when our goals change we don't have the necessary data to make the decision"
},
{
"text": "We have to test and see where we can expand or contract. ",
"normal": "we have to test and see where we can expand or contract"
},
{
"text": "So we are in this situation where instead of telling the agency what we need and getting it delivered, we get told what is possible and what is not. ",
"normal": "so we are in this situation where instead of telling the agency what we need and getting it delivered we get told what is possible and what is not"
},
{
"text": "The manager who handles this in-house came from the agency and doesn't want to hear about it. ",
"normal": "the manager who handles this in house came from the agency and doesn't want to hear about it"
},
{
"text": "Is my thinking wrong? \n\n",
"normal": "is my thinking wrong"
},
{
"text": "Based upon recent twitter conversations, how would you define SMB PPC, and do you think Adwords can still work for your definition of SMB PPC? ",
"normal": "based upon recent twitter conversations how would you define smb ppc and do you think adwords can still work for your definition of smb ppc"
},
{
"text": "Is there a certain size of SMB PPC account that will struggle with Adwords, why or why not?\n\n",
"normal": "is there a certain size of smb ppc account that will struggle with adwords why or why not"
},
{
"text": "Hi David, what's the most common mistake you see regarding assisted conversions and/or what's your take on adwords tracking store visits?\n\n",
"normal": "hi david what's the most common mistake you see regarding assisted conversions and/or what's your take on adwords tracking store visits"
},
{
"text": "While I love the content of your podcast, why does it always sound like you are either eating an apple or just straight breathing as heavily as you possibly can directly into the mike?\n\n",
"normal": "while i love the content of your podcast why does it always sound like you are either eating an apple or just straight breathing as heavily as you possibly can directly into the mike"
},
{
"text": "Both of these things drive me crazy, but as I mentioned before, I'm a huge fan of the content, which keeps me coming back for more.\n\n",
"normal": "both of these things drive me crazy but as i mentioned before i'm a huge fan of the content which keeps me coming back for more"
},
{
"text": "It seems like they almost have that by proxy with App and Call campaigns but refuse to go back to the old state (which was much better).\n\n",
"normal": "it seems like they almost have that by proxy with app and call campaigns but refuse to go back to the old state which was much better"
},
{
"text": "How do you feel about \"Brand\" bidding. ",
"normal": "how do you feel about brand bidding"
},
{
"text": "Do you have any common PPC myths of your own that you disagree with (whether or not you agree/disagree on part 1)?\n\n",
"normal": "do you have any common ppc myths of your own that you disagree with whether or not you agree/disagree on part 1"
},
{
"text": "For instance, you have companies like Geico who are brand advertisers. ",
"normal": "for instance you have companies like geico who are brand advertisers"
},
{
"text": "You can't win philosophical debates with your boss and the data really isn't there yet to prove out either point; so what your CMO believes is really the answer right now. \n\n",
"normal": "you can't win philosophical debates with your boss and the data really isn't there yet to prove out either point so what your cmo believes is really the answer right now"
},
{
"text": "I'm going to bookmark this answer for when anyone asks about Brand bidding.\n\n",
"normal": "i'm going to bookmark this answer for when anyone asks about brand bidding"
},
{
"text": "\"What ever your CMO believes\"... just great. ",
"normal": "what ever your cmo believes just great"
},
{
"text": "What is the best way to continually grow as a PPC manager under those circumstances?\n",
"normal": "what is the best way to continually grow as a ppc manager under those circumstances"
},
{
"text": "2. Any courses, books, forums, online networking you can recommend?\n",
"normal": "2 any courses books forums online networking you can recommend"
},
{
"text": "3. What would you suggest as a daily ritual to grow?\n\n",
"normal": "3 what would you suggest as a daily ritual to grow"
},
{
"text": "So talk to your boss about an 'experiment' budget where you can test new things to see how they work for the company.\n\n",
"normal": "so talk to your boss about an experiment budget where you can test new things to see how they work for the company"
},
{
"text": "Both of those shows also have training days and workshops where you can get very detailed info.\n\n",
"normal": "both of those shows also have training days and workshops where you can get very detailed info"
},
{
"text": "Lastly, stay on top of what's new. ",
"normal": "lastly stay on top of what's new"
},
{
"text": "That's a great twitter community where you can have a quick discussion about something you're seeing and get some fast feedback.\n\n",
"normal": "that's a great twitter community where you can have a quick discussion about something you're seeing and get some fast feedback"
},
{
"text": "1. How long do you think we'll still have jobs for until algorithms and machine learning completely replaces everything we do?\n",
"normal": "1 how long do you think we'll still have jobs for until algorithms and machine learning completely replaces everything we do"
},
{
"text": "2. What do you see as the biggest upcoming change in paid search over the next couple of years?\n",
"normal": "2 what do you see as the biggest upcoming change in paid search over the next couple of years"
},
{
"text": "3. Single biggest time-saving technique?\n",
"normal": "3 single biggest time saving technique"
},
{
"text": "4. Given you've been to every conference ever, which was the best?\n",
"normal": "4 given you've been to every conference ever which was the best"
},
{
"text": "5. From what you've seen, which is the best AdWords management platform?\n",
"normal": "5 from what you've seen which is the best adwords management platform"
},
{
"text": "6. What is your top AdWords feature request?\n\n\n",
"normal": "6 what is your top adwords feature request"
},
{
"text": "What you can do is tell them what they should be using, dictate the strategy, and set courses for your overall marketing and ideas.",
"normal": "what you can do is tell them what they should be using dictate the strategy and set courses for your overall marketing and ideas"
},
{
"text": "What I think will be the biggest upcoming change is to use data layering with ad customizing. ",
"normal": "what i think will be the biggest upcoming change is to use data layering with ad customizing"
},
{
"text": "So if you can change the mentality to think how can I automated this and just learn some scripts or macros, or better yet - get a dev involved - your life will be much better.\n\n",
"normal": "so if you can change the mentality to think how can i automated this and just learn some scripts or macros or better yet get a dev involved your life will be much better"
},
{
"text": "I have a soft spot for Pubcon as that was the first marketing conference where I'd spoken. ",
"normal": "i have a soft spot for pubcon as that was the first marketing conference where i'd spoken"
},
{
"text": "So I don't think there's 'best' - there's 'best' for what you want to get out of it. ",
"normal": "so i don't think there's best there's best for what you want to get out of it"
},
{
"text": "I just find it amusing that Google keeps talking about how imporntant mobile is when in AdWords its treated as a subset of data and not as a channel or subset of a channel (like mobile search, mobile display). ",
"normal": "i just find it amusing that google keeps talking about how imporntant mobile is when in adwords its treated as a subset of data and not as a channel or subset of a channel like mobile search mobile display"
},
{
"text": "It seems like they almost have that by proxy with App and Call campaigns but refuse to go back to the old state (which was much better). \n\n",
"normal": "it seems like they almost have that by proxy with app and call campaigns but refuse to go back to the old state which was much better"
},
{
"text": "How do you feel about \"Brand\" bidding. ",
"normal": "how do you feel about brand bidding"
},
{
"text": "Do you have any common PPC myths of your own that you disagree with (whether or not you agree/disagree on part 1)?\n\n\n",
"normal": "do you have any common ppc myths of your own that you disagree with whether or not you agree/disagree on part 1"
},
{
"text": "What other platforms are you thinking?\n\n",
"normal": "what other platforms are you thinking"
},
{
"text": "As someone new to the industry, what should I know about PPC automation software?\n\n",
"normal": "as someone new to the industry what should i know about ppc automation software"
},
{
"text": "If you are in lead generation and you want a static CPA; then Google’s free conversion optimizer (which is software) can go a great job. ",
"normal": "if you are in lead generation and you want a static cpa then google's free conversion optimizer which is software can go a great job"
},
{
"text": "I'd add that there are many other factors to consider when looking at bid management platforms.\n\n",
"normal": "i'd add that there are many other factors to consider when looking at bid management platforms"
},
{
"text": "1) What is your top-do and top-don't in regards to PPC?\n",
"normal": "1 what is your top do and top don't in regards to ppc"
},
{
"text": "2) How do you see AdWords scripts impacting the industry? ",
"normal": "2 how do you see adwords scripts impacting the industry"
},
{
"text": "My thoughts are that Google is trying to disrupt third-party tools by making what they do more accessible in a basic format. ",
"normal": "my thoughts are that google is trying to disrupt third party tools by making what they do more accessible in a basic format"
},
{
"text": "There’s so much to do in PPC management that I don’t want to rely on todo lists or trying to remember what has and hasn’t been done. ",
"normal": "there's so much to do in ppc management that i don't want to rely on todo lists or trying to remember what has and hasn't been done"
},
{
"text": "So I want to list out what I need to do, how often, and then schedule it.",
"normal": "so i want to list out what i need to do how often and then schedule it"
},
{
"text": "So if you want them to make changes where a person doesn’t have to analyze it - great. ",
"normal": "so if you want them to make changes where a person doesn't have to analyze it great"
},
{
"text": "I think they have their place and they are really getting people to think about automation and what’s possible, but I don’t think they are going to be a major disruption for the industry as a whole. \n\n",
"normal": "i think they have their place and they are really getting people to think about automation and what's possible but i don't think they are going to be a major disruption for the industry as a whole"
},
{
"text": "1. How can you tell a winner in an ad test that is only a 10% improvement?\n ",
"normal": "1 how can you tell a winner in an ad test that is only a 10% improvement"
},
{
"text": "2. Should the losing ad be paused or should we leave it in the mix and add a second ad to the mix for testing?\n ",
"normal": "2 should the losing ad be paused or should we leave it in the mix and add a second ad to the mix for testing"
},
{
"text": "3. Should ad tests be forced to serve properly using campaign experiments?\n\n",
"normal": "3 should ad tests be forced to serve properly using campaign experiments"
},
{
"text": "The first one is easy - what’s your minimum data? ",
"normal": "the first one is easy what's your minimum data"
},
{
"text": "You can be confident with less data if there’s a 100% lift than with a 1% lift; so define your minimum data and then only when ads beat that threshold worry about the lift as then it should be significant if the deviation is large enough.\n\n",
"normal": "you can be confident with less data if there's a 100% lift than with a 1% lift so define your minimum data and then only when ads beat that threshold worry about the lift as then it should be significant if the deviation is large enough"
},
{
"text": "I’m often testing so much I only use it when Google is really not serving my ads correctly and I have to use it to force some sort of even distribution. ",
"normal": "i'm often testing so much i only use it when google is really not serving my ads correctly and i have to use it to force some sort of even distribution"
},
{
"text": "Thank you, I mostly use experiments for what I would consider very important tests. ",
"normal": "thank you i mostly use experiments for what i would consider very important tests"
},
{
"text": "How often does one find that the ad converting at a higher rate, having a higher ROAS, etc. is the one with lower CTR's? ",
"normal": "how often does one find that the ad converting at a higher rate having a higher roas etc is the one with lower ctr's"
},
{
"text": "Now, if the math works on CPAs and return that might be fine in the short term, but one thing that can creep up on you in super competitive verticals is that the higher CTR can sometimes be critical to long-term success due to it being the primary factor in determining QS, which in turn impacts CPCs and everything else in a feedback loop.\n\n",
"normal": "now if the math works on cpas and return that might be fine in the short term but one thing that can creep up on you in super competitive verticals is that the higher ctr can sometimes be critical to long term success due to it being the primary factor in determining qs which in turn impacts cpcs and everything else in a feedback loop"
},
{
"text": "Bidding towards your goals with an eye towards QS is thus the preferred approach when possible (although a royal PITA to implement properly).\n\n",
"normal": "bidding towards your goals with an eye towards qs is thus the preferred approach when possible although a royal pita to implement properly"
},
{
"text": "Who do you believe are the Top 3 Paid Search Marketers in the Industry?\n",
"normal": "who do you believe are the top 3 paid search marketers in the industry"
},
{
"text": "It seems all of the \"Top XX List of PPCers\" are really just a tool to drive traffic to a blog by including people who have large followings on social media.\n\n",
"normal": "it seems all of the top xx list of ppcers are really just a tool to drive traffic to a blog by including people who have large followings on social media"
},
{
"text": "A: I know a lot of very smart PPC people who have never made that list and will never make that list. ",
"normal": "a i know a lot of very smart ppc people who have never made that list and will never make that list"
},
{
"text": "They are in-house people at very large companies and they aren’t allowed to blog, talk, or write about what they do. ",
"normal": "they are in house people at very large companies and they aren't allowed to blog talk or write about what they do"
},
{
"text": "I think those lists are fine if they are called ‘Most influential’ as that’s what it is - those than influence the industry as a whole and share content; but I don’t think those people are always the best (don’t get me wrong -there’s some amazing people on those lists and many of them I call friends or good acquaintances - they know what they are doing). \n\n",
"normal": "i think those lists are fine if they are called most influential as that's what it is those than influence the industry as a whole and share content but i don't think those people are always the best don't get me wrong there's some amazing people on those lists and many of them i call friends or good acquaintances they know what they are doing"
},
{
"text": "As AdWords is essentially 14 channels (search, display, behavioral, shopping, etc) I don’t know a single person who knows the ins and outs of every channel and possibility. \n\n",
"normal": "as adwords is essentially 14 channels search display behavioral shopping etc i don't know a single person who knows the ins and outs of every channel and possibility"
},
{
"text": "The lists are great at pointing out who you should follow as those people do share information freely, so it’s a good place to get ideas (that doesn’t mean you should do it - you should think about it, you might disagree with them); and for that reason - I think they are actually useful to promote (and I’d say that even if I wasn’t on any of them). ",
"normal": "the lists are great at pointing out who you should follow as those people do share information freely so it's a good place to get ideas that doesn't mean you should do it you should think about it you might disagree with them and for that reason i think they are actually useful to promote and i'd say that even if i wasn't on any of them"
},
{
"text": "And totally agree with you that there are so many people not on those lists who could easily be labeled as some of the best PPC people in the world.\n\n",
"normal": "and totally agree with you that there are so many people not on those lists who could easily be labeled as some of the best ppc people in the world"
},
{
"text": "With the amount of accounts you've seen I'm sure this could go on all day, but can you share a couple completely boneheaded mistakes you've seen? ",
"normal": "with the amount of accounts you've seen i'm sure this could go on all day but can you share a couple completely boneheaded mistakes you've seen"
},
{
"text": "So I thought, hmm, people like to correct us - our audience is really smart; and when they correct us, they start engaging with us and actually hiring us or subscribing.\n\n",
"normal": "so i thought hmm people like to correct us our audience is really smart and when they correct us they start engaging with us and actually hiring us or subscribing"
},
{
"text": "Eventually, the novelty started to wear off and the lift was going down, so I just stopped before everyone understood what was happening.\n\n",
"normal": "eventually the novelty started to wear off and the lift was going down so i just stopped before everyone understood what was happening"
},
{
"text": "Hi Brad :) Do you think keywords are really going away, as many have predicted, or will we just start to use keywords layered with audiences?\n\n",
"normal": "hi brad :) do you think keywords are really going away as many have predicted or will we just start to use keywords layered with audiences"
},
{
"text": "I’m guessing you use those systems differently based upon what you want to do?",
"normal": "i'm guessing you use those systems differently based upon what you want to do"
},
{
"text": "1. Other than Google, what is your favorite keyword research tool for PPC? ",
"normal": "1 other than google what is your favorite keyword research tool for ppc"
},
{
"text": "2. What are some traps to avoid when doing PPC for ecommerce sites?\n",
"normal": "2 what are some traps to avoid when doing ppc for ecommerce sites"
},
{
"text": "What sort of things am I missing and what resources are out there to help me fill in that knowledge gap? ",
"normal": "what sort of things am i missing and what resources are out there to help me fill in that knowledge gap"
},
{
"text": "That’s why I like revenue per impression testing a lot if you can get the data correct. ",
"normal": "that's why i like revenue per impression testing a lot if you can get the data correct"
},
{
"text": "DSAs (with low bids) can be a great way to determine what new products you should be advertising on if you have more products than you have time to create ad groups for in your account.\n\n",
"normal": "dsas with low bids can be a great way to determine what new products you should be advertising on if you have more products than you have time to create ad groups for in your account"
},
{
"text": "Agencies also have people to bounce ideas off of who understand what you’re saying. ",
"normal": "agencies also have people to bounce ideas off of who understand what you're saying"
},
{
"text": "Have you taken this one step further and run a dynamic remarketing campaign showing users previously viewed products and seen if there is any additional uplift in purchasing of the product they originally clicked on?\n\n",
"normal": "have you taken this one step further and run a dynamic remarketing campaign showing users previously viewed products and seen if there is any additional uplift in purchasing of the product they originally clicked on"
},
{
"text": "Did you see the same 50%?\n\n",
"normal": "did you see the same 50%"
},
{
"text": "Did you automate the responses?\n",
"normal": "did you automate the responses"
},
{
"text": "How do you make a decision when to automate a task, and when to leave it up the old manual processes? ",
"normal": "how do you make a decision when to automate a task and when to leave it up the old manual processes"
},
{
"text": "Is there anything that you can't foresee being automated in PPC / Digital Marketing? ",
"normal": "is there anything that you can't foresee being automated in ppc / digital marketing"
},
{
"text": "What are some of the big challenges with automation that those of us with less experience might be ignoring?\n",
"normal": "what are some of the big challenges with automation that those of us with less experience might be ignoring"
},
{
"text": "we do have an auto-blocker for all meme related posts right?\n\n",
"normal": "we do have an auto blocker for all meme related posts right"
},
{
"text": "Quick, where can I share all my blogpost links and spam you all with memes and gifs???\n\n",
"normal": "quick where can i share all my blogpost links and spam you all with memes and gifs"
},
{
"text": "I think this was the intangible I was having trouble putting my finger on when calculating automation. ",
"normal": "i think this was the intangible i was having trouble putting my finger on when calculating automation"
},
{
"text": "One of my questions - Are you coming out with a 4th edition to the Advanced Google AdWords Book? ",
"normal": "one of my questions are you coming out with a 4th edition to the advanced google adwords book"
},
{
"text": "Or should I stop procrastinating and buy the 3rd? ",
"normal": "or should i stop procrastinating and buy the 3rd"
},
{
"text": "What areas of knowledge and skill do you think will be the most difficult to automate?\n\n",
"normal": "what areas of knowledge and skill do you think will be the most difficult to automate"
},
{
"text": "Computers can work the numbers; but humans dictate the overall message and how that will be executed. \n\n",
"normal": "computers can work the numbers but humans dictate the overall message and how that will be executed"
},
{
"text": "Is there anything you would recommend.\n ",
"normal": "is there anything you would recommend"
},
{
"text": "Is there anything you would recommend other than checking the landing page?\n\n",
"normal": "is there anything you would recommend other than checking the landing page"
},
{
"text": "Next, I’d start segmenting - device, time of day, geos, etc and see if there are more or less engaged users and where my poor impressions are coming from (not that the impressions are bad, but that the CTR is). ",
"normal": "next i'd start segmenting device time of day geos etc and see if there are more or less engaged users and where my poor impressions are coming from not that the impressions are bad but that the ctr is"
},
{
"text": "In that account, we don’t want users who have logged in (they are customers already) to click on our branded terms, so we write ads for new customers and we’re constantly battling QS to maximize profits for those terms. \n\n",
"normal": "in that account we don't want users who have logged in they are customers already to click on our branded terms so we write ads for new customers and we're constantly battling qs to maximize profits for those terms"
},
{
"text": "Brad, on the note of targeting new customers, have you tried building an audience segment of users who login or who your 1st party cookies identify as having logged in previously, and then adding that as an exclusion list for your search campaigns?\n\n",
"normal": "brad on the note of targeting new customers have you tried building an audience segment of users who login or who your 1st party cookies identify as having logged in previously and then adding that as an exclusion list for your search campaigns"
},
{
"text": "Do you have any suggestions for proving the case for bidding on brand terms if not just to help prop up account-level QS? ",
"normal": "do you have any suggestions for proving the case for bidding on brand terms if not just to help prop up account level qs"
},
{
"text": "It can be a bit harder to measure in accounts where the impact is not felt immediately, but my gut tells me in some cases that the net positive increase to QS from just opening up brand terms to current and new customers might help offset the dollars spent on those clicks by reducing the cost of more competitive non-brand terms.\n\n",
"normal": "it can be a bit harder to measure in accounts where the impact is not felt immediately but my gut tells me in some cases that the net positive increase to qs from just opening up brand terms to current and new customers might help offset the dollars spent on those clicks by reducing the cost of more competitive non brand terms"
},
{
"text": "The other thing I find is that when we have those types of terms, we can really play with new words and ideas in the account.\n\n",
"normal": "the other thing i find is that when we have those types of terms we can really play with new words and ideas in the account"
},
{
"text": "How do you balance effort or tactics across different elements: AdWords, Editor, Scripts, Third Party (DoubleClick, Kenshoo, etc)?\n",
"normal": "how do you balance effort or tactics across different elements adwords editor scripts third party doubleclick kenshoo etc"
},
{
"text": "As my agency grows our Online Advertising I'm trying to figure out what elements to handle in each tool. ",
"normal": "as my agency grows our online advertising i'm trying to figure out what elements to handle in each tool"
},
{
"text": "A: Wow - that might be the toughest question here... That’s a workflow question, so I first start by determining what I need to know and when to do it (via a question asked earlier, just search for ‘calendar’ to find it). ",
"normal": "a wow that might be the toughest question here that's a workflow question so i first start by determining what i need to know and when to do it via a question asked earlier just search for calendar to find it"
},
{
"text": "Scripts are great for what you need automated but your tool of choice doesn’t support yet, and the editor and excel are for when scripts don’t support something or it’s a big one time effort. \n\n",
"normal": "scripts are great for what you need automated but your tool of choice doesn't support yet and the editor and excel are for when scripts don't support something or it's a big one time effort"
},
{
"text": "1. What is the tool you are most proud of creating?\n ",
"normal": "1 what is the tool you are most proud of creating"
},
{
"text": "2. What sorts of tools are you working on or planning to work on now?",
"normal": "2 what sorts of tools are you working on or planning to work on now"
},
{
"text": "So that was probably the biggest tool I've ever made (and I can't say by any means I made it, it was an amazing team of a lot of people who made it - I was just lucky to be involved in it from the product side). ",
"normal": "so that was probably the biggest tool i've ever made and i can't say by any means i made it it was an amazing team of a lot of people who made it i was just lucky to be involved in it from the product side"
},
{
"text": "The ads and message are the next big trend, so AdAlysis comes at a time when its a very needed tool. ",
"normal": "the ads and message are the next big trend so adalysis comes at a time when its a very needed tool"
},
{
"text": "Would you mind giving your elevator pitch for it?\n\n",
"normal": "would you mind giving your elevator pitch for it"
},
{
"text": "Could you give any recommendations on who I might want to follow to stay on top of Bing? ",
"normal": "could you give any recommendations on who i might want to follow to stay on top of bing"
},
{
"text": "I know I'm leaving a lot of great people out (which is why I hate to give names, I always remember someone I should have mentioned later and then hope they don't see the thread..); but those are some great starting places.\n\n",
"normal": "i know i'm leaving a lot of great people out which is why i hate to give names i always remember someone i should have mentioned later and then hope they don't see the thread.. but those are some great starting places"
},
{
"text": "Since you have been to every conference on the planet - who has been your favorite presenter over the years?\n\n",
"normal": "since you have been to every conference on the planet who has been your favorite presenter over the years"
},
{
"text": "Could you give any recommendations on who I might want to follow to stay on top of Bing? ",
"normal": "could you give any recommendations on who i might want to follow to stay on top of bing"
},
{
"text": "Second: Any plans on adding AOV as a testing metric? ",
"normal": "second any plans on adding aov as a testing metric"
},
{
"text": "Now, we can pull this conversation offline; but would you ever make a decision for ads based purely on AOV data? ",
"normal": "now we can pull this conversation offline but would you ever make a decision for ads based purely on aov data"
},
{
"text": "For instance, if two ads had the exact same clicks and cost; but one had more conversions at a lower AOV and one had less conversions at a higher AOV - would you use AOV to pick? ",
"normal": "for instance if two ads had the exact same clicks and cost but one had more conversions at a lower aov and one had less conversions at a higher aov would you use aov to pick"
},
{
"text": "How would you use AOV in regards to RPI to make testing decisions? \n\n",
"normal": "how would you use aov in regards to rpi to make testing decisions"
},
{
"text": "Can you touch on your workflow using Adalysis?\n\n",
"normal": "can you touch on your workflow using adalysis"
},
{
"text": "First I determine what metrics and minimum data I want in the account settings. ",
"normal": "first i determine what metrics and minimum data i want in the account settings"
},
{
"text": "When I find multi-ad group testing insights, in many cases, I’ll see if the insight is good enough to also use in landing pages, emails, etc as its global to a segment (like branded terms, non-branded product terms, long tail, info, etc).\n\n\n",
"normal": "when i find multi ad group testing insights in many cases i'll see if the insight is good enough to also use in landing pages emails etc as its global to a segment like branded terms non branded product terms long tail info etc"
},
{
"text": "2. What's the one thing you think all paid marketers should be doing right now that most seem to miss/not know about?\n",
"normal": "2 what's the one thing you think all paid marketers should be doing right now that most seem to miss/not know about"
},
{
"text": "I am starting to see ‘OK Google’ in my search query reports, so I’m watching that very closely right now to see how much its used and if there’s a difference in user behavior. ",
"normal": "i am starting to see ok google in my search query reports so i'm watching that very closely right now to see how much its used and if there's a difference in user behavior"
},
{
"text": "There’s a lot that people aren’t using these days and what people know and don’t know really varies so that’s tough to answer without knowing what you do - but based upon what I’ve seen, I’d probably vote for not enough people know and use modified broad match. \n\n\n",
"normal": "there's a lot that people aren't using these days and what people know and don't know really varies so that's tough to answer without knowing what you do but based upon what i've seen i'd probably vote for not enough people know and use modified broad match"
},
{
"text": "Is there a learning program out there that's earned your seal of approval?\n\n",
"normal": "is there a learning program out there that's earned your seal of approval"
},
{
"text": "How do you charge companies, like the ones listed above, to assist in their PPC? ",
"normal": "how do you charge companies like the ones listed above to assist in their ppc"
},
{
"text": "Is it a flat rate? ",
"normal": "is it a flat rate"
},
{
"text": "A % of spend? ",
"normal": "a % of spend"
},
{
"text": "An Hourly rate?\n",
"normal": "an hourly rate"
},
{
"text": "Does everything go through your personal name? ",
"normal": "does everything go through your personal name"
},
{
"text": "Or is your agency?\n",
"normal": "or is your agency"
},
{
"text": "These days, I charge by the project, retainer, or hour as I only manage accounts on a day-to-day basis for a handful of people (not including all of my own advertising which is pretty extensive), although I do a lot of audits, consulting, and data crunching as necessary for quite a few people. \n\n",
"normal": "these days i charge by the project retainer or hour as i only manage accounts on a day to day basis for a handful of people not including all of my own advertising which is pretty extensive although i do a lot of audits consulting and data crunching as necessary for quite a few people"
},
{
"text": "Brad, how do you approach valuing display performance metrics, like view throughs, etc. from an attribution standpoint?\n\n",
"normal": "brad how do you approach valuing display performance metrics like view throughs etc from an attribution standpoint"
},
{
"text": "You can't budget/optimize properly until you know what the value of it is, and it can be incredibly difficult to see a display test make a significant impact from the standpoint of aggregate lift on performance for any brand of decent size.\n\n",
"normal": "you can't budget/optimize properly until you know what the value of it is and it can be incredibly difficult to see a display test make a significant impact from the standpoint of aggregate lift on performance for any brand of decent size"
},
{
"text": "Adobe and others using econometric models seem to have the best approach from what I've seen, but those tools are far from accessible to those with smaller budgets.\n\n",
"normal": "adobe and others using econometric models seem to have the best approach from what i've seen but those tools are far from accessible to those with smaller budgets"
},
{
"text": "Now, the biggest issue here is that there's not a way to build this into AdWords, so you need to use Excel or the API to try and build this out and you need a lot of conversions to really do it well.\n",
"normal": "now the biggest issue here is that there's not a way to build this into adwords so you need to use excel or the api to try and build this out and you need a lot of conversions to really do it well"
},
{
"text": "This is common when your non-brand words bring in lots of traffic but not much revenue; but if you remove them your brand terms fall in search volume. ",
"normal": "this is common when your non brand words bring in lots of traffic but not much revenue but if you remove them your brand terms fall in search volume"
},
{
"text": "I've thought through all of these approaches, and while they each have their strategic value, where I struggle is with the reporting side and proving that value.\n\n",
"normal": "i've thought through all of these approaches and while they each have their strategic value where i struggle is with the reporting side and proving that value"
},
{
"text": "Dealing with a boss who isn't ok with that level of fuzziness and is of the \"pick a number and stick to it\" category has me at a loss for how to balance that with the larger story I KNOW is unfolding and that I've proven to them with the directional attribution data.\n\n",
"normal": "dealing with a boss who isn't ok with that level of fuzziness and is of the pick a number and stick to it category has me at a loss for how to balance that with the larger story i know is unfolding and that i've proven to them with the directional attribution data"
},
{
"text": "Have you happened to have much experience with dedicated attribution platforms like VisualIQ, Adometry, Convertro, etc.? ",
"normal": "have you happened to have much experience with dedicated attribution platforms like visualiq adometry convertro etc"
},
{
"text": "Thoughts on those?\n\n",
"normal": "thoughts on those"
},
{
"text": " If the networks can't prove these are adding value, they will lose their luster and people will not spend as aggressively as they would if the network could say \"here's the incremental lift this display campaign added to your other efforts and what that revenue would equal.\"\n\n",
"normal": "if the networks can't prove these are adding value they will lose their luster and people will not spend as aggressively as they would if the network could say here's the incremental lift this display campaign added to your other efforts and what that revenue would equal"
},
{
"text": "Curious who you think are leaders when it comes to tackling these sorts of staggeringly difficult questions. ",
"normal": "curious who you think are leaders when it comes to tackling these sorts of staggeringly difficult questions"
},
{
"text": "When you start with a brand new account, with a brand new product that you never handled before.. you do your keyword research as good as you can, create the campaigns, creatives and drop some pennies on running them. ",
"normal": "when you start with a brand new account with a brand new product that you never handled before you do your keyword research as good as you can create the campaigns creatives and drop some pennies on running them"
},
{
"text": "What is the point/threshold where you define something as working?\n\n",
"normal": "what is the point/threshold where you define something as working"
},
{
"text": "At which point do you say something is working and worth further optimization or should be discarded?\n\n",
"normal": "at which point do you say something is working and worth further optimization or should be discarded"
},
{
"text": "What do you think the biggest difference is between running a set of PPC campaigns for a very large retail store like Home Depot or Walmart versus a smaller ecommerce site?\n\n",
"normal": "what do you think the biggest difference is between running a set of ppc campaigns for a very large retail store like home depot or walmart versus a smaller ecommerce site"
},
{
"text": "If so, what would roughly be a good percentage of budgets to put forth for these efforts?\n\n",
"normal": "if so what would roughly be a good percentage of budgets to put forth for these efforts"
},
{
"text": "The way to start with display is via remarketing and staying top-of-mind for people who haven't converted yet and making sure that you have email lists going and you're happy with your current customer acquisition strategy. ",
"normal": "the way to start with display is via remarketing and staying top of mind for people who haven't converted yet and making sure that you have email lists going and you're happy with your current customer acquisition strategy"
},
{
"text": "% of budgets is impossible to state these days since some companies are purely digital and you'll see them spend 30% on marketing, where companies with hard costs could never dream of that type of a number. ",
"normal": "% of budgets is impossible to state these days since some companies are purely digital and you'll see them spend 30% on marketing where companies with hard costs could never dream of that type of a number"
},
{
"text": "Where do you see shopping campaigns headed?\n",
"normal": "where do you see shopping campaigns headed"
},
{
"text": "Do you believe Google also targets your shopping ads based on the keywords used in the reviews?\n",
"normal": "do you believe google also targets your shopping ads based on the keywords used in the reviews"
},
{
"text": "How important is it to have the microdata for the google shopping campaigns?\n",
"normal": "how important is it to have the microdata for the google shopping campaigns"
},
{
"text": "Do you think Google gives us the runaround when they say we need to change the item ID, product title and description to get a product accepted (since we're in supplements) \"Automatic item disapprovals due to policy violation\"...\n",
"normal": "do you think google gives us the runaround when they say we need to change the item id product title and description to get a product accepted since we're in supplements automatic item disapprovals due to policy violation"
},
{
"text": "Are there any other features to enhance our google shopping campaigns that we may not be aware of only available to certain merchants coming our way?\n\n",
"normal": "are there any other features to enhance our google shopping campaigns that we may not be aware of only available to certain merchants coming our way"
},
{
"text": "As a whole, shopping is moving to mobile, which is a combination of websites and apps. \n\n",
"normal": "as a whole shopping is moving to mobile which is a combination of websites and apps"
},
{
"text": "I'm not an ecommerce expert and PLAs are not my specialty; so I know working with all the available data columns in a shopping feed is to your benefit (including custom columns), I don't know what's next in the PLA area (outside of more local inventory). \n\n",
"normal": "i'm not an ecommerce expert and plas are not my specialty so i know working with all the available data columns in a shopping feed is to your benefit including custom columns i don't know what's next in the pla area outside of more local inventory"
},
{
"text": "I just launched my first PPC campaign 3 days ago, so I don't know enough to even know what to ask, except what individual PPC managers would you recommend that I follow to learn, and stay caught up on the ever changes atmosphere of PPC? ",
"normal": "i just launched my first ppc campaign 3 days ago so i don't know enough to even know what to ask except what individual ppc managers would you recommend that i follow to learn and stay caught up on the ever changes atmosphere of ppc"
},
{
"text": "The one thing to keep in mind with Google's materials is that their answer's tend to be 'raise your budget or CPCs', which is good advice at times - but by no means all of the time; so you want to balance everything you read with how you make money in your company.",
"normal": "the one thing to keep in mind with google's materials is that their answer's tend to be raise your budget or cpcs which is good advice at times but by no means all of the time so you want to balance everything you read with how you make money in your company"
},
{
"text": " When you read something and think to yourself, 'that's not going to work for me because of Y'; then you're starting to get it :)\n\n",
"normal": "when you read something and think to yourself that's not going to work for me because of y then you're starting to get it :)"
},
{
"text": "Would you mind giving your elevator pitch for it?\n\n",
"normal": "would you mind giving your elevator pitch for it"
},
{
"text": "Every day we'll look at every place you're testing (we can figure this out by device, you never define a test, add code, anything) and show you where you have actions to take (you can pick from a large variety of metrics).\n",
"normal": "every day we'll look at every place you're testing we can figure this out by device you never define a test add code anything and show you where you have actions to take you can pick from a large variety of metrics"
},
{
"text": "There are many more features like alerts where you're not testing, creating ads in advance, data insights, etc - but at the heart - it makes sure you're getting the best results possible for the ads you're showing. \n\n",
"normal": "there are many more features like alerts where you're not testing creating ads in advance data insights etc but at the heart it makes sure you're getting the best results possible for the ads you're showing"
},
{
"text": "What do you think the biggest difference is between running a set of PPC campaigns for a very large retail store like Home Depot or Walmart versus a smaller ecommerce site?\n\n",
"normal": "what do you think the biggest difference is between running a set of ppc campaigns for a very large retail store like home depot or walmart versus a smaller ecommerce site"
},
{
"text": "One of the things they get to do is use beacons and offline tracking to further monetize search for those who want to actually touch items or pick them up in the store.\n\n",
"normal": "one of the things they get to do is use beacons and offline tracking to further monetize search for those who want to actually touch items or pick them up in the store"
},
{
"text": "When you start with a brand new account, with a brand new product that you never handled before.. you do your keyword research as good as you can, create the campaigns, creatives and drop some pennies on running them. ",
"normal": "when you start with a brand new account with a brand new product that you never handled before you do your keyword research as good as you can create the campaigns creatives and drop some pennies on running them"
},
{
"text": "What is the point/threshold where you define something as working?\n",
"normal": "what is the point/threshold where you define something as working"
},
{
"text": "At which point do you say something is working and worth further optimization or should be discarded?\n\n",
"normal": "at which point do you say something is working and worth further optimization or should be discarded"
},
{
"text": "But they are affiliates who have turned themselves into a brand. \n\n",
"normal": "but they are affiliates who have turned themselves into a brand"
},
{
"text": "If you want to build a lot of affiliate sites, then when your gains for improvement are getting small enough that your time is better spent elsewhere, then move on. ",
"normal": "if you want to build a lot of affiliate sites then when your gains for improvement are getting small enough that your time is better spent elsewhere then move on"
},
{
"text": "Do you have a \"Top 10 things you should do to get started\" list? ",
"normal": "do you have a top 10 things you should do to get started list"
},
{
"text": "There's a lot more you can do; but who cares about the advanced stuff if you can't set a bid or track conversions. ",
"normal": "there's a lot more you can do but who cares about the advanced stuff if you can't set a bid or track conversions"
},
{
"text": "That's really where I'd start. \n\n",
"normal": "that's really where i'd start"
},
{
"text": "Are there any \"best of breed\" resources for beginners that you find informative and non-biased? ",
"normal": "are there any best of breed resources for beginners that you find informative and non biased"
},
{
"text": "Did you automate the responses? \n\n",
"normal": "did you automate the responses"
},
{
"text": "How do you make a decision when to automate a task, and when to leave it up the old manual processes? ",
"normal": "how do you make a decision when to automate a task and when to leave it up the old manual processes"
},
{
"text": "Is there anything that you can't foresee being automated in PPC / Digital Marketing? ",
"normal": "is there anything that you can't foresee being automated in ppc / digital marketing"
},
{
"text": "What are some of the big challenges with automation that those of us with less experience might be ignoring?\n\n",
"normal": "what are some of the big challenges with automation that those of us with less experience might be ignoring"
},
{
"text": "Do you have a \"Top 10 things you should do to get started\" list? ",
"normal": "do you have a top 10 things you should do to get started list"
},
{
"text": "With the amount of accounts you've seen I'm sure this could go on all day, but can you share a couple completely boneheaded mistakes you've seen? ",
"normal": "with the amount of accounts you've seen i'm sure this could go on all day but can you share a couple completely boneheaded mistakes you've seen"
},
{
"text": "When there's a pretty immediate ceiling in regards to measuring how you generate leads, the best way we can optimize our campaigns is to automate everything.\n\n",
"normal": "when there's a pretty immediate ceiling in regards to measuring how you generate leads the best way we can optimize our campaigns is to automate everything"
},
{
"text": "With so many campaigns and new monthly budgets each month, I want to automate how each month starts without touching it. ",
"normal": "with so many campaigns and new monthly budgets each month i want to automate how each month starts without touching it"
},
{
"text": "What's your opinion on the ethical debate between Google AdWords / Bing Ads resellers VS agenices that only charge for managing.\n\n",
"normal": "what's your opinion on the ethical debate between google adwords / bing ads resellers vs agenices that only charge for managing"
},
{
"text": "i.e your Google Adwords Premier SMB partners for the most part like ReachLocal and YP vs the small to medium agency who is transparent with pricing and does NOT bill for clicks.\n\n",
"normal": "i.e your google adwords premier smb partners for the most part like reachlocal and yp vs the small to medium agency who is transparent with pricing and does not bill for clicks"
},
{
"text": "Is the golden age of reselling media to the SMB client over? \n\n",
"normal": "is the golden age of reselling media to the smb client over"
},
{
"text": "I think most people in the PPC industry focus on enterprise when IMHO the largest market and client of Google is the SMB.\n\n",
"normal": "i think most people in the ppc industry focus on enterprise when imho the largest market and client of google is the smb"
},
{
"text": "For any one individual client - an agency who is watching everything is better.\n\n",
"normal": "for any one individual client an agency who is watching everything is better"
},
{
"text": "If a resller 'does it right'; I still think it can be a very successful model - however, resllers need to get their acts together and do it right very soon or they are going to finally burn down the house as clients are going to go elsewhere as they become more savvy and more business owners are younger people who grew up on the web and can figure it out themselves or know where else to look.\n\n",
"normal": "if a resller does it right i still think it can be a very successful model however resllers need to get their acts together and do it right very soon or they are going to finally burn down the house as clients are going to go elsewhere as they become more savvy and more business owners are younger people who grew up on the web and can figure it out themselves or know where else to look"
},
{
"text": "WTF is happening to this platform?",
"normal": "wtf is happening to this platform"
},
{
"text": "Now that we're forced into the New Academy for Ads, are our certifications expiring in April regardless of when we took them?",
"normal": "now that we're forced into the new academy for ads are our certifications expiring in april regardless of when we took them"
},
{
"text": "[Facebook] does Audience Overlap exist with broad audiences?",
"normal": "[facebook] does audience overlap exist with broad audiences"
},
{
"text": "Facebook - Who does user engagement well?",
"normal": "facebook who does user engagement well"
},
{
"text": "What is the best way to run-up automated conversion optimisation?",
"normal": "what is the best way to run up automated conversion optimisation"
},
{
"text": "I have $1,000 and an Adwords account, what can I sell for a profit?",
"normal": "i have $1000 and an adwords account what can i sell for a profit"
},
{
"text": "How this will work:\n\n",
"normal": "how this will work"
},
{
"text": "How do you feel about the current state of paid search in general and regarding things like:\n\n",
"normal": "how do you feel about the current state of paid search in general and regarding things like"
},
{
"text": "Is their ever a possibility of a new competitor popping up and taking marketshare?\n\n",
"normal": "is their ever a possibility of a new competitor popping up and taking marketshare"
},
{
"text": "I guess what I'm looking for is a general opinion on paid search (and the role organic search plays) from someone directly in the trenches at a search engine. ",
"normal": "i guess what i'm looking for is a general opinion on paid search and the role organic search plays from someone directly in the trenches at a search engine"
},
{
"text": "Technology starts to know us even better; which allows for new opportunities and challenges for advertisers. ",
"normal": "technology starts to know us even better which allows for new opportunities and challenges for advertisers"
},
{
"text": "PPC is such an integral part of any sales funnel- that’s where people go to research and discover. ",
"normal": "ppc is such an integral part of any sales funnel that's where people go to research and discover"
},
{
"text": "Any ideas how a marketer could prepare for this? ",
"normal": "any ideas how a marketer could prepare for this"
},
{
"text": "Will I really have to adjust my campaigns for a voice search? ",
"normal": "will i really have to adjust my campaigns for a voice search"
},
{
"text": "Would love to hear your thoughts on what you think is the next big thing in search that people need to be taking advantage of. ",
"normal": "would love to hear your thoughts on what you think is the next big thing in search that people need to be taking advantage of"
},
{
"text": "Is it voice search? ",
"normal": "is it voice search"
},
{
"text": "Audience targeting? ",
"normal": "audience targeting"
},
{
"text": "Something else? ",
"normal": "something else"
},
{
"text": "What are you hearing both at Bing and from advertisers?\n\n",
"normal": "what are you hearing both at bing and from advertisers"
},
{
"text": "Even with present audience buying offerings, we can be quite creative e.g. we buy and target based on demos, psychographics, past actions and preferences-ultimately what we’re looking to do is better identify intent so we can personalize our messages right?\n\n",
"normal": "even with present audience buying offerings we can be quite creative e.g we buy and target based on demos psychographics past actions and preferences ultimately what we're looking to do is better identify intent so we can personalize our messages right"
},
{
"text": "and it's not just in the bidding and list building-- since voice is so much more specific in what they ask for, our ad creative should meet that level of specificity too. ",
"normal": "and it's not just in the bidding and list building since voice is so much more specific in what they ask for our ad creative should meet that level of specificity too"
},
{
"text": "With the recent \"unenhanced\" announcement from Google, how vindicated do you feel about retaining tablet modifiers?\n\n",
"normal": "with the recent unenhanced announcement from google how vindicated do you feel about retaining tablet modifiers"
},
{
"text": "Attribution seems to be where everyone is stumped. ",
"normal": "attribution seems to be where everyone is stumped"
},
{
"text": "Also I see mobile innovations-- there is such a major action bias on mobile devices, that companies who have figured out how to shorten the conversion funnel or serve quick responses to their audiences are really winning.\n\n",
"normal": "also i see mobile innovations there is such a major action bias on mobile devices that companies who have figured out how to shorten the conversion funnel or serve quick responses to their audiences are really winning"
},
{
"text": "Google recently announced that they're releasing demographic targeting for search, but Bing's had this functionality for years :) How have you seen advertisers leverage this feature in Bing to get the most out of it?\n\n",
"normal": "google recently announced that they're releasing demographic targeting for search but bing's had this functionality for years :) how have you seen advertisers leverage this feature in bing to get the most out of it"
},
{
"text": "Yes, we do have the ability to modify bids based on age and gender within the search network itself and I've heard from our advertisers how much they love it. ",
"normal": "yes we do have the ability to modify bids based on age and gender within the search network itself and i've heard from our advertisers how much they love it"
},
{
"text": "A good way to start is to pull the Age and Gender report from the UI or within Bing Ads Intelligence to see where you have high points and simply bid up for those.\n\n",
"normal": "a good way to start is to pull the age and gender report from the ui or within bing ads intelligence to see where you have high points and simply bid up for those"
},
{
"text": "Plus, these bid mods are at the ad group level, so can override the campaign settings when needed. \n\n",
"normal": "plus these bid mods are at the ad group level so can override the campaign settings when needed"
},
{
"text": "What's your process for getting ready? ",
"normal": "what's your process for getting ready"
},
{
"text": "Practice until you can't breathe anymore? ",
"normal": "practice until you can't breathe anymore"
},
{
"text": "Wing it? ",
"normal": "wing it"
},
{
"text": "Write out a script?\n\n",
"normal": "write out a script"
},
{
"text": "The best advice I got was from Brad Geddes who mentioned that I create the slides for myself, as my cues...so it helped me put less pressure on myself to memorize ALL the things. ",
"normal": "the best advice i got was from brad geddes who mentioned that i create the slides for myself as my cues...so it helped me put less pressure on myself to memorize all the things"
},
{
"text": "You ever write anything on your hand to help remember?\n\n",
"normal": "you ever write anything on your hand to help remember"
},
{
"text": "So, you're better than me?! ",
"normal": "so you're better than me"
},
{
"text": "Is the role of SEO getting smaller and smaller with each year at the expense of PPC? ",
"normal": "is the role of seo getting smaller and smaller with each year at the expense of ppc"
},
{
"text": "And isn't it more logical to pay more attention on your AdWords campaigns, rather than taking time on building shareable content, link bulding, guest blogging, etc. For short: is SEO dying? ",
"normal": "and isn't it more logical to pay more attention on your adwords campaigns rather than taking time on building shareable content link bulding guest blogging etc for short is seo dying"
},
{
"text": "Do you have any expectations how this will turn out in the upcoming years? \n\n",
"normal": "do you have any expectations how this will turn out in the upcoming years"
},
{
"text": "Why hello there! ",
"normal": "why hello there"
},
{
"text": "SEO and PPC also play very well together-not only can PPC help fill any gaps with SEO but several studies- done by brilliant folks such as Brad Geddes as well as our data scientists- have shown that when both PPC and organic listings are present on a page the likelihood of getting a click is much higher. ",
"normal": "seo and ppc also play very well together not only can ppc help fill any gaps with seo but several studies done by brilliant folks such as brad geddes as well as our data scientists have shown that when both ppc and organic listings are present on a page the likelihood of getting a click is much higher"
},
{
"text": "I was hoping you could share your thoughts/predictions on where you see Voice Search going in the next few years. \n\n",
"normal": "i was hoping you could share your thoughts/predictions on where you see voice search going in the next few years"
},
{
"text": "Also to add to my question - how should advertisers be preparing for voice search, beyond bidding on terms including \"near me\", Cortana, Siri, and Hey Google?\n\n",
"normal": "also to add to my question how should advertisers be preparing for voice search beyond bidding on terms including near me cortana siri and hey google"
},
{
"text": "Do you think dynamic ads will help to cover some of the specificity - or do you think the shift will be toward smaller ad groups with highly specific (but manual) copy? ",
"normal": "do you think dynamic ads will help to cover some of the specificity or do you think the shift will be toward smaller ad groups with highly specific but manual copy"
},
{
"text": "Also, I cringe at the thought of this... but do you think there will be value in single keyword ad groups over small, tightly knit ad groups? \n\n",
"normal": "also i cringe at the thought of this but do you think there will be value in single keyword ad groups over small tightly knit ad groups"
},
{
"text": "see how that works. ",
"normal": "see how that works"
},
{
"text": "When it comes time for them to be monetized, who knows, there may be an all new format!",
"normal": "when it comes time for them to be monetized who knows there may be an all new format"
},
{
"text": "In thinking about voice search, what would you say are the top 3 things search marketers should be doing to adapt for it?\n\n",
"normal": "in thinking about voice search what would you say are the top 3 things search marketers should be doing to adapt for it"
},
{
"text": "Mispronunciations, questions, longer phrases-- what's there and what intent can we see? ",
"normal": "mispronunciations questions longer phrases what's there and what intent can we see"
},
{
"text": "I'm really interested in voice search, too...I've read a lot about the differences between voice and traditional search and the challenges voice presents, but do you have any insight into how brands/marketers are preparing for voice search and/or do you have tips for optimizing for it -- other than creating content that answers questions?",
"normal": "i'm really interested in voice search too...i've read a lot about the differences between voice and traditional search and the challenges voice presents but do you have any insight into how brands/marketers are preparing for voice search and/or do you have tips for optimizing for it other than creating content that answers questions"
},
{
"text": " What most seem to be doing is as follows:\n\n\n",
"normal": "what most seem to be doing is as follows"
},
{
"text": "Negate out what isn't working.\n\n\n",
"normal": "negate out what isn't working"
},
{
"text": "Are there any plans in the near future for new platform developments that you can share with us? ",
"normal": "are there any plans in the near future for new platform developments that you can share with us"
},
{
"text": "A lot of PPCers just assume that Bing only copies what AdWords does, do you know of any instances where YOU guys have better functionality/features than AdWords? ",
"normal": "a lot of ppcers just assume that bing only copies what adwords does do you know of any instances where you guys have better functionality/features than adwords"
},
{
"text": "What really differentiates the two besides the audience you reach?\n\n",
"normal": "what really differentiates the two besides the audience you reach"
},
{
"text": "When you say search partner transparency, are there any changes coming to how the partner network is handled?\n\n",
"normal": "when you say search partner transparency are there any changes coming to how the partner network is handled"
},
{
"text": "How have you seen necessary skill sets evolve over time in PPC? ",
"normal": "how have you seen necessary skill sets evolve over time in ppc"
},
{
"text": "Are the qualities that made someone good at it 10 years ago the same or different as they are today?\n\n",
"normal": "are the qualities that made someone good at it 10 years ago the same or different as they are today"
},
{
"text": " I wrote a post on \"why PPC is like CSI\" in 2008 and I think it still applies: http://www.beyondthepaid.com/3-reasons-why-ppc-management-is-like-csi/\n\n",
"normal": "i wrote a post on why ppc is like csi in 2008 and i think it still applies http://www.beyondthepaid.com/3-reasons-why-ppc-management-is-like-csi/"
},
{
"text": "Outside of this subreddit, HeroConf, #PPCchat, PPCHero and such, what are some of your other favorite resources out there for PPC marketing?\n\n",
"normal": "outside of this subreddit heroconf ppcchat ppchero and such what are some of your other favorite resources out there for ppc marketing"
},
{
"text": "what tactics do you use to discourage consumers to click on B2B ads that target ambiguous keywords (keywords used by both your B2B audience and a general B2C public)?\n\n",
"normal": "what tactics do you use to discourage consumers to click on b2b ads that target ambiguous keywords keywords used by both your b2b audience and a general b2c public"
},
{
"text": "The biggest impact thing I have done was constantly linking lifetime value data back into adwords allowing me to identify which broader overlapping terms drive the most real value. \n\n",
"normal": "the biggest impact thing i have done was constantly linking lifetime value data back into adwords allowing me to identify which broader overlapping terms drive the most real value"
},
{
"text": "Working in B2B, what has your experience with LinkedIn Ads been like so far, if any?\n",
"normal": "working in b2b what has your experience with linkedin ads been like so far if any"
},
{
"text": "Your take?\n",
"normal": "your take"
},
{
"text": "Have you found that to be true?\n\n",
"normal": "have you found that to be true"
},
{
"text": "In your experience, what is the best way to get offline conversion value into Google Analytics to get a true 360 degree picture of what each click generates in terms of ROI/ROAS/EPC, etc?\n\n",
"normal": "in your experience what is the best way to get offline conversion value into google analytics to get a true 360 degree picture of what each click generates in terms of roi/roas/epc etc"
},
{
"text": "Its truly fascinating to see how the way people search reflects on how easy/much they buy. \n",
"normal": "its truly fascinating to see how the way people search reflects on how easy/much they buy"
},
{
"text": "Who/What are your go to resources for expanding your already well established PPC knowledge? ",
"normal": "who/what are your go to resources for expanding your already well established ppc knowledge"
},
{
"text": "Any secret sources that you find especially useful?\n\n",
"normal": "any secret sources that you find especially useful"
},
{
"text": "What are your favorite B2B remarketing lists to create? ",
"normal": "what are your favorite b2b remarketing lists to create"
},
{
"text": "Any secret ones you want to throw out there?\n\n",
"normal": "any secret ones you want to throw out there"
},
{
"text": "It's a little challenging to set up initially, but it pays huge rewards in B2B where sales cycles are often 90-180 days long. \n\n",
"normal": "it's a little challenging to set up initially but it pays huge rewards in b2b where sales cycles are often 90-180 days long"
},
{
"text": "We also use many of the typical remarketing lists you'll find in B2C: targeting those who didn't convert, and those who did with a complementary offer. ",
"normal": "we also use many of the typical remarketing lists you'll find in b2c targeting those who didn't convert and those who did with a complementary offer"
},
{
"text": "So you can't keep hammering people with a \"buy now!\" message when they very well may have bought from you over the phone or via another offline channel.\n\n",
"normal": "so you can't keep hammering people with a buy now message when they very well may have bought from you over the phone or via another offline channel"
},
{
"text": "What would you define are the positives and negatives of PPC compared to other digital marketing channels? ",
"normal": "what would you define are the positives and negatives of ppc compared to other digital marketing channels"
},
{
"text": "Do you think that there will be a channel which will make PPC redundant in the near future?\n\n",
"normal": "do you think that there will be a channel which will make ppc redundant in the near future"
},
{
"text": "All digital channels are important, but in PPC we can make changes to targeting on the fly - unlike digital media that's bought a month in advance, for example; or SEO which takes time and the whim of the search engines to change.\n\n",
"normal": "all digital channels are important but in ppc we can make changes to targeting on the fly unlike digital media that's bought a month in advance for example or seo which takes time and the whim of the search engines to change"
},
{
"text": "What part of the SEM stack do you wish you were utilizing better? ",
"normal": "what part of the sem stack do you wish you were utilizing better"
},
{
"text": "Is there anything you're currently working on you're really excited about or would like to talk about?\n\n",
"normal": "is there anything you're currently working on you're really excited about or would like to talk about"
},
{
"text": "A: Oh man, where do I start? ",
"normal": "a oh man where do i start"
},
{
"text": "We started this a couple years ago and are now expanding into paid social, which I think will do really well.\n\n",
"normal": "we started this a couple years ago and are now expanding into paid social which i think will do really well"
},
{
"text": "I've seen /u/PPCKirk play the mandolin, when do I get to see /u/MMMel66 playing her instrument of choice? ",
"normal": "i've seen /u/ppckirk play the mandolin when do i get to see /u/mmmel66 playing her instrument of choice"
},
{
"text": "WHEN?!\n\n",
"normal": "when"
},
{
"text": "Maybe we can do another PPC Podcast where I play a little.",
"normal": "maybe we can do another ppc podcast where i play a little"
},
{
"text": "I view it the opposite: There are two types of agencies, those who are busy marketing themselves and those who are busy marketing their clients. ",
"normal": "i view it the opposite there are two types of agencies those who are busy marketing themselves and those who are busy marketing their clients"
},
{
"text": "Which one would you prefer to work with?\n\n",
"normal": "which one would you prefer to work with"
},
{
"text": "I understood your comment and I get that feeling all the time wondering why I don't invest the time in my own brand...but than I remember why...I am busy helping my clients, and I think the messaging of \"two types of agencies\" works to explain that to prospects.\n\n",
"normal": "i understood your comment and i get that feeling all the time wondering why i don't invest the time in my own brand...but than i remember why...i am busy helping my clients and i think the messaging of two types of agencies works to explain that to prospects"
},
{
"text": "What is your favorite thing about working in B2B accounts?\n\n",
"normal": "what is your favorite thing about working in b2b accounts"
},
{
"text": "It’s an after thought for them, when often 90% or more of their traffic comes from mobile!\n\n",
"normal": "it's an after thought for them when often 90% or more of their traffic comes from mobile"
},
{
"text": "When done right, call tracking is a HUGE opportunity for B2B.\n\n",
"normal": "when done right call tracking is a huge opportunity for b2b"
},
{
"text": "If B2C digital marketing is \"heading toward social\" (controversial, I know), where is B2B heading? ",
"normal": "if b2c digital marketing is heading toward social controversial i know where is b2b heading"
},
{
"text": "Any thoughts on the future of B2B Search?\n\n",
"normal": "any thoughts on the future of b2b search"
},
{
"text": "We are finally starting to hear clients including mobile in their thought process for PPC, which is a huge step forward from previous years.\n\n",
"normal": "we are finally starting to hear clients including mobile in their thought process for ppc which is a huge step forward from previous years"
},
{
"text": "Architecture Q: How should I design and segment campaigns based on product and location? \n\n",
"normal": "architecture q how should i design and segment campaigns based on product and location"
},
{
"text": "Architecture Q: Would Google AdWords algorithm be positively effected and support better lead generation, overall, by granularity of campaign?\n",
"normal": "architecture q would google adwords algorithm be positively effected and support better lead generation overall by granularity of campaign"
},
{
"text": "Attribution Q: When defining a conversion from Google AdWords, do you separate remarketing from first interaction conversions? ",
"normal": "attribution q when defining a conversion from google adwords do you separate remarketing from first interaction conversions"
},
{
"text": "What CPA do you assign to remarketing? ",
"normal": "what cpa do you assign to remarketing"
},
{
"text": "What topics would you like to see me write about on my blog? ",
"normal": "what topics would you like to see me write about on my blog"
},
{
"text": "What guest bloggers would you love to read?\n\n",
"normal": "what guest bloggers would you love to read"
},
{
"text": "B2B Blog idea: Who in each company would consider your \"audience\" in many cases? ",
"normal": "b2b blog idea who in each company would consider your audience in many cases"
},
{
"text": "Is it the executives, administrative assistant, other? ",
"normal": "is it the executives administrative assistant other"
},
{
"text": "Does that depend more on the size of the businesses you're targeting or the vertical? ",
"normal": "does that depend more on the size of the businesses you're targeting or the vertical"
},
{
"text": "Why type of information really sells them? ",
"normal": "why type of information really sells them"
},
{
"text": "How to be successful your first 30 days in a new ppc/online marketing job.\n\n",
"normal": "how to be successful your first 30 days in a new ppc/online marketing job"
},
{
"text": "/u/mynameistaken What is the worst thing about working in PPC?\n\n",
"normal": "/u/mynameistaken what is the worst thing about working in ppc"
},
{
"text": "What is the best?\n\n",
"normal": "what is the best"
},
{
"text": "How do you see your role developing over the next few years?\n\n",
"normal": "how do you see your role developing over the next few years"
},
{
"text": ":) The worst is trying to deal with engines who don't understand our clients' business. ",
"normal": ":) the worst is trying to deal with engines who don't understand our clients business"
},
{
"text": "I miss the old days when we had the same Google rep for a year or more. ",
"normal": "i miss the old days when we had the same google rep for a year or more"
},
{
"text": "As for my role over the next few years, who can say? ",
"normal": "as for my role over the next few years who can say"
},
{
"text": "I can't wait to see what the next five years bring! ",
"normal": "i can't wait to see what the next five years bring"
},
{
"text": "What is some of the usual \"low hanging fruit\" you see in B2B campaigns? ",
"normal": "what is some of the usual low hanging fruit you see in b2b campaigns"
},
{
"text": "What kind of examples could you give from a B2B side?\n\n",
"normal": "what kind of examples could you give from a b2b side"
},
{
"text": "I've run campaigns for manufacturing companies where the difference between 5 leads and 8 leads a week can double or quadruple revenues. \n\n",
"normal": "i've run campaigns for manufacturing companies where the difference between 5 leads and 8 leads a week can double or quadruple revenues"
},
{
"text": "What is your preferred PPC pricing model, and why?\n\n",
"normal": "what is your preferred ppc pricing model and why"
},
{
"text": "I like this model because clients aren’t penalized when they increase spend, and because it compensates us for the work needed. ",
"normal": "i like this model because clients aren't penalized when they increase spend and because it compensates us for the work needed"
},
{
"text": "For my freelance work (which I don’t do much of, btw), I charge hourly.\n\n",
"normal": "for my freelance work which i don't do much of btw i charge hourly"
},
{
"text": "When not tinkering in the ad platforms, she is cooking up a storm or spending time with her family.\n\n",
"normal": "when not tinkering in the ad platforms she is cooking up a storm or spending time with her family"
},
{
"text": "How this will work:\n\n",
"normal": "how this will work"
},
{
"text": "What's your best tip for working with small lists on Facebook? ",
"normal": "what's your best tip for working with small lists on facebook"
},
{
"text": "Per the other comment on here, you can experiment with the frequency goal instead and see what that does, but you lose the \"normal\" optimization you'd get through FB. ",
"normal": "per the other comment on here you can experiment with the frequency goal instead and see what that does but you lose the normal optimization you'd get through fb"
},
{
"text": "All it does is focus on frequency control and nothing else, which can make your results stink.\n\n",
"normal": "all it does is focus on frequency control and nothing else which can make your results stink"
},
{
"text": "When I run into instances like this, I've either cut down the daily budget, or I've experimented with making the CPC higher. ",
"normal": "when i run into instances like this i've either cut down the daily budget or i've experimented with making the cpc higher"
},
{
"text": "Not Susan but what are your frequency rates like?\n\n",
"normal": "not susan but what are your frequency rates like"
},
{
"text": "What's your take on newer Google products that take away control from account managers (DSA/UAC)?\n\n",
"normal": "what's your take on newer google products that take away control from account managers dsa/uac"
},
{
"text": "I've had DSA work great for ecomm sites with thousands of products - CPC tends to be cheaper than when I bid on the words specifically which can make ROAS better. ",
"normal": "i've had dsa work great for ecomm sites with thousands of products cpc tends to be cheaper than when i bid on the words specifically which can make roas better"
},
{
"text": "It has stunk for lead gen, which isn't really surprising, but it goes back to the point of what your goal is.\n\n",
"normal": "it has stunk for lead gen which isn't really surprising but it goes back to the point of what your goal is"
},
{
"text": "Similarly, I've had crappy results with UAC (Universal App Campaigns, for folks who aren't familiar with that area). ",
"normal": "similarly i've had crappy results with uac universal app campaigns for folks who aren't familiar with that area"
},
{
"text": "So if you're tasked with just getting cheap installs, it's a winner - if you're tasked with quality downloads where the app is utilized, it's a bad choice.\n\n",
"normal": "so if you're tasked with just getting cheap installs it's a winner if you're tasked with quality downloads where the app is utilized it's a bad choice"
},
{
"text": "I do think there are certain areas where less control by the account manager can work simply due to the sheer volume of data Google has. ",
"normal": "i do think there are certain areas where less control by the account manager can work simply due to the sheer volume of data google has"
},
{
"text": "Have you noticed DSA \"taking over\"? ",
"normal": "have you noticed dsa taking over"
},
{
"text": "So if you bid on a term on its own, you don't get matched...but you will if it hits the DSA setup?\n\n",
"normal": "so if you bid on a term on its own you don't get matched...but you will if it hits the dsa setup"
},
{
"text": "In your opinion, what are a few of the best ways to keep retention rates high on both the employee and client sides?\n\n",
"normal": "in your opinion what are a few of the best ways to keep retention rates high on both the employee and client sides"
},
{
"text": "I also see a lot agencies that automatically start hiring when they feel the overload. ",
"normal": "i also see a lot agencies that automatically start hiring when they feel the overload"
},
{
"text": "A good process can slice the workload in half, which is a heck of a lot cheaper than hiring.\n\n",
"normal": "a good process can slice the workload in half which is a heck of a lot cheaper than hiring"
},
{
"text": "The best way I've seen to help with this is to ask the team what's taking them a lot of time. ",
"normal": "the best way i've seen to help with this is to ask the team what's taking them a lot of time"
},
{
"text": "Some things are inescapable and are what they are, but look for the patterns and automate what can be done better. ",
"normal": "some things are inescapable and are what they are but look for the patterns and automate what can be done better"
},
{
"text": "What do you think the next big thing(s) in 2017 will be for Internet Marketing.\n\n",
"normal": "what do you think the next big thing(s in 2017 will be for internet marketing"
},
{
"text": "Do you see automation playing a larger role in most efforts?\n\n",
"normal": "do you see automation playing a larger role in most efforts"
},
{
"text": "What are the accomplishments you're most proud of in the past year or two?\n\n",
"normal": "what are the accomplishments you're most proud of in the past year or two"
},
{
"text": "I'm probably better at saying what I think would be most helpful in 2017 vs. what I think will actually happen :)\n\n",
"normal": "i'm probably better at saying what i think would be most helpful in 2017 vs what i think will actually happen :)"
},
{
"text": "Data visualization is also an area where third party platforms (and hell, let's just say it, Excel) fall behind. ",
"normal": "data visualization is also an area where third party platforms and hell let's just say it excel fall behind"
},
{
"text": "Beyond that, I do think the personalization factor will continue to evolve - how, I'm not quite sure, but there have been great strides in getting more granular with targeting over the past year, so I'm excited to see where that goes in 2017.\n\n",
"normal": "beyond that i do think the personalization factor will continue to evolve how i'm not quite sure but there have been great strides in getting more granular with targeting over the past year so i'm excited to see where that goes in 2017"
},
{
"text": "What exactly will be automated is still up for grabs, however, I've seen Facebook get much better in the past year with their auto-bidding and auto-CPA models, along with improved results for lookalike audiences. ",
"normal": "what exactly will be automated is still up for grabs however i've seen facebook get much better in the past year with their auto bidding and auto cpa models along with improved results for lookalike audiences"
},
{
"text": "I've refined my Facebook Ads chops, and really discovered how much I love marketing there. ",
"normal": "i've refined my facebook ads chops and really discovered how much i love marketing there"
},
{
"text": "I even get excited over ads that are served to me, and silently fist bump the marketers when they target me so well. ",
"normal": "i even get excited over ads that are served to me and silently fist bump the marketers when they target me so well"
},
{
"text": "I didn't have a lot of experience with them prior to this year, and wow, what a weird, wonderful world those are. ",
"normal": "i didn't have a lot of experience with them prior to this year and wow what a weird wonderful world those are"
},
{
"text": "They still feel a little like the Wild West a bit, which makes them fun to experiment with.",
"normal": "they still feel a little like the wild west a bit which makes them fun to experiment with"
},
{
"text": " It forced me to understand a lot of other technical things I really had no clue about - despite that, I delivered great results, which reassured me I'm a fast learner :)\n\n",
"normal": "it forced me to understand a lot of other technical things i really had no clue about despite that i delivered great results which reassured me i'm a fast learner :)"
},
{
"text": "I'm getting better st it, but I'm nowhere near where I want to be.\n\n",
"normal": "i'm getting better st it but i'm nowhere near where i want to be"
},
{
"text": "But seriously, what are your favorite social ads resources? ",
"normal": "but seriously what are your favorite social ads resources"
},
{
"text": "As someone who finds social to be a personal weak spot what do you recommend to get caught up on the latest strategies or tools?\n\n",
"normal": "as someone who finds social to be a personal weak spot what do you recommend to get caught up on the latest strategies or tools"
},
{
"text": "This is probably the #1 thing I'm asked when I give any talks on Facebook Ads. ",
"normal": "this is probably the 1 thing i'm asked when i give any talks on facebook ads"
},
{
"text": "You can find a lot on specific questions you might have, but an overarching view of how the ecosystem works is hard to find.\n\n",
"normal": "you can find a lot on specific questions you might have but an overarching view of how the ecosystem works is hard to find"
},
{
"text": "If you are at a conference where Dennis Yu is speaking, for the love of all things holy, ATTEND. ",
"normal": "if you are at a conference where dennis yu is speaking for the love of all things holy attend"
},
{
"text": "What's the one thing you learned about click to website FB ads this year that's made the most impact on your campaigns?\n",
"normal": "what's the one thing you learned about click to website fb ads this year that's made the most impact on your campaigns"
},
{
"text": "Have you seen better performance from more broadly targeted campaigns or from those more detailed and dialed in?\n\n\n",
"normal": "have you seen better performance from more broadly targeted campaigns or from those more detailed and dialed in"
},
{
"text": "I don't know what they changed, but it consistently outperforms anything I try and do manually. ",
"normal": "i don't know what they changed but it consistently outperforms anything i try and do manually"
},
{
"text": "Needless granularity drives up your CPC, so figure out where it's worth it.\n\n",
"normal": "needless granularity drives up your cpc so figure out where it's worth it"
},
{
"text": "I'm not sure what FB did, but their lookalike performance was \"meh\" and now any ad set with that consistently performs any ad set without it.\n\n",
"normal": "i'm not sure what fb did but their lookalike performance was meh and now any ad set with that consistently performs any ad set without it"
},
{
"text": "For example, what do you think about SMS-based PPC services (e.g., Text Engine)? \n\n",
"normal": "for example what do you think about sms based ppc services e.g text engine"
},
{
"text": "Thank you for everyone who filled this out and helped spread the word. ",
"normal": "thank you for everyone who filled this out and helped spread the word"
},
{
"text": "NEW this year is a break down of male and female salaries in our top 4 markets which is a nice new addition. ",
"normal": "new this year is a break down of male and female salaries in our top 4 markets which is a nice new addition"
},
{
"text": "Dang, I want to know who had under a year of experience but makes $250k a year... That's really skewing the US average data. \n\n",
"normal": "dang i want to know who had under a year of experience but makes $250k a year that's really skewing the us average data"
},
{
"text": "It's one of those situation where they have been working 10+ years and only have a few years in paid but it's such a high salary that it skewed the data.\n\n",
"normal": "it's one of those situation where they have been working 10+ years and only have a few years in paid but it's such a high salary that it skewed the data"
},
{
"text": "Yea, that's what I'm assuming. ",
"normal": "yea that's what i'm assuming"
},
{
"text": "As someone who just went freelance, I don't think those comps are out of line. ",
"normal": "as someone who just went freelance i don't think those comps are out of line"
},
{
"text": "Can you elaborate on these job out of curiosity? \n\n",
"normal": "can you elaborate on these job out of curiosity"
},
{
"text": "People who are able to sell other peoples products. \n\n",
"normal": "people who are able to sell other peoples products"
},
{
"text": "Ah that what I thought you meant, I guess I was only thinking of this survey in terms of buying paid media. ",
"normal": "ah that what i thought you meant i guess i was only thinking of this survey in terms of buying paid media"
},
{
"text": "Affiliate is definitely a whole different beast from what most of us here do I'd imagine. \n\n",
"normal": "affiliate is definitely a whole different beast from what most of us here do i'd imagine"
},
{
"text": "What they do often times overlaps with what most people do here. ",
"normal": "what they do often times overlaps with what most people do here"
},
{
"text": "Sometimes you've got people affiliates who are in it because you can pull some shady shit. ",
"normal": "sometimes you've got people affiliates who are in it because you can pull some shady shit"
},
{
"text": "Which sadly isn't that uncommon.\n\n",
"normal": "which sadly isn't that uncommon"
},
{
"text": "And then you have folks who can put their money where their mouth is and deliver. ",
"normal": "and then you have folks who can put their money where their mouth is and deliver"
},
{
"text": "and was interesting to see when our efforts had overlap.\n\n",
"normal": "and was interesting to see when our efforts had overlap"
},
{
"text": "This industry is so new that there have never really been established \"norms\" for pay scales, so this type of thing is what our industry needs more of.\n\n",
"normal": "this industry is so new that there have never really been established norms for pay scales so this type of thing is what our industry needs more of"
},
{
"text": "I am technically a freelancer, but my main customer is my old agency, which I only stopped being an employee for because I moved.\n\n",
"normal": "i am technically a freelancer but my main customer is my old agency which i only stopped being an employee for because i moved"
},
{
"text": "I am technically hitting the median for an agency employee with my experience, but given I am a freelancer I have to pay more self-employment taxes, which would bring me below the median, plus no benefits. ",
"normal": "i am technically hitting the median for an agency employee with my experience but given i am a freelancer i have to pay more self employment taxes which would bring me below the median plus no benefits"
},
{
"text": "I'm curious what's driving the gender wage gaps, though I'm sure it's a complex, multifaceted answer... \n\n",
"normal": "i'm curious what's driving the gender wage gaps though i'm sure it's a complex multifaceted answer"
},
{
"text": "However, I'd saying talking salary with my female friends, who work in other industries, sometimes it's them feeling they can ask for more money in salary talks. ",
"normal": "however i'd saying talking salary with my female friends who work in other industries sometimes it's them feeling they can ask for more money in salary talks"
},
{
"text": "The women who responded could have had less experience than the average. ",
"normal": "the women who responded could have had less experience than the average"
},
{
"text": "A few said they don't feel comfortable talking about what they made. ",
"normal": "a few said they don't feel comfortable talking about what they made"
},
{
"text": "Even without that, from personal experience of women in my life, including my mom, many find it taboo to talk about what you make.\n\n",
"normal": "even without that from personal experience of women in my life including my mom many find it taboo to talk about what you make"
},
{
"text": "We had a 25% increase in responses this year which is great!\n\n",
"normal": "we had a 25% increase in responses this year which is great"
},
{
"text": "Unfortunately this data set is really too small to gain any solid info on where everyone should be at based on experience/setting. ",
"normal": "unfortunately this data set is really too small to gain any solid info on where everyone should be at based on experience/setting"
},
{
"text": "The data isn't going to take into account each person's unique experience and situation, however, it's a good starting point and better then what we had before which is nothing.\n\n",
"normal": "the data isn't going to take into account each person's unique experience and situation however it's a good starting point and better then what we had before which is nothing"
},
{
"text": " It becomes high paying when your profile takes the charge of complete digital marketing\n\n",
"normal": "it becomes high paying when your profile takes the charge of complete digital marketing"
},
{
"text": "Depends on where you work. ",
"normal": "depends on where you work"
},
{
"text": "WTF is happening to this platform?",
"normal": "wtf is happening to this platform"
},
{
"text": "Adding your own ads to my account without my permission?? ",
"normal": "adding your own ads to my account without my permission"
},
{
"text": "Taking liberties with my [exact match] keywords and completely changing their meaning and calling it a close variant?? ",
"normal": "taking liberties with my [exact match] keywords and completely changing their meaning and calling it a close variant"
},
{
"text": "I haven't gotten this email yet... Is the only way to opt out at the MCC level in the new interface?\n\n",
"normal": "i haven't gotten this email yet is the only way to opt out at the mcc level in the new interface"
},
{
"text": "The more who do this, the more Google will see we don't want this.\n\n",
"normal": "the more who do this the more google will see we don't want this"
},
{
"text": "Wait, what? ",
"normal": "wait what"
},
{
"text": "There are other important things to fix which are left undone. \n",
"normal": "there are other important things to fix which are left undone"
},
{
"text": "Do you think this is a step towards strengthening, or further harming competitors who don’t know what they are doing? ",
"normal": "do you think this is a step towards strengthening or further harming competitors who don't know what they are doing"
},
{
"text": "Agree? ",
"normal": "agree"
},
{
"text": "Disagree?\n\n",
"normal": "disagree"
},
{
"text": "Those who want to succeed will figure out how to leverage these to deliver the right message to the right person at the right time, while finding ways to exert control when things no longer work they way they want.\n\n",
"normal": "those who want to succeed will figure out how to leverage these to deliver the right message to the right person at the right time while finding ways to exert control when things no longer work they way they want"
},
{
"text": "Have you tested this? ",
"normal": "have you tested this"
},
{
"text": "What was the performance like?\n\n",
"normal": "what was the performance like"
},
{
"text": "The users who know and care enough about this to do something about it, can. ",
"normal": "the users who know and care enough about this to do something about it can"
},
{
"text": "Kind of weird to be designing your platform not for the people who understand it and use it, but for those who don't care to. \n\n",
"normal": "kind of weird to be designing your platform not for the people who understand it and use it but for those who don't care to"
},
{
"text": "I'm curious how the final url be formed. ",
"normal": "i'm curious how the final url be formed"
},
{
"text": "Any ideas?\n\n",
"normal": "any ideas"
},
{
"text": "We have disabled this globally, which I didn't know we could do until this morning.\n\n",
"normal": "we have disabled this globally which i didn't know we could do until this morning"
},
{
"text": "I don't have any issue at all with AI suggesting ad ideas, just like any other suggestions (most of which but not all are bad). ",
"normal": "i don't have any issue at all with ai suggesting ad ideas just like any other suggestions most of which but not all are bad"
},
{
"text": "But that's where it ends. ",
"normal": "but that's where it ends"
},
{
"text": "I can't see good reason why Google should automatically activate these ads by default. ",
"normal": "i can't see good reason why google should automatically activate these ads by default"
},
{
"text": "Be sure to complete the survey when you deactivate to let Google know how you feel about it. ",
"normal": "be sure to complete the survey when you deactivate to let google know how you feel about it"
},
{
"text": "Might be okay for some in-house business owners who are dicking around in PPC, but for professional PPC accounts? ",
"normal": "might be okay for some in house business owners who are dicking around in ppc but for professional ppc accounts"
},
{
"text": "Really, Google?\n\n",
"normal": "really google"
},
{
"text": "I can see how this change could make Google more money, though. ",
"normal": "i can see how this change could make google more money though"
},
{
"text": "Which is what its' all about!\n\n",
"normal": "which is what its all about"
},
{
"text": "Shit like this is why I have my username. ",
"normal": "shit like this is why i have my username"
},
{
"text": "where do i turn this off and can it happen if i just use their keyword planner & have mostly stopped running campaigns :O\n\n",
"normal": "where do i turn this off and can it happen if i just use their keyword planner & have mostly stopped running campaigns :o"
},
{
"text": "Now that we're forced into the New Academy for Ads, are our certifications expiring in April regardless of when we took them?",
"normal": "now that we're forced into the new academy for ads are our certifications expiring in april regardless of when we took them"
},
{
"text": "Now that all our AdWords certifications have been transferred from the partners site into Academy for Ads, will our certifications all expire in April? ",
"normal": "now that all our adwords certifications have been transferred from the partners site into academy for ads will our certifications all expire in april"
},
{
"text": "Does any one have more insight into the transition?",
"normal": "does any one have more insight into the transition"
},
{
"text": "\"unlike\" most paid search jobs? ",
"normal": "unlike most paid search jobs"
},
{
"text": "Thank you for everyone who filled this out and helped spread the word. ",
"normal": "thank you for everyone who filled this out and helped spread the word"
},
{
"text": "It's interesting to see how the data is shaped each year as we get more people filling it out.\n\n",
"normal": "it's interesting to see how the data is shaped each year as we get more people filling it out"
},
{
"text": "I shared these benchmarks with my company, and threatened to walk if they didn’t pay me what I was worth. ",
"normal": "i shared these benchmarks with my company and threatened to walk if they didn't pay me what i was worth"
},
{
"text": "Something you can share with others on your team and department... if you don't think your bosses will get pissed when they ask them for more money too. ",
"normal": "something you can share with others on your team and department if you don't think your bosses will get pissed when they ask them for more money too"
},
{
"text": "That's way to low and no where near what you should be making... even part time. ",
"normal": "that's way to low and no where near what you should be making even part time"
},
{
"text": "Can you subcontract yourself?\n\n",
"normal": "can you subcontract yourself"
},
{
"text": "Also a little surprised at how few people use Yahoo. Were the results similar last year?\n\n",
"normal": "also a little surprised at how few people use yahoo were the results similar last year"
},
{
"text": "Oddly, Slideshare took away a feature where you can just replace a presentation that has already been uploaded.\n\n",
"normal": "oddly slideshare took away a feature where you can just replace a presentation that has already been uploaded"
},
{
"text": "I’m really surprised at how few people use Apple Search Ads!\n\n",
"normal": "i'm really surprised at how few people use apple search ads"
},
{
"text": "Oddly, Slideshare took away a feature where you can just replace a presentation that has already been uploaded.\n\n",
"normal": "oddly slideshare took away a feature where you can just replace a presentation that has already been uploaded"
},
{
"text": "Need to find a few new ways to get the word out beyond what I have done the last 3 years. ",
"normal": "need to find a few new ways to get the word out beyond what i have done the last 3 years"
},
{
"text": "Sounds good mate, ill always share it around when possible\n\n",
"normal": "sounds good mate ill always share it around when possible"
},
{
"text": "Anyone else here from Sweden with similar information to share?\n\n",
"normal": "anyone else here from sweden with similar information to share"
},
{
"text": "Which city are you in? ",
"normal": "which city are you in"
},
{
"text": "Where you live matters a lot and the opportunities around you. ",
"normal": "where you live matters a lot and the opportunities around you"
},
{
"text": "[Facebook] does Audience Overlap exist with broad audiences?",
"normal": "[facebook] does audience overlap exist with broad audiences"
},
{
"text": "Two of our ad sets had high purchases and impressions and the other two had a lot lower purchases and lower impressions, which makes me believe their was audience overlap. \n\n",
"normal": "two of our ad sets had high purchases and impressions and the other two had a lot lower purchases and lower impressions which makes me believe their was audience overlap"
},
{
"text": "You can use the Audience Overlap took in the audience section of Facebook to tell you how much they overlap.\n\n",
"normal": "you can use the audience overlap took in the audience section of facebook to tell you how much they overlap"
},
{
"text": "Maybe try Facebook forms? \n\n",
"normal": "maybe try facebook forms"
},
{
"text": "Facebook - Who does user engagement well?",
"normal": "facebook who does user engagement well"
},
{
"text": "As Facebook has started to demote those posts who try bait users to \"Like/Share/Tag\" etc and rightly so. ",
"normal": "as facebook has started to demote those posts who try bait users to like/share/tag etc and rightly so"
},
{
"text": "Who do you think does user engagement well??\n\n",
"normal": "who do you think does user engagement well"
},
{
"text": "Which Online Retailers do you feel do this well in your opinion and why? \n\n",
"normal": "which online retailers do you feel do this well in your opinion and why"
},
{
"text": "Do you feel its because they post a lot? ",
"normal": "do you feel its because they post a lot"
},
{
"text": "do they ask questions? ",
"normal": "do they ask questions"
},
{
"text": "do they post competitions or promotions or is it something else? \n\n",
"normal": "do they post competitions or promotions or is it something else"
},
{
"text": "Also what shows there doing well? ",
"normal": "also what shows there doing well"
},
{
"text": "is it based on page likes? ",
"normal": "is it based on page likes"
},
{
"text": "post likes? ",
"normal": "post likes"
},
{
"text": "comments? ",
"normal": "comments"
},
{
"text": "What is the best way to run-up automated conversion optimisation?",
"normal": "what is the best way to run up automated conversion optimisation"
},
{
"text": "Whats this amount? ",
"normal": "whats this amount"
},
{
"text": "Also, which method of bidding is the most suitable to get those conversions?\n",
"normal": "also which method of bidding is the most suitable to get those conversions"
},
{
"text": "Is there any list of do's and don't do's to break it? ",
"normal": "is there any list of do's and don't do's to break it"
},
{
"text": "During the learning process, should I not touch any of the settings?\n",
"normal": "during the learning process should i not touch any of the settings"
},
{
"text": "Should I rotate ads indefinitely until reaching an amount of 50 conversions and then switch to conversion optimization? ",
"normal": "should i rotate ads indefinitely until reaching an amount of 50 conversions and then switch to conversion optimization"
},
{
"text": "Whats the way step-by-step considering my account is empty?\n\n\n",
"normal": "whats the way step by step considering my account is empty"
},
{
"text": "4.Where is conversion history stored?\n\n",
"normal": "4.where is conversion history stored"
},
{
"text": "I would start on manual CPCs on a brand new account and figure out what your bid could be.\n\n",
"normal": "i would start on manual cpcs on a brand new account and figure out what your bid could be"
},
{
"text": "Curious if any of you have suggestions of people/agencies/platforms that you have had success with and would be able to work with our budget OR if you think that it is possible to manage it ourselves and have success? ",
"normal": "curious if any of you have suggestions of people/agencies/platforms that you have had success with and would be able to work with our budget or if you think that it is possible to manage it ourselves and have success"
},
{
"text": "But that's about all of the targeting that we can think of...is that specific enough?\n\n",
"normal": "but that's about all of the targeting that we can think of...is that specific enough"
},
{
"text": "I’d start with separating the budget between Facebook and AdWords, determining what you think is a good split for marketing dollars. ",
"normal": "i'd start with separating the budget between facebook and adwords determining what you think is a good split for marketing dollars"
},
{
"text": "Most good agencies will charge at least $500/month for their fee, which won't leave any left for your ad budget.\n\n",
"normal": "most good agencies will charge at least $500/month for their fee which won't leave any left for your ad budget"
},
{
"text": "A big factor will be the type of website you have and what products you're selling. ",
"normal": "a big factor will be the type of website you have and what products you're selling"
},
{
"text": "Your budget is a bit small for our agency but we should talk when you surpass $1K/month (per platform).\n\n",
"normal": "your budget is a bit small for our agency but we should talk when you surpass $1k/month per platform"
},
{
"text": "I also have heard of Kenshoo...did anyone here have better results than this than with Wordstream? ",
"normal": "i also have heard of kenshoo...did anyone here have better results than this than with wordstream"
},
{
"text": "How was the product with Kenshoo?\n\n",
"normal": "how was the product with kenshoo"
},
{
"text": "How can I get my web app/content approved and display ads? ",
"normal": "how can i get my web app/content approved and display ads"
},
{
"text": "Does anyone know of any sites that provide up-to-date benchmarks for Adwords performance for the Oceania region. \n\n",
"normal": "does anyone know of any sites that provide up to date benchmarks for adwords performance for the oceania region"
},
{
"text": "I learned most of what I know about Facebook ads from youtube and was hoping to find something similar for this. ",
"normal": "i learned most of what i know about facebook ads from youtube and was hoping to find something similar for this"
},
{
"text": "Any ideas?\n\n",
"normal": "any ideas"
},
{
"text": "Stumbled across a skill called Voice Metrics - which is only available in the US (but you can just set a fake address like I've had to, to get the skill working).\n\n",
"normal": "stumbled across a skill called voice metrics which is only available in the us but you can just set a fake address like i've had to to get the skill working"
},
{
"text": "Looking on their website, they have an integration with Grow.io (which looks awesome, but I've never used it personally). ",
"normal": "looking on their website they have an integration with grow.io which looks awesome but i've never used it personally"
},
{
"text": "Set it up in a client's office and whenever the client wants to know something he can just say \"Alexa, how many clicks did I get from I_Hate_PPC's campaign this month? ",
"normal": "set it up in a client's office and whenever the client wants to know something he can just say alexa how many clicks did i get from i_hate_ppc's campaign this month"
},
{
"text": "I'm personally looking to use this feature in combination with formulas which will detect when A/B testing has reached statistical significance - so I'm informed when I should actually take the time to check out experiment results. ",
"normal": "i'm personally looking to use this feature in combination with formulas which will detect when a/b testing has reached statistical significance so i'm informed when i should actually take the time to check out experiment results"
},
{
"text": "However, it could be really useful for flagging where you might need to spend attention that day. ",
"normal": "however it could be really useful for flagging where you might need to spend attention that day"
},
{
"text": "Does FB de-dupe users within a campaign?",
"normal": "does fb de dupe users within a campaign"
},
{
"text": "Hey fellas, someone told me this is true, but does FB de-dupe within a campaign for users? ",
"normal": "hey fellas someone told me this is true but does fb de dupe within a campaign for users"
},
{
"text": "I've updated the extension to where you can choose between exact, phrase, and modified broad match options all at once.\n\n",
"normal": "i've updated the extension to where you can choose between exact phrase and modified broad match options all at once"
},
{
"text": "People who don't want to use a plugin can use: http://www.umbrellastudio.com/tools/keyword-multiplier/\n\n",
"normal": "people who don't want to use a plugin can use http://www.umbrellastudio.com/tools/keyword-multiplier/"
},
{
"text": "Another suggestion (which I haven't incorporated): \n\n\n",
"normal": "another suggestion which i haven't incorporated)"
},
{
"text": "See what's on sale before it's gone!",
"normal": "see what's on sale before it's gone"
},
{
"text": "I have $1,000 and an Adwords account, what can I sell for a profit?",
"normal": "i have $1000 and an adwords account what can i sell for a profit"
},
{
"text": "WTF is happening to this platform?",
"normal": "wtf is happening to this platform"
},
{
"text": "Now that we're forced into the New Academy for Ads, are our certifications expiring in April regardless of when we took them?",
"normal": "now that we're forced into the new academy for ads are our certifications expiring in april regardless of when we took them"
},
{
"text": "[Facebook] does Audience Overlap exist with broad audiences?",
"normal": "[facebook] does audience overlap exist with broad audiences"
},
{
"text": "Facebook - Who does user engagement well?",
"normal": "facebook who does user engagement well"
},
{
"text": "What is the best way to run-up automated conversion optimisation?",
"normal": "what is the best way to run up automated conversion optimisation"
},
{
"text": "Using competitor's copy to get a higher initial Quality Score in AdWords?",
"normal": "using competitor's copy to get a higher initial quality score in adwords"
},
{
"text": "I am trying to understand how this happened.",
"normal": "i am trying to understand how this happened"
},
{
"text": "Does this make sense or it is just a coincidence? ",
"normal": "does this make sense or it is just a coincidence"
},
{
"text": "You think it's a good idea to exactly copy your competitors' offer/copy? ",
"normal": "you think it's a good idea to exactly copy your competitors offer/copy"
},
{
"text": ":) , No I think that is a horrible idea, but if for example your competitors use words like 'Free Estimate' and 'guarantee' it is not a bad idea that you do too?\n\n",
"normal": ":) , no i think that is a horrible idea but if for example your competitors use words like free estimate and guarantee it is not a bad idea that you do too"
},
{
"text": "First, do keyword research, which may include competitive research. ",
"normal": "first do keyword research which may include competitive research"
},
{
"text": "Using similar words that competitors use for the same keyword might give you an edge? ",
"normal": "using similar words that competitors use for the same keyword might give you an edge"
},
{
"text": "no?\n\n",
"normal": "no"
},
{
"text": "I have $1,000 and an Adwords account, what can I sell for a profit?",
"normal": "i have $1000 and an adwords account what can i sell for a profit"
},
{
"text": "Any idea as to why that is? ",
"normal": "any idea as to why that is"
},
{
"text": "Take it you're looking at a discrepancy between AdWords click and GA sessions?\n\n",
"normal": "take it you're looking at a discrepancy between adwords click and ga sessions"
},
{
"text": "They could also be blocking 3rd party trackers or tags, or JavaScript entirely, which will cause a discrepancy.\n\n",
"normal": "they could also be blocking 3rd party trackers or tags or javascript entirely which will cause a discrepancy"
},
{
"text": "What kind of vertical do you operate in?\n\n",
"normal": "what kind of vertical do you operate in"
},
{
"text": "You might want to review your search terms and add some negatives where approprite to improve relevance.\n\n",
"normal": "you might want to review your search terms and add some negatives where approprite to improve relevance"
},
{
"text": "Can I mention Google and AdWords in my ad copy on Facebook?",
"normal": "can i mention google and adwords in my ad copy on facebook"
},
{
"text": "I am pretty unsure about what is okay and what not.\n\n",
"normal": "i am pretty unsure about what is okay and what not"
},
{
"text": "When I point out their pain point of not understanding all these words, I might make them feel bad and Facebook rejects the ad.\n\n",
"normal": "when i point out their pain point of not understanding all these words i might make them feel bad and facebook rejects the ad"
},
{
"text": "I am overthinking this?\n\n",
"normal": "i am overthinking this"
},
{
"text": "When you advertise on Google adwords, you're not allowed to use the word adwords in your copy. ",
"normal": "when you advertise on google adwords you're not allowed to use the word adwords in your copy"
},
{
"text": "A good friend of mine asked me what the best approach would be to start advertising for his CBD oil company. ",
"normal": "a good friend of mine asked me what the best approach would be to start advertising for his cbd oil company"
},
{
"text": "Does any of you know a way to generate some traffic through ppc/cpm campaigns?\n\n",
"normal": "does any of you know a way to generate some traffic through ppc/cpm campaigns"
},
{
"text": "For advertising on fb, what worked well with us, was using an ad to a bridge page then to a sales page. ",
"normal": "for advertising on fb what worked well with us was using an ad to a bridge page then to a sales page"
},
{
"text": "So the ad goes to maybe a quiz (something where the lead is required to take action to get a specific result - in this case, results on their quiz and an answer to the question that intiates the quiz) where the prospect finds out they have this common issue (whatever), so click this button to see what the best cure for that ailment is...the click the button, and go to a sales page about cbd oil. ",
"normal": "so the ad goes to maybe a quiz something where the lead is required to take action to get a specific result in this case results on their quiz and an answer to the question that intiates the quiz where the prospect finds out they have this common issue whatever so click this button to see what the best cure for that ailment is...the click the button and go to a sales page about cbd oil"
},
{
"text": "Not sure the exact policies when it comes to the search network. ",
"normal": "not sure the exact policies when it comes to the search network"
},
{
"text": "How is it hard ? ",
"normal": "how is it hard"
},
{
"text": "Not sure what terms that is ? ",
"normal": "not sure what terms that is"
},
{
"text": "What country are you in ?\n\n",
"normal": "what country are you in"
},
{
"text": "Why am I getting downvotes for my answer ? ",
"normal": "why am i getting downvotes for my answer"
},
{
"text": "So what is the issue ? \n\n",
"normal": "so what is the issue"
},
{
"text": "How can I outrank eBay on google shopping ads?",
"normal": "how can i outrank ebay on google shopping ads"
},
{
"text": "Anyway - I dont know what to do here to boost what I guess is my Adrank? ",
"normal": "anyway i dont know what to do here to boost what i guess is my adrank"
},
{
"text": "As I guess that is the problem, or is it just always going to really be impossible to outrank ebay? ",
"normal": "as i guess that is the problem or is it just always going to really be impossible to outrank ebay"
},
{
"text": "Hang on - what do you mean here? \n\n",
"normal": "hang on what do you mean here"
},
{
"text": "Yea but it also shows how much I am outranking them and it’s not significant. ",
"normal": "yea but it also shows how much i am outranking them and it's not significant"
},
{
"text": "Does ad rank include backlinks to your site? ",
"normal": "does ad rank include backlinks to your site"
},
{
"text": "How large is your shopping feed?\n\n",
"normal": "how large is your shopping feed"
},
{
"text": "The classic notion of ad rank and impression share in shopping ads is (imho) bunk - your ads could literally always show in the collapsed carousel (what someone sees without expanding) and you may not have the anticipated rank/share because of the number of expanded carousel spots that are being figured into those calculations. \n\n",
"normal": "the classic notion of ad rank and impression share in shopping ads is imho bunk your ads could literally always show in the collapsed carousel what someone sees without expanding and you may not have the anticipated rank/share because of the number of expanded carousel spots that are being figured into those calculations"
},
{
"text": "eBay is probably winning 9/27 spots (some in the expanded, some in the collapsed carousel) is what I imagine.\n\n",
"normal": "ebay is probably winning 9/27 spots some in the expanded some in the collapsed carousel is what i imagine"
},
{
"text": "But what would have a lot more for each product as you say as they have several sellers for the each one product. \n\n",
"normal": "but what would have a lot more for each product as you say as they have several sellers for the each one product"
},
{
"text": "We've done some interesting analysis of the math behind Google Shopping and title optimization, which may help you. \n\n\n",
"normal": "we've done some interesting analysis of the math behind google shopping and title optimization which may help you"
},
{
"text": "Is there a way to tell if I’m missing out on impressions due to my bid price?\n\n",
"normal": "is there a way to tell if i'm missing out on impressions due to my bid price"
},
{
"text": "I was thinking it’s due to my quality score/ad rank that I’m losing out? \n\n",
"normal": "i was thinking it's due to my quality score/ad rank that i'm losing out"
},
{
"text": "There is 100% a way to see what you're on about - look in the columns tab and see if you can turn them on. \n\n",
"normal": "there is 100% a way to see what you're on about look in the columns tab and see if you can turn them on"
},
{
"text": "So eBay is likely outranking me on adrank quality etc. which dunno how i could beat the might of eBay on that with their sheer volume of products they can put up for each search. \n\n",
"normal": "so ebay is likely outranking me on adrank quality etc which dunno how i could beat the might of ebay on that with their sheer volume of products they can put up for each search"
},
{
"text": "How do you come up with a target CPA",
"normal": "how do you come up with a target cpa"
},
{
"text": "This question has probably been asked a million times in here, but I’m new to Reddit and couldn’t find anything when I searched.\n\n",
"normal": "this question has probably been asked a million times in here but i'm new to reddit and couldn't find anything when i searched"
},
{
"text": "How I’ve proposed I get compensated is by taking an average of how many leads (email, call, contact form entry) they’re currently getting a month, and then charge them for every lead I get above that amount in months to come. ",
"normal": "how i've proposed i get compensated is by taking an average of how many leads email call contact form entry they're currently getting a month and then charge them for every lead i get above that amount in months to come"
},
{
"text": "The issue I have, is that I don’t know how much I should charge them for each lead. ",
"normal": "the issue i have is that i don't know how much i should charge them for each lead"
},
{
"text": "For starters, you need to know what's affordable for them. ",
"normal": "for starters you need to know what's affordable for them"
},
{
"text": "Or you can simply guess what you can do and then propose that to them. ",
"normal": "or you can simply guess what you can do and then propose that to them"
},
{
"text": "Either way, this is a pretty risky venture for you and why most freelancers/agencies don't work that way.\n\n",
"normal": "either way this is a pretty risky venture for you and why most freelancers/agencies don't work that way"
},
{
"text": "What is a better alternative as to how I could work with them?\n\n",
"normal": "what is a better alternative as to how i could work with them"
},
{
"text": "What if it’s SEO\n\n",
"normal": "what if it's seo"
},
{
"text": "What if your client updates their landing page/changes their pricing/hires a really talented sales person/has seasonality in a way that impacts their overall performance? ",
"normal": "what if your client updates their landing page/changes their pricing/hires a really talented sales person/has seasonality in a way that impacts their overall performance"
},
{
"text": "You’ll probably have to wind up recalibrating the “average” every month, and it won’t always be clear what is and is not under your control. ",
"normal": "you'll probably have to wind up recalibrating the average every month and it won't always be clear what is and is not under your control"
},
{
"text": "Also, what will you do if you generate volume that’s above their CPL target? ",
"normal": "also what will you do if you generate volume that's above their cpl target"
},
{
"text": "What if they tell you to lower targets based on factors outside of your control (such as a change in their COGS) and now you can’t maintain your old volume, let alone grow?\n\n",
"normal": "what if they tell you to lower targets based on factors outside of your control such as a change in their cogs and now you can't maintain your old volume let alone grow"
},
{
"text": "What that is worth depends on the services you provide, and the value to each client.\n\n",
"normal": "what that is worth depends on the services you provide and the value to each client"
},
{
"text": "Thoughts?\n\n",
"normal": "thoughts"
},
{
"text": "Let's look first at what your business and funnel are. ",
"normal": "let's look first at what your business and funnel are"
},
{
"text": "How much is a customer worth to you? ",
"normal": "how much is a customer worth to you"
},
{
"text": "How many impressions, clicks and heads have you gotten so far? ",
"normal": "how many impressions clicks and heads have you gotten so far"
},
{
"text": "Do you have a large enough sample to conclude that this is in fact your average?\n\n",
"normal": "do you have a large enough sample to conclude that this is in fact your average"
},
{
"text": "Also, why were you hoping for that low a CPA? ",
"normal": "also why were you hoping for that low a cpa"
},
{
"text": "What exactly do you mean by prequalifying?\n\n",
"normal": "what exactly do you mean by prequalifying"
},
{
"text": "Yea, I don't know what my cost per lead should be, so I just wanted to get a sense. ",
"normal": "yea i don't know what my cost per lead should be so i just wanted to get a sense"
},
{
"text": "As nice as it would be to have buying media be something you can learn from a few YT videos of who knows what quality, this is a somewhat technical and complex thing to do. ",
"normal": "as nice as it would be to have buying media be something you can learn from a few yt videos of who knows what quality this is a somewhat technical and complex thing to do"
},
{
"text": "Sometimes it's a complex space where a good process and framework is really valuable. ",
"normal": "sometimes it's a complex space where a good process and framework is really valuable"
},
{
"text": "Should I also wait until 25 leads/conversions when it comes to the relevance score?\n\n",
"normal": "should i also wait until 25 leads/conversions when it comes to the relevance score"
},
{
"text": "Why do I care about your tips? ",
"normal": "why do i care about your tips"
},
{
"text": "Who are you? ",
"normal": "who are you"
},
{
"text": "What results have you gotten? ",
"normal": "what results have you gotten"
},
{
"text": "What kinds of results can I expect to get?\n\n",
"normal": "what kinds of results can i expect to get"
},
{
"text": "What's your Unique Selling Proposition? ",
"normal": "what's your unique selling proposition"
},
{
"text": "Why should I download your guide over the 27,000 other free PDFs, books, blog posts, courses, podcasts, and listicles on this topic?\n\n",
"normal": "why should i download your guide over the 27000 other free pdfs books blog posts courses podcasts and listicles on this topic"
},
{
"text": "That's bare minimum, and weekly. ",
"normal": "that's bare minimum and weekly"
},
{
"text": "Are you throwing lead ads to a cold audience? ",
"normal": "are you throwing lead ads to a cold audience"
},
{
"text": "THEN, once you have built up a large enough audience who've shown interest in your content, push out lead ads with your assets. ",
"normal": "then once you have built up a large enough audience who've shown interest in your content push out lead ads with your assets"
},
{
"text": "What do the metrics look like for the whole funnel? \n\n",
"normal": "what do the metrics look like for the whole funnel"
},
{
"text": "What is the CPC you are paying? \n\n",
"normal": "what is the cpc you are paying"
},
{
"text": "What is the opt-in conversion rate? \n\n",
"normal": "what is the opt in conversion rate"
},
{
"text": "How big is the audience you are targeting? \n\n",
"normal": "how big is the audience you are targeting"
},
{
"text": "How many impression has the ad received overall so far?\n\n",
"normal": "how many impression has the ad received overall so far"
},
{
"text": "With this info, we can see what levers to pull. \n\n",
"normal": "with this info we can see what levers to pull"
},
{
"text": "I've never done and B2B marketing, so I'm just trying what has worked for B2C, with a different audience. \n\n",
"normal": "i've never done and b2b marketing so i'm just trying what has worked for b2c with a different audience"
},
{
"text": "This is what people will see when they are scrolling through Facebook on their phone and desktop first. \n\n",
"normal": "this is what people will see when they are scrolling through facebook on their phone and desktop first"
},
{
"text": "Does anyone have experience with B2B reviews site (GetApp, Capterra...) PPC advertising platforms?",
"normal": "does anyone have experience with b2b reviews site getapp capterra... ppc advertising platforms"
},
{
"text": "So worth doing as an add-on to other marketing? ",
"normal": "so worth doing as an add on to other marketing"
},
{
"text": "opportunity/conversion is limited because of lead relevance or lead intent?\n\n",
"normal": "opportunity/conversion is limited because of lead relevance or lead intent"
},
{
"text": "That sounds like a lot but not much when you consider it is a search engine and your product is one of many thousands of products (heck there are 500 categories).\n\n",
"normal": "that sounds like a lot but not much when you consider it is a search engine and your product is one of many thousands of products heck there are 500 categories"
},
{
"text": "Facebook removes ability to target based on \"Interested In\" data - alternatives for LGBT ads?",
"normal": "facebook removes ability to target based on interested in data alternatives for lgbt ads"
},
{
"text": "Am I overthinking my targeting?",
"normal": "am i overthinking my targeting"
},
{
"text": "How to track URLs in Facebook campaigns?",
"normal": "how to track urls in facebook campaigns"
},
{
"text": "How to track emails that come not from the contact form?",
"normal": "how to track emails that come not from the contact form"
},
{
"text": "Running Google AdWords?",
"normal": "running google adwords"
},
{
"text": "Is anyone still running Search Companion/SCM in AdWords GDN?",
"normal": "is anyone still running search companion/scm in adwords gdn"
},
{
"text": "Redirecting URLS from currently performing FB Ads?",
"normal": "redirecting urls from currently performing fb ads"
},
{
"text": "Any way to contact Facebook?",
"normal": "any way to contact facebook"
},
{
"text": "Is it done through Facebook?",
"normal": "is it done through facebook"
},
{
"text": "How many of you went straight solo without joining an agency?",
"normal": "how many of you went straight solo without joining an agency"
},
{
"text": "How do you manage your account/campaign/adgroup notes and comments?",
"normal": "how do you manage your account/campaign/adgroup notes and comments"
},
{
"text": "What's the deal with Google leaving empty ad slots for a query even when my ad has a good bid and QS?",
"normal": "what's the deal with google leaving empty ad slots for a query even when my ad has a good bid and qs"
}
]
Raw
results.json
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"[Blog Post] Adverity allows agencies to work with media plans in a completely new way 💡 Learn more here ⬇️",
"Final Results: Paid Media Salary Survey 2018",
"Google will now automatically add new ads to your Ad Sets if not dismissed within 14 days of being suggested. WTF is happening to this platform?",
"Looking For An Experienced Paid Search Manager - Lehi, UT",
"Now that we're forced into the New Academy for Ads, are our certifications expiring in April regardless of when we took them?",
"AI Tools",
"[Facebook] does Audience Overlap exist with broad audiences?",
"Facebook - Who does user engagement well? [Online Retailers Only]",
"What is the best way to run-up automated conversion optimisation?",
"Small Budget Suggestions",
"Facebook for buy here pay here car dealership",
"Monetizing Web App",
"Adwords Benchmarks for AU/NZ",
"Looking for a solid adwords youtube channel",
"I have $1,000 and an Adwords account, what can I sell for a profit?",
"Get Alexa to read your clients performance metrics",
"Does FB de-dupe users within a campaign?",
"Using competitor's copy to get a higher initial Quality Score in AdWords?",
"Difference between clicks & sessions in Search: ~1%, Difference in Shopping: ~12%",
"(updated) Keyword Modifier: Extension for Editing Keyword Match Types",
"Free Insertly invite if anyone wants it",
"Can I mention Google and AdWords in my ad copy on Facebook?",
"CBD oil campaign",
"How can I outrank eBay on google shopping ads?",
"How do you come up with a target CPA",
"Does anyone have experience with B2B reviews site (GetApp, Capterra...) PPC advertising platforms?",
"Frist Facebook Lead Ad... $10.80 / lead"
],
"questions": [
[],
[],
[
{
"text": "WTF is happening to this platform?",
"normal": "wtf is happening to this platform"
}
],
[],
[
{
"text": "Now that we're forced into the New Academy for Ads, are our certifications expiring in April regardless of when we took them?",
"normal": "now that we're forced into the new academy for ads are our certifications expiring in april regardless of when we took them"
}
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{
"text": "[Facebook] does Audience Overlap exist with broad audiences?",
"normal": "[facebook] does audience overlap exist with broad audiences"
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"text": "Facebook - Who does user engagement well?",
"normal": "facebook who does user engagement well"
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"normal": "what is the best way to run up automated conversion optimisation"
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{
"text": "I have $1,000 and an Adwords account, what can I sell for a profit?",
"normal": "i have $1000 and an adwords account what can i sell for a profit"
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{
"text": "Does FB de-dupe users within a campaign?",
"normal": "does fb de dupe users within a campaign"
}
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{
"text": "Using competitor's copy to get a higher initial Quality Score in AdWords?",
"normal": "using competitor's copy to get a higher initial quality score in adwords"
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{
"text": "Can I mention Google and AdWords in my ad copy on Facebook?",
"normal": "can i mention google and adwords in my ad copy on facebook"
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{
"text": "How can I outrank eBay on google shopping ads?",
"normal": "how can i outrank ebay on google shopping ads"
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{
"text": "How do you come up with a target CPA",
"normal": "how do you come up with a target cpa"
}
],
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{
"text": "Does anyone have experience with B2B reviews site (GetApp, Capterra...) PPC advertising platforms?",
"normal": "does anyone have experience with b2b reviews site getapp capterra... ppc advertising platforms"
}
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"comments": [
"[Blog Post] Adverity allows agencies to work with media plans in a completely new way 💡 Learn more here ⬇️",
"Now that we're forced into the New Academy for Ads, are our certifications expiring in April regardless of when we took them?",
"Looking For An Experienced Paid Search Manager - Lehi, UT",
"AI Tools",
"[Facebook] does Audience Overlap exist with broad audiences?",
"Facebook - Who does user engagement well? [Online Retailers Only]",
"What is the best way to run-up automated conversion optimisation?",
"Google will now automatically add new ads to your Ad Sets if not dismissed within 14 days of being suggested. WTF is happening to this platform?",
"Facebook for buy here pay here car dealership",
"Monetizing Web App",
"Small Budget Suggestions",
"Adwords Benchmarks for AU/NZ",
"Looking for a solid adwords youtube channel",
"I have $1,000 and an Adwords account, what can I sell for a profit?",
"Does FB de-dupe users within a campaign?",
"Using competitor's copy to get a higher initial Quality Score in AdWords?",
"Get Alexa to read your clients performance metrics",
"Difference between clicks & sessions in Search: ~1%, Difference in Shopping: ~12%",
"Free Insertly invite if anyone wants it",
"(updated) Keyword Modifier: Extension for Editing Keyword Match Types",
"Can I mention Google and AdWords in my ad copy on Facebook?",
"CBD oil campaign",
"How can I outrank eBay on google shopping ads?",
"How do you come up with a target CPA",
"How To Get Off Of The Search Partners In Bing!",
"Am I overthinking my targeting?"
],
"questions": [
[],
[
{
"text": "Now that we're forced into the New Academy for Ads, are our certifications expiring in April regardless of when we took them?",
"normal": "now that we're forced into the new academy for ads are our certifications expiring in april regardless of when we took them"
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"normal": "[facebook] does audience overlap exist with broad audiences"
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"normal": "facebook who does user engagement well"
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"text": "What is the best way to run-up automated conversion optimisation?",
"normal": "what is the best way to run up automated conversion optimisation"
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"normal": "i have $1000 and an adwords account what can i sell for a profit"
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"text": "Does FB de-dupe users within a campaign?",
"normal": "does fb de dupe users within a campaign"
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"text": "Using competitor's copy to get a higher initial Quality Score in AdWords?",
"normal": "using competitor's copy to get a higher initial quality score in adwords"
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"normal": "can i mention google and adwords in my ad copy on facebook"
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"text": "How can I outrank eBay on google shopping ads?",
"normal": "how can i outrank ebay on google shopping ads"
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{
"text": "How do you come up with a target CPA",
"normal": "how do you come up with a target cpa"
}
],
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"text": "Am I overthinking my targeting?",
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{
"comments": [
"Help with an AdWords script",
"Swap this:\n\n\nvar spreadsheet = SpreadsheetApp.create('Disapproved ads \n'+date);\n\n\nFor this:\n\n\nvar spreadsheet = SpreadsheetApp.openByUrl(\"your-spreadsheet-url\")\n\n\nWhere your spreadsheet url looks something like:\nhttps://docs.google.com/spreadsheets/d/1gTXcMW4MxT7A0AMh-YjWwgFdheuhjufheutitspAGyo/edit#gid=0\n\n",
"Measuring Display conversions over time",
"You need to work with a Google approved \"research vendor\". These are the peoole who have permissions to drop an impression pixel on AdX inventory. (List here: https://developers.google.com/third-party-ads/adx-vendors) This is only meaningful if you are doing some sort of advanced attribution though (e.g. Splitting conversion credit amongst multiple sources based on view/click data prior to a conversion), otherwise why wouldn't you just look at the view-through CPA in your dashboard?\n\n",
"Advice needed: Difficult 'can't win' Facebook Ads situation (related to 20% text rule frustrations)",
"try doing the zoomed out version with a magnifying glass showing a small 1-word portion of the zoomed in map\n\n",
"FB targeting for people who live near the beach?",
"I was curious so I found this paper (pdf) by NOAA, converted it to a CSV and dropped it into adwords to map it out/clean it up. Long story short, here's a spreadsheet with every coastal county (and a couple of cities) in the US:\n\nhttps://docs.google.com/spreadsheets/d/1uDXQoffN8ruEDhhweCgENtkGFVw6YLCu9GakunCebxM/edit?usp=sharing\n\n",
"PPC Processes",
"Congrats on the growing agency! That is exciting.\nFor me, I have found that a few things help tremendously:\n\n\nA small volume of time set aside for the employees to keep up on the blogs related to the industries, with a end of week round table discussion on anything interesting that was read, as well as new tactics being applied and new issues that need brainstorming.\nTemplate reporting for clients that is both transparent and professional. This will provide a natural flow for meetings as well as keep the relationship honest (and an educated client seems to be a more successful and open minded client, in my opinion). Sure, these can be tailored to an individual clients need, but the basic report is applicable to all clients and brands your company as well as enforcing an element of professionalism.\nYou should have an ongoing doc that outlines practices you would like to adhere to at all times, as well as round table discussions on quality score, bidding, structuring, keyword mining, landing page optimizations, ad copy testing, etc. So many great search marketers are actually not fully aware of the scope and limitations of quality score calculation, for example. If you feel that certain bidding methods are imperative, this needs to be stated. What is you definition of statistical significance? Etc.\nLastly (and this maybe should have been first...these are in no particular order), have a brief of each client that states the basics: what vertical, what budget and is it annual, seasonal, roll over, static, etc., what is the basic swot analysis and what is the client involvement, etc\n\n\nI have more thoughts, but is that along the lines of what you are looking for? Also, I always recommend Brad Geddes Advanced Google Adwords for some enriching reading.\n\n",
"Facebook Ads - One Pixel, Multiple Campaigns",
"Might be more helpful if you told them how to do it, since that was the question..\n\nIf you go into the \"power editor\", link should be at the top of the main navigation. Click down until you're on one ad you want to add multiple pixels too. Click the edit button in the far right and scroll down to the bottom. Click on the \"using existing pixels\" and the pop up will give you the option to add multiple pixels for one ad. Hope that helps.\n\n",
"I am Brad Geddes, author of Advanced Google AdWords and founder of AdAlysis.com and CertifiedKnowledge.org and I'm here to answer any questions about AdWords.",
"Help me stop this scummy guy",
"Send her this webpage: https://support.google.com/adwordspolicy/answer/6086450?hl=en\n\nTell her to read this passage: \"False, misleading, or unrealistic claims\"\n\n",
"We just fired our Adwords Agency, now it's on me. Can I get some general advice?",
"Those are not bad starting points (although I would wait to pause your low QS keywords until you have conversion tracking set up -- sometimes low QS keywords still convert well.) But you're missing a lot of good strategies. Here's what I recommend you do.\n\n\nConversion tracking is absolutely the first thing you should do.\nAfter that, do a keyword audit. Make sure all of the keywords are actually relevant to your business; pause the ones that aren't.\nNext, run a search term report for the last few months and look at the actual searches that have been matching to your keywords. Sort by number of clicks and by cost to see the searches that are costing you the most. If any of those searches are irrelevant, negate them.\nLook at your keyword match types. If you have broad match keywords, change them into modified broad.\nLook at how keywords are organized in each ad group. Ad groups should be very tightly organized, which means that all keywords in an ad group should be very similar. In other words, it's a bad practice for the keywords \"green widgets\" and \"red widgets\" to be in the same ad group. Make one ad group for green widgets and one ad group for red widgets -- that way, your ad text can reference the color people are looking for, and you can also land them on a destination URL that is specific to the color that they want.\nLook at your ad text. Does it reference the keyword text? Does it have a call to action? Does it use most of the characters in each line and in the display url? Fix them if not.\nDo additional keyword research. Are there any top keywords that your account doesn't include?\n\n\nHope that helps! If you need any further help, feel free to PM.\n\n",
"Consistent, Real-Time Search Query Analysis, Part 1 (Script #11/40)",
"Google Shopping frustration - Adding product ID woes",
"This is an issue that badly needs an Adwords script. I've been thinking about how to tackle this for weeks and might post a solution in the next couple of weeks. \n\n",
"Landing Page Critique and Low CTR/QS Problems",
"This is actually a really simple, yet incredibly effective piece of advice I picked up on straight away.\n\n@OP - The approach you're taking with your ad headline is very much brand awareness based. For brands that are already well established and lead the consumer to think immediately about the solution they offer (IE: Nike - Shoes, Apple - iPhones), this can be effective. Brands will spend a lot of money just for brand awareness, however, these brands have a lot to spend for that purpose. I would definitely suggest trialing ads with a CTA as opposed to just using your brand name as the headline. At the end of the day, you need to decide whether awareness of your brand is more important than increasing CTR and providing a solution. \n\nThis is my approach to writing ads:\n\n\nShow main keywords in ad title and use a strong CTA\nLine one should offer a direct benefit and positive outcome of searching for that keyword\nLine two is a feature of what is being offered\nAlso make sure the display URL has the keyword in it for relevance purposes, and make sure the destination URL is as others have mentioned above, a product/service page not just your generic home landing\n\n\nI like the fact that you've experimented with so many different ads - continue to do that. Just mix things up, you'll often be surprised by what works! \n\n",
"What's your take on AdWord's new \"Call-Only\" campaigns?",
"Hey -- quick tip. I enjoyed your case study and started browsing your website, but got frustrated by slow page load times. It looks like 1) you're using Wordpress and 2) You're not using a caching plugin. Your site is otherwise excellent, so I recommend that you add WP Super Cache (more powerful, harder to set up) or Quick Cache (less powerful, easier to set up) to your site.\n\n",
"Facebook Advertising: Is an average CPC of $1.54 normal for my niche?",
"Not necessarily. Typically our campaigns perform better when we target smaller segments with more customized ads. \n\nFor example, you are targeting Small Business Owners in AL, but perhaps there are specific industries that are better prospects (e-commerce stores, for example). \n\nCustomize your ad copy, images, and calls to action for each segment. Rinse and repeat for doctors, lawyers, or whomever else might be a viable target. \n\n",
"Looking to Hire a PPC Expert to Create and Run Campaigns for my company...what should I look for?",
"Sorry for the delayed response. \n\n\nI'm of the firm belief that a profitable multi-state campaign for several product lines would necessitate a considerable adwords budget.\n\n\nYour assumptions are partly correct.\n\nYou can either start with your current budget or you can go with a lower budget. There are pros and cons to both options, and I’ll outline some of those pros and cons so that you can make this decision on your own.\n\nStarting with your CURRENT budget\n\nSo let’s say you start with a budget of $10,000 -$14,000 a month. You need to realize that the first 6 months, your PPC campaigns are probably going to be operating at a loss. A decent portion of your money will likely be wasted on irrelevant and/or costly keywords which could result in a negative return on ad spend (ROAS). Additionally, the PPC manager that you’ve hired will likely be charging you based on % of ad spend. Therefore, if you spend a higher amount, you’ll be charged a higher amount in management fees.\n\nOn the other hand, the benefit of spending this much on PPC is that you might generate some considerable awareness around your brand. On top of that, your PPC campaigns will now contain a good amount of data, giving a seasoned PPC manager the ability to optimize your campaigns for profitability.\n\nCons: 1). Increased risk of high losses 2). Higher management fees\n\nPros: 1). Brand awareness 2). Sufficient data for an SEM to make your PPC campaigns increasingly profitable\n\nStarting with a LOWER budget\n\nNow let’s say you start with a budget of $6,000. With a smaller budget, you’ve put yourself at lower risk of a high operating loss. Odds are you’ll still be losing money from PPC during the first 6 months, but at least the damage won’t be as bad. The lower budget will also equate to lower management fees.\n\nHowever, with a lower budget, your ads will be showing much less and you won’t be generating as much awareness around your brand. A lower daily budget could also result in your campaigns spending out there budgets before the day is over – if that happens, you won’t be reaching an audience segment that may be interested in purchasing your online courses. Plus, there will be markedly less data after 6 months for a PPC manager to optimize your campaigns.\n\nCons: 1) Less brand awareness 2). Spending budget out before the day is over 3). Considerably less data available for optimization\n\nPros: 1). Reduced risk of high losses 2). Lower management fees\n\nNo matter which option you choose, just know that it’s probably going to take a while until you see positive results.\n\nNow, back to your initial question(s). For a company such as yours, you’re going to want your PPC manager to have a comprehensive understanding of your business’ goals, core competencies, and target market. With that in mind, it’s probably best for you to hire someone local, as it will allow you both to meet and make it easier for your PPC manager to learn about your business.\n\nAlso make it clear that you have a pre-defined budget. Obviously someone who gets paid a % of your ad spend has all the incentive in the world to recommend budget increases or advertising in new networks (Google Display Network, Yahoo Bing Network, etc.). Only consider raising budget if your PPC manager has proven that he/she can get results.\n\nWhich leads to my last piece of advice: demand results. Demand a list of attainable goals from your SEM candidates. That way, whoever you choose to hire, you can then hold him/her accountable to those goals.\n\nHope this helps. Good luck.\n\n",
"With all your experience, has anyone broken out and PPC Managed their own business venture?",
"OK here's another tip that I learned later.\n\nThere are lots of opportunities in aggregating bricks and mortar businesses into an online ecommerce site. Here is an example of what I mean.\n\nLets say Chicago is famous for being the cookie baking capital of the US and they have one type of cookie which is HUGELY famous called the Chicago Choco.\n\nThere are about 100 independent shops making this type of cookie which is known far and wide. But these small time operations don't do a great job at ecommerce. After all, they are bakers. Also, no one searching for these cookies knows the difference between each shop.\n\nBut each shop is a bit different. Slightly different ingredients, different packaging, different pricing and you can bring that to your audience.\n\nSo you are thinking about aggregating them into one site. Here's what you do.\n\nYou don't even build a site yet. Don't even get a domain. You start an adwords campaign bidding on keywords like \"best Chicago choco\" \"how to order chicago choco\" and other KWs. You point the traffic to some lucky relevant site and let it run for a week or two making needed adjustments.\n\nYou then go back and look at the data, mainly two things, avg CPC for the position you want, and number of clicks.\n\nFrom here you can take a stab at what your conversion rate might be and what your cost per conversion would be. You also know what kind of traffic you can expect.\n\nThis is all rough but at least you know if there is a market or not and you only spent small money.\n\nSo if there is a market, you go around and talk to all the chicago choco shops you want to represent and you agree on commissions.\n\nYou go find some decent developers who are within your budget, and get your site going.\n\nYou set up a distribution system while the site is being built.\n\nAll set? Go Live!\n\nHopefully you are now the Chicago Choco king!\n\nOh, not rich enough yet? Find another product and repeat.\n\n",
"Need resources / guide to digital display in online marketing. Guides, how to, case studies",
"Category director – most publishers break their sales coverage up by\nindustry, so they will have a “CPG group”, a “Finance and insurance\ngoup”, a “Travel group” …. you get the idea.  Whomever leads this group\nmay swing by for the occasional meeting/call.  THEY ARE THE BEST PEOPLE\nTO TAKE IFFY IDEAS TO.  Just trust me.  \n\nThere may be a couple more assistants/technicians on your account\ndepending on what services you’re currently utilizing (maybe a\nretargeting expert for example).  YOU HAVE CONTROL OVER WHO IS ON YOUR\nTEAM.  If you for whatever reason do not like your support team,\nmaturely tell your sales lead.  They won’t be fired (and if you want to\nemphasize that, do it, “Please just move them”).  It happens.  \n\nOn YOUR side of the fence: \n\nThere’s you, planning this approach.  \n\nThere’s the creative team making the ads (sometimes the publishers\nwill make ads FOR you… seriously – creatives hate it with good reason\nbut it’s an awesome perk in times of need).  \n\nThere’s YOUR trafficking manager (this may just be a technically\ninclined person on your side… an online analyst of some kind, a\ndeveloper, etc. that doesn’t fear diving into the ad server and moving\nthings around/exporting tags).  It could also be you… don’t let it be\nyou.  It’s not that bad, it’s just not what you should be spending your\ntime on.  \n\nYou might have a media buyer (probably will) who, once you’ve\nidentified a target publisher or network will go toe-to-toe with their\ncorresponding representative on price and other terms.  If you DON’T\nhave this… and they want YOU to do it – get FORMAL negotiation training\n(your employer should pay… you’ll make it back in your first few\ndeals).  I’m normally a big do-it-yourself person, but I found it very\nbeneficial to get the same training the other negotiators would. \nIDEALLY, get training for a couple of you and go into negotiations as a\nteam (there’s a reason ideas like “good cop / bad cop” are still around\n– they work, but they require more than one person).  \n\nYou’ll have a reporting lead (analyst) who will provide you the\nperformance data on your campaigns.  You can be creative here… if your\nperson is busy or struggling with some issue – the publishers can often\ndo some of the reporting for you (their willingness will depend on your\nspend level!).  \n\nCompliance – you probably interact with this group for PPC ads\nalready (what goes out the door must be blessed by a lawyer!).  I know a\nlot of people think these guys are a pain, but they’re there to save the\ncompany’s ass (and by extension yours) from potential disaster.  Be nice\nto them.  Gifts go a long way!\n\nAnd of course… you’re going to interact with many of the other online\ngroups for the purposes of merging reporting or supporting a niche\ncampaign (the social team, the email marketing team, etc. – these will\nall want some of your time).  \n\nMisc\n\nGet to know the IAB \n\n\n\nI’ve tried to give you as much info as I can that isn’t organized this\nway somewhere else, but there’s still a good bit about display already\nonline.  For example, the IAB best practices are followed by many\nadvertisers (and many more work toward doing so).  \n\n\n\n“Make-goods” are your best friend\n\nThings go wrong at an alarming rate in display… at least it did a couple\nyears ago.  Either a buy tanks or some tag gets implemented\nincorrectly… the “make good” can save you – and depending on how much\nmoney you’re spending you can request/demand them (if it isn’t already\nclear, you have more power as the buyer in display relationships than\nyou do in PPC… generally).  \n\nYou’d better clear some of your evenings\n\n\n\nThe dollars thrown around in display buys mean the\npublisher-takes-you-out-on-the-town things still happen (and you better\nbelieve if you’re the strategist, you’re #2 on their target list… the\nmedia buyer being #1).  It was difficult for me not to just say no to\nall of them (I’m not righteous or anything, my team was just young and\nhad families to get to – and I’d rather have been doing other things),\nbut there IS a way to get a ton of benefit from these.  \n\nMy rule was: Let them take you to dinner, don’t let them take you to the\nstrip club (not that they all would suggest such a thing, of course!).  \n \n\nWhy? \n\nDinner or the bar is where you’re going to gain the most ground on your\ncompetition (my opinion).  It’s where it’s easiest to hear from the\npublisher (and easiest for them to say), “Hey, we’re trying this beta\nprogram…. Do you want in [ALMOST ALWAYS YES].”\n\nAnd other things of that nature.  It’s good to do – terrible to take\nadvantage of (like… possibly career-ending-conflict-of-interest type\nterrible).  \n\nJust be careful.  \n\n\n\nRate cards are for suckers\n\nWell, this isn’t true if you’re working with one of the new auction-like\nsystems (DSPs, Content Networks), but it is if you’re making an endemic\nbuy.  There is no market rate for the ad placement you’re considering. \nJust tell yourself that.  \n\nOne of my favorite quotes from a co-worker: \n\nMe:Why did you suggest $120K? \n\nHim:Because $200K sounded fair. \n\nSimple, Negotiation 101 – but all of those ideas/tactics/skills are in\naction in a display buy. \n\n\n\nI could keep going… and I’m sure I’ll edit/add a few things… but I’m at\n10 pages here… so I’m going to give it a rest for now and see if this is\nactually helping you!\n\nPlease do let me know if a particular area didn’t make sense or felt\nthin!  (but I bet I over did it :) \n\n"
],
"questions": [
[],
[
{
"text": "Where your spreadsheet url looks something like:\n",
"normal": "where your spreadsheet url looks something like"
}
],
[],
[
{
"text": "These are the peoole who have permissions to drop an impression pixel on AdX inventory. ",
"normal": "these are the peoole who have permissions to drop an impression pixel on adx inventory"
},
{
"text": "(List here: https://developers.google.com/third-party-ads/adx-vendors) This is only meaningful if you are doing some sort of advanced attribution though (e.g. Splitting conversion credit amongst multiple sources based on view/click data prior to a conversion), otherwise why wouldn't you just look at the view-through CPA in your dashboard?\n\n",
"normal": "list here https://developers.google.com/third-party-ads/adx-vendors this is only meaningful if you are doing some sort of advanced attribution though e.g splitting conversion credit amongst multiple sources based on view/click data prior to a conversion otherwise why wouldn't you just look at the view through cpa in your dashboard"
}
],
[],
[],
[
{
"text": "FB targeting for people who live near the beach?",
"normal": "fb targeting for people who live near the beach"
}
],
[],
[],
[
{
"text": "What is you definition of statistical significance? ",
"normal": "what is you definition of statistical significance"
},
{
"text": "Lastly (and this maybe should have been first...these are in no particular order), have a brief of each client that states the basics: what vertical, what budget and is it annual, seasonal, roll over, static, etc., what is the basic swot analysis and what is the client involvement, etc\n\n\n",
"normal": "lastly and this maybe should have been first...these are in no particular order have a brief of each client that states the basics what vertical what budget and is it annual seasonal roll over static etc what is the basic swot analysis and what is the client involvement etc"
},
{
"text": "I have more thoughts, but is that along the lines of what you are looking for? ",
"normal": "i have more thoughts but is that along the lines of what you are looking for"
}
],
[],
[],
[],
[],
[],
[
{
"text": "Can I get some general advice?",
"normal": "can i get some general advice"
}
],
[
{
"text": "Here's what I recommend you do.\n\n\n",
"normal": "here's what i recommend you do"
},
{
"text": "Ad groups should be very tightly organized, which means that all keywords in an ad group should be very similar. ",
"normal": "ad groups should be very tightly organized which means that all keywords in an ad group should be very similar"
},
{
"text": "Does it reference the keyword text? ",
"normal": "does it reference the keyword text"
},
{
"text": "Does it have a call to action? ",
"normal": "does it have a call to action"
},
{
"text": "Does it use most of the characters in each line and in the display url? ",
"normal": "does it use most of the characters in each line and in the display url"
},
{
"text": "Are there any top keywords that your account doesn't include?\n\n\n",
"normal": "are there any top keywords that your account doesn't include"
}
],
[],
[],
[],
[],
[
{
"text": "Line two is a feature of what is being offered\n",
"normal": "line two is a feature of what is being offered"
},
{
"text": "Just mix things up, you'll often be surprised by what works! \n\n",
"normal": "just mix things up you'll often be surprised by what works"
}
],
[
{
"text": "What's your take on AdWord's new \"Call-Only\" campaigns?",
"normal": "what's your take on adword's new call-only campaigns"
}
],
[],
[
{
"text": "Facebook Advertising: Is an average CPC of $1.54 normal for my niche?",
"normal": "facebook advertising is an average cpc of $1.54 normal for my niche"
}
],
[
{
"text": "Typically our campaigns perform better when we target smaller segments with more customized ads. \n\n",
"normal": "typically our campaigns perform better when we target smaller segments with more customized ads"
}
],
[
{
"text": "Looking to Hire a PPC Expert to Create and Run Campaigns for my company...what should I look for?",
"normal": "looking to hire a ppc expert to create and run campaigns for my company...what should i look for"
}
],
[
{
"text": "A decent portion of your money will likely be wasted on irrelevant and/or costly keywords which could result in a negative return on ad spend (ROAS). ",
"normal": "a decent portion of your money will likely be wasted on irrelevant and/or costly keywords which could result in a negative return on ad spend roas"
},
{
"text": "No matter which option you choose, just know that it’s probably going to take a while until you see positive results.\n\n",
"normal": "no matter which option you choose just know that it's probably going to take a while until you see positive results"
},
{
"text": "Obviously someone who gets paid a % of your ad spend has all the incentive in the world to recommend budget increases or advertising in new networks (Google Display Network, Yahoo Bing Network, etc.). ",
"normal": "obviously someone who gets paid a % of your ad spend has all the incentive in the world to recommend budget increases or advertising in new networks google display network yahoo bing network etc."
},
{
"text": "Which leads to my last piece of advice: demand results. ",
"normal": "which leads to my last piece of advice demand results"
}
],
[
{
"text": "With all your experience, has anyone broken out and PPC Managed their own business venture?",
"normal": "with all your experience has anyone broken out and ppc managed their own business venture"
}
],
[
{
"text": "Here is an example of what I mean.\n\n",
"normal": "here is an example of what i mean"
},
{
"text": "Lets say Chicago is famous for being the cookie baking capital of the US and they have one type of cookie which is HUGELY famous called the Chicago Choco.\n\n",
"normal": "lets say chicago is famous for being the cookie baking capital of the us and they have one type of cookie which is hugely famous called the chicago choco"
},
{
"text": "There are about 100 independent shops making this type of cookie which is known far and wide. ",
"normal": "there are about 100 independent shops making this type of cookie which is known far and wide"
},
{
"text": "Here's what you do.\n\n",
"normal": "here's what you do"
},
{
"text": "From here you can take a stab at what your conversion rate might be and what your cost per conversion would be. ",
"normal": "from here you can take a stab at what your conversion rate might be and what your cost per conversion would be"
},
{
"text": "You also know what kind of traffic you can expect.\n\n",
"normal": "you also know what kind of traffic you can expect"
},
{
"text": "You go find some decent developers who are within your budget, and get your site going.\n\n",
"normal": "you go find some decent developers who are within your budget and get your site going"
},
{
"text": "All set? ",
"normal": "all set"
},
{
"text": "Oh, not rich enough yet? ",
"normal": "oh not rich enough yet"
}
],
[],
[
{
"text": "depending on what services you’re currently utilizing (maybe a\n",
"normal": "depending on what services you're currently utilizing maybe a"
},
{
"text": "  YOU HAVE CONTROL OVER WHO IS ON YOUR\n",
"normal": "you have control over who is on your"
},
{
"text": "  It’s not that bad, it’s just not what you should be spending your\n",
"normal": "it's not that bad it's just not what you should be spending your"
},
{
"text": "You might have a media buyer (probably will) who, once you’ve\n",
"normal": "you might have a media buyer probably will who once you've"
},
{
"text": "You’ll have a reporting lead (analyst) who will provide you the\n",
"normal": "you'll have a reporting lead analyst who will provide you the"
},
{
"text": "already (what goes out the door must be blessed by a lawyer!).",
"normal": "already what goes out the door must be blessed by a lawyer!"
},
{
"text": "incorrectly… the “make good” can save you – and depending on how much\n",
"normal": "incorrectly the make good can save you - and depending on how much"
},
{
"text": "Why? \n\n",
"normal": "why"
},
{
"text": "  It’s where it’s easiest to hear from the\n",
"normal": "it's where it's easiest to hear from the"
},
{
"text": " Do you want in [ALMOST ALWAYS YES].”\n\n",
"normal": "do you want in [almost always yes]"
},
{
"text": "Me:Why did you suggest $120K? \n\n",
"normal": "me:why did you suggest $120k"
}
]
],
"topics": [
[],
[],
[],
[
{
"normal": "google",
"count": 1,
"percent": 100
}
],
[
{
"normal": "facebook",
"count": 1,
"percent": 100
}
],
[],
[],
[],
[
{
"normal": "ppc processes",
"count": 1,
"percent": 100
}
],
[
{
"normal": "brad geddes advanced google adwords",
"count": 1,
"percent": 100
}
],
[
{
"normal": "facebook",
"count": 1,
"percent": 100
}
],
[],
[
{
"normal": "google",
"count": 1,
"percent": 50
},
{
"normal": "brad geddes",
"count": 1,
"percent": 50
}
],
[
{
"normal": "guy",
"count": 1,
"percent": 100
}
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[],
[
{
"normal": "adwords agency",
"count": 1,
"percent": 100
}
],
[],
[],
[
{
"normal": "google",
"count": 1,
"percent": 100
}
],
[],
[],
[
{
"normal": "nike",
"count": 1,
"percent": 100
}
],
[],
[],
[
{
"normal": "facebook",
"count": 1,
"percent": 100
}
],
[],
[
{
"normal": "ppc expert",
"count": 1,
"percent": 100
}
],
[
{
"normal": "yahoo",
"count": 1,
"percent": 33.33
},
{
"normal": "google",
"count": 1,
"percent": 33.33
},
{
"normal": "ppc",
"count": 1,
"percent": 33.33
}
],
[
{
"normal": "ppc managed",
"count": 1,
"percent": 100
}
],
[
{
"normal": "chicago",
"count": 6,
"percent": 100
}
],
[],
[
{
"normal": "your",
"count": 3,
"percent": 42.86
},
{
"normal": "iab",
"count": 2,
"percent": 28.57
},
{
"normal": "best",
"count": 1,
"percent": 14.29
},
{
"normal": "cpg group",
"count": 1,
"percent": 14.29
}
]
],
"url": "https://www.reddit.com/r/PPC/gilded/"
},
{
"comments": [
"David Szetela AMA - Thurs, March, 31st at 1:00pm EDT. Read More & Post Your Questions!",
"David Szetela will be joning /r/PPC for an AMA on Thursday, March 31st at 1:00pm EDT!\n\nA Little Bit About David:\n\nDavid is VP of Search Engine Marketing Operations for digital agency Bruce Clay, Inc., and one of the world's best-known experts in online advertising. A former Apple Computer executive and serial entrepreneur, David's career has been dedicated to helping companies of all sizes maximize revenue and profit.\n\nHis two books on PPC advertising have helped train a generation of marketers. His articles on PPC advertising have been published in The SEM Post, MediaPost, Search Engine Watch, and Search Engine Land. He hosts a weekly radio show called PPC Rockstars, produced by Webmasterradio.fm and distributed by iTunes and other major outlets.\n\nDavid is a frequent speaker at Search and Advertising industry events like SMX, Ungagged and Pubcon. He was recently voted one of the top 25 PPC Experts by PPC Hero for the third year in a row.\n\nHow this will work:\n\nThe AMA will take place on 03/31/2016 at 1:00pm EDT. David will answer questions for approximately one hour. Post questions in advance or in the live thread on 03/31/16.\n\n",
"Hi David, Thanks for doing this. Now that you're heading up PPC at Bruce Clay, I'm wondering how/if the agency's deep roots in SEO has influenced your approach to paid search at all. Are there any synergies or differences in the way teams or clients look at PPC in as it relates to the overall marketing strategies?\n\n",
"Hi Ginny! Yes, working side-by-side with SEOs has helped improve PPC results for clients. We share info on top-ranking/performing keywords, regularly deliver reports showing results from each channel, etc.\n\n",
"great question\n\n",
"Hey, this has been a blast - thank you all! If you want to receive a PDF copy of my book, and/or my presentation about top AdWords mistakes, just drop me a line at [email protected]\n\n",
"Thanks again for stopping be to do this with us! We really appreciate it!\n\nYou should post any speaking dates or upcoming podcast episodes coming down the pipe.\n\n",
"What have been the biggest changes in your personal approach to PPC over the past 15 years?\n\nHow do you feel about the long term future of online advertising?\n\n",
"Hi Sam! Good to see you.\n\nThe biggest challenges have always pertained to client satisfaction. I'm still learning how to best communicate with clients. what info/data they want, and how to resolve issues with a variety of client personalities.\n\nLong-term, I think online advertising will continue to grow. A big percentage (anybody know the percentage) of businesses are not using digital marketing.\n\n",
"What do you think are the biggest challenges for agencies or advertising platforms to pull those dollars online? Is it better tracking methods, improved education, improved targeting abilities?\n\nWhat major changes for Internet marketing do you expect over the next few years?\n\n",
"I think it's improved education. A big percentage of marketing professionals think online marketing is a spooky, dark, confusing potential money pit.\n\nThis will change as more of them become better-educated and more comfortable with all the moving pieces. We might have to wait until computer-savvy kids start taking over the marketing world, though. \n\n",
"We're starting already :)\n\n",
"I doubt it is better tracking - online is way better at this than the alternatives\n\n",
"How much hands on PPC do you do these days?\n\nWhat is your job like and how does it differ from what you've done in the past?\n\n",
"I still do lots of hands-on work - probably 25% of my time. My job reminds me of the early days when I was running Clix Marketing - hiring and training employees; onboarding an accelerating number of new clients, etc. I love it!\n\n",
"Is there anything special you're working on right you'd like to share with us?\n\n",
"I've been working a lot on conducting and improving audits - for clients and prospective clients. I'm always amazed at the mistakes and lost opportunities in even huge accounts! I'll be giving a presentation about the most common mistakes I see at Pubcon Austin - if anybody wants the slides, email me at [email protected]\n\n",
"Hi Everybody! How's life?\n\n",
"Great to have you on here David\n\n",
"szete-LAD << great username :-D\n\n",
"Thanks for stopping by and answering some of our questions. Going to shoot you an email later asking for the slide presentation.\n\n",
"What is your preferred pricing model (for small to medium sized agencies) and why?\n\nI remember a talk you gave on \"black hat\" PPC and you mentioning there's no black (nothing illegal) only \"grey hat\" (possibly against Google TOS). \nIs this still your opinion and what types of grey/black hat tactics from competitors did you need to fight?\n\n",
"My favorite pricing model for a small agency is performance-based. Compensation could be based on a value per lead obtained, or a percentage of \"PPC Profit\" (Revenue minus ad spend.)\n\nThe percentages and values can easily differ from client to client.\n\n",
"Yes, I still believe there are no black hat tactics in PPC. A \"grey\" tactic , for example, is a competitor clicking on ads; but I believe Google's and BingAds' invalid click prevention efforts eliminate the cost.\n\n",
"How do you account for things like landing page optimization that the client must do in order to generate leads? I've found this to be a stopper for performance-based pricing.\n\n",
"Hi Mel! I know that's always a struggle. We describe our need to be involved in the proposal and in the launch call. We say it's important for them to act on our expert advice for improving landing pages, forms and checkout processes. Since we have web development in-house, we often perform the design work ourselves - for an additional charge.\n\n",
"That sounds like a pretty big budget requirement for a small business\n\n",
"Many (most?) small businesses have web design resources who can do the work cheaply. Often optimization can be simply changing the headline on the landing page.\n\n",
"Good point - doesn't need to be complicated to make a big difference\n\n",
"Thanks for doing this David!\n\nCan you tell us a little bit about your personal story and how you got started in the digital marketing/PPC space? I always love hearing how someone got their start and their path to success!\n\n",
"Before starting Clix I worked for a magazine startup, then Apple Computer and Ziff-Davis Publishing. I loved the direct mail marketing aspects of these jobs: testing, reporting and optimizing. Optimization took a long time, though - often several months for a few rounds of testing.\n\n",
"When I first encountered PPC advertising in 2003, I immediately fell in love with it. I called AdWords \"Direct mail on steroids\" since the test, report and optimize cycles are so fast! I immediately hung out a shingle as a consultant, and in 2004 started Clix MArketing, enjoying growth at a good pace.\n\n",
"David, what are your preferred targeting methods on Google's Display Network. Keyword, topics, placement, interest?\n\n",
"I love custom affinity audiences - they provide the best possible precision. Second: remarketing lists. Third: Placement. Keyword and Topic are the least-precise targeting, but they're great if you want wide reach.\n\n",
"What do you mean by \"best possible precision\" here?\n\n",
"The ability to hyper-target ads to people in your target audience or even a subset. For example, I can target CFOs of companies in the food processing industry.\n\n",
"Have any guides or recommendations for setting these up. For some reason I don't see these really talked about much, and as a result I probably have ignored them longer than I should.\n\n",
"Dave, What are you thoughts on bidding on branded keywords? Yes? No? in some special cases only?\n\n",
"I think every advertiser should do it. For justification, look for BingAds' research on the subject.\n\n",
"The research I believe you're referring to can be found here: http://advertise.bingads.microsoft.com/en-us/blog/28701/brand-terms-in-bing-ads-to-bid-or-not-to-bid\n\n",
"I'd say Branded Search is important for 90% of scenarios, but for some it is a waste of money. Like the entertainment industry for example.\n\nROAS for the individual advertiser is always the determining factor, not some sort of \"rule of thumb\".\n\n",
"Hey David, what type of content or education do you think is lacking around AdWords / PPC? \n\n",
"I have believed for a loooong time that much more education should be made available to learn how to get the most out of Display advertising. I'd say that 99% of the audits I perform show that Display is misunderstood from setup to targeting. \n\nThere's a long chapter about Display in my Wiley/Sybex book - email me ([email protected]) and I'll send you a free PDF copy.\n\n",
"How do I access his weekly show? I'm not familiar with listening to radio shows through iTunes.\n\n",
"It's called PPC Rockstars and can be found on WebmasterRadio.fm or on iTunes.\n\n",
"Thanks. I've never actually been to webmasterradio.fm. Got any recommendations for anything else I might want to check out there?\n\n",
"I also like Marketing Nirvana, hosted by Brad Geddes who did an AMA here a few months ago.\n\n",
"unfortunately Brad's episodes have slowed down, last one i saw datesa from Feb 2015.\n\nLet's encourage him to revamp the show ? :)\n\n",
"Thanks Mel. I guess I might be spilling the beans, but looking forward to your upcoming AMA as well. \n\n",
"PPC Rockstars is great.....lots of topics and great guests.\n\n",
"Another is SEM Synergy, hosted by Bruce Clay and Virginia Nussey of Bruce Clay, Inc. It's a weekly discussion of SEO news with analysis. Here's the link on iTunes, which may be easier than going to WebmasterRadio directly: http://bit.ly/SEMSynergy\n\n",
"I listen to it regularly.. Just as a podcast. \n\n",
"Easiest way is to go to use iTunes and search on my last name. Otherwise look for PPC Rockstars in the left rail of the webmasterradio.fm home page.\n\n",
"How do you feel about digital marketing certifications? Any value to these? If so what which ones would you recommend?\n\n",
"I'm a big fan. They're great for bringing new employees up to speed. I recommend everybody pass at least the two Search exams, the Display one, and the Google Analytics one. The video, mobile and shopping ones could be optional depending on whether you intend to offer or specialize in those areas.\n\n",
"David, what will be impact of remove side bar ads in google search?\n\n",
"There will be winners and losers. Losers will be advertisers who are in competitive industries where CPCs are high. Winners will be advertisers who know that improving CTR and hence quality scores will earn better positions. Winners will also be advertisers who take advantage of every possible ad extension. Occupying maximum SERP \"real estate\" will often help push competitors to lower positions.\n\n",
"Dave, my man, what are your thoughts of Dynamic Search Ads? Is this the future of paid search to capture the long tail? What clients have you seen run DSA successfully and what was their high level strategy?\n\n",
"I'm a fan of DSAs. We use them for all eCommerce clients, whether B2C or B2B. The usual high-level strategy is to advertise every product, though frequently we use many negative keywords: specific products that are being advertised via plain-vanilla search efforts.\n\n",
"Hi David and everyone. First I'd like to thank /r/ppc for doing these open Q&As, they are very helpful. \n\nI would like to get your input about a specific situation, so I have to provide a rather lengthy description. Your help would be greatly appreciated.\n\nI am a marketing analyst at an international apparel company. I was at corporate planning but after restructuring I was moved to a specific brand. I didn't have any experience with PPC before that so I am very cautious about what I propose and how much I push for it. \n\nAfter reviewing our accounts I came to the conclusion there are some big strategic mistakes. After doing my homework my view is that we should put ROAS targets based on current goals and on the campaign level. Then move downwards and set budgets at the campaign and soft boundaries at the adgroup level. Bid should be set at the keyword level and they should target a position (after deciding which position we need), adding a hierarchy of bid modifiers. This will get us very valuable data with very high resolution. When decision time comes and we need to set new goals, we can solve what is basically a bunch of equations and the model will tell us the possible scenarios from which we can chose.\n\nInstead, the agency which handles our main account insists that ROAS is the greatest metric ever and we should use it at the KW level to decide where to bid and how much. This, in my opinion ties our hands because when our goals change we don't have the necessary data to make the decision. We have to test and see where we can expand or contract. I don't think this is very practical, if at all possible. So we are in this situation where instead of telling the agency what we need and getting it delivered, we get told what is possible and what is not. The manager who handles this in-house came from the agency and doesn't want to hear about it. I went on to check the auxiliary accounts but to my surprise, they were all structured like that (some are with different agencies). All of those agencies are very famous and renowned. \n\nIs my thinking wrong? \n\n",
"Just wanted to let you know you seem to be shadowbanned on this throwaway. I went ahead and approved the post so it can be seen / answered. \n\n",
"Based upon recent twitter conversations, how would you define SMB PPC, and do you think Adwords can still work for your definition of SMB PPC? Is there a certain size of SMB PPC account that will struggle with Adwords, why or why not?\n\n",
"Hi Kirk! I don't really like the term \"SMB\" because there are big, crucial differences between a Small- and Medium-sized business Small to me is a two-person financial services firm, while Medium might be a 50-person graphic design firm. \n\nI think AdWords will certainly work for medium-sized businesses. Small businesses struggle with AdWords; the click prices are often astronomical, and conversions come in at a trickle.\n\n",
"Hi David, what's the most common mistake you see regarding assisted conversions and/or what's your take on adwords tracking store visits?\n\n",
"u/szetelad - I know I'm late to the party here, but I have a very important question. While I love the content of your podcast, why does it always sound like you are either eating an apple or just straight breathing as heavily as you possibly can directly into the mike?\n\nBoth of these things drive me crazy, but as I mentioned before, I'm a huge fan of the content, which keeps me coming back for more.\n\n"
],
"questions": [
[],
[
{
"text": "How this will work:\n\n",
"normal": "how this will work"
}
],
[
{
"text": "Are there any synergies or differences in the way teams or clients look at PPC in as it relates to the overall marketing strategies?\n\n",
"normal": "are there any synergies or differences in the way teams or clients look at ppc in as it relates to the overall marketing strategies"
}
],
[],
[],
[],
[],
[
{
"text": "What have been the biggest changes in your personal approach to PPC over the past 15 years?\n\n",
"normal": "what have been the biggest changes in your personal approach to ppc over the past 15 years"
},
{
"text": "How do you feel about the long term future of online advertising?\n\n",
"normal": "how do you feel about the long term future of online advertising"
}
],
[
{
"text": "what info/data they want, and how to resolve issues with a variety of client personalities.\n\n",
"normal": "what info/data they want and how to resolve issues with a variety of client personalities"
}
],
[
{
"text": "What do you think are the biggest challenges for agencies or advertising platforms to pull those dollars online? ",
"normal": "what do you think are the biggest challenges for agencies or advertising platforms to pull those dollars online"
},
{
"text": "Is it better tracking methods, improved education, improved targeting abilities?\n\n",
"normal": "is it better tracking methods improved education improved targeting abilities"
},
{
"text": "What major changes for Internet marketing do you expect over the next few years?\n\n",
"normal": "what major changes for internet marketing do you expect over the next few years"
}
],
[],
[],
[],
[
{
"text": "How much hands on PPC do you do these days?\n\n",
"normal": "how much hands on ppc do you do these days"
},
{
"text": "What is your job like and how does it differ from what you've done in the past?\n\n",
"normal": "what is your job like and how does it differ from what you've done in the past"
}
],
[],
[
{
"text": "Is there anything special you're working on right you'd like to share with us?\n\n",
"normal": "is there anything special you're working on right you'd like to share with us"
}
],
[],
[
{
"text": "How's life?\n\n",
"normal": "how's life"
}
],
[],
[],
[],
[
{
"text": "What is your preferred pricing model (for small to medium sized agencies) and why?\n\n",
"normal": "what is your preferred pricing model for small to medium sized agencies and why"
},
{
"text": "Is this still your opinion and what types of grey/black hat tactics from competitors did you need to fight?\n\n",
"normal": "is this still your opinion and what types of grey/black hat tactics from competitors did you need to fight"
}
],
[],
[],
[
{
"text": "How do you account for things like landing page optimization that the client must do in order to generate leads? ",
"normal": "how do you account for things like landing page optimization that the client must do in order to generate leads"
}
],
[],
[],
[
{
"text": "Many (most?) small businesses have web design resources who can do the work cheaply. ",
"normal": "many most? small businesses have web design resources who can do the work cheaply"
}
],
[],
[
{
"text": "Can you tell us a little bit about your personal story and how you got started in the digital marketing/PPC space? ",
"normal": "can you tell us a little bit about your personal story and how you got started in the digital marketing/ppc space"
}
],
[],
[
{
"text": "When I first encountered PPC advertising in 2003, I immediately fell in love with it. ",
"normal": "when i first encountered ppc advertising in 2003 i immediately fell in love with it"
}
],
[
{
"text": "David, what are your preferred targeting methods on Google's Display Network. ",
"normal": "david what are your preferred targeting methods on google's display network"
},
{
"text": "Keyword, topics, placement, interest?\n\n",
"normal": "keyword topics placement interest"
}
],
[],
[
{
"text": "What do you mean by \"best possible precision\" here?\n\n",
"normal": "what do you mean by best possible precision here"
}
],
[],
[],
[
{
"text": "Dave, What are you thoughts on bidding on branded keywords? ",
"normal": "dave what are you thoughts on bidding on branded keywords"
},
{
"text": "Yes? ",
"normal": "yes"
},
{
"text": "No? ",
"normal": "no"
},
{
"text": "in some special cases only?\n\n",
"normal": "in some special cases only"
}
],
[],
[],
[],
[
{
"text": "Hey David, what type of content or education do you think is lacking around AdWords / PPC? \n\n",
"normal": "hey david what type of content or education do you think is lacking around adwords / ppc"
}
],
[],
[
{
"text": "How do I access his weekly show? ",
"normal": "how do i access his weekly show"
}
],
[],
[
{
"text": "Got any recommendations for anything else I might want to check out there?\n\n",
"normal": "got any recommendations for anything else i might want to check out there"
}
],
[
{
"text": "I also like Marketing Nirvana, hosted by Brad Geddes who did an AMA here a few months ago.\n\n",
"normal": "i also like marketing nirvana hosted by brad geddes who did an ama here a few months ago"
}
],
[
{
"text": "Let's encourage him to revamp the show ?",
"normal": "let's encourage him to revamp the show"
}
],
[],
[],
[
{
"text": " Here's the link on iTunes, which may be easier than going to WebmasterRadio directly: http://bit.ly/SEMSynergy\n\n",
"normal": "here's the link on itunes which may be easier than going to webmasterradio directly http://bit.ly/semsynergy"
}
],
[],
[],
[
{
"text": "How do you feel about digital marketing certifications? ",
"normal": "how do you feel about digital marketing certifications"
},
{
"text": "Any value to these? ",
"normal": "any value to these"
},
{
"text": "If so what which ones would you recommend?\n\n",
"normal": "if so what which ones would you recommend"
}
],
[],
[
{
"text": "David, what will be impact of remove side bar ads in google search?\n\n",
"normal": "david what will be impact of remove side bar ads in google search"
}
],
[
{
"text": "Losers will be advertisers who are in competitive industries where CPCs are high. ",
"normal": "losers will be advertisers who are in competitive industries where cpcs are high"
},
{
"text": "Winners will be advertisers who know that improving CTR and hence quality scores will earn better positions. ",
"normal": "winners will be advertisers who know that improving ctr and hence quality scores will earn better positions"
},
{
"text": "Winners will also be advertisers who take advantage of every possible ad extension. ",
"normal": "winners will also be advertisers who take advantage of every possible ad extension"
}
],
[
{
"text": "Dave, my man, what are your thoughts of Dynamic Search Ads? ",
"normal": "dave my man what are your thoughts of dynamic search ads"
},
{
"text": "Is this the future of paid search to capture the long tail? ",
"normal": "is this the future of paid search to capture the long tail"
},
{
"text": "What clients have you seen run DSA successfully and what was their high level strategy?\n\n",
"normal": "what clients have you seen run dsa successfully and what was their high level strategy"
}
],
[],
[
{
"text": "I didn't have any experience with PPC before that so I am very cautious about what I propose and how much I push for it. \n\n",
"normal": "i didn't have any experience with ppc before that so i am very cautious about what i propose and how much i push for it"
},
{
"text": "Bid should be set at the keyword level and they should target a position (after deciding which position we need), adding a hierarchy of bid modifiers. ",
"normal": "bid should be set at the keyword level and they should target a position after deciding which position we need adding a hierarchy of bid modifiers"
},
{
"text": "When decision time comes and we need to set new goals, we can solve what is basically a bunch of equations and the model will tell us the possible scenarios from which we can chose.\n\n",
"normal": "when decision time comes and we need to set new goals we can solve what is basically a bunch of equations and the model will tell us the possible scenarios from which we can chose"
},
{
"text": "Instead, the agency which handles our main account insists that ROAS is the greatest metric ever and we should use it at the KW level to decide where to bid and how much. ",
"normal": "instead the agency which handles our main account insists that roas is the greatest metric ever and we should use it at the kw level to decide where to bid and how much"
},
{
"text": "This, in my opinion ties our hands because when our goals change we don't have the necessary data to make the decision. ",
"normal": "this in my opinion ties our hands because when our goals change we don't have the necessary data to make the decision"
},
{
"text": "We have to test and see where we can expand or contract. ",
"normal": "we have to test and see where we can expand or contract"
},
{
"text": "So we are in this situation where instead of telling the agency what we need and getting it delivered, we get told what is possible and what is not. ",
"normal": "so we are in this situation where instead of telling the agency what we need and getting it delivered we get told what is possible and what is not"
},
{
"text": "The manager who handles this in-house came from the agency and doesn't want to hear about it. ",
"normal": "the manager who handles this in house came from the agency and doesn't want to hear about it"
},
{
"text": "Is my thinking wrong? \n\n",
"normal": "is my thinking wrong"
}
],
[],
[
{
"text": "Based upon recent twitter conversations, how would you define SMB PPC, and do you think Adwords can still work for your definition of SMB PPC? ",
"normal": "based upon recent twitter conversations how would you define smb ppc and do you think adwords can still work for your definition of smb ppc"
},
{
"text": "Is there a certain size of SMB PPC account that will struggle with Adwords, why or why not?\n\n",
"normal": "is there a certain size of smb ppc account that will struggle with adwords why or why not"
}
],
[],
[
{
"text": "Hi David, what's the most common mistake you see regarding assisted conversions and/or what's your take on adwords tracking store visits?\n\n",
"normal": "hi david what's the most common mistake you see regarding assisted conversions and/or what's your take on adwords tracking store visits"
}
],
[
{
"text": "While I love the content of your podcast, why does it always sound like you are either eating an apple or just straight breathing as heavily as you possibly can directly into the mike?\n\n",
"normal": "while i love the content of your podcast why does it always sound like you are either eating an apple or just straight breathing as heavily as you possibly can directly into the mike"
},
{
"text": "Both of these things drive me crazy, but as I mentioned before, I'm a huge fan of the content, which keeps me coming back for more.\n\n",
"normal": "both of these things drive me crazy but as i mentioned before i'm a huge fan of the content which keeps me coming back for more"
}
]
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"url": "https://www.reddit.com/r/PPC/comments/4bnx4v/david_szetela_ama_thurs_march_31st_at_100pm_edt/"
},
{
"comments": [
"I am Brad Geddes, author of Advanced Google AdWords and founder of AdAlysis.com and CertifiedKnowledge.org and I'm here to answer any questions about AdWords.",
"I've been reading and writing answers for almost 2 hours today to get us started; so I'll try to catch up and keep up :)\n\nIt's the very first thread I've ever started on reddit; so I'm looking forward to hearing from everyone. \n\n",
"/u/SamOwenPPC asked:\n\nThanks for answering Brad! Definitely agree on Tablet modifiers and I'd really like to see Google allowing us to re-split Mobile again. It seems like they almost have that by proxy with App and Call campaigns but refuse to go back to the old state (which was much better).\n\nFollow up questions:\nHow do you feel about \"Brand\" bidding. There seems to be an industry wide consensus that it's a good idea, but the studies I've seen (internal here and from ebay) suggest incrementality is hugely overstated.\nDo you have any common PPC myths of your own that you disagree with (whether or not you agree/disagree on part 1)?\n\nA: I think brand bidding is very useful at a certain size company and marketing strategy. I don't think this is a PPC question - I think its a marketing philosophy question.\n\nFor instance, you have companies like Geico who are brand advertisers. Their goal (besides conversions, of course) is to always make you think that they can save you on car insurance so that when you're seeing your high bill, you call them first. \n\nThen you have people like Nutrisystem or 1&1, still big names, but they do everything - even TV & print - on a direct response basis.\n\nSo its not that its good or bad - its just part of your strategy. \n\nYou can't win philosophical debates with your boss and the data really isn't there yet to prove out either point; so what your CMO believes is really the answer right now. \n\n",
"This is probably the most level-headed answer I've heard on this topic - kudos!\n\n",
"I'm going to bookmark this answer for when anyone asks about Brand bidding.\n\n",
"Love the last part of this answer Brad!\n\nwhoever the boss is, and whatever their \"marketing belief system\"... THEY/THAT will determine everything that you do – including whether you bid on brand terms or not – \n\n",
"\"What ever your CMO believes\"... just great. Goes the same with client's as well.\n\n",
"/u/Coffee676 asked:\nLove AGA!\n1. Question: working as an in-house SEM I fly solo most of the time. What is the best way to continually grow as a PPC manager under those circumstances?\n2. Any courses, books, forums, online networking you can recommend?\n3. What would you suggest as a daily ritual to grow?\n\nA: First off, usually in-house people get a bit more flexibility in 'experimenting' with new techniques from their boss and you often get invited into more betas. So talk to your boss about an 'experiment' budget where you can test new things to see how they work for the company.\n\nSecondly, some of the best courses are at Market Motive and Certified Knowledge. That's a shameless plug as I make the courses for both of those places, but they are very in-depth courses. If online video watching is not your thing; then try attending a conference or two throughout the year. Usually in-house people can get the budget to attend 1-2 conferences a year, so try hitting up SMX or Pubcon. Both of those shows also have training days and workshops where you can get very detailed info.\n\nLastly, stay on top of what's new. Search Engine Land has an amazing daily recap for search. Marketing Land has a great recap for overall marketing trends. Subscribe to both of those newsletter. Also, get involved with #PPCChat. That's a great twitter community where you can have a quick discussion about something you're seeing and get some fast feedback.\n\n",
"Here are some links to the places mentioned in Brad's reply above.\n\n\nSearch Engine Land\nMarketing Land\nSMX\nPubcon\nMarket Motive\nCertified Knowledge\n\n\n",
"/u/SamOwenPPC asked\n\n1. How long do you think we'll still have jobs for until algorithms and machine learning completely replaces everything we do?\n2. What do you see as the biggest upcoming change in paid search over the next couple of years?\n3. Single biggest time-saving technique?\n4. Given you've been to every conference ever, which was the best?\n5. From what you've seen, which is the best AdWords management platform?\n6. What is your top AdWords feature request?\n\n\nA: I think that sometimes algorithms are overblown. They are great at working with established numbers and patterns, and along with machine learning, you can't beat them by hand. What you can do is tell them what they should be using, dictate the strategy, and set courses for your overall marketing and ideas. The creative and strategy side is not going to be replaced anytime soon (if ever in our lifetimes); so as long as you're not a button pusher but a strategies - you'll be employed for a long time :)\n\nI think there are two biggest upcoming changes.\n1) Data layering. The ability to use time of day, demographic, location, etc data in your ads is amazing and its only going to get better as we can layer in 1st party data with established 3rd party data.\n2) Customizing ads at scale. With dynamic remarketing, ad customizers, etc - we're finally moving from 'impersonal scaling' to 'personalized scaling' of accounts.\nWhat I think will be the biggest upcoming change is to use data layering with ad customizing. We're still a little ways away from that; but its coming - it's just the format is still a bit fuzzy on how its going to look.\n\nThe single biggest time saving technique is <drumroll...> to have the mentality that if you do something 2-3 times by hand, the next time should be automated. That could be excel macros, AdWords scripts, paying a 3rd party, etc. It's a mindset of not doing repeat work that's the timesaver. Too many people actually like repeat work as it’s a comfortable thing to sit down and do since you know how to do it already and it’s not mentally taxing (in a creative thinking way) although some people get bored to tears with that type of work - it’s still a known. So if you can change the mentality to think how can I automated this and just learn some scripts or macros, or better yet - get a dev involved - your life will be much better.\n\nHmm, that's a tough question. I have a soft spot for Pubcon as that was the first marketing conference where I'd spoken. I really like the variety of information at SMX as I like to learn a bit about other marketing tracks. You can't beat Hero Conf for pure PPC info. So I don't think there's 'best' - there's 'best' for what you want to get out of it. You want to learn a variety of disciplines, then SMX. You want a trip to Vegas - Pubcon. You want just PPC info - Hero Conf.\n\nI don't think there's a best platform. You can't beat acqisio for reporting and mass small budget manipulation and run rates. Marin is great at larger accounts. I think there's a best for your situation but not overall.\n\nTablet & Desktop modifiers. I just find it amusing that Google keeps talking about how imporntant mobile is when in AdWords its treated as a subset of data and not as a channel or subset of a channel (like mobile search, mobile display). Google treats tablets as desktops in AdWords but as mobile devices in GA. I'm a control freak and I like a lot of things I can do on Mobile - I just wish I could dedicate time and money to just mobile instead of making it a sub-priority of a larger item.\n\n",
"Thanks for answering Brad! Definitely agree on Tablet modifiers and I'd really like to see Google allowing us to re-split Mobile again. It seems like they almost have that by proxy with App and Call campaigns but refuse to go back to the old state (which was much better). \n\nFollow up questions:\n\n\nHow do you feel about \"Brand\" bidding. There seems to be an industry wide consensus that it's a good idea, but the studies I've seen (internal here and from ebay) suggest incrementality is hugely overstated. \nDo you have any common PPC myths of your own that you disagree with (whether or not you agree/disagree on part 1)?\n\n\n",
"If you want to get rid of Display Tablet traffic (ie. Desktop Only) you can use flash ads.\n\n",
"Good suggestion. I'm only really concerned with search. GDN Display can be managed in other platforms to get round the targeting limitations.\n\n",
"What other platforms are you thinking?\n\n",
"Any DSP that is used for buying open-exchange display programmatically. DoubleClick Bid Manager is the specific one I'm thinking of but there are plenty.\n\n",
"/u/RabPPC asked\n\nI would like to tag on to that first question. As someone new to the industry, what should I know about PPC automation software?\n\nA: That not all software is created equal & you don’t need 3rd party software for everything. The goal of software is to have it save you time and make you more efficient. If you are in lead generation and you want a static CPA; then Google’s free conversion optimizer (which is software) can go a great job. If you are in ecommerce and you manage 100k skews - then you probably want 3rd party bid management. If you do something manually 2-3x; then automate. Here’s my automation formulas:\nIF((hours to do manually) x ($$ / hour)) > (cost of automation); then automate \nIF((hours to do manually) x ($$ / hour)) < (cost of automation); then hire\nIF((Increased $$ from auto decisions)) > (cost of automation); then automate \n\n",
"I'd add that there are many other factors to consider when looking at bid management platforms.\n\nFor example, it STILL isn't possible in AdWords to say \"I want to use this bid logic for THIS conversion goal, and this logic for this OTHER conversion goal.\" (For some mysterious reason given that every bid platform has had that functionality for years) So if you are in lead-gen and have multiple goals (lead, qualified lead, close deal, etc.) then that is a big factor.\n\nUltimately, you need to come up with a comprehensive list of business needs, and then consider things like support, pricing, interface, data portability, security, ability to dedupe/attribute across channels, ability to handle social and display, etc.\n\n",
"/u/Inexpliacbly asked:\n\nI am away on Thursday but I want to get these questions in!\n1) What is your top-do and top-don't in regards to PPC?\n2) How do you see AdWords scripts impacting the industry? My thoughts are that Google is trying to disrupt third-party tools by making what they do more accessible in a basic format. I'd be interested to hear your thoughts on it!\nThank-you in advance!\n\nA: I think my top to-do is to make an optimization schedule. Here’s an example for small accounts: https://www.google.com/calendar/embed?src=bgtheory.com_pk3ql8me8e8au95fniicr9801g%40group.calendar.google.com&ctz=America/New_York\n\nNow, I might do this in a project management system if I’m sharing data between multiple people. There’s so much to do in PPC management that I don’t want to rely on todo lists or trying to remember what has and hasn’t been done. So I want to list out what I need to do, how often, and then schedule it. Here’s a long post on this very item: http://certifiedknowledge.org/blog/how-to-run-your-ppc-accounts-like-a-project/\nMy top not to do is to spend time on betas that I don’t think will leave beta and just waste time. The image extension is a good example of this. Google has a lot of betas and most never leave beta; so unless I think there can be some amazing short term gains, I’m very cautious of accepting beta invites.\n\nI think scripts are great. I don’t think we’re going to see them replace big systems anytime soon. There are just too many times that you need to bring multiple databases together to analyze data or make decisions. They are great for routine tasks, but they don’t put data into an easy-to-use UI for working with the information. So if you want them to make changes where a person doesn’t have to analyze it - great. If they are archiving data, making nice reports, wonderful. I think they have their place and they are really getting people to think about automation and what’s possible, but I don’t think they are going to be a major disruption for the industry as a whole. \n\n",
"great explanation. thank you!\n\n",
"/u/socceruci asked:\n\nAdWords Ad Testing Questions - Getting down to the really small details of ad testing\nThere are a lot of variables possible even for simple ad tests: KeyWords, Search Partners, Desktop, Mobile, Tablet, Top of Page, \"Others\", Position, Day, Hour, Week, and probably more. The variables increase even more with multi-ad group testing.\n 1. How can you tell a winner in an ad test that is only a 10% improvement?\n 2. Should the losing ad be paused or should we leave it in the mix and add a second ad to the mix for testing?\n 3. Should ad tests be forced to serve properly using campaign experiments?\n\nA: Ohh, some great questions :)\n\nThe first one is easy - what’s your minimum data? A 1% improvement can be statically significant with enough data. Being confident in your results isn’t just about the total lift. It’s about the deviation between ads and the sheer amount of data you have. You can be confident with less data if there’s a 100% lift than with a 1% lift; so define your minimum data and then only when ads beat that threshold worry about the lift as then it should be significant if the deviation is large enough.\n\nPause the loser. It lost, just get rid of it and make a new ad if you want to keep testing. The exception to that is remarketing. I find that keeping 3-4 different remarketing offers in an ad group does better than just having the top performing one in the ad group since it’s a different type of user experience.\n\nIf you are only testing a few ad groups, it can be useful to use experiments. I’m often testing so much I only use it when Google is really not serving my ads correctly and I have to use it to force some sort of even distribution. For the most part, experiments is a bit cumbersome to constantly use so I don’t use it most of the time - I generally only use it to solve some odd ad serving problem. \n\n",
"Thank you, I mostly use experiments for what I would consider very important tests. You can make the changes in AdWords Editor so it is not too bad.\n\n",
"Having clearly defined criteria for selecting an ad copy test winner is critical.\n\nHow often does one find that the ad converting at a higher rate, having a higher ROAS, etc. is the one with lower CTR's? Now, if the math works on CPAs and return that might be fine in the short term, but one thing that can creep up on you in super competitive verticals is that the higher CTR can sometimes be critical to long-term success due to it being the primary factor in determining QS, which in turn impacts CPCs and everything else in a feedback loop.\n\nBidding towards your goals with an eye towards QS is thus the preferred approach when possible (although a royal PITA to implement properly).\n\n",
"If you're worried about CTR & ROAS; then RPI (revenue per impression) is a good metric to use.\n\nIf you're worried about CTR and conversion rate; then CPI (conversions per impression) can be useful.\n\nI like impression based metrics as they help accommodate the volume of possibilities will still focusing on conversions and revenue.\n\n",
"/u/tehchieftain asked:\n\nWho do you believe are the Top 3 Paid Search Marketers in the Industry?\nIt seems all of the \"Top XX List of PPCers\" are really just a tool to drive traffic to a blog by including people who have large followings on social media.\n\nA: I know a lot of very smart PPC people who have never made that list and will never make that list. They are in-house people at very large companies and they aren’t allowed to blog, talk, or write about what they do. I think those lists are fine if they are called ‘Most influential’ as that’s what it is - those than influence the industry as a whole and share content; but I don’t think those people are always the best (don’t get me wrong -there’s some amazing people on those lists and many of them I call friends or good acquaintances - they know what they are doing). \n\nI’ve been on many of those lists; and I don’t consider myself the best by any means. As AdWords is essentially 14 channels (search, display, behavioral, shopping, etc) I don’t know a single person who knows the ins and outs of every channel and possibility. \n\nThe lists are great at pointing out who you should follow as those people do share information freely, so it’s a good place to get ideas (that doesn’t mean you should do it - you should think about it, you might disagree with them); and for that reason - I think they are actually useful to promote (and I’d say that even if I wasn’t on any of them). My rule is someone self-proclaims them self as an expert - then they aren’t - only someone else can give you that type of a label.\n\n",
"I love your PC answer Brad in not naming anyone ;-) \n\nAnd totally agree with you that there are so many people not on those lists who could easily be labeled as some of the best PPC people in the world.\n\n",
"/u/figjamsem/ asked: \n\nWith the amount of accounts you've seen I'm sure this could go on all day, but can you share a couple completely boneheaded mistakes you've seen? Entertainment value is even more enticing than educational value for this question.\n\nA: Ok - one last one - then I'll get to the others lately.\n\nThis is my favorite one as we made it work!\n\nI accidently let some ads go live that had that words 'test', 'test ad', 'don't click this I'm an experiment', 'Your don't want to do this' etc.\n\nThat same day, we sent an email with the subject line 'Your next.. (not You're).\n\nThat day, we had the highest engagement response with our ads and emails ever.\n\nSo I thought, hmm, people like to correct us - our audience is really smart; and when they correct us, they start engaging with us and actually hiring us or subscribing.\n\nSo I started subtly messing up on purpose for a few months as it was worth it. Eventually, the novelty started to wear off and the lift was going down, so I just stopped before everyone understood what was happening.\n\nSometimes mistakes are useful :)\n\n",
"/u/MMMel66 asked:\n\nHi Brad :) Do you think keywords are really going away, as many have predicted, or will we just start to use keywords layered with audiences?\n\nA: I don’t think keywords are going away anytime soon. I think they will become another audience layer to use in your targeting. Their signal is just so much stronger than audience data that you can’t get rid of them right now. \n\nI think we can see the keyword vs non-keyword debate in the how you use Facebook vs AdWords/Bing debate. Facebook doesn’t have a search signal, but it has great audience data. AdWords has weak audience data (compared to FB, not as a whole), but great search signal. I’m guessing you use those systems differently based upon what you want to do? :)\n\n",
"Thanks! I agree with you. :)\n\n",
"/u/thinksachi asked:\n\n1. Other than Google, what is your favorite keyword research tool for PPC? Non-enterprise.\n2. What are some traps to avoid when doing PPC for ecommerce sites?\n3. I'm in house PPC for a small business . I've never had the chance to do Agency side and most likely won't. What sort of things am I missing and what resources are out there to help me fill in that knowledge gap? Especially given that I'm picking up more freelance gigs.\n\n\nA: I do like Bing’s tools as well. I find the Bing Ads Intelligence tool can be very useful on occasion. I probably use SEMrush or SpyFU the most of 3rd party tools outside of Google & Bing’s.\n\nOptimizing only for ROAS. I find a lot of companies focus purely on ROAS and not total profits. That’s why I like revenue per impression testing a lot if you can get the data correct. Another big issue is not thinking about people clicking on a PLA and buying other products. The last stats I saw (granted, this was about a year ago) was that 50% of all PLA clicks that lead to a conversions did not include the product that was initially clicked on from the SERP. So thinking about cross sell and upsell opportunities and having a great search experience is really important to ecommerce. Lastly, you must really work on your data feeds to make sure they are great. Just changing the data feed can be useful.\n\nBonus ecommerce tip: Don’t be afraid to try DSAs for products that have too low of a margin for you to put into your PLAs. DSAs (with low bids) can be a great way to determine what new products you should be advertising on if you have more products than you have time to create ad groups for in your account.\n\nThe agency advantage over in-house is that you get to work with a large variety of clients and see more than just one account, and are usually exposed to more ideas and software. Agencies also have people to bounce ideas off of who understand what you’re saying. So getting involved with a local community, an online community, or anyplace to bounce ideas off of, learn from what they are saying, etc is going to be very important to gain exposure to multiple account types and software.\n\n",
"\nThe last stats I saw (granted, this was about a year ago) was that 50% of all PLA clicks that lead to a conversions did not include the product that was initially clicked on from the SERP. So thinking about cross sell and upsell opportunities and having a great search experience is really important to ecommerce.\n\n\nThat's wild. I never had a chance to run these numbers myself so I find this really interesting. I guess it pays to have some related products on a landing page. \n\nHave you taken this one step further and run a dynamic remarketing campaign showing users previously viewed products and seen if there is any additional uplift in purchasing of the product they originally clicked on?\n\n",
"I've run them for related products. So you have your typical dynamic ads for non-converters, then you have ads (different data layer) that is cross sells for the products that were purchase, and that can work well.\n\n",
"Curious if you were able to run these results. Did you see the same 50%?\n\n",
"I haven't had a chance to. Been freelancing for about a year, and haven't had any clients with PLAs. I am actually setting up one right now though so hopefully I'll get to find out soon enough.\n\n",
"/u/dirtymonkey asked:\n\nHoly cow. Thank you for taking the time to visit us Brad. Did you automate the responses?\nIt seems like automating tasks is becoming part of the norm. How do you make a decision when to automate a task, and when to leave it up the old manual processes? Is there anything that you can't foresee being automated in PPC / Digital Marketing? What are some of the big challenges with automation that those of us with less experience might be ignoring?\nFeel free to answer any parts you like. I noticed some others touched on automation as well.\n\nQ: That's called preparation :) I wrote a few answers in advance...\n\nHere’s my automation formulas: \nIF((hours to do manually) x ($$ / hour)) > (cost of automation); then automate \nIF((hours to do manually) x ($$ / hour)) < (cost of automation); then hire \nIF((Increased $$ from auto decisions)) > (cost of automation); then automate\n\nIf I just don't want to do it - automate :)\n\nIf I do something 2-3 times; then I try to automate it. I can't automate thought - so strategy, new creatives (although I can crowdsource), inputs for multi-channel bidding, telling stories from analytics (although Quill from narrative sciences is getting pretty good at this), etc just can't be automated fully. I don't think strategy and creativity is going to be automated anytime soon.\n\n",
"I love this answer! Excellent!\n\n",
"Agreed. New favorite ever response on automation.\n\n",
"God help us - Kirk is here.\n\n",
"we do have an auto-blocker for all meme related posts right?\n\n",
"Quick, where can I share all my blogpost links and spam you all with memes and gifs???\n\n",
"Thanks for the reply Brad. Thank you for the formula. I tend to over think stuff sometimes, and have probably been inflating costs in my head with stuff that isn't even factor. \n\n\nIf I just don't want to do it - automate :)\n\n\nI think this was the intangible I was having trouble putting my finger on when calculating automation. I suppose sometimes I just need to ask if it's really something I want to do manually or if automating it will just take something boring, unfun or stressful off my plate. \n\nI hadn't heard of Quill, but just had a look. That sounds interesting and definitely going to give it a test. Thanks again for the reply!\n\n",
"I agree with you - its easy to overthink this type of stuff.\n\nThere are some things we automate not because they are time intensive; but because they are annoying. Now, at times 'automate' might be a strong word and 'software' is a better one.\n\nFor instance, just using things like boomerang for gmail, scheduleonce for scheduling meeting times, doodle for group meeting times, etc has saved hours of tracking and emails; but they really aren't automation - they are just about time efficiency and getting away from 'busy work'. \n\n",
"/u/cheesin716 asked\n\nAwesome! One of my questions - Are you coming out with a 4th edition to the Advanced Google AdWords Book? Or should I stop procrastinating and buy the 3rd? Just don't want to invest time in reading outdated material.\n\nA: I'm not sure yet. My primary acquisitions agent left Wiley to join another company so I'm still trying to determine any new details. The books have been coming out every 2 years in the spring and since there was one last year, the earliest a new one would come out is late next spring.\n\n",
"/u/insite asked:\n\nI would also like to piggyback off of #1. What areas of knowledge and skill do you think will be the most difficult to automate?\n\nA: Creativity or strategy. Thinking up new ways of approaching your marketing is not going to be automated soon. Writing creative ads is still a human’s realm (there have been tests, humans flat out beat computers here for now). Computers can work the numbers; but humans dictate the overall message and how that will be executed. \n\n",
"Great answer! I love automation, but it feels like it needs to be a human-machine team to be effective.\n\n",
"/u/WorkshopDigitalPPCo asked:\n\nHey Brad! Our PPC team is super excited for this AMA and will be posting questions as they come up with them. Here are a few that we have for you:\n 1. I'm currently working on an account in the consulting space. I have noticed since I launched the account 2 weeks ago, the competition for the keywords are very high, with low search volume. This client is in a very niche space. However, I'm having a challenge with my CTR I'm experiencing very low CTR's and high impressions. I checked my avg position and I'm showing in a good spot. I also changed up my ad copy and research additional terms to go after. Is there anything you would recommend.\n 2. I just launched an account and my branded terms are experiencing very low quality scores, increasing my cpc's very high. Is there anything you would recommend other than checking the landing page?\n\nA: I’d make sure you’re not using a ‘search with display’ select campaign as those display impressions can give you a lot of false positive data. Next, I’d start segmenting - device, time of day, geos, etc and see if there are more or less engaged users and where my poor impressions are coming from (not that the impressions are bad, but that the CTR is). Then I’d take that info and see if there’s anything I can do in the account structure, match types, ad group organization, etc to make a better ad to search relationship to increase the CTR.\n\nI’d take a look the search queries to first make sure the queries are relevant. I’ve seen many branded terms get matched to generic terms with modified broad and broad match that sometimes it’s the matching that makes the data look bad - not the terms itself. Assuming that’s not an issue, then I’d start taking a look at analytics and segment the brand by device to see if there’s a mobile or desktop specific issue. Once that’s done; then I’ll start digging into some other things. If I don’t see any root cause, then it’s all about ad testing again.\n\nFYI - I have one account (lots of branded search) that if the CTR falls below 30%, our QS drops. Google’s ‘expected CTR’ for the brand is over 30%. So just because your QS is low doesn’t mean you’re really doing something wrong. In that account, we don’t want users who have logged in (they are customers already) to click on our branded terms, so we write ads for new customers and we’re constantly battling QS to maximize profits for those terms. \n\n",
"Brad, on the note of targeting new customers, have you tried building an audience segment of users who login or who your 1st party cookies identify as having logged in previously, and then adding that as an exclusion list for your search campaigns?\n\nThat's worked wonders for me at focusing on new customers.\n\n",
"Yes, we do use negative lists for logged in users across RLSAs and display for logged in users, etc in the account. We've done a lot to try to work on this as they spend a few million a month on just their brand terms, so any slight adjustment to quality score and lists we feel very quickly.\n\n",
"Do you have any suggestions for proving the case for bidding on brand terms if not just to help prop up account-level QS? It can be a bit harder to measure in accounts where the impact is not felt immediately, but my gut tells me in some cases that the net positive increase to QS from just opening up brand terms to current and new customers might help offset the dollars spent on those clicks by reducing the cost of more competitive non-brand terms.\n\nHaven't figured out a great way to test that hypothesis though.\n\n",
"I wish I could easily quantify this as well. I have done some very basic analysis and I find that if we spend a lot on branded terms, we do pay a little less for other clicks because the account is so good.\n\nThe other thing I find is that when we have those types of terms, we can really play with new words and ideas in the account.\n\nFor instance, I have one old account that is 13 years old and it has a lifetime CTR roughly around 10.5% (and there are no brand terms in the account). In that account, I can add broadmatched words like: a, b, c, 1, 2, 3 (yeah -single word numbers and letters) and those words will have a QS of 7 for 3-5 days before Google realizes just how bad they are. But keeping up those account level CTRs can really let you play with other things.\n\nSo I don't know a great way of quantifying this; but I do think that it helps to buy brand terms in ways that you can't truly measure.\n\n",
"That's really interesting about the abc123 bidding. I guess in theory you could experiment with not touching anything except brand budgets to see if there was any movement in QS in other campaigns, but that would be really hard to structure a test around to your point.\n\n",
"/u/kacrocker asked:\n\nHow do you balance effort or tactics across different elements: AdWords, Editor, Scripts, Third Party (DoubleClick, Kenshoo, etc)?\nAs my agency grows our Online Advertising I'm trying to figure out what elements to handle in each tool. I'd love your insight on strengths/weaknesses of different tools.\n\nA: Wow - that might be the toughest question here... That’s a workflow question, so I first start by determining what I need to know and when to do it (via a question asked earlier, just search for ‘calendar’ to find it). Then I’d assess what tool is best for that task and just assign it into daily workflow.\n\nIn the end, Editor and Excel are the most important tools as every system makes mistakes on occasion and it’s always a manual fix involving those two programs. \n\nThe 3rd parties are usually best for reporting and bid management. Scripts are great for what you need automated but your tool of choice doesn’t support yet, and the editor and excel are for when scripts don’t support something or it’s a big one time effort. \n\nHope that helped :) I’d like to hear your feedback as to how you handle that question yourself…\n\n",
"/u/insite asked:\n\nJust gotta say, your seminars really gave my career the boost it needed!\n 1. What is the tool you are most proud of creating?\n 2. What sorts of tools are you working on or planning to work on now? (that you can tell us about of course)\n\nA: Glad to hear it :)\n\nAdAlysis as its my current tool that I'm working on; so it's my favorite right now.\n\nOne of my favorites was one very few people ever heard of as it ran in the backgroun. The PAD (personal advertising dashboard) managed more than 42,000 PPC accounts, 660,000 business records, 110,000 SEO clients, and I'm not sure how many websites (more than 111,000 though). So that was probably the biggest tool I've ever made (and I can't say by any means I made it, it was an amazing team of a lot of people who made it - I was just lucky to be involved in it from the product side). As we sold that company, its the most successful tool I've been involved with to date.\n\nWhile there are other tools, those two tools are so different they are probably my favorite, and they each have their proud moments that are very different. The ads and message are the next big trend, so AdAlysis comes at a time when its a very needed tool. Back in 2004, small businesses were coming online, so a different tool was needed to mass manage accounts.\n\nAt the moment, we're really working hard on AdAlysis. We now support Bing, can scale to billions of ads (yeah, I really just said billions in terms of ads), and are adding a lot of features, so I'm not working on anything new - I'm working to make AdAlysis successful :)\n\n",
"I heard you mention AdAlysis before. Would you mind giving your elevator pitch for it?\n\n",
"/u/dirtymonkey/ asked:\n\nCould you give any recommendations on who I might want to follow to stay on top of Bing? I always feel like I'm late to the party.\n\nQ: Melissa Mackey (I think she's here). John Lee. Lisa Raehsler. John Gagnon (he works for Bing). I know I'm leaving a lot of great people out (which is why I hate to give names, I always remember someone I should have mentioned later and then hope they don't see the thread..); but those are some great starting places.\n\n",
"Thank you for the recommendation!\n\n",
"/u/MMMel66 is here!\n\n",
"Thanks for the recommendations. Definitely going to start following them. \n\n",
"/u/tehchieftain asked:\n\nPiggybacking Off #4 (sam's question)\nSince you have been to every conference on the planet - who has been your favorite presenter over the years?\n\nA: I have absolutely no idea. I think more about the content than the presenter. Fred Vallaeys does a great job. Joe Kerschbaum might have the prettiest presentations in PPC (and the content is great too); but I feel that I’m leaving out a lot of wonderful people…Matt van Wagner, Tim Mayer, David Roth, John Gagnon, many Googlers & Bing folks, so I don’t think I have a favorite.\n\n",
"Could you give any recommendations on who I might want to follow to stay on top of Bing? I always feel like I'm late to the party.\n\n",
"/u/tehchieftain asked:\n\nFirst: I love Adalysis. It is my favorite PPC tool.\n\nSecond: Any plans on adding AOV as a testing metric? This would be great for those of us that test tons of offers!\n\nA: I’m glad you like the tool :) We just added exports and are about to add more filters and some bulk actions to the system as well. \n\nAOV is an interesting metric to add. I don’t think anyone has asked for that before.\n\nNow, we can pull this conversation offline; but would you ever make a decision for ads based purely on AOV data? For instance, if two ads had the exact same clicks and cost; but one had more conversions at a lower AOV and one had less conversions at a higher AOV - would you use AOV to pick? I think our revenue per impression metric starts to get into this as it looks at your total revenue based upon an impression and therefore, is a great metric for variable costs checks to use. How would you use AOV in regards to RPI to make testing decisions? \n\n",
"/u/cheesin716 asked:\n\nCan you touch on your workflow using Adalysis?\n\nA: Thanks for the softball question :) I could write a book on this, so I’ll try to keep it short…\nI use it in a few different ways. \n\nFirst I determine what metrics and minimum data I want in the account settings. As this can change dramatically by account and the data available, this is essentially the ‘goal setting’ that you’d do in any PPC campaign.\n\nBeyond that, I generally use it in 3 different ways. \n\n\nFind ad groups that aren’t being tested or don’t have ads. I’ll filter impressions high to low and then make sure the top ad groups are being tested.\nI use it for mass customer insights, and ad management with very large accounts (some of our accounts have millions of ads in them) with the multi-ad group testing tool. When I find multi-ad group testing insights, in many cases, I’ll see if the insight is good enough to also use in landing pages, emails, etc as its global to a segment (like branded terms, non-branded product terms, long tail, info, etc).\n\n\nI’m a huge fan of multi-ad group testing that I can talk all day on this feature alone and how to use it. It can be for large template ad testing, insights like should you use geographies in an ad or not, to simple things like testing two different calls-to-action. \n\n\nI use the single ad group testing screen every day to just find quick winners and loser and make sure that easy opportunities are being taken care of on a daily basis. \n\n\n",
"/u/BerlinPPC asked:\n\nSigned up to get involved for this, great idea! 2 questions:\n 1. How do you see paid search in particular changing as devices and the way we use them change. For example voice questions rather than keyword searches, smaller screens/less results per page (like the iWatch and other wearables).\n 2. What's the one thing you think all paid marketers should be doing right now that most seem to miss/not know about?\nLook forward to the AMA, cheers!\n\nA: I don’t think there’s enough history to project this yet. I am starting to see ‘OK Google’ in my search query reports, so I’m watching that very closely right now to see how much its used and if there’s a difference in user behavior. I’m also watching very long queries closely as almost no one is typing a 9 word query into a mobile device - that’s also voice search. I think it really depends if people feel comfortable talking to their phones (I know that sounds odd..) but the short term terms are probably going to fall along demographic lines as more young people will use it than older demographics; so in the near term, I think we’re going to see it matter to some degree as it will be a demographic signal as much as any other type of signal.\n\n\nHmm, interesting question. Testing ad customizers, using AdWords scripts, modified broad match (while experts know this, most people just don’t), dynamic remarketing for non-ecommerce sites, trying GA smart lists. There’s a lot that people aren’t using these days and what people know and don’t know really varies so that’s tough to answer without knowing what you do - but based upon what I’ve seen, I’d probably vote for not enough people know and use modified broad match. \n\n\n",
"/u/ruach137 asked:\n\nHi Brad!\nVery excited for you AMA!\nI'm a newbie (small business owner with a background in graphic design) and I'm looking for a comprehensive learning program or boot camp to get me started with PPC.\nIs there a learning program out there that's earned your seal of approval?\n\nA: Certified Knowledge, Market Motive, or SMX Workshops. Please note - I do teach at all 3 :) But all 3 are great places to start as you'll learn and have the ability to ask questions and get feedback.\n\nMarket Motive is the most structured and has info on other disciplines.\nCertified Knowledge also has tools, but doesn't focus on other disciplines.\nSMX Workshops get you started in a day, but its a lot of content for a day.\n\nSo all 3 are good places; the best for you determines on how you learn.\n\n",
"Great! Thanks Brad!\n\n",
"/u/ryanppc asked:\n\n\nHow do you charge companies, like the ones listed above, to assist in their PPC? Is it a flat rate? A % of spend? An Hourly rate?\nDoes everything go through your personal name? Or is your agency?\nThanks!\nAn aspiring paid media business owner.\n\n\nA: This article is from 2008 and probably still the best one out there in thinking about options: http://searchengineland.com/ppc-management-options-%E2%80%93-are-your-fees-inline-with-the-advertiser%E2%80%99s-goals-14077\n\nThese days, I charge by the project, retainer, or hour as I only manage accounts on a day-to-day basis for a handful of people (not including all of my own advertising which is pretty extensive), although I do a lot of audits, consulting, and data crunching as necessary for quite a few people. \n\nFor AdAlysis, we charge by active ads and its not tied to spend at all. \n\n",
"Hi Everyone,\n\nI think our hour is about up. Thanks for stopping by.\n\nI do have to work as well, and have a call in a few minutes so I have to leave here soon. I'll stop by and answer any follow-up questions a bit later on.\n\nThanks for having me :)\n\n",
"Thank YOU! \n\nSo many insightful answers to some very good questions. We'll have to catch up and have you back some time in the future!\n\n",
"This was really awesome. Thank you for spending as much time as you did on the questions. I think a lot of us are walking away with some great stuff to quote and a lot of reading to catch up on!\n\n",
"Brad, how do you approach valuing display performance metrics, like view throughs, etc. from an attribution standpoint?\n\nYou can't budget/optimize properly until you know what the value of it is, and it can be incredibly difficult to see a display test make a significant impact from the standpoint of aggregate lift on performance for any brand of decent size.\n\nGoogle seems to be pushing more and more on display and video in particular, but they don't seem to be making much progress in helping advertisers determine how to actually calculate their value other than \"it's branding!\" or \"look at all those view throughs!\"\n\nAdobe and others using econometric models seem to have the best approach from what I've seen, but those tools are far from accessible to those with smaller budgets.\n\n",
"I hope Brad comes back to answer this one.\n\n",
"I know. /u/BradG99 come back! We need your guidance!\n\n",
"That's a really tough question. \n\nThere's really a few approaches to this right now:\n1. Use display for branding (see the comment on this thread https://www.reddit.com/r/PPC/comments/3g18zi/i_am_brad_geddes_author_of_advanced_google/cttwzbb)\n\n\nUse Attribution Funnels & GA to examine cross device conversions, estimated conversions, view through (if you can dedup them) conversions and give each of them a % of the end revenue allocation and use that in your bidding. Now, the biggest issue here is that there's not a way to build this into AdWords, so you need to use Excel or the API to try and build this out and you need a lot of conversions to really do it well.\nSplit your budget between the buying funnel. Spend as much as possible on words that are profitable via direct action. Spend less on words that are in the 'consideration' phase. Spend based upon the corporate guidance on awareness words. This isn't perfect; but it's a common media approach.\nManage words that have both some assisted conversions and conversions in two different ways. First, have a set of words that bring in some revenue; but not a lot and bid to just break even on them. Then have the set of words that are profitable and bid based upon ROAS/CPA on them.\nManage to account ROAS/CPA targets without worrying about each term. This is common when your non-brand words bring in lots of traffic but not much revenue; but if you remove them your brand terms fall in search volume. This approach is really get all the brand traffic you can and measure the ROAS then bid on words that are bringing in good traffic (but rarely conversions - measure time on site/bounce rates) and bid them so that the account as a whole hits it's targets.\nWait for software that can truly handle this bidding. It's coming in the next 2-3 years.\n\n\nI don't think any of these approaches are perfect right now. For small ecommerce sites, we'll often see approach 5 work the best (but measure bounce rates/time on site for managing non-revenue words and deciding to keep/remove them). For very large sites, 2 works well until you start laying in beacons and in-store purchases, then the math just gets fuzzy all over again. \n\nSo I don't think anything is perfect - these are the more common approaches (besides just ignoring them all together) and each account type is going to see that one of these works better/worse for them.\n\n",
"Thanks for the suggestions. I've thought through all of these approaches, and while they each have their strategic value, where I struggle is with the reporting side and proving that value.\n\nAny intelligent marketer can say \"look, this data tells us directionally there is a multi-touch attribution story going on here.\" But at the end of the day, there are budgets, CPA targets, ROAS targets, etc. and it can be near impossible to wrangle all that data into a model that lets you continue driving traffic on things like top-funnel terms if you have a long sales cycle and tracking breaks along the way for example.\n\nDealing with a boss who isn't ok with that level of fuzziness and is of the \"pick a number and stick to it\" category has me at a loss for how to balance that with the larger story I KNOW is unfolding and that I've proven to them with the directional attribution data.\n\nHave you happened to have much experience with dedicated attribution platforms like VisualIQ, Adometry, Convertro, etc.? Thoughts on those?\n\nPersonally, I think this is the biggest crisis the ad industry faces in the future even beyond the death of cookies (since lets face it...there's other ways to track). The big bucks are in display and increasingly video. If the networks can't prove these are adding value, they will lose their luster and people will not spend as aggressively as they would if the network could say \"here's the incremental lift this display campaign added to your other efforts and what that revenue would equal.\"\n\nCurious who you think are leaders when it comes to tackling these sorts of staggeringly difficult questions. Atlas seems to be making some headway. \n\n",
"Hi Brad, \n\nfirst I want to thank you for doing this AMA.\n\nWhen you start with a brand new account, with a brand new product that you never handled before.. you do your keyword research as good as you can, create the campaigns, creatives and drop some pennies on running them. What is the point/threshold where you define something as working?\n\nBackground: In affiliate marketing, some people go as far as saying that a 5:1 ($5 spent to make $1) ratio might be a winner with a lot of optimization to turn it into a positive RO(M)I. At which point do you say something is working and worth further optimization or should be discarded?\n\n",
"What do you think the biggest difference is between running a set of PPC campaigns for a very large retail store like Home Depot or Walmart versus a smaller ecommerce site?\n\n",
"/u/misternicepants asked:\n\nHi Brad, for a growing small business, would you suggest using PPC efforts for branding purposes (display, clicks, impressions, promoting educational content visits as opposed to conversions)? If so, what would roughly be a good percentage of budgets to put forth for these efforts?\n\nA: I don't think I can give you the correct answer without more context.\n\nIf you're a small, but funded startup and fast growth and branding is imporntnat, then use PPC for dispaly.\n\nIf you're a small business owner trying to handle too many tasks and you have limited budgets, then branding can be useful after you have search semi-mastered (tracking phone calls, understand your customers, etc); but don't start there.\n\nThe way to start with display is via remarketing and staying top-of-mind for people who haven't converted yet and making sure that you have email lists going and you're happy with your current customer acquisition strategy. Once that's done - then you can think about growing and branding. \n\n% of budgets is impossible to state these days since some companies are purely digital and you'll see them spend 30% on marketing, where companies with hard costs could never dream of that type of a number. As far as a pure AdWords budget goes, no more than 30%, but even starting at 10-20% is just fine. Overall (there are exceptions) SMBs should not move budget that is converting into new customers into branding - they should use a new budget for branding.\n\n",
"/u/Ppcsaul asked:\n\nWhere do you see shopping campaigns headed?\nDo you believe Google also targets your shopping ads based on the keywords used in the reviews?\nHow important is it to have the microdata for the google shopping campaigns?\nDo you think Google gives us the runaround when they say we need to change the item ID, product title and description to get a product accepted (since we're in supplements) \"Automatic item disapprovals due to policy violation\"...\nAre there any other features to enhance our google shopping campaigns that we may not be aware of only available to certain merchants coming our way?\n\nA: Tough question to speculate as its a consumer driven market more than an ad driven market. As a whole, shopping is moving to mobile, which is a combination of websites and apps. \n\nIf you mean microdata, as in all the data in your feeds - very. If you mean markup on the sites, I don't think its that imporntant.\n\nI don't think they are using review yet. I think this is something we might see in the future that's used in a quality or rating standpoint (like you'll see product level stars), but I don't think it's going to be used to trigger ads right now as its consumer generated content and not advertiser driven.\n\nThe supplement industry is difficult. So while I think Google makes things overly complicated at times; I do get their side on this one. They've lost some lawsuits to the government about supplements and are very careful in that area. Google would rather make some profit sacrifices in certain areas to keep people's overall goodwill towards the company high. Google isn't one to monetize their site at the expense of losing searcher's to Bing - so while it can be difficult at times to work with them - I do think that overall they are really thinking about users and user-goodwill towards them over the individual advertiser (and I don't often defend them...).\n\nI'm not positive. I'm not an ecommerce expert and PLAs are not my specialty; so I know working with all the available data columns in a shopping feed is to your benefit (including custom columns), I don't know what's next in the PLA area (outside of more local inventory). \n\n",
"/u/vendetta4guitar asked:\n\nI just launched my first PPC campaign 3 days ago, so I don't know enough to even know what to ask, except what individual PPC managers would you recommend that I follow to learn, and stay caught up on the ever changes atmosphere of PPC? Their blogs, social media etc.\n\nA: Start by doing this: Go to searchenginland.com and find their 'daily recap'. Subscribe to it and look at it daily - its the best roundup there is of daily information (Barry does an amazing job of putting it together every day - I don't know how he does it).\n\nThen either go by a book (I'd recommend Advanced Google AdWords :) ) or go through Google's training materials to start understanding the fundamentals. The one thing to keep in mind with Google's materials is that their answer's tend to be 'raise your budget or CPCs', which is good advice at times - but by no means all of the time; so you want to balance everything you read with how you make money in your company. When you read something and think to yourself, 'that's not going to work for me because of Y'; then you're starting to get it :)\n\n",
"/u/insite asked:\n\nI heard you mention AdAlysis before. Would you mind giving your elevator pitch for it?\n\nA: Of course. AdAlysis is an ad testing tool. There are 2 main parts to it:\n\n\nAutomated single ad testing. Every day we'll look at every place you're testing (we can figure this out by device, you never define a test, add code, anything) and show you where you have actions to take (you can pick from a large variety of metrics).\nMulti-Ad Group testing: You can define a string, pattern, image size, etc across multiple ad groups and we'll show you what pattern is doing the best. This is great for templated accounts, large accounts, or even small ones that can't test by ad group due to too little data. It's also wonderful for large insights.\n\n\nThere are many more features like alerts where you're not testing, creating ads in advance, data insights, etc - but at the heart - it makes sure you're getting the best results possible for the ads you're showing. \n\n",
"That sounds amazing\n\n",
"Maybe /u/BradG99 could give /r/PPC some sort of promocode to use after the trial :)\n\n",
"Here's a promo code for 10% off (forever) AdAlysis that's good for the next 60 days: RedditAMA\n\n",
"/u/W-Factor asked:\n\nWhat do you think the biggest difference is between running a set of PPC campaigns for a very large retail store like Home Depot or Walmart versus a smaller ecommerce site?\n\nA: I'm not sure if you picked those as they are ecommerce or they are ecommerce with physical locations. One of the things they get to do is use beacons and offline tracking to further monetize search for those who want to actually touch items or pick them up in the store.\n\nThe biggest difference is that they need to scale and they need a lot of resources.\n\nSo I'm a huge believer that a small ecommerce company should not try to compete with them on every single product. A smaller one should focus on being the best at a niche (at least in PPC and landing pages) as they can beat them in a specific product set and then start to grow from there.\n\nThinkgeek was once a small website - they went vertical - they're pretty successful these days at competing in a niche against anyone. \n\n",
"/u/heyalexej asked:\n\nHi Brad,\nfirst I want to thank you for doing this AMA.\nWhen you start with a brand new account, with a brand new product that you never handled before.. you do your keyword research as good as you can, create the campaigns, creatives and drop some pennies on running them. What is the point/threshold where you define something as working?\nBackground: In affiliate marketing, some people go as far as saying that a 5:1 ($5 spent to make $1) ratio might be a winner with a lot of optimization to turn it into a positive RO(M)I. At which point do you say something is working and worth further optimization or should be discarded?\n\nA: Great question :)\n\nI start in GA - not in AdWords. My first goal is to start making sure that people are staying on the site (bounce rates, time on site, etc) for my ads and queries. If not, I know I need to adjust something (which could be any of the 3).\n\nOnce I get that worked out; then I usually start funnel testing as increasing conversion rates on the site is usually the next big 'needle' to move. Then I'll really dig into ad testing and queries.\n\nI think this is an affiliate philosophy issue at times. If you don't know who SugarRae is, go search for her and take a look at her site.\n\nA lot of affiliates don't think in terms of building a brand (and many don't want to); so you need to think about your long term goal. Expedia, Travelocity, etc are affiliates. But they are affiliates who have turned themselves into a brand. \n\nSo the answer is really, if you want to be a brand - don't stop - keep building.\nIf you want to build a lot of affiliate sites, then when your gains for improvement are getting small enough that your time is better spent elsewhere, then move on. I don't think there's a clear cut ratio here - I think its about return on effort (ROE) and that's really your metric. \n\n",
"/u/MikeDevenney asked:\n\nHi Brad, I was contracted by a company to develop a website and want to promote the site with AdWords ads. Do you have a \"Top 10 things you should do to get started\" list? (assuming that reading AGA is in the list, but that seems... well, Advanced)\n\nA: Start by learning the basics: keywords, match types, search query, ads, campaign settings, bidding options, budgets, conversion tracking.\n\nThere's a lot more you can do; but who cares about the advanced stuff if you can't set a bid or track conversions. If you can learn those basics; everything just makes those basics better. That's really where I'd start. \n\n",
"Thanks! \n\nAre there any \"best of breed\" resources for beginners that you find informative and non-biased? I'm a web developer and fairly web savvy, but just getting my feet wet in the AdWords realm.\n\n",
"Hi,\n\nOf course my favorites are (I teach/write all of these):\nCertified Knowledge\nMarket Motive\nSMX AdWords Workshops\nAdvanced Google AdWords, 3rd edition\n\nAs far as other good resources, I'm a fan of Search Engine Land and Marketing Land. Their 'daily recaps' will keep you on top of everything new.\n\nHere's the links to a lot of those sites: https://www.reddit.com/r/PPC/comments/3g18zi/i_am_brad_geddes_author_of_advanced_google/cttvzl6\n\n",
"I saw a note about promo codes for AdAlysis for the AMA crowd.\n\nI'll put one together and have it posted later. We did just up the free trial length to 30 days; so anyone can try it out right now and see how it does for them.\n\nThere are a few people here that currently use AdAlysis, so hopefully they can chime in with how they use it :)\n\n",
"Use it, love it. We used to pull ad reports and spend hours in pivot tables and statistical tools to figure out ad winners. Now we spend a few minutes in AdAlysis reviewing test results and pausing losers. Seriously, it will save hours in test data analysis and free you up to do strategy and actually come up with new ad copy ideas. I check my accounts once or twice a week and just pause losing ads as I find them. Also love the multi-ad group feature for testing calls to action, titles, etc. across ad groups. AdAlysis supports labels so you can also use those to set up multi ad group tests. Best money you'll ever spend on a tool, hands down.\n\n",
"Here's a promo code for 10% off (forever) AdAlysis that's good for the next 60 days: RedditAMA\n\n",
"Holy cow. Thank you for taking the time to visit us Brad. Did you automate the responses? \n\nIt seems like automating tasks is becoming part of the norm. How do you make a decision when to automate a task, and when to leave it up the old manual processes? Is there anything that you can't foresee being automated in PPC / Digital Marketing? What are some of the big challenges with automation that those of us with less experience might be ignoring?\n\nFeel free to answer any parts you like. I noticed some others touched on automation as well.\n\n",
"Hi Brad, \nI was contracted by a company to develop a website and want to promote the site with AdWords ads. Do you have a \"Top 10 things you should do to get started\" list? (assuming that reading AGA is in the list, but that seems... well, Advanced)\n\n",
"With the amount of accounts you've seen I'm sure this could go on all day, but can you share a couple completely boneheaded mistakes you've seen? Entertainment value is even more enticing than educational value for this question.\n\n",
"I advertise for a car dealership and despite phone calls being a trackable conversion, nothing else is of value statistically for dealers other than internet leads from the websites we send traffic to.\n\nWhen there's a pretty immediate ceiling in regards to measuring how you generate leads, the best way we can optimize our campaigns is to automate everything.\n\nOne of the biggest hurdles I've encountered right now is budgeting and pacing of campaigns. With so many campaigns and new monthly budgets each month, I want to automate how each month starts without touching it. Unfortunately we use shared budgets and those cannot be automated.\n\n",
"In your specific case, I'd ask Acquisio for a demo of their bid & budget system. They are really good with managing budgets to run rates for these types of accounts and then you can layer in call tracking, forms, etc and easily run reports for the clients.\n\n",
"Hi Brad,\n\nWhat's your opinion on the ethical debate between Google AdWords / Bing Ads resellers VS agenices that only charge for managing.\n\ni.e your Google Adwords Premier SMB partners for the most part like ReachLocal and YP vs the small to medium agency who is transparent with pricing and does NOT bill for clicks.\n\nIs the golden age of reselling media to the SMB client over? \n\nI think most people in the PPC industry focus on enterprise when IMHO the largest market and client of Google is the SMB.\n\nYour opinion is highly appreciated.\n\n",
"Hi,\n\nJust to give some background, I helped build one of the larger resellers several years ago (42k PPC, 110k SEO, 660k businesses). \n\nThe reseller market is just different than typical agency work. Resllers take a very small margin on each client and have to automate as much as possible to make it all work. Across the board, for small clients, they are pretty good. For any one individual client - an agency who is watching everything is better.\n\nNow, 'pretty good' varies by reseller greatly. Some have invested well in technology and processes that they get very good results. Some others are very bad at what they are doing - so I wouldn't lump them all together and say they are good or bad as a sum.\n\nThe issues some of the resllers are running into is that there are some very bad resellers or the reseller isn't bad but the product set/management is. Many of these companies redo their products each year to tell the client they have something new that can help that will be better than their last product and they should stay another year. After a client hears this 2-3 times; they start to get wary; so one of the resller issues with now is that they have burned a lot of client relationships.\n\nI believe that a reseller can be successful; especially YPs or Newspapers as they already have a salesforce and existing relationships with clients. However, those relationships have becomes strained through poor management/products for some of them and they are seeing higher churn rates as they haven't fixed their products.\n\nIf a resller 'does it right'; I still think it can be a very successful model - however, resllers need to get their acts together and do it right very soon or they are going to finally burn down the house as clients are going to go elsewhere as they become more savvy and more business owners are younger people who grew up on the web and can figure it out themselves or know where else to look.\n\nSo I don't think the golden age is over yet; but its going to be soon if the resllers don't put out a great product and manage that product well in the very near future.\n\nJust my $0.02 from being in or watching the reseller market for 10+ years.\n\n",
"Not a question, just want to say that this is awesome.\n\n"
],
"questions": [
[],
[],
[
{
"text": "It seems like they almost have that by proxy with App and Call campaigns but refuse to go back to the old state (which was much better).\n\n",
"normal": "it seems like they almost have that by proxy with app and call campaigns but refuse to go back to the old state which was much better"
},
{
"text": "How do you feel about \"Brand\" bidding. ",
"normal": "how do you feel about brand bidding"
},
{
"text": "Do you have any common PPC myths of your own that you disagree with (whether or not you agree/disagree on part 1)?\n\n",
"normal": "do you have any common ppc myths of your own that you disagree with whether or not you agree/disagree on part 1"
},
{
"text": "For instance, you have companies like Geico who are brand advertisers. ",
"normal": "for instance you have companies like geico who are brand advertisers"
},
{
"text": "You can't win philosophical debates with your boss and the data really isn't there yet to prove out either point; so what your CMO believes is really the answer right now. \n\n",
"normal": "you can't win philosophical debates with your boss and the data really isn't there yet to prove out either point so what your cmo believes is really the answer right now"
}
],
[],
[
{
"text": "I'm going to bookmark this answer for when anyone asks about Brand bidding.\n\n",
"normal": "i'm going to bookmark this answer for when anyone asks about brand bidding"
}
],
[],
[
{
"text": "\"What ever your CMO believes\"... just great. ",
"normal": "what ever your cmo believes just great"
}
],
[
{
"text": "What is the best way to continually grow as a PPC manager under those circumstances?\n",
"normal": "what is the best way to continually grow as a ppc manager under those circumstances"
},
{
"text": "2. Any courses, books, forums, online networking you can recommend?\n",
"normal": "2 any courses books forums online networking you can recommend"
},
{
"text": "3. What would you suggest as a daily ritual to grow?\n\n",
"normal": "3 what would you suggest as a daily ritual to grow"
},
{
"text": "So talk to your boss about an 'experiment' budget where you can test new things to see how they work for the company.\n\n",
"normal": "so talk to your boss about an experiment budget where you can test new things to see how they work for the company"
},
{
"text": "Both of those shows also have training days and workshops where you can get very detailed info.\n\n",
"normal": "both of those shows also have training days and workshops where you can get very detailed info"
},
{
"text": "Lastly, stay on top of what's new. ",
"normal": "lastly stay on top of what's new"
},
{
"text": "That's a great twitter community where you can have a quick discussion about something you're seeing and get some fast feedback.\n\n",
"normal": "that's a great twitter community where you can have a quick discussion about something you're seeing and get some fast feedback"
}
],
[],
[
{
"text": "1. How long do you think we'll still have jobs for until algorithms and machine learning completely replaces everything we do?\n",
"normal": "1 how long do you think we'll still have jobs for until algorithms and machine learning completely replaces everything we do"
},
{
"text": "2. What do you see as the biggest upcoming change in paid search over the next couple of years?\n",
"normal": "2 what do you see as the biggest upcoming change in paid search over the next couple of years"
},
{
"text": "3. Single biggest time-saving technique?\n",
"normal": "3 single biggest time saving technique"
},
{
"text": "4. Given you've been to every conference ever, which was the best?\n",
"normal": "4 given you've been to every conference ever which was the best"
},
{
"text": "5. From what you've seen, which is the best AdWords management platform?\n",
"normal": "5 from what you've seen which is the best adwords management platform"
},
{
"text": "6. What is your top AdWords feature request?\n\n\n",
"normal": "6 what is your top adwords feature request"
},
{
"text": "What you can do is tell them what they should be using, dictate the strategy, and set courses for your overall marketing and ideas.",
"normal": "what you can do is tell them what they should be using dictate the strategy and set courses for your overall marketing and ideas"
},
{
"text": "What I think will be the biggest upcoming change is to use data layering with ad customizing. ",
"normal": "what i think will be the biggest upcoming change is to use data layering with ad customizing"
},
{
"text": "So if you can change the mentality to think how can I automated this and just learn some scripts or macros, or better yet - get a dev involved - your life will be much better.\n\n",
"normal": "so if you can change the mentality to think how can i automated this and just learn some scripts or macros or better yet get a dev involved your life will be much better"
},
{
"text": "I have a soft spot for Pubcon as that was the first marketing conference where I'd spoken. ",
"normal": "i have a soft spot for pubcon as that was the first marketing conference where i'd spoken"
},
{
"text": "So I don't think there's 'best' - there's 'best' for what you want to get out of it. ",
"normal": "so i don't think there's best there's best for what you want to get out of it"
},
{
"text": "I just find it amusing that Google keeps talking about how imporntant mobile is when in AdWords its treated as a subset of data and not as a channel or subset of a channel (like mobile search, mobile display). ",
"normal": "i just find it amusing that google keeps talking about how imporntant mobile is when in adwords its treated as a subset of data and not as a channel or subset of a channel like mobile search mobile display"
}
],
[
{
"text": "It seems like they almost have that by proxy with App and Call campaigns but refuse to go back to the old state (which was much better). \n\n",
"normal": "it seems like they almost have that by proxy with app and call campaigns but refuse to go back to the old state which was much better"
},
{
"text": "How do you feel about \"Brand\" bidding. ",
"normal": "how do you feel about brand bidding"
},
{
"text": "Do you have any common PPC myths of your own that you disagree with (whether or not you agree/disagree on part 1)?\n\n\n",
"normal": "do you have any common ppc myths of your own that you disagree with whether or not you agree/disagree on part 1"
}
],
[],
[],
[
{
"text": "What other platforms are you thinking?\n\n",
"normal": "what other platforms are you thinking"
}
],
[],
[
{
"text": "As someone new to the industry, what should I know about PPC automation software?\n\n",
"normal": "as someone new to the industry what should i know about ppc automation software"
},
{
"text": "If you are in lead generation and you want a static CPA; then Google’s free conversion optimizer (which is software) can go a great job. ",
"normal": "if you are in lead generation and you want a static cpa then google's free conversion optimizer which is software can go a great job"
}
],
[
{
"text": "I'd add that there are many other factors to consider when looking at bid management platforms.\n\n",
"normal": "i'd add that there are many other factors to consider when looking at bid management platforms"
}
],
[
{
"text": "1) What is your top-do and top-don't in regards to PPC?\n",
"normal": "1 what is your top do and top don't in regards to ppc"
},
{
"text": "2) How do you see AdWords scripts impacting the industry? ",
"normal": "2 how do you see adwords scripts impacting the industry"
},
{
"text": "My thoughts are that Google is trying to disrupt third-party tools by making what they do more accessible in a basic format. ",
"normal": "my thoughts are that google is trying to disrupt third party tools by making what they do more accessible in a basic format"
},
{
"text": "There’s so much to do in PPC management that I don’t want to rely on todo lists or trying to remember what has and hasn’t been done. ",
"normal": "there's so much to do in ppc management that i don't want to rely on todo lists or trying to remember what has and hasn't been done"
},
{
"text": "So I want to list out what I need to do, how often, and then schedule it.",
"normal": "so i want to list out what i need to do how often and then schedule it"
},
{
"text": "So if you want them to make changes where a person doesn’t have to analyze it - great. ",
"normal": "so if you want them to make changes where a person doesn't have to analyze it great"
},
{
"text": "I think they have their place and they are really getting people to think about automation and what’s possible, but I don’t think they are going to be a major disruption for the industry as a whole. \n\n",
"normal": "i think they have their place and they are really getting people to think about automation and what's possible but i don't think they are going to be a major disruption for the industry as a whole"
}
],
[],
[
{
"text": "1. How can you tell a winner in an ad test that is only a 10% improvement?\n ",
"normal": "1 how can you tell a winner in an ad test that is only a 10% improvement"
},
{
"text": "2. Should the losing ad be paused or should we leave it in the mix and add a second ad to the mix for testing?\n ",
"normal": "2 should the losing ad be paused or should we leave it in the mix and add a second ad to the mix for testing"
},
{
"text": "3. Should ad tests be forced to serve properly using campaign experiments?\n\n",
"normal": "3 should ad tests be forced to serve properly using campaign experiments"
},
{
"text": "The first one is easy - what’s your minimum data? ",
"normal": "the first one is easy what's your minimum data"
},
{
"text": "You can be confident with less data if there’s a 100% lift than with a 1% lift; so define your minimum data and then only when ads beat that threshold worry about the lift as then it should be significant if the deviation is large enough.\n\n",
"normal": "you can be confident with less data if there's a 100% lift than with a 1% lift so define your minimum data and then only when ads beat that threshold worry about the lift as then it should be significant if the deviation is large enough"
},
{
"text": "I’m often testing so much I only use it when Google is really not serving my ads correctly and I have to use it to force some sort of even distribution. ",
"normal": "i'm often testing so much i only use it when google is really not serving my ads correctly and i have to use it to force some sort of even distribution"
}
],
[
{
"text": "Thank you, I mostly use experiments for what I would consider very important tests. ",
"normal": "thank you i mostly use experiments for what i would consider very important tests"
}
],
[
{
"text": "How often does one find that the ad converting at a higher rate, having a higher ROAS, etc. is the one with lower CTR's? ",
"normal": "how often does one find that the ad converting at a higher rate having a higher roas etc is the one with lower ctr's"
},
{
"text": "Now, if the math works on CPAs and return that might be fine in the short term, but one thing that can creep up on you in super competitive verticals is that the higher CTR can sometimes be critical to long-term success due to it being the primary factor in determining QS, which in turn impacts CPCs and everything else in a feedback loop.\n\n",
"normal": "now if the math works on cpas and return that might be fine in the short term but one thing that can creep up on you in super competitive verticals is that the higher ctr can sometimes be critical to long term success due to it being the primary factor in determining qs which in turn impacts cpcs and everything else in a feedback loop"
},
{
"text": "Bidding towards your goals with an eye towards QS is thus the preferred approach when possible (although a royal PITA to implement properly).\n\n",
"normal": "bidding towards your goals with an eye towards qs is thus the preferred approach when possible although a royal pita to implement properly"
}
],
[],
[
{
"text": "Who do you believe are the Top 3 Paid Search Marketers in the Industry?\n",
"normal": "who do you believe are the top 3 paid search marketers in the industry"
},
{
"text": "It seems all of the \"Top XX List of PPCers\" are really just a tool to drive traffic to a blog by including people who have large followings on social media.\n\n",
"normal": "it seems all of the top xx list of ppcers are really just a tool to drive traffic to a blog by including people who have large followings on social media"
},
{
"text": "A: I know a lot of very smart PPC people who have never made that list and will never make that list. ",
"normal": "a i know a lot of very smart ppc people who have never made that list and will never make that list"
},
{
"text": "They are in-house people at very large companies and they aren’t allowed to blog, talk, or write about what they do. ",
"normal": "they are in house people at very large companies and they aren't allowed to blog talk or write about what they do"
},
{
"text": "I think those lists are fine if they are called ‘Most influential’ as that’s what it is - those than influence the industry as a whole and share content; but I don’t think those people are always the best (don’t get me wrong -there’s some amazing people on those lists and many of them I call friends or good acquaintances - they know what they are doing). \n\n",
"normal": "i think those lists are fine if they are called most influential as that's what it is those than influence the industry as a whole and share content but i don't think those people are always the best don't get me wrong there's some amazing people on those lists and many of them i call friends or good acquaintances they know what they are doing"
},
{
"text": "As AdWords is essentially 14 channels (search, display, behavioral, shopping, etc) I don’t know a single person who knows the ins and outs of every channel and possibility. \n\n",
"normal": "as adwords is essentially 14 channels search display behavioral shopping etc i don't know a single person who knows the ins and outs of every channel and possibility"
},
{
"text": "The lists are great at pointing out who you should follow as those people do share information freely, so it’s a good place to get ideas (that doesn’t mean you should do it - you should think about it, you might disagree with them); and for that reason - I think they are actually useful to promote (and I’d say that even if I wasn’t on any of them). ",
"normal": "the lists are great at pointing out who you should follow as those people do share information freely so it's a good place to get ideas that doesn't mean you should do it you should think about it you might disagree with them and for that reason i think they are actually useful to promote and i'd say that even if i wasn't on any of them"
}
],
[
{
"text": "And totally agree with you that there are so many people not on those lists who could easily be labeled as some of the best PPC people in the world.\n\n",
"normal": "and totally agree with you that there are so many people not on those lists who could easily be labeled as some of the best ppc people in the world"
}
],
[
{
"text": "With the amount of accounts you've seen I'm sure this could go on all day, but can you share a couple completely boneheaded mistakes you've seen? ",
"normal": "with the amount of accounts you've seen i'm sure this could go on all day but can you share a couple completely boneheaded mistakes you've seen"
},
{
"text": "So I thought, hmm, people like to correct us - our audience is really smart; and when they correct us, they start engaging with us and actually hiring us or subscribing.\n\n",
"normal": "so i thought hmm people like to correct us our audience is really smart and when they correct us they start engaging with us and actually hiring us or subscribing"
},
{
"text": "Eventually, the novelty started to wear off and the lift was going down, so I just stopped before everyone understood what was happening.\n\n",
"normal": "eventually the novelty started to wear off and the lift was going down so i just stopped before everyone understood what was happening"
}
],
[
{
"text": "Hi Brad :) Do you think keywords are really going away, as many have predicted, or will we just start to use keywords layered with audiences?\n\n",
"normal": "hi brad :) do you think keywords are really going away as many have predicted or will we just start to use keywords layered with audiences"
},
{
"text": "I’m guessing you use those systems differently based upon what you want to do?",
"normal": "i'm guessing you use those systems differently based upon what you want to do"
}
],
[],
[
{
"text": "1. Other than Google, what is your favorite keyword research tool for PPC? ",
"normal": "1 other than google what is your favorite keyword research tool for ppc"
},
{
"text": "2. What are some traps to avoid when doing PPC for ecommerce sites?\n",
"normal": "2 what are some traps to avoid when doing ppc for ecommerce sites"
},
{
"text": "What sort of things am I missing and what resources are out there to help me fill in that knowledge gap? ",
"normal": "what sort of things am i missing and what resources are out there to help me fill in that knowledge gap"
},
{
"text": "That’s why I like revenue per impression testing a lot if you can get the data correct. ",
"normal": "that's why i like revenue per impression testing a lot if you can get the data correct"
},
{
"text": "DSAs (with low bids) can be a great way to determine what new products you should be advertising on if you have more products than you have time to create ad groups for in your account.\n\n",
"normal": "dsas with low bids can be a great way to determine what new products you should be advertising on if you have more products than you have time to create ad groups for in your account"
},
{
"text": "Agencies also have people to bounce ideas off of who understand what you’re saying. ",
"normal": "agencies also have people to bounce ideas off of who understand what you're saying"
}
],
[
{
"text": "Have you taken this one step further and run a dynamic remarketing campaign showing users previously viewed products and seen if there is any additional uplift in purchasing of the product they originally clicked on?\n\n",
"normal": "have you taken this one step further and run a dynamic remarketing campaign showing users previously viewed products and seen if there is any additional uplift in purchasing of the product they originally clicked on"
}
],
[],
[
{
"text": "Did you see the same 50%?\n\n",
"normal": "did you see the same 50%"
}
],
[],
[
{
"text": "Did you automate the responses?\n",
"normal": "did you automate the responses"
},
{
"text": "How do you make a decision when to automate a task, and when to leave it up the old manual processes? ",
"normal": "how do you make a decision when to automate a task and when to leave it up the old manual processes"
},
{
"text": "Is there anything that you can't foresee being automated in PPC / Digital Marketing? ",
"normal": "is there anything that you can't foresee being automated in ppc / digital marketing"
},
{
"text": "What are some of the big challenges with automation that those of us with less experience might be ignoring?\n",
"normal": "what are some of the big challenges with automation that those of us with less experience might be ignoring"
}
],
[],
[],
[],
[
{
"text": "we do have an auto-blocker for all meme related posts right?\n\n",
"normal": "we do have an auto blocker for all meme related posts right"
}
],
[
{
"text": "Quick, where can I share all my blogpost links and spam you all with memes and gifs???\n\n",
"normal": "quick where can i share all my blogpost links and spam you all with memes and gifs"
}
],
[
{
"text": "I think this was the intangible I was having trouble putting my finger on when calculating automation. ",
"normal": "i think this was the intangible i was having trouble putting my finger on when calculating automation"
}
],
[],
[
{
"text": "One of my questions - Are you coming out with a 4th edition to the Advanced Google AdWords Book? ",
"normal": "one of my questions are you coming out with a 4th edition to the advanced google adwords book"
},
{
"text": "Or should I stop procrastinating and buy the 3rd? ",
"normal": "or should i stop procrastinating and buy the 3rd"
}
],
[
{
"text": "What areas of knowledge and skill do you think will be the most difficult to automate?\n\n",
"normal": "what areas of knowledge and skill do you think will be the most difficult to automate"
},
{
"text": "Computers can work the numbers; but humans dictate the overall message and how that will be executed. \n\n",
"normal": "computers can work the numbers but humans dictate the overall message and how that will be executed"
}
],
[],
[
{
"text": "Is there anything you would recommend.\n ",
"normal": "is there anything you would recommend"
},
{
"text": "Is there anything you would recommend other than checking the landing page?\n\n",
"normal": "is there anything you would recommend other than checking the landing page"
},
{
"text": "Next, I’d start segmenting - device, time of day, geos, etc and see if there are more or less engaged users and where my poor impressions are coming from (not that the impressions are bad, but that the CTR is). ",
"normal": "next i'd start segmenting device time of day geos etc and see if there are more or less engaged users and where my poor impressions are coming from not that the impressions are bad but that the ctr is"
},
{
"text": "In that account, we don’t want users who have logged in (they are customers already) to click on our branded terms, so we write ads for new customers and we’re constantly battling QS to maximize profits for those terms. \n\n",
"normal": "in that account we don't want users who have logged in they are customers already to click on our branded terms so we write ads for new customers and we're constantly battling qs to maximize profits for those terms"
}
],
[
{
"text": "Brad, on the note of targeting new customers, have you tried building an audience segment of users who login or who your 1st party cookies identify as having logged in previously, and then adding that as an exclusion list for your search campaigns?\n\n",
"normal": "brad on the note of targeting new customers have you tried building an audience segment of users who login or who your 1st party cookies identify as having logged in previously and then adding that as an exclusion list for your search campaigns"
}
],
[],
[
{
"text": "Do you have any suggestions for proving the case for bidding on brand terms if not just to help prop up account-level QS? ",
"normal": "do you have any suggestions for proving the case for bidding on brand terms if not just to help prop up account level qs"
},
{
"text": "It can be a bit harder to measure in accounts where the impact is not felt immediately, but my gut tells me in some cases that the net positive increase to QS from just opening up brand terms to current and new customers might help offset the dollars spent on those clicks by reducing the cost of more competitive non-brand terms.\n\n",
"normal": "it can be a bit harder to measure in accounts where the impact is not felt immediately but my gut tells me in some cases that the net positive increase to qs from just opening up brand terms to current and new customers might help offset the dollars spent on those clicks by reducing the cost of more competitive non brand terms"
}
],
[
{
"text": "The other thing I find is that when we have those types of terms, we can really play with new words and ideas in the account.\n\n",
"normal": "the other thing i find is that when we have those types of terms we can really play with new words and ideas in the account"
}
],
[],
[
{
"text": "How do you balance effort or tactics across different elements: AdWords, Editor, Scripts, Third Party (DoubleClick, Kenshoo, etc)?\n",
"normal": "how do you balance effort or tactics across different elements adwords editor scripts third party doubleclick kenshoo etc"
},
{
"text": "As my agency grows our Online Advertising I'm trying to figure out what elements to handle in each tool. ",
"normal": "as my agency grows our online advertising i'm trying to figure out what elements to handle in each tool"
},
{
"text": "A: Wow - that might be the toughest question here... That’s a workflow question, so I first start by determining what I need to know and when to do it (via a question asked earlier, just search for ‘calendar’ to find it). ",
"normal": "a wow that might be the toughest question here that's a workflow question so i first start by determining what i need to know and when to do it via a question asked earlier just search for calendar to find it"
},
{
"text": "Scripts are great for what you need automated but your tool of choice doesn’t support yet, and the editor and excel are for when scripts don’t support something or it’s a big one time effort. \n\n",
"normal": "scripts are great for what you need automated but your tool of choice doesn't support yet and the editor and excel are for when scripts don't support something or it's a big one time effort"
}
],
[
{
"text": "1. What is the tool you are most proud of creating?\n ",
"normal": "1 what is the tool you are most proud of creating"
},
{
"text": "2. What sorts of tools are you working on or planning to work on now?",
"normal": "2 what sorts of tools are you working on or planning to work on now"
},
{
"text": "So that was probably the biggest tool I've ever made (and I can't say by any means I made it, it was an amazing team of a lot of people who made it - I was just lucky to be involved in it from the product side). ",
"normal": "so that was probably the biggest tool i've ever made and i can't say by any means i made it it was an amazing team of a lot of people who made it i was just lucky to be involved in it from the product side"
},
{
"text": "The ads and message are the next big trend, so AdAlysis comes at a time when its a very needed tool. ",
"normal": "the ads and message are the next big trend so adalysis comes at a time when its a very needed tool"
}
],
[
{
"text": "Would you mind giving your elevator pitch for it?\n\n",
"normal": "would you mind giving your elevator pitch for it"
}
],
[
{
"text": "Could you give any recommendations on who I might want to follow to stay on top of Bing? ",
"normal": "could you give any recommendations on who i might want to follow to stay on top of bing"
},
{
"text": "I know I'm leaving a lot of great people out (which is why I hate to give names, I always remember someone I should have mentioned later and then hope they don't see the thread..); but those are some great starting places.\n\n",
"normal": "i know i'm leaving a lot of great people out which is why i hate to give names i always remember someone i should have mentioned later and then hope they don't see the thread.. but those are some great starting places"
}
],
[],
[],
[],
[
{
"text": "Since you have been to every conference on the planet - who has been your favorite presenter over the years?\n\n",
"normal": "since you have been to every conference on the planet who has been your favorite presenter over the years"
}
],
[
{
"text": "Could you give any recommendations on who I might want to follow to stay on top of Bing? ",
"normal": "could you give any recommendations on who i might want to follow to stay on top of bing"
}
],
[
{
"text": "Second: Any plans on adding AOV as a testing metric? ",
"normal": "second any plans on adding aov as a testing metric"
},
{
"text": "Now, we can pull this conversation offline; but would you ever make a decision for ads based purely on AOV data? ",
"normal": "now we can pull this conversation offline but would you ever make a decision for ads based purely on aov data"
},
{
"text": "For instance, if two ads had the exact same clicks and cost; but one had more conversions at a lower AOV and one had less conversions at a higher AOV - would you use AOV to pick? ",
"normal": "for instance if two ads had the exact same clicks and cost but one had more conversions at a lower aov and one had less conversions at a higher aov would you use aov to pick"
},
{
"text": "How would you use AOV in regards to RPI to make testing decisions? \n\n",
"normal": "how would you use aov in regards to rpi to make testing decisions"
}
],
[
{
"text": "Can you touch on your workflow using Adalysis?\n\n",
"normal": "can you touch on your workflow using adalysis"
},
{
"text": "First I determine what metrics and minimum data I want in the account settings. ",
"normal": "first i determine what metrics and minimum data i want in the account settings"
},
{
"text": "When I find multi-ad group testing insights, in many cases, I’ll see if the insight is good enough to also use in landing pages, emails, etc as its global to a segment (like branded terms, non-branded product terms, long tail, info, etc).\n\n\n",
"normal": "when i find multi ad group testing insights in many cases i'll see if the insight is good enough to also use in landing pages emails etc as its global to a segment like branded terms non branded product terms long tail info etc"
}
],
[
{
"text": "2. What's the one thing you think all paid marketers should be doing right now that most seem to miss/not know about?\n",
"normal": "2 what's the one thing you think all paid marketers should be doing right now that most seem to miss/not know about"
},
{
"text": "I am starting to see ‘OK Google’ in my search query reports, so I’m watching that very closely right now to see how much its used and if there’s a difference in user behavior. ",
"normal": "i am starting to see ok google in my search query reports so i'm watching that very closely right now to see how much its used and if there's a difference in user behavior"
},
{
"text": "There’s a lot that people aren’t using these days and what people know and don’t know really varies so that’s tough to answer without knowing what you do - but based upon what I’ve seen, I’d probably vote for not enough people know and use modified broad match. \n\n\n",
"normal": "there's a lot that people aren't using these days and what people know and don't know really varies so that's tough to answer without knowing what you do but based upon what i've seen i'd probably vote for not enough people know and use modified broad match"
}
],
[
{
"text": "Is there a learning program out there that's earned your seal of approval?\n\n",
"normal": "is there a learning program out there that's earned your seal of approval"
}
],
[],
[
{
"text": "How do you charge companies, like the ones listed above, to assist in their PPC? ",
"normal": "how do you charge companies like the ones listed above to assist in their ppc"
},
{
"text": "Is it a flat rate? ",
"normal": "is it a flat rate"
},
{
"text": "A % of spend? ",
"normal": "a % of spend"
},
{
"text": "An Hourly rate?\n",
"normal": "an hourly rate"
},
{
"text": "Does everything go through your personal name? ",
"normal": "does everything go through your personal name"
},
{
"text": "Or is your agency?\n",
"normal": "or is your agency"
},
{
"text": "These days, I charge by the project, retainer, or hour as I only manage accounts on a day-to-day basis for a handful of people (not including all of my own advertising which is pretty extensive), although I do a lot of audits, consulting, and data crunching as necessary for quite a few people. \n\n",
"normal": "these days i charge by the project retainer or hour as i only manage accounts on a day to day basis for a handful of people not including all of my own advertising which is pretty extensive although i do a lot of audits consulting and data crunching as necessary for quite a few people"
}
],
[],
[],
[],
[
{
"text": "Brad, how do you approach valuing display performance metrics, like view throughs, etc. from an attribution standpoint?\n\n",
"normal": "brad how do you approach valuing display performance metrics like view throughs etc from an attribution standpoint"
},
{
"text": "You can't budget/optimize properly until you know what the value of it is, and it can be incredibly difficult to see a display test make a significant impact from the standpoint of aggregate lift on performance for any brand of decent size.\n\n",
"normal": "you can't budget/optimize properly until you know what the value of it is and it can be incredibly difficult to see a display test make a significant impact from the standpoint of aggregate lift on performance for any brand of decent size"
},
{
"text": "Adobe and others using econometric models seem to have the best approach from what I've seen, but those tools are far from accessible to those with smaller budgets.\n\n",
"normal": "adobe and others using econometric models seem to have the best approach from what i've seen but those tools are far from accessible to those with smaller budgets"
}
],
[],
[],
[
{
"text": "Now, the biggest issue here is that there's not a way to build this into AdWords, so you need to use Excel or the API to try and build this out and you need a lot of conversions to really do it well.\n",
"normal": "now the biggest issue here is that there's not a way to build this into adwords so you need to use excel or the api to try and build this out and you need a lot of conversions to really do it well"
},
{
"text": "This is common when your non-brand words bring in lots of traffic but not much revenue; but if you remove them your brand terms fall in search volume. ",
"normal": "this is common when your non brand words bring in lots of traffic but not much revenue but if you remove them your brand terms fall in search volume"
}
],
[
{
"text": "I've thought through all of these approaches, and while they each have their strategic value, where I struggle is with the reporting side and proving that value.\n\n",
"normal": "i've thought through all of these approaches and while they each have their strategic value where i struggle is with the reporting side and proving that value"
},
{
"text": "Dealing with a boss who isn't ok with that level of fuzziness and is of the \"pick a number and stick to it\" category has me at a loss for how to balance that with the larger story I KNOW is unfolding and that I've proven to them with the directional attribution data.\n\n",
"normal": "dealing with a boss who isn't ok with that level of fuzziness and is of the pick a number and stick to it category has me at a loss for how to balance that with the larger story i know is unfolding and that i've proven to them with the directional attribution data"
},
{
"text": "Have you happened to have much experience with dedicated attribution platforms like VisualIQ, Adometry, Convertro, etc.? ",
"normal": "have you happened to have much experience with dedicated attribution platforms like visualiq adometry convertro etc"
},
{
"text": "Thoughts on those?\n\n",
"normal": "thoughts on those"
},
{
"text": " If the networks can't prove these are adding value, they will lose their luster and people will not spend as aggressively as they would if the network could say \"here's the incremental lift this display campaign added to your other efforts and what that revenue would equal.\"\n\n",
"normal": "if the networks can't prove these are adding value they will lose their luster and people will not spend as aggressively as they would if the network could say here's the incremental lift this display campaign added to your other efforts and what that revenue would equal"
},
{
"text": "Curious who you think are leaders when it comes to tackling these sorts of staggeringly difficult questions. ",
"normal": "curious who you think are leaders when it comes to tackling these sorts of staggeringly difficult questions"
}
],
[
{
"text": "When you start with a brand new account, with a brand new product that you never handled before.. you do your keyword research as good as you can, create the campaigns, creatives and drop some pennies on running them. ",
"normal": "when you start with a brand new account with a brand new product that you never handled before you do your keyword research as good as you can create the campaigns creatives and drop some pennies on running them"
},
{
"text": "What is the point/threshold where you define something as working?\n\n",
"normal": "what is the point/threshold where you define something as working"
},
{
"text": "At which point do you say something is working and worth further optimization or should be discarded?\n\n",
"normal": "at which point do you say something is working and worth further optimization or should be discarded"
}
],
[
{
"text": "What do you think the biggest difference is between running a set of PPC campaigns for a very large retail store like Home Depot or Walmart versus a smaller ecommerce site?\n\n",
"normal": "what do you think the biggest difference is between running a set of ppc campaigns for a very large retail store like home depot or walmart versus a smaller ecommerce site"
}
],
[
{
"text": "If so, what would roughly be a good percentage of budgets to put forth for these efforts?\n\n",
"normal": "if so what would roughly be a good percentage of budgets to put forth for these efforts"
},
{
"text": "The way to start with display is via remarketing and staying top-of-mind for people who haven't converted yet and making sure that you have email lists going and you're happy with your current customer acquisition strategy. ",
"normal": "the way to start with display is via remarketing and staying top of mind for people who haven't converted yet and making sure that you have email lists going and you're happy with your current customer acquisition strategy"
},
{
"text": "% of budgets is impossible to state these days since some companies are purely digital and you'll see them spend 30% on marketing, where companies with hard costs could never dream of that type of a number. ",
"normal": "% of budgets is impossible to state these days since some companies are purely digital and you'll see them spend 30% on marketing where companies with hard costs could never dream of that type of a number"
}
],
[
{
"text": "Where do you see shopping campaigns headed?\n",
"normal": "where do you see shopping campaigns headed"
},
{
"text": "Do you believe Google also targets your shopping ads based on the keywords used in the reviews?\n",
"normal": "do you believe google also targets your shopping ads based on the keywords used in the reviews"
},
{
"text": "How important is it to have the microdata for the google shopping campaigns?\n",
"normal": "how important is it to have the microdata for the google shopping campaigns"
},
{
"text": "Do you think Google gives us the runaround when they say we need to change the item ID, product title and description to get a product accepted (since we're in supplements) \"Automatic item disapprovals due to policy violation\"...\n",
"normal": "do you think google gives us the runaround when they say we need to change the item id product title and description to get a product accepted since we're in supplements automatic item disapprovals due to policy violation"
},
{
"text": "Are there any other features to enhance our google shopping campaigns that we may not be aware of only available to certain merchants coming our way?\n\n",
"normal": "are there any other features to enhance our google shopping campaigns that we may not be aware of only available to certain merchants coming our way"
},
{
"text": "As a whole, shopping is moving to mobile, which is a combination of websites and apps. \n\n",
"normal": "as a whole shopping is moving to mobile which is a combination of websites and apps"
},
{
"text": "I'm not an ecommerce expert and PLAs are not my specialty; so I know working with all the available data columns in a shopping feed is to your benefit (including custom columns), I don't know what's next in the PLA area (outside of more local inventory). \n\n",
"normal": "i'm not an ecommerce expert and plas are not my specialty so i know working with all the available data columns in a shopping feed is to your benefit including custom columns i don't know what's next in the pla area outside of more local inventory"
}
],
[
{
"text": "I just launched my first PPC campaign 3 days ago, so I don't know enough to even know what to ask, except what individual PPC managers would you recommend that I follow to learn, and stay caught up on the ever changes atmosphere of PPC? ",
"normal": "i just launched my first ppc campaign 3 days ago so i don't know enough to even know what to ask except what individual ppc managers would you recommend that i follow to learn and stay caught up on the ever changes atmosphere of ppc"
},
{
"text": "The one thing to keep in mind with Google's materials is that their answer's tend to be 'raise your budget or CPCs', which is good advice at times - but by no means all of the time; so you want to balance everything you read with how you make money in your company.",
"normal": "the one thing to keep in mind with google's materials is that their answer's tend to be raise your budget or cpcs which is good advice at times but by no means all of the time so you want to balance everything you read with how you make money in your company"
},
{
"text": " When you read something and think to yourself, 'that's not going to work for me because of Y'; then you're starting to get it :)\n\n",
"normal": "when you read something and think to yourself that's not going to work for me because of y then you're starting to get it :)"
}
],
[
{
"text": "Would you mind giving your elevator pitch for it?\n\n",
"normal": "would you mind giving your elevator pitch for it"
},
{
"text": "Every day we'll look at every place you're testing (we can figure this out by device, you never define a test, add code, anything) and show you where you have actions to take (you can pick from a large variety of metrics).\n",
"normal": "every day we'll look at every place you're testing we can figure this out by device you never define a test add code anything and show you where you have actions to take you can pick from a large variety of metrics"
},
{
"text": "There are many more features like alerts where you're not testing, creating ads in advance, data insights, etc - but at the heart - it makes sure you're getting the best results possible for the ads you're showing. \n\n",
"normal": "there are many more features like alerts where you're not testing creating ads in advance data insights etc but at the heart it makes sure you're getting the best results possible for the ads you're showing"
}
],
[],
[],
[],
[
{
"text": "What do you think the biggest difference is between running a set of PPC campaigns for a very large retail store like Home Depot or Walmart versus a smaller ecommerce site?\n\n",
"normal": "what do you think the biggest difference is between running a set of ppc campaigns for a very large retail store like home depot or walmart versus a smaller ecommerce site"
},
{
"text": "One of the things they get to do is use beacons and offline tracking to further monetize search for those who want to actually touch items or pick them up in the store.\n\n",
"normal": "one of the things they get to do is use beacons and offline tracking to further monetize search for those who want to actually touch items or pick them up in the store"
}
],
[
{
"text": "When you start with a brand new account, with a brand new product that you never handled before.. you do your keyword research as good as you can, create the campaigns, creatives and drop some pennies on running them. ",
"normal": "when you start with a brand new account with a brand new product that you never handled before you do your keyword research as good as you can create the campaigns creatives and drop some pennies on running them"
},
{
"text": "What is the point/threshold where you define something as working?\n",
"normal": "what is the point/threshold where you define something as working"
},
{
"text": "At which point do you say something is working and worth further optimization or should be discarded?\n\n",
"normal": "at which point do you say something is working and worth further optimization or should be discarded"
},
{
"text": "But they are affiliates who have turned themselves into a brand. \n\n",
"normal": "but they are affiliates who have turned themselves into a brand"
},
{
"text": "If you want to build a lot of affiliate sites, then when your gains for improvement are getting small enough that your time is better spent elsewhere, then move on. ",
"normal": "if you want to build a lot of affiliate sites then when your gains for improvement are getting small enough that your time is better spent elsewhere then move on"
}
],
[
{
"text": "Do you have a \"Top 10 things you should do to get started\" list? ",
"normal": "do you have a top 10 things you should do to get started list"
},
{
"text": "There's a lot more you can do; but who cares about the advanced stuff if you can't set a bid or track conversions. ",
"normal": "there's a lot more you can do but who cares about the advanced stuff if you can't set a bid or track conversions"
},
{
"text": "That's really where I'd start. \n\n",
"normal": "that's really where i'd start"
}
],
[
{
"text": "Are there any \"best of breed\" resources for beginners that you find informative and non-biased? ",
"normal": "are there any best of breed resources for beginners that you find informative and non biased"
}
],
[],
[],
[],
[],
[
{
"text": "Did you automate the responses? \n\n",
"normal": "did you automate the responses"
},
{
"text": "How do you make a decision when to automate a task, and when to leave it up the old manual processes? ",
"normal": "how do you make a decision when to automate a task and when to leave it up the old manual processes"
},
{
"text": "Is there anything that you can't foresee being automated in PPC / Digital Marketing? ",
"normal": "is there anything that you can't foresee being automated in ppc / digital marketing"
},
{
"text": "What are some of the big challenges with automation that those of us with less experience might be ignoring?\n\n",
"normal": "what are some of the big challenges with automation that those of us with less experience might be ignoring"
}
],
[
{
"text": "Do you have a \"Top 10 things you should do to get started\" list? ",
"normal": "do you have a top 10 things you should do to get started list"
}
],
[
{
"text": "With the amount of accounts you've seen I'm sure this could go on all day, but can you share a couple completely boneheaded mistakes you've seen? ",
"normal": "with the amount of accounts you've seen i'm sure this could go on all day but can you share a couple completely boneheaded mistakes you've seen"
}
],
[
{
"text": "When there's a pretty immediate ceiling in regards to measuring how you generate leads, the best way we can optimize our campaigns is to automate everything.\n\n",
"normal": "when there's a pretty immediate ceiling in regards to measuring how you generate leads the best way we can optimize our campaigns is to automate everything"
},
{
"text": "With so many campaigns and new monthly budgets each month, I want to automate how each month starts without touching it. ",
"normal": "with so many campaigns and new monthly budgets each month i want to automate how each month starts without touching it"
}
],
[],
[
{
"text": "What's your opinion on the ethical debate between Google AdWords / Bing Ads resellers VS agenices that only charge for managing.\n\n",
"normal": "what's your opinion on the ethical debate between google adwords / bing ads resellers vs agenices that only charge for managing"
},
{
"text": "i.e your Google Adwords Premier SMB partners for the most part like ReachLocal and YP vs the small to medium agency who is transparent with pricing and does NOT bill for clicks.\n\n",
"normal": "i.e your google adwords premier smb partners for the most part like reachlocal and yp vs the small to medium agency who is transparent with pricing and does not bill for clicks"
},
{
"text": "Is the golden age of reselling media to the SMB client over? \n\n",
"normal": "is the golden age of reselling media to the smb client over"
},
{
"text": "I think most people in the PPC industry focus on enterprise when IMHO the largest market and client of Google is the SMB.\n\n",
"normal": "i think most people in the ppc industry focus on enterprise when imho the largest market and client of google is the smb"
}
],
[
{
"text": "For any one individual client - an agency who is watching everything is better.\n\n",
"normal": "for any one individual client an agency who is watching everything is better"
},
{
"text": "If a resller 'does it right'; I still think it can be a very successful model - however, resllers need to get their acts together and do it right very soon or they are going to finally burn down the house as clients are going to go elsewhere as they become more savvy and more business owners are younger people who grew up on the web and can figure it out themselves or know where else to look.\n\n",
"normal": "if a resller does it right i still think it can be a very successful model however resllers need to get their acts together and do it right very soon or they are going to finally burn down the house as clients are going to go elsewhere as they become more savvy and more business owners are younger people who grew up on the web and can figure it out themselves or know where else to look"
}
],
[]
],
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{
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{
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{
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{
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{
"normal": "funnels & ga",
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"[Blog Post] Adverity allows agencies to work with media plans in a completely new way 💡 Learn more here ⬇️"
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"[Blog Post] Adverity allows agencies to work with media plans in a completely new way 💡 Learn more here ⬇️",
"Google will now automatically add new ads to your Ad Sets if not dismissed within 14 days of being suggested. WTF is happening to this platform?",
"Looking For An Experienced Paid Search Manager - Lehi, UT",
"Small Budget Suggestions",
"Now that we're forced into the New Academy for Ads, are our certifications expiring in April regardless of when we took them?",
"[Facebook] does Audience Overlap exist with broad audiences?",
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"What is the best way to run-up automated conversion optimisation?",
"Facebook for buy here pay here car dealership",
"Monetizing Web App",
"Looking for a solid adwords youtube channel",
"AI Tools",
"Adwords Benchmarks for AU/NZ",
"I have $1,000 and an Adwords account, what can I sell for a profit?"
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"Purna Virji AMA - Thurs, May, 26th at 1:00pm Eastern. Read More & Post Your Questions!",
"Purna Virji will be joning /r/PPC for an AMA on Thursday, May 26th at 1:00pm Eastern!\n\nA Little Bit About Purna:\n\nPurna Virji is the Senior Bing Ads PPC Training Manager at Microsoft. For well over a decade Purna has been living, breathing and dreaming PPC and SEO. She regularly speaks at digital marketing conferences across the globe such as MozCon and SMX Advanced and is a columnist for Search Engine Land and Search Engine Watch.\n\nAn award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello @purnavirji.\n\nHow this will work:\n\nThe AMA will take place on 05/26/2016 at 1:00pm Eastern. Purna will answer questions for approximately one hour. Post questions in advance or in the live thread on 05/26/16.\n\n",
"Hi Purna,\n\nA rather broad question:\n\nHow do you feel about the current state of paid search in general and regarding things like:\n\n1) Innovation from the search engines themselves\n\n2) Competition increasing\n\n3) CPC increasing, impressions increasing\n\n4) The role paid search plays today in the sales funnel with the increase of other ad channels.\n\n5) The state of the American search market regarding Google, Bing and Yahoo. What is the future for consolidation, competition and even possible anti-trust regulations. Is their ever a possibility of a new competitor popping up and taking marketshare?\n\nForgive the multi-pronged questionnaire, lol. I guess what I'm looking for is a general opinion on paid search (and the role organic search plays) from someone directly in the trenches at a search engine. At times it feels like companies like Google and Bing only either speak through their sales reps or do a couple live webinars a few times a year but are silent beyond that.\n\nAgain, my apologies for the long list of questions, thanks again!\n\n",
"Hii! all great Qs. Overall, this is a great time to be in the industry- we’re making such big shifts towards reaching our audiences and how we can and will buy media.\n\n\nInnovations I’m very passionate about are Voice Search and the rise of chatbots and conversational UIs. Not only is it a great example of harnessing big data, it’s also changing how we search as a whole.\n\n\nWe’ve welcomed these digital personal assistants into our and our family’s lives- from work to personal. Technology starts to know us even better; which allows for new opportunities and challenges for advertisers. We can more effective with personalization and gain new insights into intent. Advertisers also need think creatively to come up with ways that we can leverage these new interfaces to get in front of our audiences.\n\n2 and 3) Competition, CPCs, Impressions all tie in well so I’ll answer them together—\nI choose to look at competition as a good thing. Our industry is maturing, we’re getting better at understanding intent, at reaching our audiences at the right time and the right place. Thus, it’s not as simple as it used to be a few years ago- it’s a lot more complex to achieve the same results now and we have more channels. \n\nFrankly we need to give up any last vestiges of lazy habits and embrace the challenge. While it may be harder, we can also achieve a lot more now. \n\n\nPeople have always started with search. PPC is such an integral part of any sales funnel- that’s where people go to research and discover. IMHO, it’s the best first way to get peoples’ attention. It’s still an important channel.\nThis is wayyyy above my paygrade—I’m certainly not brought into any such discussions  \n\n\n",
"Thanks Purna!\n\n",
"So I haven't really heard much discussion about voice search. Any ideas how a marketer could prepare for this? Will I really have to adjust my campaigns for a voice search? It seems like cool technology, but as a search marketer I'm not exactly sure if it will be that ground breaking.\n\n",
"Hi Purna! Would love to hear your thoughts on what you think is the next big thing in search that people need to be taking advantage of. Is it voice search? Audience targeting? Something else? What are you hearing both at Bing and from advertisers?\n\n",
"Hi Mel! Thanks for this great Q. You’ve hit the nail on the head here. Certainly voice search is poised to grow dramatically (and is my passion topic!) as well as audience buying. The two are closely related. Search is still a prime audience targeting tool, allowing us to sniff out intent. \n\nEven with present audience buying offerings, we can be quite creative e.g. we buy and target based on demos, psychographics, past actions and preferences—ultimately what we’re looking to do is better identify intent so we can personalize our messages right?\n\nVoice search takes this one step further allowing us to understand intent much better through the way we interact and use of natural language. \n\n",
"I agree. We're seeing more and more search queries that are obviously voice, and it tells us more about the user - gives a window into whether they're looking for B2B, B2C, etc. I'd love to be able to leverage this data to create user lists in the future so we can hit the right audience out the gate.\n\n",
"Exactly! and it's not just in the bidding and list building-- since voice is so much more specific in what they ask for, our ad creative should meet that level of specificity too. e.g. summer vacation deals, I shouldn't just see a generic ad, but rather one that speaks to the current summer offerings.\n\n",
"With the recent \"unenhanced\" announcement from Google, how vindicated do you feel about retaining tablet modifiers?\n\n",
":) \n\nMore control is a good thing in my book.\n\n",
"Unenhanced! Yes!\n\n",
"Hey Purna! I know you're constantly traveling around the globe and talking to tons of advertisers. I'm curious if you're hearing:\n\n1.) Common concerns from these folks that we all should be paying attention to, whether preparing for voice search like others have mentioned or something else entirely. \n2.) Cool strategies that some advertisers are employing that we should all be looking into or that maybe lead gen or ecom folks should be focusing on. \n\nThanks!\n\n",
"Hi Michelle! \n\n1) Yes, definitely. Attribution seems to be where everyone is stumped. There is no clear right answer at the moment. I hear that across the board. \n\n2) It comes to reaching audiences effectively-- finding new ways to personalize (and balancing being personalized without being creepy) their creative and bid effectively based on intent. Also I see mobile innovations-- there is such a major action bias on mobile devices, that companies who have figured out how to shorten the conversion funnel or serve quick responses to their audiences are really winning.\n\n",
"Hi Purna! Google recently announced that they're releasing demographic targeting for search, but Bing's had this functionality for years :) How have you seen advertisers leverage this feature in Bing to get the most out of it?\n\n",
"Hi Erin! Yes, we do have the ability to modify bids based on age and gender within the search network itself and I've heard from our advertisers how much they love it. A good way to start is to pull the Age and Gender report from the UI or within Bing Ads Intelligence to see where you have high points and simply bid up for those.\n\nPlus, these bid mods are at the ad group level, so can override the campaign settings when needed. \n\n",
"Awesome. Thanks, Purna!\n\n",
"Hey Purna-\nYou've done a lot of presentations and talks on paid search. What's your process for getting ready? Practice until you can't breathe anymore? Wing it? Write out a script?\n\n",
"Hi! I start with a ton of research-- vestiges of my journalism days-- and then I put together a rough outline to ensure I get all my points covered. Else, with my terrible memory, I do forget bits.\n\nThen I flesh it out either in word or in PPT. No real script per say, just key points I want each slide to mention. The best advice I got was from Brad Geddes who mentioned that I create the slides for myself, as my cues...so it helped me put less pressure on myself to memorize ALL the things. I try to do at least one practice run before I speak. \n\nThere is often some element of taking creative liberty, but mainly with my terrible puns and jokes.\n\n",
"You ever write anything on your hand to help remember?\n\n",
"There's presenter mode in PowerPoint for your notes :)\n\n",
"LOL!! I should totally try that. or have audience members hold up cue cards :) Thankfully, even with my concussion brain I haven't had to resort to that. I'm usually so geeky about whatever I talk about, it spills out me in droves.\n\n",
"So, you're better than me?! (Kidding.) Thanks!\n\n",
"Hey there, Purna. Thanks for doing this AMA. \n\nSince you're quite knowledgable about search marketing as well as SEO, I would like to ask about your opinion on the impact of search ads over SEO during the last years. Is the role of SEO getting smaller and smaller with each year at the expense of PPC? And isn't it more logical to pay more attention on your AdWords campaigns, rather than taking time on building shareable content, link bulding, guest blogging, etc. For short: is SEO dying? Do you have any expectations how this will turn out in the upcoming years? \n\nThanks!\n\n",
"Why hello there! Thanks for this SEO question- I truly love both SEO and PPC equally (I always joke that I’m bi-searchual lol). To answer your question, no SEO isn’t anywhere close to dying. Bottom line, people click on organic results. And they do so at a far greater rate than they click on PPC ads. \n\nSEO is hugely critical and IMHO usually always worth the investment. SEO and PPC also play very well together—not only can PPC help fill any gaps with SEO but several studies- done by brilliant folks such as Brad Geddes as well as our data scientists- have shown that when both PPC and organic listings are present on a page the likelihood of getting a click is much higher. In short, it’s never an either-or situation. Do both. And use each to help the other. \n\n",
"Hey Purna, \n\nI know you are pretty well-versed in Voice Search. I was hoping you could share your thoughts/predictions on where you see Voice Search going in the next few years. \n\nThanks!\n\n",
"Also to add to my question - how should advertisers be preparing for voice search, beyond bidding on terms including \"near me\", Cortana, Siri, and Hey Google?\n\n",
"Great Q-- to add on to some of my thoughts below:\n- Re-evaluate keyword research: add in longer phrases, question keywords, natural language. Think of how you'd chat to a friend, especially in terms of location specific language-- \"next to the train station\" for example.\n\n\nAdjust your bids based on intent- my fav!\nUse more imagery-- shopping ads, image extensions, quick visuals serve voice well.\n\n\nI'll be sharing more tips on June 2nd at a free, virtual conference called UK Marketing Day.\n\n",
"Good thoughts - thanks! I'll have to check out that conference.\n\n",
"Hi there! Thank you! Ever since I broke both my wrists in an accident and was unable to grasp or hold anything, voice search became my savior. Now I’m obsessed with it. A few thoughts on where it’s going:\n\n\nIt’s going to have a big impact on local businesses—mobile searches via voice are 3x likely to have local intent. Given the action bias mobile devices have, this means advertisers will need to keep their citations in order.\nWe’ll have so much more insight into intent! Natural language changes everything. We’ll go back to using broad a lot more.\nThe search engines will have to really work towards improving the relevance and effienciency of broad match terms\nOur creatives will have to be far more personalized—with natural language comes a higher level of specificity, so our copy will have to speak to that. \nWe’ll have to optimize for mispronunciations too, they’ll be the new misspellings. That will be quite interesting  \nWe’ll be competing heavily with apps for mobile attention and to retain searchers. I think the search engines can prevail here.\n\n\n",
"Thanks, Purna! Do you think dynamic ads will help to cover some of the specificity - or do you think the shift will be toward smaller ad groups with highly specific (but manual) copy? Also, I cringe at the thought of this... but do you think there will be value in single keyword ad groups over small, tightly knit ad groups? \n\nSide note: I'm very interested in location, so I will be eager to see if any new ad units evolve from this shift, as well. :)\n\n",
"Dynamic ads can help to a point, as can shopping ads with the multiple SKUs for retail queries. and I hear you on the structure. I think initially it would make sense only to have a few additional ones for the top 3%-5% sellers. see how that works. When it comes time for them to be monetized, who knows, there may be an all new format! :)\n\n",
"Hi Purna! Thank you for doing this AMA. In thinking about voice search, what would you say are the top 3 things search marketers should be doing to adapt for it?\n\n",
"Hi Joy! I think a great place to start would be in keyword research. Mispronunciations, questions, longer phrases-- what's there and what intent can we see? then I would adjust bids and finally creative. It's really important to start testing now, as voice search is resulting in paid ads being shown in some form.\n\n",
"Hey Purna! I'm really interested in voice search, too...I've read a lot about the differences between voice and traditional search and the challenges voice presents, but do you have any insight into how brands/marketers are preparing for voice search and/or do you have tips for optimizing for it -- other than creating content that answers questions? :)\n\n",
"Hi Lisa! I've been chatting about this with a lot of advertisers of late. What most seem to be doing is as follows:\n\n\nStart by reviewing their SQRs to see if they're seeing signs of voice (e.g. longer, question phrases tend to be an indication or else more obvious like \"ok google\")\nTest out a few highly relevant phrases, with appropriate bids and creative\nNegate out what isn't working.\n\n\nThis is a great way to start and get prepared.\n\n",
"Thanks for doing this AMA Purna!\n\nI wasn't always the biggest fan of bingads. I had some bad experiences early on with terms matching very vaguely and the UI was clunky. I have to say that your support team is world class and definitely made up for a lot of the platforms shortcomings.\n\nAre there any plans in the near future for new platform developments that you can share with us? A lot of PPCers just assume that Bing only copies what AdWords does, do you know of any instances where YOU guys have better functionality/features than AdWords? What really differentiates the two besides the audience you reach?\n\n",
"Hi tehchieftain, I’m super happy to hear that our team was able to help you through troubling times. I don’t think I’m being biased in saying our Bing Ads customer support team are a very special group of people. \n\nBack to your Q (and it's one I get a lot) At Bing Ads of course we have to work towards parity with Google AdWords. Google has the lion’s share of the market. We need to make it as easy as possible for you to bring your campaigns over and retain your settings without having to invest too much more time. Parity helps us grow our advertiser base. \n\nBut once we reach parity we are innovating—with features such as image and video extensions, demo targeting in search, search partner network transparency and so many more. Plus we’re innovating with technology such as the Hololens. \n\nA big part of this comes as a result of being an integral part of Microsoft—one of the largest companies in the world. Bing is interwoven into so many of our core businesses, giving us access to billions of people across the globe. That’s a huge advantage that not many can say they have.\n\n",
"When you say search partner transparency, are there any changes coming to how the partner network is handled?\n\n",
"Hi! I haven't heard of changes coming down the pipeline. At the moment you can choose to have campaigns that are search partner only (no need to add on Bing Network) and you can also see the performance stats for each of the search partners. Think similar to GDN's placement report. Thus, you can shut off any search partners that aren't performing well for you. Very helpful!\n\n"
],
"questions": [
[],
[
{
"text": "How this will work:\n\n",
"normal": "how this will work"
}
],
[
{
"text": "How do you feel about the current state of paid search in general and regarding things like:\n\n",
"normal": "how do you feel about the current state of paid search in general and regarding things like"
},
{
"text": "Is their ever a possibility of a new competitor popping up and taking marketshare?\n\n",
"normal": "is their ever a possibility of a new competitor popping up and taking marketshare"
},
{
"text": "I guess what I'm looking for is a general opinion on paid search (and the role organic search plays) from someone directly in the trenches at a search engine. ",
"normal": "i guess what i'm looking for is a general opinion on paid search and the role organic search plays from someone directly in the trenches at a search engine"
}
],
[
{
"text": "Technology starts to know us even better; which allows for new opportunities and challenges for advertisers. ",
"normal": "technology starts to know us even better which allows for new opportunities and challenges for advertisers"
},
{
"text": "PPC is such an integral part of any sales funnel- that’s where people go to research and discover. ",
"normal": "ppc is such an integral part of any sales funnel that's where people go to research and discover"
}
],
[],
[
{
"text": "Any ideas how a marketer could prepare for this? ",
"normal": "any ideas how a marketer could prepare for this"
},
{
"text": "Will I really have to adjust my campaigns for a voice search? ",
"normal": "will i really have to adjust my campaigns for a voice search"
}
],
[
{
"text": "Would love to hear your thoughts on what you think is the next big thing in search that people need to be taking advantage of. ",
"normal": "would love to hear your thoughts on what you think is the next big thing in search that people need to be taking advantage of"
},
{
"text": "Is it voice search? ",
"normal": "is it voice search"
},
{
"text": "Audience targeting? ",
"normal": "audience targeting"
},
{
"text": "Something else? ",
"normal": "something else"
},
{
"text": "What are you hearing both at Bing and from advertisers?\n\n",
"normal": "what are you hearing both at bing and from advertisers"
}
],
[
{
"text": "Even with present audience buying offerings, we can be quite creative e.g. we buy and target based on demos, psychographics, past actions and preferences-ultimately what we’re looking to do is better identify intent so we can personalize our messages right?\n\n",
"normal": "even with present audience buying offerings we can be quite creative e.g we buy and target based on demos psychographics past actions and preferences ultimately what we're looking to do is better identify intent so we can personalize our messages right"
}
],
[],
[
{
"text": "and it's not just in the bidding and list building-- since voice is so much more specific in what they ask for, our ad creative should meet that level of specificity too. ",
"normal": "and it's not just in the bidding and list building since voice is so much more specific in what they ask for our ad creative should meet that level of specificity too"
}
],
[
{
"text": "With the recent \"unenhanced\" announcement from Google, how vindicated do you feel about retaining tablet modifiers?\n\n",
"normal": "with the recent unenhanced announcement from google how vindicated do you feel about retaining tablet modifiers"
}
],
[],
[],
[],
[
{
"text": "Attribution seems to be where everyone is stumped. ",
"normal": "attribution seems to be where everyone is stumped"
},
{
"text": "Also I see mobile innovations-- there is such a major action bias on mobile devices, that companies who have figured out how to shorten the conversion funnel or serve quick responses to their audiences are really winning.\n\n",
"normal": "also i see mobile innovations there is such a major action bias on mobile devices that companies who have figured out how to shorten the conversion funnel or serve quick responses to their audiences are really winning"
}
],
[
{
"text": "Google recently announced that they're releasing demographic targeting for search, but Bing's had this functionality for years :) How have you seen advertisers leverage this feature in Bing to get the most out of it?\n\n",
"normal": "google recently announced that they're releasing demographic targeting for search but bing's had this functionality for years :) how have you seen advertisers leverage this feature in bing to get the most out of it"
}
],
[
{
"text": "Yes, we do have the ability to modify bids based on age and gender within the search network itself and I've heard from our advertisers how much they love it. ",
"normal": "yes we do have the ability to modify bids based on age and gender within the search network itself and i've heard from our advertisers how much they love it"
},
{
"text": "A good way to start is to pull the Age and Gender report from the UI or within Bing Ads Intelligence to see where you have high points and simply bid up for those.\n\n",
"normal": "a good way to start is to pull the age and gender report from the ui or within bing ads intelligence to see where you have high points and simply bid up for those"
},
{
"text": "Plus, these bid mods are at the ad group level, so can override the campaign settings when needed. \n\n",
"normal": "plus these bid mods are at the ad group level so can override the campaign settings when needed"
}
],
[],
[
{
"text": "What's your process for getting ready? ",
"normal": "what's your process for getting ready"
},
{
"text": "Practice until you can't breathe anymore? ",
"normal": "practice until you can't breathe anymore"
},
{
"text": "Wing it? ",
"normal": "wing it"
},
{
"text": "Write out a script?\n\n",
"normal": "write out a script"
}
],
[
{
"text": "The best advice I got was from Brad Geddes who mentioned that I create the slides for myself, as my cues...so it helped me put less pressure on myself to memorize ALL the things. ",
"normal": "the best advice i got was from brad geddes who mentioned that i create the slides for myself as my cues...so it helped me put less pressure on myself to memorize all the things"
}
],
[
{
"text": "You ever write anything on your hand to help remember?\n\n",
"normal": "you ever write anything on your hand to help remember"
}
],
[],
[],
[
{
"text": "So, you're better than me?! ",
"normal": "so you're better than me"
}
],
[
{
"text": "Is the role of SEO getting smaller and smaller with each year at the expense of PPC? ",
"normal": "is the role of seo getting smaller and smaller with each year at the expense of ppc"
},
{
"text": "And isn't it more logical to pay more attention on your AdWords campaigns, rather than taking time on building shareable content, link bulding, guest blogging, etc. For short: is SEO dying? ",
"normal": "and isn't it more logical to pay more attention on your adwords campaigns rather than taking time on building shareable content link bulding guest blogging etc for short is seo dying"
},
{
"text": "Do you have any expectations how this will turn out in the upcoming years? \n\n",
"normal": "do you have any expectations how this will turn out in the upcoming years"
}
],
[
{
"text": "Why hello there! ",
"normal": "why hello there"
},
{
"text": "SEO and PPC also play very well together-not only can PPC help fill any gaps with SEO but several studies- done by brilliant folks such as Brad Geddes as well as our data scientists- have shown that when both PPC and organic listings are present on a page the likelihood of getting a click is much higher. ",
"normal": "seo and ppc also play very well together not only can ppc help fill any gaps with seo but several studies done by brilliant folks such as brad geddes as well as our data scientists have shown that when both ppc and organic listings are present on a page the likelihood of getting a click is much higher"
}
],
[
{
"text": "I was hoping you could share your thoughts/predictions on where you see Voice Search going in the next few years. \n\n",
"normal": "i was hoping you could share your thoughts/predictions on where you see voice search going in the next few years"
}
],
[
{
"text": "Also to add to my question - how should advertisers be preparing for voice search, beyond bidding on terms including \"near me\", Cortana, Siri, and Hey Google?\n\n",
"normal": "also to add to my question how should advertisers be preparing for voice search beyond bidding on terms including near me cortana siri and hey google"
}
],
[],
[],
[],
[
{
"text": "Do you think dynamic ads will help to cover some of the specificity - or do you think the shift will be toward smaller ad groups with highly specific (but manual) copy? ",
"normal": "do you think dynamic ads will help to cover some of the specificity or do you think the shift will be toward smaller ad groups with highly specific but manual copy"
},
{
"text": "Also, I cringe at the thought of this... but do you think there will be value in single keyword ad groups over small, tightly knit ad groups? \n\n",
"normal": "also i cringe at the thought of this but do you think there will be value in single keyword ad groups over small tightly knit ad groups"
}
],
[
{
"text": "see how that works. ",
"normal": "see how that works"
},
{
"text": "When it comes time for them to be monetized, who knows, there may be an all new format!",
"normal": "when it comes time for them to be monetized who knows there may be an all new format"
}
],
[
{
"text": "In thinking about voice search, what would you say are the top 3 things search marketers should be doing to adapt for it?\n\n",
"normal": "in thinking about voice search what would you say are the top 3 things search marketers should be doing to adapt for it"
}
],
[
{
"text": "Mispronunciations, questions, longer phrases-- what's there and what intent can we see? ",
"normal": "mispronunciations questions longer phrases what's there and what intent can we see"
}
],
[
{
"text": "I'm really interested in voice search, too...I've read a lot about the differences between voice and traditional search and the challenges voice presents, but do you have any insight into how brands/marketers are preparing for voice search and/or do you have tips for optimizing for it -- other than creating content that answers questions?",
"normal": "i'm really interested in voice search too...i've read a lot about the differences between voice and traditional search and the challenges voice presents but do you have any insight into how brands/marketers are preparing for voice search and/or do you have tips for optimizing for it other than creating content that answers questions"
}
],
[
{
"text": " What most seem to be doing is as follows:\n\n\n",
"normal": "what most seem to be doing is as follows"
},
{
"text": "Negate out what isn't working.\n\n\n",
"normal": "negate out what isn't working"
}
],
[
{
"text": "Are there any plans in the near future for new platform developments that you can share with us? ",
"normal": "are there any plans in the near future for new platform developments that you can share with us"
},
{
"text": "A lot of PPCers just assume that Bing only copies what AdWords does, do you know of any instances where YOU guys have better functionality/features than AdWords? ",
"normal": "a lot of ppcers just assume that bing only copies what adwords does do you know of any instances where you guys have better functionality/features than adwords"
},
{
"text": "What really differentiates the two besides the audience you reach?\n\n",
"normal": "what really differentiates the two besides the audience you reach"
}
],
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[
{
"text": "When you say search partner transparency, are there any changes coming to how the partner network is handled?\n\n",
"normal": "when you say search partner transparency are there any changes coming to how the partner network is handled"
}
],
[]
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"url": "https://www.reddit.com/r/PPC/comments/4i59sr/purna_virji_ama_thurs_may_26th_at_100pm_eastern/"
},
{
"comments": [
"I am Melissa Mackey, Search Supervisor at gyro and publisher of www.BeyondThePaid.com, and I'm here to answer any questions about PPC. Ask me anything!",
"Hi Everyone, I'll be taking questions for the next hour about anything related to Pay-per-Click. Thanks to /u/tehchieftain for setting this up. I’m excited to answer your questions! Let’s talk PPC!\n\n",
"How have you seen necessary skill sets evolve over time in PPC? Are the qualities that made someone good at it 10 years ago the same or different as they are today?\n\n",
"Oh Susan, of course you'd ask me that tough question! I think the root qualities are the same: the willingness to jump in and get your hands dirty, the need to solve the mysteries in PPC, and the ability to merge creative with number-crunching. I wrote a post on \"why PPC is like CSI\" in 2008 and I think it still applies: http://www.beyondthepaid.com/3-reasons-why-ppc-management-is-like-csi/\n\nThat said, there are new tactics today like shopping and paid social that weren't around 10 years ago. I wish I'd been able to do Shopping when I was doing in-house ecommerce back in 2006! It would have saved me a ton of time. :) But the core skill of keeping up with the fast pace of changes in PPC hasn't changed, either. If anything, it's more important today than it ever was.\n\n",
"/u/SveNss0N \n\nOutside of this subreddit, HeroConf, #PPCchat, PPCHero and such, what are some of your other favorite resources out there for PPC marketing?\n\nA: The \"big boys\" in search news are great go-to's for me: Search Engine Land, Marketing Land, and The SEM Post. I also love listening to David Szetela's PPC Rockstars on WebmasterRadio.fm. You can hear me talking about my top blogs here: https://soundcloud.com/cranberryradio/ppc-blogs-you-should-be and can read a post I wrote about top blogs here: http://www.beyondthepaid.com/ppc-blogs-you-need-to-be-reading-right-now/\n\n",
"Thank you for responding!!\n\n",
"/u/BoeliKai \n\nwhat tactics do you use to discourage consumers to click on B2B ads that target ambiguous keywords (keywords used by both your B2B audience and a general B2C public)?\n\nA: This is related to /u/tehchieftain question on the overlap between B2B and B2C, so I'll answer both here. This is a tricky challenge for B2B, as many search queries are ambiguous. Someone searching for \"software\" may be looking to download Windows 10 at home, or to buy enterprise software for a multinational company. We try to stay away from the very ambiguous keywords, since they're expensive and rarely get a good cost per conversion or even a good quality score. With the high CPCs that B2B campaigns often see, low quality, too-broad terms are a waste of budget.\n\nUsing longer-tail terms is one way to eliminate consumer searches. We also use tons of negative keywords - search query mining is a big part of my job. Finally, we make sure to say \"Business\" or \"Commercial\" or \"For Your Business\" in ad copy. While consumer clicks still happen - because people don't read - these tactics help a lot.\n\n",
"Excellent suggestions.\n\nPrioritize your campaigns on searches you know are a good fit, don't get caught up going after the big volume searches that only vaguely fit your business. Simple but sometimes forgotten.\n\n",
"\nB2B ads that target ambiguous keywords (keywords used by both your B2B audience and a general B2C public)?\n\n\nI deal with this challenge constantly and have a ton of success with RLSA targeting the broader terms as well as CBD location targeting, and day parting for office hours. \n\nThe biggest impact thing I have done was constantly linking lifetime value data back into adwords allowing me to identify which broader overlapping terms drive the most real value. \n\nEdit: I think the best strategy is using display to build up audiences to retarget to. \n\n",
"/u/jpfromreddit \nHi Melissa,\nWorking in B2B, what has your experience with LinkedIn Ads been like so far, if any?\nI find that people either really hate it or really love it. Some say it only works to pay for expensive traffic for content marketing, others say it generates a goldmine of c-suite leads for savvy markters. Your take?\nThanks again for taking the time, big fan of your blog!\n\nA: Thanks for reading my blog! LinkedIn Ads definitely reach the B2B audience, but at a price: CPCs are much higher, and the interface is clunky to use. We do find for many clients that LinkedIn generates more leads than any other social channel. But if you're going for engagement, Facebook or Twitter will likely be more affordable sources of content sharing.\n\n",
"I've heard (I don't run LI) that generally LI leads are higher in quality than Facebook. Have you found that to be true?\n\n",
"Not necessarily. Remember, B2B buyers are still people, and they are on Facebook as much as the rest of us. They ARE the rest of us! Lead quality can come from anywhere, and if you've done your targeting right, FB can be just as good as LI.\n\n",
"Larry is going to love that response.\n\n",
"/u/jpfromreddit \nMy second question:\n\nIn your experience, what is the best way to get offline conversion value into Google Analytics to get a true 360 degree picture of what each click generates in terms of ROI/ROAS/EPC, etc?\n\nI'm not only looking for a technical suggestion, but perhaps a protocol or mindset suggestion. I find MANY B2B agencies or marketers are so focused on generating leads at times we forget the point is to generate revenue and ultimately PROFIT.\n\nNot directly related to it and it's a bit over my head, but I also found this and I'd like to share (since I think someone doing a true 360 degree view of profits needs to have some sort of spreadsheet or ERP that allows them to really dig into numbers):\n\nhttp://www.rimmkaufman.com/blog/how-much-to-advertise/11022007/\n\nA: Oh man, I'll be honest: I don't have much experience tracking offline conversions in GA. Hopefully another Redditer will be able to help!\n\n",
"I report all offline sales back to adwords via AdWord's import conversion option to get a true ROI per keyword. All of my clients do sales over the phone that stretches 2-6 weeks period. Google allows up to 90 days from the day of the click to report the revenue for that click. \nThis is important because not always the cheapest CPA keyword will be the one that delivers best ROI. You also start seeing a pattern of certain words/terms that indicate better buyers or higher spenders. Its truly fascinating to see how the way people search reflects on how easy/much they buy. \nI recommend everyone does this. There are some technical challenges and limitations within AdWords but we're hoping AdWords team will fix those soon.\n\n",
"/u/tehchieftain \n\nWho/What are your go to resources for expanding your already well established PPC knowledge? Any secret sources that you find especially useful?\n\nA: Twitter is my go-to for keeping up with late-breaking news. No other source beats it for recency and interaction with other PPC'ers. I don't really have any secret sources other than maybe getting an early scoop from someone via DM on Twitter. :) \n\n",
"What are your favorite B2B remarketing lists to create? Any secret ones you want to throw out there?\n\n",
"Funny you should ask, Kirk! I'm going to be presenting on this very topic at SMX Advanced in June! To give you a sneak peek: I love using time-based remarketing. It's a little challenging to set up initially, but it pays huge rewards in B2B where sales cycles are often 90-180 days long. \n\nWe also use many of the typical remarketing lists you'll find in B2C: targeting those who didn't convert, and those who did with a complementary offer. But you have to be very careful in B2B, because most conversions take place offline. So you can't keep hammering people with a \"buy now!\" message when they very well may have bought from you over the phone or via another offline channel.\n\nI promise to share my SMX deck, too. :)\n\n",
"Ah nice, hadn't realize that. Yes, would love to see the deck!\n\n",
"/u/Morty_89 \n\nHi Melissa,\n\nWhat would you define are the positives and negatives of PPC compared to other digital marketing channels? Do you think that there will be a channel which will make PPC redundant in the near future?\n\nCheers!\n\nA: What I love about PPC is the control we have: keywords, placements, audiences, ad copy, dayparting, geo-targeting... The list goes on. All digital channels are important, but in PPC we can make changes to targeting on the fly - unlike digital media that's bought a month in advance, for example; or SEO which takes time and the whim of the search engines to change.\n\nI also love the fact that we can test so many things so easily in PPC. We use PPC as our first line of testing for calls to action, landing pages, and messaging for clients, simply because it's so quick and affordable. Then we take those learnings and apply them to other digital and non-digital channels.\n\nI don't see anything supplanting PPC in the near future - if anything, I see it growing. With new platforms like Instagram and Pinterest becoming part of the mix, PPC is here to stay.\n\n",
"\nI don't see anything supplanting PPC in the near future\n\n\nI agree it will keep on growing, but I think conversational commerce and chatbots have the potential to pre-empt search with conversation-context discovery and in many areas work even better than search. \n(i.e. I am chatting on FB messenger with a friend about grabbing a bite to eat, and it remembers the last few places we ate at, and recommends ideas that are fresh to check out. The whole interaction can happen natively in a group chat without switching interfaces to google or yelp.) \n\nI think we are about 2 years away from ad networks that allow that level of targeting, but the tech is here. \n\n",
"/u/Btn112 \n\nWhat part of the SEM stack do you wish you were utilizing better? ex.) AdWords scripts, reporting tools, tablet modifiers, BMM...\n\nA: Probably all of the above! I wish we HAD tablet modifiers in Google – we’d definitely use them. Side rant: Tablet performance in B2B is almost universally terrible. Even clients with optimized landing pages have trouble getting conversions on tablets – people just don’t want to sit and fill out forms on a tablet. They don’t want to do that on mobile, either, but with mobile we have click to call. Click to call is such a powerful tool for B2B – but you can’t click to call from a tablet. So you’re stuck with a mobile experience without the mobile features of a phone. It’s the worst of both worlds. Tablets do NOT act like computers in any way, shape or form! Google, listen up! /rant\n\nWhew. As for the others, I love Adwords Scripts and wish I had a better understanding personally of how they work. I’d definitely use them more. And of course, Shopping isn’t really a thing for most B2B advertisers, so my usage and knowledge of shopping is pretty lacking, frankly.\n\n",
"Objective Achieved: Rant about tablet modifiers.\n\n",
":)\n\n",
"\nTablet performance in B2B is almost universally terrible.\n\n\nMost of the B2B I run is driving phone calls and tablet performs pretty decently. In fact, mobile drives too many low quality calls, while tablet calls are very high quality. \n\n",
"/u/insite \n\nIs there anything you're currently working on you're really excited about or would like to talk about?\n\nA: Oh man, where do I start? The most exciting projects for me are often projects unrelated to client work. Don't get me wrong, client work is awesome, but the out of the box stuff is exhilarating. We just started doing some lead gen for gyro that I'm really loving. So often, the \"shoemaker's children go barefoot\" and we don't follow our own practices to generate leads for our own companies! We started this a couple years ago and are now expanding into paid social, which I think will do really well.\n\nI also do paid social on a volunteer basis for a local community band that I play in. We don't spend much money, but it gives me the opportunity to play around with new ad formats and targeting options that we wouldn't normally try for clients. I've learned a lot about paid social this way! For instance, I learned that FB's targeting options and automatic bids actually work very well. Surprising but true.\n\n",
"I've seen /u/PPCKirk play the mandolin, when do I get to see /u/MMMel66 playing her instrument of choice? WHEN?!\n\n",
"Hardy har har! Maybe we can do another PPC Podcast where I play a little. :)\n\nIf you're in the East Lansing area, come on over to MSU on Sunday - I'm playing my clarinet in the annual Alumni Band concert.\n\n",
"I will never visit the state of Michigan intentionally :P\n\nTo much tOSU blood in my veins :D\n\n",
"Go Green! Go White!\n\n:)\n\n",
"I'll never trust you again....lol\n\n",
"So true. Agencies have a bad habit of not eating their own dog food while focusing on client work. And we're sure as heck not going to outsource it!\n\nThat's very interesting to hear about the automatic bids. I have mostly done it manually.\n\n",
"I had too, but then I was pressed for time once doing the volunteer stuff and decided to try automatic. We got a much better CPC and more overall responses with automatic. I was shocked. Not to say I'd do it every time with B2B, but it does work well in many cases.\n\n",
"\nAgencies have a bad habit of not eating their own dog food while focusing on client work\n\n\nI view it the opposite: There are two types of agencies, those who are busy marketing themselves and those who are busy marketing their clients. Which one would you prefer to work with?\n\n",
"I probably worded my comment poorly. I meant that many agencies allow their own marketing efforts to lag behind compared to the work they put into their clients' marketing.\n\n",
"I understood your comment and I get that feeling all the time wondering why I don't invest the time in my own brand...but than I remember why...I am busy helping my clients, and I think the messaging of \"two types of agencies\" works to explain that to prospects.\n\n",
"Yeah, we really need to treat our own company as a client, as well.\n\n",
"/u/PPCKirk\n\nWhat is your favorite thing about working in B2B accounts?\n\nA: I love the immediate impact we can make on B2B PPC. Many ecommerce campaigns are already well-run, so while we can always make improvements, they’re usually incremental and often harder to come by. In B2B, many companies are just dipping their toes into the PPC waters, or they’ve been trying to do it themselves, or, frankly, they’ve hired an agency with little PPC experience to run it for them. I’ve never taken over an account that didn’t have tons of huge optimizations we can make right away.\n\nMobile is another area of opportunity that we can move the needle for B2B. It’s an after thought for them, when often 90% or more of their traffic comes from mobile!\n\nCall tracking would be another one. So few companies do this, and fewer still do it correctly. When done right, call tracking is a HUGE opportunity for B2B.\n\n",
"/u/PPCKirk\n\nIf B2C digital marketing is \"heading toward social\" (controversial, I know), where is B2B heading? Any thoughts on the future of B2B Search?\n\nA: B2B is about a year or more behind B2C, so I’d say they’re “heading toward mobile.” That sounds pathetic, but it’s true. We are finally starting to hear clients including mobile in their thought process for PPC, which is a huge step forward from previous years.\n\nI’d also say that B2B is heading toward social, too. They’re much more willing to try it than they were a few years ago – probably because they’ve all accepted social on a personal level.\n\n",
"I think B2B is heading towards account based marketing and audience targeting layered on top of search is a HUGE opportunity. Social is great for top of the funnel, and FB does have lead ads and phone ads on the local level, but ultimately, I search still being key in bottom of the funnel targeting. \n\n",
"\nArchitecture Q: How should I design and segment campaigns based on product and location? \n\nExample: \n\n\n\nProduct A and Location {any} \n\n\nExample:\n\n\n\nProduct A and Location 1\nProduct A and Location 2\nProduct A and Location 3\n\nArchitecture Q: Would Google AdWords algorithm be positively effected and support better lead generation, overall, by granularity of campaign?\nAttribution Q: When defining a conversion from Google AdWords, do you separate remarketing from first interaction conversions? What CPA do you assign to remarketing? Assume you can measure full path length from Google Analytics.\n\n\n",
"So much here! Great questions.\n\nYour first question depends on how important the locations are to the product, and how granular you're getting with locations. If you're talking countries, then we usually segment by country, because user behavior differs widely from country to country. If you're talking Michigan vs. Ohio (that's for /u/techchieftan), then it's probably more trouble than it's worth unless you have a really good reason to separate the two (say, you have a physical location in one or more that you're promoting). Otherwise, we'll usually just use bid modifiers to adjust bids for locations based on performance.\n\nI don't think the Adwords algo takes location into account, although I really don't know. But you'll definitely get better leads if you segment appropriately and craft keywords, ad copy, landing pages, and messaging by location. Even English speaking countries have different spellings and usage that you need to take into account.\n\nWe don't separate remarketing conversions as a unique conversion event, but we do look at them by campaign. CPA is the same for remarketing and first-click conversions. Again, this depends on client goals but we try to keep it simple.\n\n",
"OK I have a question for you all. I love using this subreddit to get blog ideas. What topics would you like to see me write about on my blog? What guest bloggers would you love to read?\n\n",
"As previously stated:\n\nAttribution Modeling\n\nRevenue Attribution\n\nManual Bid Management Dynamics\n\nRLSA\n\nEnterprise paid search software reviews\n\nAdvanced lead generation topics for B2B\n\nAdvanced landing page CRO topics for B2B\n\n",
"The industry needs way more solid attribution content.\n\n",
"Saw the CEO of Cubed give a presentation on Attribution last night. They are looking to do some pretty interesting stuff for making the attribution picture a bit clearer. \n\n",
"I don't know. At some point there is diminishing returns. I find way bigger wins by radical tests over slightly better attribution. \n\nFor agencies and ad networks, better attribution is crucial to keep CPCs growing, but for brands the rewards are less convincing unless there is unlimited budgets. \n\n",
"I wish someone would regularly rebuttal all of the garbage blogs that get posted in our beloved industry.\n\n\"This week in shitty PPC blog posts\" recaps could be fun but some might not respond well to that level of animosity.\n\n",
"I've done rebuttals before. You're right - some people don't take kindly to them. :)\n\n",
"That sounds like a fulltime job...\n\n",
"This actually sounds like a great idea for a Blab show. The quality of content has been tanking over the last year or two, even in major industry publications. \nWe need more case studies and clever ideas and less regurgitated generic advice. \n\n",
"B2B Blog idea: Who in each company would consider your \"audience\" in many cases? Is it the executives, administrative assistant, other? Does that depend more on the size of the businesses you're targeting or the vertical? Why type of information really sells them? If you have examples you can share on the blog that would be great.\n\nChris Thunder founder on TenScores has fantastic insights into ways to help your Quality Scores and ideas about ad copy to keyword intent I really like. I first read him on a couple CertifiedKnowledge blog articles years ago.\n\n",
"Love this, great idea! Adding it to my list. Thank you!\n\n",
"I know Marketing Automation can segment different roles of users from the same company that visit a site. It would be great if there was a way to mine queries to segment by the likely role of the user, or other strategies like using Customer Match or specific retargeting with unique messaging for different roles... This sounds like a fun experiment. \n\n",
"How to be successful your first 30 days in a new ppc/online marketing job.\n\n",
"spend the extra time playing with every single feature in the interface. create dummy campaigns for every type. Experiment with every segment, filter, and dimension. Add every possible column and click view it. Literally master the platform and it will open your eyes to amazing possibilities that would never occur to you. \n\n",
"Thanks. Great tips.\n\n",
"/u/mynameistaken What is the worst thing about working in PPC?\n\nWhat is the best?\n\nHow do you see your role developing over the next few years?\n\nA: Oh wow, great questions! I'll start with the best: No two days are ever the same in PPC. Every day presents a new mystery to solve or a new client question, and I love that. Our job is never boring. :) The worst is trying to deal with engines who don't understand our clients' business. I miss the old days when we had the same Google rep for a year or more. The lack of support is frustrating. As for my role over the next few years, who can say? Five years ago I'm not sure I could have envisioned PPC looking the way it does now, with so many new ways to reach potential customers. I can't wait to see what the next five years bring! And no, I'm not retiring any time soon. I'm still a little younger than the real Moses. :)\n\n",
"What is some of the usual \"low hanging fruit\" you see in B2B campaigns? For instance: In ecomm its obviously shopping campaigns and abandoned cart remarketing a lot of the time. What kind of examples could you give from a B2B side?\n\n",
"I see 2 things consistently as low-hanging fruit in B2B campaigns: poor account structure, and landing page issues/opportunities. Poor account structure is probably everywhere, but seems more rampant in B2B. We see one campaign with one ad group, poor landing page choices, testing 8 ads on an ad group with 10 clicks per month, terrible campaign settings - you name it. We usually start with an audit to identify these issues and fix them right away.\n\nLanding page optimization takes more time. More than once we have scrapped them entirely and built new pages from scratch. Other times we use Optimizely to start testing. Either way, B2B landing pages tend to be a nightmare that is easily remedied with CRO best practices.\n\n",
"This is 100% true. I can't say how many times I've seen middle-market and even large enterprise, high CPC keywords lead to a non-mobile optimized landing page; non-visible contact information; Or just a HUGE wall of text with a long form.\n\nCRO for B2B is crazy important. I've run campaigns for manufacturing companies where the difference between 5 leads and 8 leads a week can double or quadruple revenues. \n\n",
"Ugh, yes! I feel your pain. Mobile is huge too and many B2B advertisers struggle with this.\n\n",
"/u/PPCKirk\n\nWhat is your preferred PPC pricing model, and why?\n\nA: You would ask that. :) At gyro, we use a flat fee. We arrive at the fee by looking at both spend and hours needed to manage the account. I like this model because clients aren’t penalized when they increase spend, and because it compensates us for the work needed. For example, social PPC takes more time to manage than search PPC, so we charge a bit more for that. Shopping campaigns take more time than regular search. Etc. Each client is unique, so each pricing model is unique as well. It takes a little more time initially, but seems to be more fair. I’ve worked with both % of spend and hourly rates, and each have well-discussed flaws. Really, there is no one perfect model.\n\nAll that said, any pricing model that’s fair to the client and the agency both is a good one. For my freelance work (which I don’t do much of, btw), I charge hourly.\n\n",
"OK, we're at the top of the hour. Thanks to all the Redditers for such great questions! This was fun!\n\n",
"Thank you for doing the AMA. Fantastic answers and insight.\n\n"
],
"questions": [
[],
[],
[
{
"text": "How have you seen necessary skill sets evolve over time in PPC? ",
"normal": "how have you seen necessary skill sets evolve over time in ppc"
},
{
"text": "Are the qualities that made someone good at it 10 years ago the same or different as they are today?\n\n",
"normal": "are the qualities that made someone good at it 10 years ago the same or different as they are today"
}
],
[
{
"text": " I wrote a post on \"why PPC is like CSI\" in 2008 and I think it still applies: http://www.beyondthepaid.com/3-reasons-why-ppc-management-is-like-csi/\n\n",
"normal": "i wrote a post on why ppc is like csi in 2008 and i think it still applies http://www.beyondthepaid.com/3-reasons-why-ppc-management-is-like-csi/"
}
],
[
{
"text": "Outside of this subreddit, HeroConf, #PPCchat, PPCHero and such, what are some of your other favorite resources out there for PPC marketing?\n\n",
"normal": "outside of this subreddit heroconf ppcchat ppchero and such what are some of your other favorite resources out there for ppc marketing"
}
],
[],
[
{
"text": "what tactics do you use to discourage consumers to click on B2B ads that target ambiguous keywords (keywords used by both your B2B audience and a general B2C public)?\n\n",
"normal": "what tactics do you use to discourage consumers to click on b2b ads that target ambiguous keywords keywords used by both your b2b audience and a general b2c public"
}
],
[],
[
{
"text": "The biggest impact thing I have done was constantly linking lifetime value data back into adwords allowing me to identify which broader overlapping terms drive the most real value. \n\n",
"normal": "the biggest impact thing i have done was constantly linking lifetime value data back into adwords allowing me to identify which broader overlapping terms drive the most real value"
}
],
[
{
"text": "Working in B2B, what has your experience with LinkedIn Ads been like so far, if any?\n",
"normal": "working in b2b what has your experience with linkedin ads been like so far if any"
},
{
"text": "Your take?\n",
"normal": "your take"
}
],
[
{
"text": "Have you found that to be true?\n\n",
"normal": "have you found that to be true"
}
],
[],
[],
[
{
"text": "In your experience, what is the best way to get offline conversion value into Google Analytics to get a true 360 degree picture of what each click generates in terms of ROI/ROAS/EPC, etc?\n\n",
"normal": "in your experience what is the best way to get offline conversion value into google analytics to get a true 360 degree picture of what each click generates in terms of roi/roas/epc etc"
}
],
[
{
"text": "Its truly fascinating to see how the way people search reflects on how easy/much they buy. \n",
"normal": "its truly fascinating to see how the way people search reflects on how easy/much they buy"
}
],
[
{
"text": "Who/What are your go to resources for expanding your already well established PPC knowledge? ",
"normal": "who/what are your go to resources for expanding your already well established ppc knowledge"
},
{
"text": "Any secret sources that you find especially useful?\n\n",
"normal": "any secret sources that you find especially useful"
}
],
[
{
"text": "What are your favorite B2B remarketing lists to create? ",
"normal": "what are your favorite b2b remarketing lists to create"
},
{
"text": "Any secret ones you want to throw out there?\n\n",
"normal": "any secret ones you want to throw out there"
}
],
[
{
"text": "It's a little challenging to set up initially, but it pays huge rewards in B2B where sales cycles are often 90-180 days long. \n\n",
"normal": "it's a little challenging to set up initially but it pays huge rewards in b2b where sales cycles are often 90-180 days long"
},
{
"text": "We also use many of the typical remarketing lists you'll find in B2C: targeting those who didn't convert, and those who did with a complementary offer. ",
"normal": "we also use many of the typical remarketing lists you'll find in b2c targeting those who didn't convert and those who did with a complementary offer"
},
{
"text": "So you can't keep hammering people with a \"buy now!\" message when they very well may have bought from you over the phone or via another offline channel.\n\n",
"normal": "so you can't keep hammering people with a buy now message when they very well may have bought from you over the phone or via another offline channel"
}
],
[],
[
{
"text": "What would you define are the positives and negatives of PPC compared to other digital marketing channels? ",
"normal": "what would you define are the positives and negatives of ppc compared to other digital marketing channels"
},
{
"text": "Do you think that there will be a channel which will make PPC redundant in the near future?\n\n",
"normal": "do you think that there will be a channel which will make ppc redundant in the near future"
},
{
"text": "All digital channels are important, but in PPC we can make changes to targeting on the fly - unlike digital media that's bought a month in advance, for example; or SEO which takes time and the whim of the search engines to change.\n\n",
"normal": "all digital channels are important but in ppc we can make changes to targeting on the fly unlike digital media that's bought a month in advance for example or seo which takes time and the whim of the search engines to change"
}
],
[],
[
{
"text": "What part of the SEM stack do you wish you were utilizing better? ",
"normal": "what part of the sem stack do you wish you were utilizing better"
}
],
[],
[],
[],
[
{
"text": "Is there anything you're currently working on you're really excited about or would like to talk about?\n\n",
"normal": "is there anything you're currently working on you're really excited about or would like to talk about"
},
{
"text": "A: Oh man, where do I start? ",
"normal": "a oh man where do i start"
},
{
"text": "We started this a couple years ago and are now expanding into paid social, which I think will do really well.\n\n",
"normal": "we started this a couple years ago and are now expanding into paid social which i think will do really well"
}
],
[
{
"text": "I've seen /u/PPCKirk play the mandolin, when do I get to see /u/MMMel66 playing her instrument of choice? ",
"normal": "i've seen /u/ppckirk play the mandolin when do i get to see /u/mmmel66 playing her instrument of choice"
},
{
"text": "WHEN?!\n\n",
"normal": "when"
}
],
[
{
"text": "Maybe we can do another PPC Podcast where I play a little.",
"normal": "maybe we can do another ppc podcast where i play a little"
}
],
[],
[],
[],
[],
[],
[
{
"text": "I view it the opposite: There are two types of agencies, those who are busy marketing themselves and those who are busy marketing their clients. ",
"normal": "i view it the opposite there are two types of agencies those who are busy marketing themselves and those who are busy marketing their clients"
},
{
"text": "Which one would you prefer to work with?\n\n",
"normal": "which one would you prefer to work with"
}
],
[],
[
{
"text": "I understood your comment and I get that feeling all the time wondering why I don't invest the time in my own brand...but than I remember why...I am busy helping my clients, and I think the messaging of \"two types of agencies\" works to explain that to prospects.\n\n",
"normal": "i understood your comment and i get that feeling all the time wondering why i don't invest the time in my own brand...but than i remember why...i am busy helping my clients and i think the messaging of two types of agencies works to explain that to prospects"
}
],
[],
[
{
"text": "What is your favorite thing about working in B2B accounts?\n\n",
"normal": "what is your favorite thing about working in b2b accounts"
},
{
"text": "It’s an after thought for them, when often 90% or more of their traffic comes from mobile!\n\n",
"normal": "it's an after thought for them when often 90% or more of their traffic comes from mobile"
},
{
"text": "When done right, call tracking is a HUGE opportunity for B2B.\n\n",
"normal": "when done right call tracking is a huge opportunity for b2b"
}
],
[
{
"text": "If B2C digital marketing is \"heading toward social\" (controversial, I know), where is B2B heading? ",
"normal": "if b2c digital marketing is heading toward social controversial i know where is b2b heading"
},
{
"text": "Any thoughts on the future of B2B Search?\n\n",
"normal": "any thoughts on the future of b2b search"
},
{
"text": "We are finally starting to hear clients including mobile in their thought process for PPC, which is a huge step forward from previous years.\n\n",
"normal": "we are finally starting to hear clients including mobile in their thought process for ppc which is a huge step forward from previous years"
}
],
[],
[
{
"text": "Architecture Q: How should I design and segment campaigns based on product and location? \n\n",
"normal": "architecture q how should i design and segment campaigns based on product and location"
},
{
"text": "Architecture Q: Would Google AdWords algorithm be positively effected and support better lead generation, overall, by granularity of campaign?\n",
"normal": "architecture q would google adwords algorithm be positively effected and support better lead generation overall by granularity of campaign"
},
{
"text": "Attribution Q: When defining a conversion from Google AdWords, do you separate remarketing from first interaction conversions? ",
"normal": "attribution q when defining a conversion from google adwords do you separate remarketing from first interaction conversions"
},
{
"text": "What CPA do you assign to remarketing? ",
"normal": "what cpa do you assign to remarketing"
}
],
[],
[
{
"text": "What topics would you like to see me write about on my blog? ",
"normal": "what topics would you like to see me write about on my blog"
},
{
"text": "What guest bloggers would you love to read?\n\n",
"normal": "what guest bloggers would you love to read"
}
],
[],
[],
[],
[],
[],
[],
[],
[],
[
{
"text": "B2B Blog idea: Who in each company would consider your \"audience\" in many cases? ",
"normal": "b2b blog idea who in each company would consider your audience in many cases"
},
{
"text": "Is it the executives, administrative assistant, other? ",
"normal": "is it the executives administrative assistant other"
},
{
"text": "Does that depend more on the size of the businesses you're targeting or the vertical? ",
"normal": "does that depend more on the size of the businesses you're targeting or the vertical"
},
{
"text": "Why type of information really sells them? ",
"normal": "why type of information really sells them"
}
],
[],
[],
[
{
"text": "How to be successful your first 30 days in a new ppc/online marketing job.\n\n",
"normal": "how to be successful your first 30 days in a new ppc/online marketing job"
}
],
[],
[],
[
{
"text": "/u/mynameistaken What is the worst thing about working in PPC?\n\n",
"normal": "/u/mynameistaken what is the worst thing about working in ppc"
},
{
"text": "What is the best?\n\n",
"normal": "what is the best"
},
{
"text": "How do you see your role developing over the next few years?\n\n",
"normal": "how do you see your role developing over the next few years"
},
{
"text": ":) The worst is trying to deal with engines who don't understand our clients' business. ",
"normal": ":) the worst is trying to deal with engines who don't understand our clients business"
},
{
"text": "I miss the old days when we had the same Google rep for a year or more. ",
"normal": "i miss the old days when we had the same google rep for a year or more"
},
{
"text": "As for my role over the next few years, who can say? ",
"normal": "as for my role over the next few years who can say"
},
{
"text": "I can't wait to see what the next five years bring! ",
"normal": "i can't wait to see what the next five years bring"
}
],
[
{
"text": "What is some of the usual \"low hanging fruit\" you see in B2B campaigns? ",
"normal": "what is some of the usual low hanging fruit you see in b2b campaigns"
},
{
"text": "What kind of examples could you give from a B2B side?\n\n",
"normal": "what kind of examples could you give from a b2b side"
}
],
[],
[
{
"text": "I've run campaigns for manufacturing companies where the difference between 5 leads and 8 leads a week can double or quadruple revenues. \n\n",
"normal": "i've run campaigns for manufacturing companies where the difference between 5 leads and 8 leads a week can double or quadruple revenues"
}
],
[],
[
{
"text": "What is your preferred PPC pricing model, and why?\n\n",
"normal": "what is your preferred ppc pricing model and why"
},
{
"text": "I like this model because clients aren’t penalized when they increase spend, and because it compensates us for the work needed. ",
"normal": "i like this model because clients aren't penalized when they increase spend and because it compensates us for the work needed"
},
{
"text": "For my freelance work (which I don’t do much of, btw), I charge hourly.\n\n",
"normal": "for my freelance work which i don't do much of btw i charge hourly"
}
],
[],
[]
],
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"comments": [
"Susan Wenograd AMA - Thurs, Dec, 1st at 1:00pm Eastern. Read More & Post Your Questions!",
"Susan Wenograd will be joining /r/PPC for an AMA on Thursday, December 1st at 1:00pm Eastern!\n\nA Little Bit About Susan:\n\nSusan manages SEM and social ads at FiveMill, a boutique agency that focuses 100% on PPC. She's responsible for the managing and optimization of client’s media buys across multiple platforms in order to deliver the best ROI possible.\n\nBefore that, she spent over 10 years both client-side and agency-side, starting out as a copywriter and editor in the email marketing space. She found PPC in 2007 and has been totes going steady with it ever since.\n\nWhen not tinkering in the ad platforms, she is cooking up a storm or spending time with her family.\n\nHow this will work:\n\nThe AMA will take place on 12/01/2016 at 1:00pm Eastern. Susan will answer questions for approximately one hour. Post questions in advance or in the live thread on 12/01/16.\n\n",
"What's your best tip for working with small lists on Facebook? Example: custom audience lists of 1,000 or less, same with Pixel-tagged retargeting.\n\nI find that within the past few months, targeting these lists has become very expensive from a CPC basis. \n\n",
"Good question and yep, I have noticed the CPC creep also with lookalike audiences based on off those lists.\n\nPer the other comment on here, you can experiment with the frequency goal instead and see what that does, but you lose the \"normal\" optimization you'd get through FB. All it does is focus on frequency control and nothing else, which can make your results stink.\n\nWhen I run into instances like this, I've either cut down the daily budget, or I've experimented with making the CPC higher. If you're on a limited budget with a higher CPC, you generally show less. Cutting the daily budget can also have the same effect, but one might work better than the other for your situation.\n\n",
"Not Susan but what are your frequency rates like?\n\n",
"Fairly high - one of my smaller ad accounts was seeing 10-12. \n\n",
"I'd play around with frequency capping if you're seeing high CPCs.\n\n",
"I consider fairly high 2.85, if you are seeing 10-12 your audiences is completely burnt out on them and you probably have a reduced relevancy score as well.\n\n",
"What's your take on newer Google products that take away control from account managers (DSA/UAC)?\n\n",
"Awesome topic. I could go on for hours about this.\n\nIt boils down to what you're trying to accomplish. \n\nI've had DSA work great for ecomm sites with thousands of products - CPC tends to be cheaper than when I bid on the words specifically which can make ROAS better. You obviously have to watch the SQR closely, but I've been surprised to find it actually does pretty well on relevant matching.\n\nIt has stunk for lead gen, which isn't really surprising, but it goes back to the point of what your goal is.\n\nSimilarly, I've had crappy results with UAC (Universal App Campaigns, for folks who aren't familiar with that area). UAC is great for driving cheap installs all day long, so if that's your goal, great. However, the app utilization from them is usually awful. So if you're tasked with just getting cheap installs, it's a winner - if you're tasked with quality downloads where the app is utilized, it's a bad choice.\n\nI do think there are certain areas where less control by the account manager can work simply due to the sheer volume of data Google has. However, if they do work, it's ultimately the human factor overseeing them makes those things work long-term.\n\nI love this topic, so feel free to follow up with any other thoughts!\n\n",
"Have you noticed DSA \"taking over\"? At least for some of my accounts I noticed that for many search queries I can either let DSA get the traffic or lose the traffic - even if I have all the relevant keywords. Seems to me like Google is pushing the product this way.\n\n",
"That's interesting, no, I haven't found this. So if you bid on a term on its own, you don't get matched...but you will if it hits the DSA setup?\n\n",
"Yes generally only low volume though. Seems that over the years Google has increased the \"low impression\" amount so queries that were served in the past by keywords are no longer possible with keywords but with DSA you can still bid on them.\n\n",
"As an employee at a boutique agency, I'm sure you experience some of the \"growing pains\" that we all do. In your opinion, what are a few of the best ways to keep retention rates high on both the employee and client sides?\n\n",
"Man, this is the age old question.\n\nThe #1 thing that I think boutique agencies struggle with is workload balance. One huge client leaves and suddenly there's a ton of time. Ten small ones join and you're all feeling the pain. And obviously, clients can feel the ripple effects of that.\n\nI also see a lot agencies that automatically start hiring when they feel the overload. While staffing is certainly part of it, there's also a huge chunk of issues that come from not having a good process. A good process can slice the workload in half, which is a heck of a lot cheaper than hiring.\n\nThe best way I've seen to help with this is to ask the team what's taking them a lot of time. Some things are inescapable and are what they are, but look for the patterns and automate what can be done better. For example, at Five Mill we have a bidding platform and customized reports that clients can access online. Saves the team oodles of time, and actually does better because there's less human error.\n\nLook for those pockets as you start to grow. Once you start looking for them, you'll see them easily. It helps employee morale to know their time is valued, and clients appreciate technological solutions, generally. When you start feeling the squish of too much work and seemingly not enough people, look at the inner workings of how you're operating as a company to find those patterns vs. automatically hiring a bunch of people.\n\n",
"Hi Susan, I've got a few questions. What do you think the next big thing(s) in 2017 will be for Internet Marketing.\n\nDo you see automation playing a larger role in most efforts?\n\nWhat are the accomplishments you're most proud of in the past year or two?\n\n",
"Question #1:\n\nI'm a really bad fortune teller, honestly. I'm probably better at saying what I think would be most helpful in 2017 vs. what I think will actually happen :)\n\nI do think AdWords is getting savvier about understanding more complex sales cycles. So many companies have multiple things that can be considered a conversion, and I believe the removal of Converted Clicks was the recognition of that. Facebook is also getting that by implementing Custom Conversions. I still wish the insights to that end were simpler. Companies are collecting more and more data, and the platforms are going to have quickly figure out how to evolve to service the needs that come with that.\n\nData visualization is also an area where third party platforms (and hell, let's just say it, Excel) fall behind. They'd do well to improve upon that.\n\nBeyond that, I do think the personalization factor will continue to evolve - how, I'm not quite sure, but there have been great strides in getting more granular with targeting over the past year, so I'm excited to see where that goes in 2017.\n\nQuestion #2:\n\nI do. The platforms have gotten so complex, doing everything manually is becoming a real headache. The PPC places that are scaling are the ones that have automated pieces of the process to free up mindshare on strategy. The idea that you can manually manage every single thing and scale your business in any meaningful way is absurd. Likewise, platforms want you to spend more money and grow your client's budgets, but if you're spending all your time digging in the weeds, you can't move on to that.\n\nWhat exactly will be automated is still up for grabs, however, I've seen Facebook get much better in the past year with their auto-bidding and auto-CPA models, along with improved results for lookalike audiences. I think they can still improve more, but between them and some of the AdWords features, I do think they recognize there's a ton of opportunity here.\n\nQuestion #3: \n\nWow, I hadn't really thought about that. A few things...\n\nI've refined my Facebook Ads chops, and really discovered how much I love marketing there. My background is marketing originally, so I love the creative flair that exists with Facebook targeting and ad creative. I even get excited over ads that are served to me, and silently fist bump the marketers when they target me so well. I wish the UI in Facebook Ads wasn't so awful, but the product is amazing, truly.\n\nI also learned everything I probably ever need to know about app install campaigns. I didn't have a lot of experience with them prior to this year, and wow, what a weird, wonderful world those are. They still feel a little like the Wild West a bit, which makes them fun to experiment with. It forced me to understand a lot of other technical things I really had no clue about - despite that, I delivered great results, which reassured me I'm a fast learner :)\n\n",
"Great insights about #1, especially the data visualization. Better data, better marketing.\n\nAs for number 2, I'm finding there is no way to keep manually with everything going. There are just too many data points that can make a big difference.\n\nAnd I started getting into Facebook ads a couple years ago, but I'm finding recently a huge interest and expansion on there. I'm getting better st it, but I'm nowhere near where I want to be.\n\nHaven't done more than run a few dollars at an app install campaign just to test, but apps are going to be huge. So you're way ahead of the curve.\n\n",
"Susan - I am still waiting on all of those reports...\n\nBut seriously, what are your favorite social ads resources? As someone who finds social to be a personal weak spot what do you recommend to get caught up on the latest strategies or tools?\n\n",
"Ha! Andrew, you're my favorite.\n\nThis is probably the #1 thing I'm asked when I give any talks on Facebook Ads. Cohesive training is almost non-existent. You can find a lot on specific questions you might have, but an overarching view of how the ecosystem works is hard to find.\n\nWhile I don't always agree with his recos or strategy, JonLoomer.com is great for understanding how certain things work. He explains things clearly even if you're not crazy-experienced, so it's a great resource for straight talk on new features.\n\nIf you are at a conference where Dennis Yu is speaking, for the love of all things holy, ATTEND. He blows my mind, and isn't a fluff speaker - he delivers the goods on things you can start/stop doing that very day to improve your performance.\n\n",
"\nWhat's the one thing you learned about click to website FB ads this year that's made the most impact on your campaigns?\nHave you seen better performance from more broadly targeted campaigns or from those more detailed and dialed in?\n\n\n",
"Question 1: \n\nIt used to be that I could manually manage bids on FB and tend to do better than their auto CPA-focused model. No more. I don't know what they changed, but it consistently outperforms anything I try and do manually. At this point I pretty much set up every campaign with the conversion-focused type out of the gate. It still gives me the flexibility to switch to manual CPC (I sometimes do if volume starts to decrease) if I need to.\n\nQuestion 2:\n\nGood question.\n\nI've seen differences between lead gen and ecomm in this regard.\n\nBroader targeting in ecomm seems to work better, mostly because of the function of how high the CPC winds up being. With a ROAS situation like ecomm, you are sort of betting the higher CPC with the more granular targeting will be a wash because the AOV and/or conversion rate will be that much greater. I haven't found the more granular audiences to necessarily spend more. So you might be paying twice the CPC for twice the conversion rate....but with a flat order value, and it winds up stinking. You get more wasted clicks with broader targeting, but they're so much cheaper it usually winds up not mattering.\n\nLead gen I find it to be the opposite - the more granular, the better the CPA. I've found the key is to separate to a certain extent up front, but accrue data before you break anything out further. For example, sure, break out by male vs. female, but collect data first on age groups within those before you make any assumptions. Needless granularity drives up your CPC, so figure out where it's worth it.\n\nAlso in both cases: Lookalike audiences, man. Use those suckers, and overlay them with other characteristics. I'm not sure what FB did, but their lookalike performance was \"meh\" and now any ad set with that consistently performs any ad set without it.\n\n",
"Don't know if you're still answering questions from this subreddit, but I wanted to ask you about alternative CPC ad platforms. For example, what do you think about SMS-based PPC services (e.g., Text Engine)? \n\n",
"Hi there! I haven't ventured into those, honestly. AdWords/Bing and Facebook Ads have kept my plate totally full.\n\nIf you've dabbled in them, I'd be really interested in hearing your experience.\n\n"
],
"questions": [
[],
[
{
"text": "When not tinkering in the ad platforms, she is cooking up a storm or spending time with her family.\n\n",
"normal": "when not tinkering in the ad platforms she is cooking up a storm or spending time with her family"
},
{
"text": "How this will work:\n\n",
"normal": "how this will work"
}
],
[
{
"text": "What's your best tip for working with small lists on Facebook? ",
"normal": "what's your best tip for working with small lists on facebook"
}
],
[
{
"text": "Per the other comment on here, you can experiment with the frequency goal instead and see what that does, but you lose the \"normal\" optimization you'd get through FB. ",
"normal": "per the other comment on here you can experiment with the frequency goal instead and see what that does but you lose the normal optimization you'd get through fb"
},
{
"text": "All it does is focus on frequency control and nothing else, which can make your results stink.\n\n",
"normal": "all it does is focus on frequency control and nothing else which can make your results stink"
},
{
"text": "When I run into instances like this, I've either cut down the daily budget, or I've experimented with making the CPC higher. ",
"normal": "when i run into instances like this i've either cut down the daily budget or i've experimented with making the cpc higher"
}
],
[
{
"text": "Not Susan but what are your frequency rates like?\n\n",
"normal": "not susan but what are your frequency rates like"
}
],
[],
[],
[],
[
{
"text": "What's your take on newer Google products that take away control from account managers (DSA/UAC)?\n\n",
"normal": "what's your take on newer google products that take away control from account managers dsa/uac"
}
],
[
{
"text": "I've had DSA work great for ecomm sites with thousands of products - CPC tends to be cheaper than when I bid on the words specifically which can make ROAS better. ",
"normal": "i've had dsa work great for ecomm sites with thousands of products cpc tends to be cheaper than when i bid on the words specifically which can make roas better"
},
{
"text": "It has stunk for lead gen, which isn't really surprising, but it goes back to the point of what your goal is.\n\n",
"normal": "it has stunk for lead gen which isn't really surprising but it goes back to the point of what your goal is"
},
{
"text": "Similarly, I've had crappy results with UAC (Universal App Campaigns, for folks who aren't familiar with that area). ",
"normal": "similarly i've had crappy results with uac universal app campaigns for folks who aren't familiar with that area"
},
{
"text": "So if you're tasked with just getting cheap installs, it's a winner - if you're tasked with quality downloads where the app is utilized, it's a bad choice.\n\n",
"normal": "so if you're tasked with just getting cheap installs it's a winner if you're tasked with quality downloads where the app is utilized it's a bad choice"
},
{
"text": "I do think there are certain areas where less control by the account manager can work simply due to the sheer volume of data Google has. ",
"normal": "i do think there are certain areas where less control by the account manager can work simply due to the sheer volume of data google has"
}
],
[
{
"text": "Have you noticed DSA \"taking over\"? ",
"normal": "have you noticed dsa taking over"
}
],
[
{
"text": "So if you bid on a term on its own, you don't get matched...but you will if it hits the DSA setup?\n\n",
"normal": "so if you bid on a term on its own you don't get matched...but you will if it hits the dsa setup"
}
],
[],
[
{
"text": "In your opinion, what are a few of the best ways to keep retention rates high on both the employee and client sides?\n\n",
"normal": "in your opinion what are a few of the best ways to keep retention rates high on both the employee and client sides"
}
],
[
{
"text": "I also see a lot agencies that automatically start hiring when they feel the overload. ",
"normal": "i also see a lot agencies that automatically start hiring when they feel the overload"
},
{
"text": "A good process can slice the workload in half, which is a heck of a lot cheaper than hiring.\n\n",
"normal": "a good process can slice the workload in half which is a heck of a lot cheaper than hiring"
},
{
"text": "The best way I've seen to help with this is to ask the team what's taking them a lot of time. ",
"normal": "the best way i've seen to help with this is to ask the team what's taking them a lot of time"
},
{
"text": "Some things are inescapable and are what they are, but look for the patterns and automate what can be done better. ",
"normal": "some things are inescapable and are what they are but look for the patterns and automate what can be done better"
}
],
[
{
"text": "What do you think the next big thing(s) in 2017 will be for Internet Marketing.\n\n",
"normal": "what do you think the next big thing(s in 2017 will be for internet marketing"
},
{
"text": "Do you see automation playing a larger role in most efforts?\n\n",
"normal": "do you see automation playing a larger role in most efforts"
},
{
"text": "What are the accomplishments you're most proud of in the past year or two?\n\n",
"normal": "what are the accomplishments you're most proud of in the past year or two"
}
],
[
{
"text": "I'm probably better at saying what I think would be most helpful in 2017 vs. what I think will actually happen :)\n\n",
"normal": "i'm probably better at saying what i think would be most helpful in 2017 vs what i think will actually happen :)"
},
{
"text": "Data visualization is also an area where third party platforms (and hell, let's just say it, Excel) fall behind. ",
"normal": "data visualization is also an area where third party platforms and hell let's just say it excel fall behind"
},
{
"text": "Beyond that, I do think the personalization factor will continue to evolve - how, I'm not quite sure, but there have been great strides in getting more granular with targeting over the past year, so I'm excited to see where that goes in 2017.\n\n",
"normal": "beyond that i do think the personalization factor will continue to evolve how i'm not quite sure but there have been great strides in getting more granular with targeting over the past year so i'm excited to see where that goes in 2017"
},
{
"text": "What exactly will be automated is still up for grabs, however, I've seen Facebook get much better in the past year with their auto-bidding and auto-CPA models, along with improved results for lookalike audiences. ",
"normal": "what exactly will be automated is still up for grabs however i've seen facebook get much better in the past year with their auto bidding and auto cpa models along with improved results for lookalike audiences"
},
{
"text": "I've refined my Facebook Ads chops, and really discovered how much I love marketing there. ",
"normal": "i've refined my facebook ads chops and really discovered how much i love marketing there"
},
{
"text": "I even get excited over ads that are served to me, and silently fist bump the marketers when they target me so well. ",
"normal": "i even get excited over ads that are served to me and silently fist bump the marketers when they target me so well"
},
{
"text": "I didn't have a lot of experience with them prior to this year, and wow, what a weird, wonderful world those are. ",
"normal": "i didn't have a lot of experience with them prior to this year and wow what a weird wonderful world those are"
},
{
"text": "They still feel a little like the Wild West a bit, which makes them fun to experiment with.",
"normal": "they still feel a little like the wild west a bit which makes them fun to experiment with"
},
{
"text": " It forced me to understand a lot of other technical things I really had no clue about - despite that, I delivered great results, which reassured me I'm a fast learner :)\n\n",
"normal": "it forced me to understand a lot of other technical things i really had no clue about despite that i delivered great results which reassured me i'm a fast learner :)"
}
],
[
{
"text": "I'm getting better st it, but I'm nowhere near where I want to be.\n\n",
"normal": "i'm getting better st it but i'm nowhere near where i want to be"
}
],
[
{
"text": "But seriously, what are your favorite social ads resources? ",
"normal": "but seriously what are your favorite social ads resources"
},
{
"text": "As someone who finds social to be a personal weak spot what do you recommend to get caught up on the latest strategies or tools?\n\n",
"normal": "as someone who finds social to be a personal weak spot what do you recommend to get caught up on the latest strategies or tools"
}
],
[
{
"text": "This is probably the #1 thing I'm asked when I give any talks on Facebook Ads. ",
"normal": "this is probably the 1 thing i'm asked when i give any talks on facebook ads"
},
{
"text": "You can find a lot on specific questions you might have, but an overarching view of how the ecosystem works is hard to find.\n\n",
"normal": "you can find a lot on specific questions you might have but an overarching view of how the ecosystem works is hard to find"
},
{
"text": "If you are at a conference where Dennis Yu is speaking, for the love of all things holy, ATTEND. ",
"normal": "if you are at a conference where dennis yu is speaking for the love of all things holy attend"
}
],
[
{
"text": "What's the one thing you learned about click to website FB ads this year that's made the most impact on your campaigns?\n",
"normal": "what's the one thing you learned about click to website fb ads this year that's made the most impact on your campaigns"
},
{
"text": "Have you seen better performance from more broadly targeted campaigns or from those more detailed and dialed in?\n\n\n",
"normal": "have you seen better performance from more broadly targeted campaigns or from those more detailed and dialed in"
}
],
[
{
"text": "I don't know what they changed, but it consistently outperforms anything I try and do manually. ",
"normal": "i don't know what they changed but it consistently outperforms anything i try and do manually"
},
{
"text": "Needless granularity drives up your CPC, so figure out where it's worth it.\n\n",
"normal": "needless granularity drives up your cpc so figure out where it's worth it"
},
{
"text": "I'm not sure what FB did, but their lookalike performance was \"meh\" and now any ad set with that consistently performs any ad set without it.\n\n",
"normal": "i'm not sure what fb did but their lookalike performance was meh and now any ad set with that consistently performs any ad set without it"
}
],
[
{
"text": "For example, what do you think about SMS-based PPC services (e.g., Text Engine)? \n\n",
"normal": "for example what do you think about sms based ppc services e.g text engine"
}
],
[]
],
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"url": "https://www.reddit.com/r/PPC/comments/5fd8ch/susan_wenograd_ama_thurs_dec_1st_at_100pm_eastern/"
},
{
"comments": [
"RESULTS: Paid Media Salary Survey 2017",
"Howdy All\n\nIt's that time of year. No not tax season but that's fast approaching for many of us on both sides of the pond. However, it's our second annual salary survey!\n\nWe got 302 responses this year....that's a 25% increase YoY. Thank you for everyone who filled this out and helped spread the word. This is for you my friends, my community and my peers.\n\nAgain USA, UK and Canada round out the top 3. Australia, you're so close again this year with spot #4. Netherlands takes spot #5 and my Germany friends are #6 (they were #5 last year).\n\nNEW this year is a break down of male and female salaries in our top 4 markets which is a nice new addition. WUNDERBAR! (German for wonderful). I've added median salary as well per a request. I think that covers it.\n\nREAD THE 2017 PAID MEDIA SALARY SURVEY RESULTS\n\nP.S. As per my note last year. Some people have only been in paid 3 - 5 years BUT have been working for 10+ years in their career. This can skew salaries higher then you'd expect. Please take that into account across all countries.\n\n\n\nDuane\n\n",
"Dang, I want to know who had under a year of experience but makes $250k a year... That's really skewing the US average data. \n\nEdit: for anyone wondering, with the $250K outlying response removed, the average US salary for someone with a year or less experience drops by about $10K to $43,465.\n\n",
"That person is in a small company under 10 people. You can see their data throughout the USA report as it does stand out. I figured they are VP of the business and maybe manage all of marketing and run paid.\n\nIt's one of those situation where they have been working 10+ years and only have a few years in paid but it's such a high salary that it skewed the data.\n\n",
"Either freelancer stretching the truth or it's just a bogus answer. \n\n",
"Yea, that's what I'm assuming. I would love to see the average without that outlier, because it sounds completely BS. \n\n",
"As someone who just went freelance, I don't think those comps are out of line. The people making $110-$180K last year are more then possible with their level of experience in paid. They would all easily make $120K in a major city at a regular 9-5 job, so if they freelance. They can charge 25-50% more for their time as an independent.\n\nThe person with less then a year is odd but maybe they are in a major city and convinced someone to pay them tons of money. Maybe they have 5 years in digital and only 1 year in paid and thus can ask for that much money.\n\n",
"Freelancing is hard but it can be done. I'm bringing in similar numbers within the mid-rad of someone with 10+ years experience.\n\n",
"Yeah, very doable. You need 5 solid customers paying you 2k a month to make 6 figures. \n\n",
"Exactly. More then doable in this market. Really solid skills can ask for even higher then that.\n\n",
"I started my agency 1 year ago today and am at $19k a month in billing this month (did $15k last month) with just myself so it's definitely possible. Although come to think of it I am nowhere near $250k in the past year, so that would be quite the impressive feat.\n\n",
"I've known some affiliate's in the past that were putting up some numbers like that very early in their careers. With that said, I'd say they were still outliers that should be ignored. \n\n",
"Can you elaborate on these job out of curiosity? \n\n",
"Affiliate marketers. People who are able to sell other peoples products. \n\nAs an example if you search for something like, \"best virus software\" you might see an ad for top10antivirussoftware.com. \n\nThis is just one example, and it's a lot easier said than done for the most part.\n\n",
"Ah that what I thought you meant, I guess I was only thinking of this survey in terms of buying paid media. Affiliate is definitely a whole different beast from what most of us here do I'd imagine. \n\nEdit, thought about it more, I guess it's buy and sell actually since they would be running and promoting their sites with paid to get affiliate click-throughs. \n\n",
"What they do often times overlaps with what most people do here. My experience with affiliates is two fold. \n\nSometimes you've got people affiliates who are in it because you can pull some shady shit. Which sadly isn't that uncommon.\n\nAnd then you have folks who can put their money where their mouth is and deliver. I worked on a team of about 7 people running affiliate ads. Each of us had our different specialities. and was interesting to see when our efforts had overlap.\n\nAt the end of the day we were mostly just media buyers though. \n\n",
"Yea, I added an edit as you were writing that. Definitely seems like a tough dollar to make and can shady, but done right, I'm sure you can do well for yourself. \n\n",
"Us freelancers may be outliers for sure. The freelance game is hard but you can make 6 figures if you price yourself correctly and work the numbers.\n\n",
"If anyone wants to chat affiliate marketing, especially paid search, throw me a message. Performance marketing is my niche and I'm happy to share thoughts.\n\n$250k a year is definitely achievable in the performance marketing space, especially when there are minimal overheads and one-man bands going around - I wouldn't write this one off, personally. \n\n",
"This is fantastic. Thank you for putting this together. This industry is so new that there have never really been established \"norms\" for pay scales, so this type of thing is what our industry needs more of.\n\n",
"Thank you. I don't feel new being that I'm 11 years in the game but compared to manufacturing jobs, we are new for sure. \n\nI find we tend to get lumped into other marketing jobs or recruiters merge SEO and PPC together. This will always stay a paid media survey. There is tons of value here.\n\n",
"Very interesting. I am definitely underpaid for my years experience. I am a bit of a tweener, working for an agency and as a freelancer. I am technically a freelancer, but my main customer is my old agency, which I only stopped being an employee for because I moved.\n\nI am technically hitting the median for an agency employee with my experience, but given I am a freelancer I have to pay more self-employment taxes, which would bring me below the median, plus no benefits. And I am way below the median for freelancer.\n\nThis is extremely insightful. Thanks!\n\n",
"Anytime. As a freelancer, always make sure you charge more then a regular remployee would make because you do have your own taxed. Plus you've to pay for tech, software and going to conferences. At least a 25% mark up isn't off but you could go 50% if it's a big brand or agency. OR if they are in a bind and need your skills for an emergency project.\n\n",
"I'm curious what's driving the gender wage gaps, though I'm sure it's a complex, multifaceted answer... \n\n",
"I think for the most part women don't ask for raises as much as men.\n\nhttps://www.forbes.com/sites/kimelsesser/2016/09/07/research-stating-women-ask-for-pay-raises-as-much-as-men-is-just-wrong/#3741efda3983\n\n",
"I don't think anyone here can answer that. However, I'd saying talking salary with my female friends, who work in other industries, sometimes it's them feeling they can ask for more money in salary talks. Talking money is never easy for anyone though.\n\n",
"Only 37 responses from women (the survey was a sausage fest, likely a reflection on Reddit rather than the industry?). The women who responded could have had less experience than the average. Impossible to say as its not in the presentation. Even then, would be silly to say \"women don't like to talk about money...\" etc given the tiny numbers in this survey.\n\n",
"I reached out to a lot of women on Twitter I know and interact with. A few said they don't feel comfortable talking about what they made. Even without that, from personal experience of women in my life, including my mom, many find it taboo to talk about what you make.\n\n",
"You deserve more than an upvote.\n\nGreat job.\n\n",
"Thanks. We had a 25% increase in responses this year which is great!\n\n",
"Thanks for putting this together - very interesting info.\n\n",
"You're welcome. Hopefully it helps with salary talks at work.\n\n",
"Awesome, thanks for this! Sort of confirms my suspicions that moving back to the UK from the US would not be the best move, unless I can figure out freelancing first.\n\n",
"Figure out freelance or demands a higher salary. You can make good money in London but finding that job with a high pay won't be easy. Speaking from personally experience of two years in London myself.\n\n",
"TIL 100% of PPC professionals are \"binary\".\n\n",
"Thanks for putting this together. Unfortunately this data set is really too small to gain any solid info on where everyone should be at based on experience/setting. Outliers are totally throwing off the data, especially in the lesser experience.\n\n",
"I made a note about outliers in each section. That's going to happen in any situation.\n\nThe data isn't going to take into account each person's unique experience and situation, however, it's a good starting point and better then what we had before which is nothing.\n\n",
"I just shared this on my Linked In. Thanks for the info\n\n",
"Anytime. Thanks for sharing. Go forth and ask for more money at work!\n\n",
"Average & Median are outside the Min/Max on 1-2 yrs xp in Agency: http://imgur.com/a/MgLA8\n\n",
"Thanks for catching that. I totally missed that one during my 2 hour review yesterday morning. Let me relook at the data and update it right now.\n\n",
"Updated the min and average since those were both wrong. Just reloaded everything. So it should be changed on Slideshare within the next 30 minutes. Thanks again for catching that mistake. If you find anything else.. please let me know.\n\n",
"Is slide 5 supposed to say 'Welcome to Yeah Two'?\n\n",
"That should be year two! Let me fix that. Thanks for saying something. :)\n\n",
"no problem - least I could do\n\n",
"There may be some bogus or false claims. As Paid media salary is not that much paying on an average. It becomes high paying when your profile takes the charge of complete digital marketing\n\n",
"Depends on where you work. I know some places that pay really well and those people only work in Paid Media. Many places pay badly but not all.\n\n"
],
"questions": [
[],
[
{
"text": "Thank you for everyone who filled this out and helped spread the word. ",
"normal": "thank you for everyone who filled this out and helped spread the word"
},
{
"text": "NEW this year is a break down of male and female salaries in our top 4 markets which is a nice new addition. ",
"normal": "new this year is a break down of male and female salaries in our top 4 markets which is a nice new addition"
}
],
[
{
"text": "Dang, I want to know who had under a year of experience but makes $250k a year... That's really skewing the US average data. \n\n",
"normal": "dang i want to know who had under a year of experience but makes $250k a year that's really skewing the us average data"
}
],
[
{
"text": "It's one of those situation where they have been working 10+ years and only have a few years in paid but it's such a high salary that it skewed the data.\n\n",
"normal": "it's one of those situation where they have been working 10+ years and only have a few years in paid but it's such a high salary that it skewed the data"
}
],
[],
[
{
"text": "Yea, that's what I'm assuming. ",
"normal": "yea that's what i'm assuming"
}
],
[
{
"text": "As someone who just went freelance, I don't think those comps are out of line. ",
"normal": "as someone who just went freelance i don't think those comps are out of line"
}
],
[],
[],
[],
[],
[],
[
{
"text": "Can you elaborate on these job out of curiosity? \n\n",
"normal": "can you elaborate on these job out of curiosity"
}
],
[
{
"text": "People who are able to sell other peoples products. \n\n",
"normal": "people who are able to sell other peoples products"
}
],
[
{
"text": "Ah that what I thought you meant, I guess I was only thinking of this survey in terms of buying paid media. ",
"normal": "ah that what i thought you meant i guess i was only thinking of this survey in terms of buying paid media"
},
{
"text": "Affiliate is definitely a whole different beast from what most of us here do I'd imagine. \n\n",
"normal": "affiliate is definitely a whole different beast from what most of us here do i'd imagine"
}
],
[
{
"text": "What they do often times overlaps with what most people do here. ",
"normal": "what they do often times overlaps with what most people do here"
},
{
"text": "Sometimes you've got people affiliates who are in it because you can pull some shady shit. ",
"normal": "sometimes you've got people affiliates who are in it because you can pull some shady shit"
},
{
"text": "Which sadly isn't that uncommon.\n\n",
"normal": "which sadly isn't that uncommon"
},
{
"text": "And then you have folks who can put their money where their mouth is and deliver. ",
"normal": "and then you have folks who can put their money where their mouth is and deliver"
},
{
"text": "and was interesting to see when our efforts had overlap.\n\n",
"normal": "and was interesting to see when our efforts had overlap"
}
],
[],
[],
[],
[
{
"text": "This industry is so new that there have never really been established \"norms\" for pay scales, so this type of thing is what our industry needs more of.\n\n",
"normal": "this industry is so new that there have never really been established norms for pay scales so this type of thing is what our industry needs more of"
}
],
[],
[
{
"text": "I am technically a freelancer, but my main customer is my old agency, which I only stopped being an employee for because I moved.\n\n",
"normal": "i am technically a freelancer but my main customer is my old agency which i only stopped being an employee for because i moved"
},
{
"text": "I am technically hitting the median for an agency employee with my experience, but given I am a freelancer I have to pay more self-employment taxes, which would bring me below the median, plus no benefits. ",
"normal": "i am technically hitting the median for an agency employee with my experience but given i am a freelancer i have to pay more self employment taxes which would bring me below the median plus no benefits"
}
],
[],
[
{
"text": "I'm curious what's driving the gender wage gaps, though I'm sure it's a complex, multifaceted answer... \n\n",
"normal": "i'm curious what's driving the gender wage gaps though i'm sure it's a complex multifaceted answer"
}
],
[],
[
{
"text": "However, I'd saying talking salary with my female friends, who work in other industries, sometimes it's them feeling they can ask for more money in salary talks. ",
"normal": "however i'd saying talking salary with my female friends who work in other industries sometimes it's them feeling they can ask for more money in salary talks"
}
],
[
{
"text": "The women who responded could have had less experience than the average. ",
"normal": "the women who responded could have had less experience than the average"
}
],
[
{
"text": "A few said they don't feel comfortable talking about what they made. ",
"normal": "a few said they don't feel comfortable talking about what they made"
},
{
"text": "Even without that, from personal experience of women in my life, including my mom, many find it taboo to talk about what you make.\n\n",
"normal": "even without that from personal experience of women in my life including my mom many find it taboo to talk about what you make"
}
],
[],
[
{
"text": "We had a 25% increase in responses this year which is great!\n\n",
"normal": "we had a 25% increase in responses this year which is great"
}
],
[],
[],
[],
[],
[],
[
{
"text": "Unfortunately this data set is really too small to gain any solid info on where everyone should be at based on experience/setting. ",
"normal": "unfortunately this data set is really too small to gain any solid info on where everyone should be at based on experience/setting"
}
],
[
{
"text": "The data isn't going to take into account each person's unique experience and situation, however, it's a good starting point and better then what we had before which is nothing.\n\n",
"normal": "the data isn't going to take into account each person's unique experience and situation however it's a good starting point and better then what we had before which is nothing"
}
],
[],
[],
[],
[],
[],
[],
[],
[],
[
{
"text": " It becomes high paying when your profile takes the charge of complete digital marketing\n\n",
"normal": "it becomes high paying when your profile takes the charge of complete digital marketing"
}
],
[
{
"text": "Depends on where you work. ",
"normal": "depends on where you work"
}
]
],
"topics": [
[
{
"normal": "paid media",
"count": 1,
"percent": 100
}
],
[
{
"normal": "duane",
"count": 1,
"percent": 12.5
},
{
"normal": "ps as",
"count": 1,
"percent": 12.5
},
{
"normal": "germany",
"count": 1,
"percent": 12.5
},
{
"normal": "netherlands",
"count": 1,
"percent": 12.5
},
{
"normal": "australia",
"count": 1,
"percent": 12.5
},
{
"normal": "canada",
"count": 1,
"percent": 12.5
},
{
"normal": "uk",
"count": 1,
"percent": 12.5
},
{
"normal": "usa",
"count": 1,
"percent": 12.5
}
],
[],
[
{
"normal": "usa",
"count": 1,
"percent": 100
}
],
[],
[],
[],
[],
[],
[],
[],
[],
[],
[],
[],
[],
[],
[],
[
{
"normal": "performance marketing",
"count": 1,
"percent": 100
}
],
[],
[],
[],
[],
[],
[],
[],
[],
[
{
"normal": "mom",
"count": 1,
"percent": 50
},
{
"normal": "twitter",
"count": 1,
"percent": 50
}
],
[],
[],
[],
[],
[
{
"normal": "uk",
"count": 1,
"percent": 100
}
],
[
{
"normal": "london",
"count": 2,
"percent": 100
}
],
[],
[],
[],
[],
[],
[],
[],
[],
[],
[],
[],
[
{
"normal": "paid media",
"count": 1,
"percent": 100
}
],
[
{
"normal": "paid media",
"count": 1,
"percent": 100
}
]
],
"url": "https://www.reddit.com/r/PPC/comments/5y1ysi/results_paid_media_salary_survey_2017/"
},
{
"comments": [
"Google will now automatically add new ads to your Ad Sets if not dismissed within 14 days of being suggested. WTF is happening to this platform?",
"Screen shot of the email I just received: https://imgur.com/a/YsHrX\n\nAdding your own ads to my account without my permission?? Spending 200% of my set \"daily budget\"?? Taking liberties with my [exact match] keywords and completely changing their meaning and calling it a close variant?? This has crossed over into beyond ridiculous. I want control over my campaigns, not this trash. \n\nEdit: you can opt out, but it's on by default. Still ridiculous. \n\n",
"Every word true.\n\n",
"I get where they're coming from, and some of their \"AI\" recommendations are good - and I believe they are the future, but this is ridiculous. Will definitely make sure I opt out for all clients. \n\n",
"I haven't gotten this email yet... Is the only way to opt out at the MCC level in the new interface?\n\n",
"https://support.google.com/adwords/answer/7498247?utm_source=msa&utm_medium=email&utm_campaign=ad_suggestions_msa_march2018\n\n",
"I've followed those instructions but don't see the option to unclick and opt out....\n\n",
"Still rolling out, nothing in EU so far, as always.\n\n",
"You can opt out at account or MCC level. I plan to opt out but hope they still surface the suggestions in the recommendations tab.\n\n",
"Just opt out of this for all your clients and you are done. The more who do this, the more Google will see we don't want this.\n\n",
"And the location settings are a guideline and can \"vary\".\n\n",
"Wait, what? That would be a big problem for companies with legal constraints on that, like pharma.\n\n",
"I woke up to read the email. Just as keyword suggestion has ruined so many accounts, so will this update. There are other important things to fix which are left undone. \nI was expecting them to first take out landing page experience from the components of quality score in call only campaign and every call ads. \n\n",
"Got the same email. Can't believe what they are doing.\n\n",
"I had loads of new ads applied to my accounts months back before I even saw the email. It took me ages to check everything and delete it all. Terrible that this is an opt-out service rather than opt-in.\n\n",
"I’m curious about your thoughts on the impact from a competitors perspective. A lot of my competitors run campaigns that are ferociously bad, incredibly broadly targeted, and i know they are losing money hand over fist. \n\nDo you think this is a step towards strengthening, or further harming competitors who don’t know what they are doing? My suspicion is that they’ll just get more irrelevant keywords they are paying more for, that they haven’t optimized for, added to their campaigns. \n\nAgree? Disagree?\n\n",
"While I understand the concern, I think it is important to look at this with an open mind towards where Google is going in the future. If they have data that indicates something might work better, we should be open to that and at least test it.\n\nFurther, the account structure you create is just an abstraction because you can't create enough ads to have the most relevant ad for every auction. Google recognizes this so from this, seems to be leveraging their data to gradually work towards being able to do this at scale in a way that we as account manager cannot. FB has already moved towards this, and the future will likely bring increasing automation around ad creative.\n\nLike it or not, this is probably going to be the future of ad management on the platform for some significant category of advertising. Those who want to succeed will figure out how to leverage these to deliver the right message to the right person at the right time, while finding ways to exert control when things no longer work they way they want.\n\n",
"I honestly think the reason for this is something else entirely: Zombie accounts.\n\nThere must be a significant amount of accounts that add up to a large amount of budget that just run. Unoptimized. For years at a time. Clogging up the ad auction with low CTR ads. Google wants those ads because more in the auction = higher competition = higher CPC. But they also want those ads to be clicked otherwise SEO gets more traffic. So if they optimize those zombies each zombie just gets a little bit more traffic. Not so much that the owner will give a shit, but the total sum will be nice for Googles bottom line because they monetize existing search traffic better.\n\n",
"While I don't doubt that auto-suggested stuff will be beneficial at some point, the few auto ads that have already slipped into my accounts have been pure garbage. We're talking sentences that aren't proper English in the headline fields.\n\n",
"It’s garbage. Almost entirely off brand. You will absolutely want to opt out unless your client doesn’t care about their branding or want control over the message.\n\n",
"I agree that some brands require that fine touch. Not all brands do, and not for all keyword categories.\n\nHave you tested this? What was the performance like?\n\n",
"We beta’d it and performance was worse than our regular copy... From a perspective of principles, think it’s better to have control over what you’re putting out there than letting Google automate something that your client may not like seeing.\n\n",
"Then opt out. The users who know and care enough about this to do something about it, can. It's not for those users. They've always been in the minority.\n\n",
"Kind of weird to be designing your platform not for the people who understand it and use it, but for those who don't care to. \n\n",
"Google is a business. A pretty big business. They generated $32bn last quarter. They have over 4 million advertisers. Unsurprisingly, there isn't going to be a one size fits all approach that works.\n\nLike it or not, AdWords basically has a lock on established businesses. They're basically a mandatory channel for advertising. They have close to a monopoly on online ads for lots of industries. They will keep making money from those industries, but it's dependent on the performance and budgets of those individual businesses.\n\nCompare to the small business side. A small change that makes AdWords more friendly to the SMB market can bring in thousands of new users and help retention across millions. That's where they're going with this change, and with almost all of the changes they've made in the past few years.\n\n",
"I'm curious how the final url be formed. Any ideas?\n\nP.S. The e-mail says I can disable it in bulk from my MCC. Can't find a way to do that. On the Management page, all accounts are listed as \"On\" for this feature without a way to change it. I must be missing something.\n\n",
"I think you have to be using the new (shit) version of adwords\n\n",
"I do. I switched to the beta a long time ago. As a matter of fact, I'm already used to it.\n\nNo point in fighting it.\n\nStill, I see no way to disable this from the MCC. I must be missing it.\n\n",
"Yep, it is certainly confusing our clients. We have disabled this globally, which I didn't know we could do until this morning.\n\nI don't have any issue at all with AI suggesting ad ideas, just like any other suggestions (most of which but not all are bad). But that's where it ends. I can't see good reason why Google should automatically activate these ads by default. The default for all new non-mandatory features should be off.\n\nBe sure to complete the survey when you deactivate to let Google know how you feel about it. They'll get the message.\n\n",
"Might be okay for some in-house business owners who are dicking around in PPC, but for professional PPC accounts? Really, Google?\n\n",
"Yep, I've gotten that notice and turned that option off. Their suggestions weren't horrible, but they weren't good either.\n\nBad for advertisers.\n\nI can see how this change could make Google more money, though. Which is what its' all about!\n\n",
"Shit like this is why I have my username. We should be spending our time learning how to improve our client's accounts and not spend time combatting google's constant stream bull shit and/or cash grab changes.\n\n",
"where do i turn this off and can it happen if i just use their keyword planner & have mostly stopped running campaigns :O\n\n",
"The new ads they suggest are garbage. It has good intent but still these auto bots shouldn't be suggesting new ads. \n\n"
],
"questions": [
[
{
"text": "WTF is happening to this platform?",
"normal": "wtf is happening to this platform"
}
],
[
{
"text": "Adding your own ads to my account without my permission?? ",
"normal": "adding your own ads to my account without my permission"
},
{
"text": "Taking liberties with my [exact match] keywords and completely changing their meaning and calling it a close variant?? ",
"normal": "taking liberties with my [exact match] keywords and completely changing their meaning and calling it a close variant"
}
],
[],
[],
[
{
"text": "I haven't gotten this email yet... Is the only way to opt out at the MCC level in the new interface?\n\n",
"normal": "i haven't gotten this email yet is the only way to opt out at the mcc level in the new interface"
}
],
[],
[],
[],
[],
[
{
"text": "The more who do this, the more Google will see we don't want this.\n\n",
"normal": "the more who do this the more google will see we don't want this"
}
],
[],
[
{
"text": "Wait, what? ",
"normal": "wait what"
}
],
[
{
"text": "There are other important things to fix which are left undone. \n",
"normal": "there are other important things to fix which are left undone"
}
],
[],
[],
[
{
"text": "Do you think this is a step towards strengthening, or further harming competitors who don’t know what they are doing? ",
"normal": "do you think this is a step towards strengthening or further harming competitors who don't know what they are doing"
},
{
"text": "Agree? ",
"normal": "agree"
},
{
"text": "Disagree?\n\n",
"normal": "disagree"
}
],
[
{
"text": "Those who want to succeed will figure out how to leverage these to deliver the right message to the right person at the right time, while finding ways to exert control when things no longer work they way they want.\n\n",
"normal": "those who want to succeed will figure out how to leverage these to deliver the right message to the right person at the right time while finding ways to exert control when things no longer work they way they want"
}
],
[],
[],
[],
[
{
"text": "Have you tested this? ",
"normal": "have you tested this"
},
{
"text": "What was the performance like?\n\n",
"normal": "what was the performance like"
}
],
[],
[
{
"text": "The users who know and care enough about this to do something about it, can. ",
"normal": "the users who know and care enough about this to do something about it can"
}
],
[
{
"text": "Kind of weird to be designing your platform not for the people who understand it and use it, but for those who don't care to. \n\n",
"normal": "kind of weird to be designing your platform not for the people who understand it and use it but for those who don't care to"
}
],
[],
[
{
"text": "I'm curious how the final url be formed. ",
"normal": "i'm curious how the final url be formed"
},
{
"text": "Any ideas?\n\n",
"normal": "any ideas"
}
],
[],
[],
[
{
"text": "We have disabled this globally, which I didn't know we could do until this morning.\n\n",
"normal": "we have disabled this globally which i didn't know we could do until this morning"
},
{
"text": "I don't have any issue at all with AI suggesting ad ideas, just like any other suggestions (most of which but not all are bad). ",
"normal": "i don't have any issue at all with ai suggesting ad ideas just like any other suggestions most of which but not all are bad"
},
{
"text": "But that's where it ends. ",
"normal": "but that's where it ends"
},
{
"text": "I can't see good reason why Google should automatically activate these ads by default. ",
"normal": "i can't see good reason why google should automatically activate these ads by default"
},
{
"text": "Be sure to complete the survey when you deactivate to let Google know how you feel about it. ",
"normal": "be sure to complete the survey when you deactivate to let google know how you feel about it"
}
],
[
{
"text": "Might be okay for some in-house business owners who are dicking around in PPC, but for professional PPC accounts? ",
"normal": "might be okay for some in house business owners who are dicking around in ppc but for professional ppc accounts"
},
{
"text": "Really, Google?\n\n",
"normal": "really google"
}
],
[
{
"text": "I can see how this change could make Google more money, though. ",
"normal": "i can see how this change could make google more money though"
},
{
"text": "Which is what its' all about!\n\n",
"normal": "which is what its all about"
}
],
[
{
"text": "Shit like this is why I have my username. ",
"normal": "shit like this is why i have my username"
}
],
[
{
"text": "where do i turn this off and can it happen if i just use their keyword planner & have mostly stopped running campaigns :O\n\n",
"normal": "where do i turn this off and can it happen if i just use their keyword planner & have mostly stopped running campaigns :o"
}
],
[]
],
"topics": [
[
{
"normal": "google",
"count": 1,
"percent": 100
}
],
[],
[],
[],
[
{
"normal": "mcc",
"count": 1,
"percent": 100
}
],
[],
[],
[
{
"normal": "eu",
"count": 1,
"percent": 100
}
],
[],
[
{
"normal": "google",
"count": 1,
"percent": 100
}
],
[],
[],
[],
[],
[],
[],
[
{
"normal": "google",
"count": 2,
"percent": 100
}
],
[
{
"normal": "google",
"count": 1,
"percent": 100
}
],
[],
[],
[],
[
{
"normal": "google",
"count": 1,
"percent": 100
}
],
[],
[],
[
{
"normal": "smb",
"count": 1,
"percent": 50
},
{
"normal": "google",
"count": 1,
"percent": 50
}
],
[
{
"normal": "ps the",
"count": 1,
"percent": 100
}
],
[],
[
{
"normal": "mcc",
"count": 1,
"percent": 100
}
],
[
{
"normal": "google",
"count": 2,
"percent": 100
}
],
[
{
"normal": "google",
"count": 1,
"percent": 100
}
],
[
{
"normal": "google",
"count": 1,
"percent": 100
}
],
[
{
"normal": "google",
"count": 1,
"percent": 100
}
],
[],
[]
],
"url": "https://www.reddit.com/r/PPC/comments/87f7ql/google_will_now_automatically_add_new_ads_to_your/"
},
{
"comments": [
"Now that we're forced into the New Academy for Ads, are our certifications expiring in April regardless of when we took them?",
"Now that all our AdWords certifications have been transferred from the partners site into Academy for Ads, will our certifications all expire in April? I ask because I saw this message: \"If the certification expires before April 2018, it will count toward your company's requirements until it expires. If the certification expires after April 2018, it will count toward your company's requirements until April only.\" I just took my exams in November, so if so that's annoying. Does any one have more insight into the transition? Here is the source for my quote \n\n"
],
"questions": [
[
{
"text": "Now that we're forced into the New Academy for Ads, are our certifications expiring in April regardless of when we took them?",
"normal": "now that we're forced into the new academy for ads are our certifications expiring in april regardless of when we took them"
}
],
[
{
"text": "Now that all our AdWords certifications have been transferred from the partners site into Academy for Ads, will our certifications all expire in April? ",
"normal": "now that all our adwords certifications have been transferred from the partners site into academy for ads will our certifications all expire in april"
},
{
"text": "Does any one have more insight into the transition?",
"normal": "does any one have more insight into the transition"
}
]
],
"topics": [
[],
[]
],
"url": "https://www.reddit.com/r/PPC/comments/87kaf2/now_that_were_forced_into_the_new_academy_for_ads/"
},
{
"comments": [
"Looking For An Experienced Paid Search Manager - Lehi, UT",
"I work for Young Living Essential Oils as the Paid Search Manager. I currently cover US and International. However, I am stretched to thin. We are looking for another Paid Search Manager to run our International Paid Search.\n\nUnlike most Paid Search jobs, this is a long-term position with a great company and an awesome team.\n\nWe do need someone with a solid understanding of Paid Search and a great track record.\n\nHere is the link if you are interested or know someone that might be: https://www.paycomonline.net/v4/ats/web.php/jobs/ViewJobDetails?job=31397&clientkey=FD1280BCF7ABD8BE3B478BFE09294974\n\nThanks so much!\n\nJason\n\n",
"\"unlike\" most paid search jobs? I don't get it. I've worked for a ton of great companies in doing search. \n\n"
],
"questions": [
[],
[],
[
{
"text": "\"unlike\" most paid search jobs? ",
"normal": "unlike most paid search jobs"
}
]
],
"topics": [
[
{
"normal": "ut",
"count": 1,
"percent": 100
}
],
[
{
"normal": "jason",
"count": 1,
"percent": 100
}
],
[]
],
"url": "https://www.reddit.com/r/PPC/comments/87jyf0/looking_for_an_experienced_paid_search_manager/"
},
{
"comments": [
"Final Results: Paid Media Salary Survey 2018",
"Howdy All\n\nLets talk about money and our third annual salary survey.\n\nWe got 411 responses this year....a 30% ish increase YoY. Thank you for everyone who filled this out and helped spread the word. We are all better off having this knowledge.\n\nAgain USA, UK and Canada round out the top 3. Australia and New Zealand, is number #4 again this year. Netherlands and Singapore tied for 5th. Singapore is a new addition this year in the top spot.\n\nWe continue to have male and female salary breakdown as well as median. As per my note last year. Some people have only been in paid 3 - 5 years BUT have been working for 10+ years in their career. This can skew salaries higher then you'd expect. Please take that into account across all countries.\n\n2018 PAID MEDIA SALARY SURVEY RESULTS\n\nP.S. If you catch an error that me or my designer missed, please let me know below. Thanks for the heads up.\n\nP.P.S Also, we would have had city break down for Toronto, SF, Boston, Orlando, and Atlanta if a few more people in each city filled it out. They were close to having 10 responses each. Make sure you share with you circle more next year. Each person does make a difference.\n\n\n\nDuane\n\n",
"Big props to you for doing this every year.\n\n",
"Thanks. It's interesting to see how the data is shaped each year as we get more people filling it out.\n\n",
"Thank you for this! I’ve actually used this information as an argument to get a raise. I already knew my worth, and compared to other agencies in Chicago I was making much less. I shared these benchmarks with my company, and threatened to walk if they didn’t pay me what I was worth. They caved at the thought me me leaving, and I got a 30% raise. Thank you for making this information more transparent. \n\n",
"YEAH! 30% raise is bloody awesome. Now push for them to give you proper professional development and you are rocking it in my favourite USA city.\n\nWe will always make this transparent. Something you can share with others on your team and department... if you don't think your bosses will get pissed when they ask them for more money too. Congrats again on the awesome raise.\n\n",
"Thanks! \n\nI did actually share the results from 2017 and 2018 to everyone on my team, and other departments. I had to spread the word! \n\nCheers mate. \n\n",
"Thanks Mate. Glad to hear it! Keep being awesome. \n\n",
"And i am here in Portugal working ppc/social media for 600€ net/month lol\n\n",
"That's way to low and no where near what you should be making... even part time. May be time to start looking for something new.\n\n",
"Unfortunately, looking at my friends and collegues in marketing, i am actually not bad lol.\n\nDigital Marketing in Portugal is very very underpreciated. Most of people still think marketeer and sales agent (thoses that cold call and go door on door) are the same.\n\nAnd even companies that are tech savvy think that \"social media is just writting random funny things in pages. Adwords is just putting search terms and so on...\"\n\nHere in Portugal making 1000€net per month is a long term goal. I know people with 4, 5 years experience that didnt achieved that yet\n\n",
"Maybe you can get a company like Mixtiles.com or Hotjar to hire you. They both were looking for EU PPC marketers recently and happy to have remote people. They would both pay very well. Up to $100K USD for MixTiles.com\n\n",
"Can you subcontract yourself?\n\n",
"I'd look into going freelance. \n\nYou'll probably want a few clients under your belt before leaving, but you could match your monthly wage with a single solid client. \n\nI'd recommend finding clients on UpWork then coming off UpWork entirely.\n\n",
"Thank you!!!\n\n",
"You are welcome. Enjoy the information and get that raise!\n\n",
"Working on it :)\n\n",
"Thanks for this!\n\nI tried to email you, but got a kickback from your mail server.\n\nThere seems to be a minor error with the Yahoo User counts.\n\nTotal: 3\n\nUS: 2\n\nUK: 2\n\nCanada: 2\n\nAlso a little surprised at how few people use Yahoo. Were the results similar last year?\n\n",
"MailChimp may have my old defunk email address. Let me update this Yahoo numbers. Thanks for catching that.\n\n",
"Fixed this and uploaded the new presentation today. Oddly, Slideshare took away a feature where you can just replace a presentation that has already been uploaded.\n\n",
"I’m really surprised at how few people use Apple Search Ads!\n\n",
"People go to Google first I feel and then Facebook. Apple does not make it easy. I use it for clients though.\n\n",
"Apple let’s you set up re-engagement campaigns that let you pick up people that converted organically at some point but no longer have the app.\n\nNo way in hell do I see FB as a better MAI platform than Apple or Google. Apple does far more installs/week for my client.\n\n",
"It's different for every client. I have one that does better on FB and Apple. We still do Apple, though at a different scale then Facebook.\n\n",
"Uk company size breakdown has the wrong column header!\n\nReally interesting, though would love to see more ladies representing. \n\n",
"Thanks for caching that. Updated!\n\nI have a few ideas to get more non-males to reply next year. Already started working on this.\n\n",
"Fixed this and uploaded the new presentation today. Oddly, Slideshare took away a feature where you can just replace a presentation that has already been uploaded.\n\n",
"This is f***ing fantastic. I wish we had more female respondents so the data was more significant, but there's enough there to raise a flag. Thank you for your work on this!\n\n",
"You are welcome. Working on some plans to increase the non-male responses for 2019. It's encouraging how conversations are going.\n\n",
"Good to see my responses in the UK for YouTube, Reddit and Apple Ads are the only ones haha\n\nGreat work as always Duane!\n\n",
"You are welcome. Going to try and get even more UK responses next year. We should be doing better with how large the UK media market is. Need to find a few new ways to get the word out beyond what I have done the last 3 years. Plans are in motion.\n\n",
"Sounds good mate, ill always share it around when possible\n\n",
"Great survey! Very interesting information.\nAnyone else here from Sweden with similar information to share?\n\n",
"Lots of good data this year. We just keep growing and growing.\n\n",
"First time participating. Will definitely bring this up during my next review. I'll also make sure to share this survey next time around! Would love to see a break down for my city in Canada. \n\nKudos!\n\n",
"Thanks for sharing. Helps make our community stronger. Which city are you in? I'm out in Vancouver.\n\n",
"Good stuff for sure. Thanks\n\n",
"You are welcome.\n\n",
"I make less than $7000 a year, with less than 1 year experience. Watching this number made me cringe.\n\n",
"Where you live matters a lot and the opportunities around you. Plus if you work full-time, part-time, freelance and contract play a role too.\n\n"
],
"questions": [
[],
[
{
"text": "Thank you for everyone who filled this out and helped spread the word. ",
"normal": "thank you for everyone who filled this out and helped spread the word"
}
],
[],
[
{
"text": "It's interesting to see how the data is shaped each year as we get more people filling it out.\n\n",
"normal": "it's interesting to see how the data is shaped each year as we get more people filling it out"
}
],
[
{
"text": "I shared these benchmarks with my company, and threatened to walk if they didn’t pay me what I was worth. ",
"normal": "i shared these benchmarks with my company and threatened to walk if they didn't pay me what i was worth"
}
],
[
{
"text": "Something you can share with others on your team and department... if you don't think your bosses will get pissed when they ask them for more money too. ",
"normal": "something you can share with others on your team and department if you don't think your bosses will get pissed when they ask them for more money too"
}
],
[],
[],
[],
[
{
"text": "That's way to low and no where near what you should be making... even part time. ",
"normal": "that's way to low and no where near what you should be making even part time"
}
],
[],
[],
[
{
"text": "Can you subcontract yourself?\n\n",
"normal": "can you subcontract yourself"
}
],
[],
[],
[],
[],
[
{
"text": "Also a little surprised at how few people use Yahoo. Were the results similar last year?\n\n",
"normal": "also a little surprised at how few people use yahoo were the results similar last year"
}
],
[],
[
{
"text": "Oddly, Slideshare took away a feature where you can just replace a presentation that has already been uploaded.\n\n",
"normal": "oddly slideshare took away a feature where you can just replace a presentation that has already been uploaded"
}
],
[
{
"text": "I’m really surprised at how few people use Apple Search Ads!\n\n",
"normal": "i'm really surprised at how few people use apple search ads"
}
],
[],
[],
[],
[],
[],
[
{
"text": "Oddly, Slideshare took away a feature where you can just replace a presentation that has already been uploaded.\n\n",
"normal": "oddly slideshare took away a feature where you can just replace a presentation that has already been uploaded"
}
],
[],
[],
[],
[
{
"text": "Need to find a few new ways to get the word out beyond what I have done the last 3 years. ",
"normal": "need to find a few new ways to get the word out beyond what i have done the last 3 years"
}
],
[
{
"text": "Sounds good mate, ill always share it around when possible\n\n",
"normal": "sounds good mate ill always share it around when possible"
}
],
[
{
"text": "Anyone else here from Sweden with similar information to share?\n\n",
"normal": "anyone else here from sweden with similar information to share"
}
],
[],
[],
[
{
"text": "Which city are you in? ",
"normal": "which city are you in"
}
],
[],
[],
[],
[
{
"text": "Where you live matters a lot and the opportunities around you. ",
"normal": "where you live matters a lot and the opportunities around you"
}
]
],
"topics": [
[
{
"normal": "paid media",
"count": 1,
"percent": 100
}
],
[
{
"normal": "singapore",
"count": 2,
"percent": 15.38
},
{
"normal": "duane",
"count": 1,
"percent": 7.69
},
{
"normal": "usa",
"count": 1,
"percent": 7.69
},
{
"normal": "orlando",
"count": 1,
"percent": 7.69
},
{
"normal": "toronto",
"count": 1,
"percent": 7.69
},
{
"normal": "pps also",
"count": 1,
"percent": 7.69
},
{
"normal": "ps if",
"count": 1,
"percent": 7.69
},
{
"normal": "uk",
"count": 1,
"percent": 7.69
},
{
"normal": "netherlands",
"count": 1,
"percent": 7.69
},
{
"normal": "new zealand",
"count": 1,
"percent": 7.69
},
{
"normal": "australia",
"count": 1,
"percent": 7.69
},
{
"normal": "canada",
"count": 1,
"percent": 7.69
}
],
[],
[],
[
{
"normal": "chicago",
"count": 1,
"percent": 100
}
],
[
{
"normal": "usa",
"count": 1,
"percent": 100
}
],
[],
[],
[
{
"normal": "portugal",
"count": 1,
"percent": 100
}
],
[],
[
{
"normal": "portugal",
"count": 2,
"percent": 100
}
],
[
{
"normal": "eu",
"count": 1,
"percent": 100
}
],
[],
[],
[],
[],
[],
[
{
"normal": "yahoo",
"count": 2,
"percent": 50
},
{
"normal": "canada",
"count": 1,
"percent": 25
},
{
"normal": "uk",
"count": 1,
"percent": 25
}
],
[
{
"normal": "yahoo",
"count": 1,
"percent": 100
}
],
[],
[],
[
{
"normal": "facebook",
"count": 1,
"percent": 50
},
{
"normal": "google",
"count": 1,
"percent": 50
}
],
[
{
"normal": "google",
"count": 1,
"percent": 100
}
],
[],
[
{
"normal": "uk",
"count": 1,
"percent": 100
}
],
[],
[],
[],
[],
[
{
"normal": "duane",
"count": 1,
"percent": 33.33
},
{
"normal": "youtube",
"count": 1,
"percent": 33.33
},
{
"normal": "uk",
"count": 1,
"percent": 33.33
}
],
[
{
"normal": "uk",
"count": 2,
"percent": 100
}
],
[],
[
{
"normal": "sweden",
"count": 1,
"percent": 100
}
],
[],
[
{
"normal": "canada",
"count": 1,
"percent": 100
}
],
[
{
"normal": "vancouver",
"count": 1,
"percent": 100
}
],
[],
[],
[],
[]
],
"url": "https://www.reddit.com/r/PPC/comments/8390lj/final_results_paid_media_salary_survey_2018/"
},
{
"comments": [
"[Facebook] does Audience Overlap exist with broad audiences?",
"So, basically an agency is running a campaign with different ad sets with all the same broad targeting (All US women with a large age group). All ad sets are the same repeated two ads. \n\nTwo of our ad sets had high purchases and impressions and the other two had a lot lower purchases and lower impressions, which makes me believe their was audience overlap. \n\nUnfortunately I couldn’t get delivery insights since they turned off the ads right before they were coming out of the learning stage.\n\nTLDR- does audience overlap exist with very large audiences (broad)?\n\n",
"Audience overlap can happen with any audience size. The closer your targeting is between two groups... the more this will happen. You can use the Audience Overlap took in the audience section of Facebook to tell you how much they overlap.\n\n"
],
"questions": [
[
{
"text": "[Facebook] does Audience Overlap exist with broad audiences?",
"normal": "[facebook] does audience overlap exist with broad audiences"
}
],
[
{
"text": "Two of our ad sets had high purchases and impressions and the other two had a lot lower purchases and lower impressions, which makes me believe their was audience overlap. \n\n",
"normal": "two of our ad sets had high purchases and impressions and the other two had a lot lower purchases and lower impressions which makes me believe their was audience overlap"
}
],
[
{
"text": "You can use the Audience Overlap took in the audience section of Facebook to tell you how much they overlap.\n\n",
"normal": "you can use the audience overlap took in the audience section of facebook to tell you how much they overlap"
}
]
],
"topics": [
[],
[],
[
{
"normal": "facebook",
"count": 1,
"percent": 100
}
]
],
"url": "https://www.reddit.com/r/PPC/comments/87j4qt/facebook_does_audience_overlap_exist_with_broad/"
},
{
"comments": [
"Facebook for buy here pay here car dealership",
"I run the business development and advertising for a successful, independent buy here pay here car dealership. We have successfully used facebook advertising for the past 2 years with moderate success. However im starting to see the ad engagements getting stale and the commenting non-existent. \n\nI was hoping to hear any creative ideas for targeting or strategy through facebook to breathe some life back into our ads. In general we've just boosted inventory photos to a custom targeted / look a like audience including some information about our dealership and a link to our landing page.\n\nRetargeting using a single pixel\n\nOur demographic for sales is bad credit. majority low - mid income. Majority black, followed by white, then Latin. Major city up to about 35 miles out. We finance in-house.\n\nAny ideas or lead generating ideas is great! Thank you.\n\nArt\n\n",
"I've been doing digital ads for car dealers for almost 10 years. Facebook is aweful. It was great about 2 years ago for a very short time. I advise all my clients not to do it unless they simply want to brand. The conversions just aren't there. Many dealers are behind the times and they moved their display budgets to Facebook, creating opportunities in Google remarketing again. My cost per conversion for display is cheaper than paid search, it wasn't like that back in the day. \n\n",
"Maybe try Facebook forms? \n\n"
],
"questions": [
[],
[],
[],
[
{
"text": "Maybe try Facebook forms? \n\n",
"normal": "maybe try facebook forms"
}
]
],
"topics": [
[
{
"normal": "facebook",
"count": 1,
"percent": 100
}
],
[
{
"normal": "facebook",
"count": 2,
"percent": 100
}
],
[
{
"normal": "facebook",
"count": 2,
"percent": 66.67
},
{
"normal": "google",
"count": 1,
"percent": 33.33
}
],
[
{
"normal": "facebook",
"count": 1,
"percent": 100
}
]
],
"url": "https://www.reddit.com/r/PPC/comments/87er1u/facebook_for_buy_here_pay_here_car_dealership/"
},
{
"comments": [
"Facebook - Who does user engagement well? [Online Retailers Only]",
"Hi All..\n\nAs the title suggests, I'm wanting to read others thoughts..\n\nAs Facebook has started to demote those posts who try bait users to \"Like/Share/Tag\" etc and rightly so. Who do you think does user engagement well??\n\nWhich Online Retailers do you feel do this well in your opinion and why? \n\n(ideally UK but happy to see international online retailers also) \n\nDo you feel its because they post a lot? do they ask questions? do they post competitions or promotions or is it something else? \n\nAlso what shows there doing well? is it based on page likes? post likes? comments? shares etc... \n\nAll thoughts welcome :)\n\nCheers.\n\n"
],
"questions": [
[
{
"text": "Facebook - Who does user engagement well?",
"normal": "facebook who does user engagement well"
}
],
[
{
"text": "As Facebook has started to demote those posts who try bait users to \"Like/Share/Tag\" etc and rightly so. ",
"normal": "as facebook has started to demote those posts who try bait users to like/share/tag etc and rightly so"
},
{
"text": "Who do you think does user engagement well??\n\n",
"normal": "who do you think does user engagement well"
},
{
"text": "Which Online Retailers do you feel do this well in your opinion and why? \n\n",
"normal": "which online retailers do you feel do this well in your opinion and why"
},
{
"text": "Do you feel its because they post a lot? ",
"normal": "do you feel its because they post a lot"
},
{
"text": "do they ask questions? ",
"normal": "do they ask questions"
},
{
"text": "do they post competitions or promotions or is it something else? \n\n",
"normal": "do they post competitions or promotions or is it something else"
},
{
"text": "Also what shows there doing well? ",
"normal": "also what shows there doing well"
},
{
"text": "is it based on page likes? ",
"normal": "is it based on page likes"
},
{
"text": "post likes? ",
"normal": "post likes"
},
{
"text": "comments? ",
"normal": "comments"
}
]
],
"topics": [
[
{
"normal": "facebook",
"count": 1,
"percent": 100
}
],
[
{
"normal": "uk",
"count": 1,
"percent": 50
},
{
"normal": "facebook",
"count": 1,
"percent": 50
}
]
],
"url": "https://www.reddit.com/r/PPC/comments/87j14a/facebook_who_does_user_engagement_well_online/"
},
{
"comments": [
"What is the best way to run-up automated conversion optimisation?",
"Hi guys,\n\nAs much as I know, AdWords need to get some minimal amount of conversion to make conversion optimisation efficient.\n\n\nWhats this amount? Also, which method of bidding is the most suitable to get those conversions?\nIs there any list of do's and don't do's to break it? During the learning process, should I not touch any of the settings?\nShould I rotate ads indefinitely until reaching an amount of 50 conversions and then switch to conversion optimization? Whats the way step-by-step considering my account is empty?\n\n\n4.Where is conversion history stored?\n\nThank you\n\n",
"The more conversions data you have the better. This is the case for any ad platform. 50 conversions is just a base amount. I would start on manual CPCs on a brand new account and figure out what your bid could be.\n\nThe less you change settings any add an X factor into a campaign the better. This goes for ad testing too. They are some exceptions but they are few and far between.\n\n"
],
"questions": [
[
{
"text": "What is the best way to run-up automated conversion optimisation?",
"normal": "what is the best way to run up automated conversion optimisation"
}
],
[
{
"text": "Whats this amount? ",
"normal": "whats this amount"
},
{
"text": "Also, which method of bidding is the most suitable to get those conversions?\n",
"normal": "also which method of bidding is the most suitable to get those conversions"
},
{
"text": "Is there any list of do's and don't do's to break it? ",
"normal": "is there any list of do's and don't do's to break it"
},
{
"text": "During the learning process, should I not touch any of the settings?\n",
"normal": "during the learning process should i not touch any of the settings"
},
{
"text": "Should I rotate ads indefinitely until reaching an amount of 50 conversions and then switch to conversion optimization? ",
"normal": "should i rotate ads indefinitely until reaching an amount of 50 conversions and then switch to conversion optimization"
},
{
"text": "Whats the way step-by-step considering my account is empty?\n\n\n",
"normal": "whats the way step by step considering my account is empty"
},
{
"text": "4.Where is conversion history stored?\n\n",
"normal": "4.where is conversion history stored"
}
],
[
{
"text": "I would start on manual CPCs on a brand new account and figure out what your bid could be.\n\n",
"normal": "i would start on manual cpcs on a brand new account and figure out what your bid could be"
}
]
],
"topics": [
[],
[],
[]
],
"url": "https://www.reddit.com/r/PPC/comments/87iukl/what_is_the_best_way_to_runup_automated/"
},
{
"comments": [
"Small Budget Suggestions",
"Hi all! My wife and I have been working on a website and are ready to start marketing it online (Google / Facebook). Since we are just starting off we obviously have a small budget ($500 - $1k/month) and want to scale it as we start to turn a profit. We could do it ourselves but we really don't have any expertise in this arena. Curious if any of you have suggestions of people/agencies/platforms that you have had success with and would be able to work with our budget OR if you think that it is possible to manage it ourselves and have success? Thanks in advance!\n\n",
"So first thing, you need to be extremely focused in your targeting. Outside of that, I manage plenty of clients with sub $1K budgets per month, you can achieve a lot of success if given the correct geos for your target audience. \n\n",
"Yeah, our product is really only for particular licensed professionals in two states. This is due to us only being credentialed in two states at this time. But that's about all of the targeting that we can think of...is that specific enough?\n\n",
"I’d start with separating the budget between Facebook and AdWords, determining what you think is a good split for marketing dollars. Within your AdWords account, I’d start with search ads only and branch into other types of campaigns later. Typically those will be your best leads. As for your website, make sure you have multiple options for conversions, for example: purchase event, sign up for newsletter, get free information, etc. - this will help you capture the audience you are paying for. People may not be ready to buy but ready to learn more. Good luck and let us know how it goes!\n\n",
"Great info here! Yeah I think given the product that we are offering it makes most sense to spend our money on AdWords more than Facebook at this time. So good suggestion on separating them out! Thanks!\n\n",
"Your best bet is to invest time into learning yourself, and/or hire a freelancer to help you.\n\nMost good agencies will charge at least $500/month for their fee, which won't leave any left for your ad budget.\n\nA big factor will be the type of website you have and what products you're selling. The complexity/competition will influence how many hours/month will be required to run a good campaign.\n\n",
"We have and do work with plenty of small budget clients. The first step would be providing a link to the website, before anyone could make any specific suggestions.\n\n",
"Here's an article I wrote about this exact subject a while back: https://www.tenthousandfootview.com/5-tips-effective-small-budget-adwords-campaign/\n\nYour budget is a bit small for our agency but we should talk when you surpass $1K/month (per platform).\n\n"
],
"questions": [
[],
[
{
"text": "Curious if any of you have suggestions of people/agencies/platforms that you have had success with and would be able to work with our budget OR if you think that it is possible to manage it ourselves and have success? ",
"normal": "curious if any of you have suggestions of people/agencies/platforms that you have had success with and would be able to work with our budget or if you think that it is possible to manage it ourselves and have success"
}
],
[],
[
{
"text": "But that's about all of the targeting that we can think of...is that specific enough?\n\n",
"normal": "but that's about all of the targeting that we can think of...is that specific enough"
}
],
[
{
"text": "I’d start with separating the budget between Facebook and AdWords, determining what you think is a good split for marketing dollars. ",
"normal": "i'd start with separating the budget between facebook and adwords determining what you think is a good split for marketing dollars"
}
],
[],
[
{
"text": "Most good agencies will charge at least $500/month for their fee, which won't leave any left for your ad budget.\n\n",
"normal": "most good agencies will charge at least $500/month for their fee which won't leave any left for your ad budget"
},
{
"text": "A big factor will be the type of website you have and what products you're selling. ",
"normal": "a big factor will be the type of website you have and what products you're selling"
}
],
[],
[
{
"text": "Your budget is a bit small for our agency but we should talk when you surpass $1K/month (per platform).\n\n",
"normal": "your budget is a bit small for our agency but we should talk when you surpass $1k/month per platform"
}
]
],
"topics": [
[],
[
{
"normal": "facebook",
"count": 1,
"percent": 50
},
{
"normal": "google",
"count": 1,
"percent": 50
}
],
[],
[],
[
{
"normal": "facebook",
"count": 1,
"percent": 100
}
],
[
{
"normal": "facebook",
"count": 1,
"percent": 100
}
],
[],
[],
[]
],
"url": "https://www.reddit.com/r/PPC/comments/87dfcz/small_budget_suggestions/"
},
{
"comments": [
"AI Tools",
"SEM Optimizers\n\n",
"I think the best AdWords optimizer is AdScale. We used Wordstream before. I also have heard of Kenshoo...did anyone here have better results than this than with Wordstream? How was the product with Kenshoo?\n\n",
"Kenshoo is a great product. However, I've seen that it can be too expensive for the value it provides. \n\n"
],
"questions": [
[],
[],
[
{
"text": "I also have heard of Kenshoo...did anyone here have better results than this than with Wordstream? ",
"normal": "i also have heard of kenshoo...did anyone here have better results than this than with wordstream"
},
{
"text": "How was the product with Kenshoo?\n\n",
"normal": "how was the product with kenshoo"
}
],
[]
],
"topics": [
[],
[
{
"normal": "sem optimizers",
"count": 1,
"percent": 100
}
],
[],
[]
],
"url": "https://www.reddit.com/r/PPC/comments/87jjin/ai_tools/"
},
{
"comments": [
"Monetizing Web App",
"This might be a rookie question, so my apologies in advance. I know that mobile ads don't require content approval, and therefore are instantly available for publishers. I'm planning to create a web app and display ads from the very beginning, just like with mobile ads, but the app doesn't have textual content the way a blog does. How can I get my web app/content approved and display ads? I tried Google Adsense, but they rejected my application.\n\n"
],
"questions": [
[],
[
{
"text": "How can I get my web app/content approved and display ads? ",
"normal": "how can i get my web app/content approved and display ads"
}
]
],
"topics": [
[],
[
{
"normal": "google",
"count": 1,
"percent": 100
}
]
],
"url": "https://www.reddit.com/r/PPC/comments/87emsh/monetizing_web_app/"
},
{
"comments": [
"Adwords Benchmarks for AU/NZ",
"Does anyone know of any sites that provide up-to-date benchmarks for Adwords performance for the Oceania region. \n\nWordstream benchmarks by industry are great but I believe this is based on either global or U.S. data. I'm sure there would be differences in benchmarks by region. \n\n"
],
"questions": [
[],
[
{
"text": "Does anyone know of any sites that provide up-to-date benchmarks for Adwords performance for the Oceania region. \n\n",
"normal": "does anyone know of any sites that provide up to date benchmarks for adwords performance for the oceania region"
}
]
],
"topics": [
[],
[
{
"normal": "us data",
"count": 1,
"percent": 50
},
{
"normal": "oceania region",
"count": 1,
"percent": 50
}
]
],
"url": "https://www.reddit.com/r/PPC/comments/87d8wa/adwords_benchmarks_for_aunz/"
},
{
"comments": [
"Looking for a solid adwords youtube channel",
"Hey guys, just moved into Adwords and am having trouble finding a good channel on youtube that breaks down strategies and Adwords use in general. I learned most of what I know about Facebook ads from youtube and was hoping to find something similar for this. Any ideas?\n\n",
"Paid Search Podcast on YouTube\n\n"
],
"questions": [
[],
[
{
"text": "I learned most of what I know about Facebook ads from youtube and was hoping to find something similar for this. ",
"normal": "i learned most of what i know about facebook ads from youtube and was hoping to find something similar for this"
},
{
"text": "Any ideas?\n\n",
"normal": "any ideas"
}
],
[]
],
"topics": [
[
{
"normal": "youtube",
"count": 1,
"percent": 100
}
],
[
{
"normal": "youtube",
"count": 2,
"percent": 66.67
},
{
"normal": "facebook",
"count": 1,
"percent": 33.33
}
],
[
{
"normal": "youtube",
"count": 1,
"percent": 100
}
]
],
"url": "https://www.reddit.com/r/PPC/comments/87cwk3/looking_for_a_solid_adwords_youtube_channel/"
},
{
"comments": [
"Get Alexa to read your clients performance metrics",
"Hi,\n\nI've been messing around with trying to make this work for a while. Stumbled across a skill called Voice Metrics - which is only available in the US (but you can just set a fake address like I've had to, to get the skill working).\n\nhttps://app.voicemetrics.io/\n\nIt will read dynamic data from Google Sheets so you can use a tool like AdWords Scripts, Supermetrics or the Google Sheets Add-On to update cells and then link them to the tool.\n\nCurrently, i've got Alexa reading out a client's top-level stats for yesterday and telling me how far through their budget they are for this month, with the recommended daily spend to keep on track.\n\nThought it was worth a share!\n\n",
"This is an amazing idea. I have to check if we can use it for our dashboards as well 👌\n\n",
"Looking on their website, they have an integration with Grow.io (which looks awesome, but I've never used it personally). The integration with Sheets makes pretty much anything possible in combination with Zapier!\n\n",
"https://m.youtube.com/watch?v=aZq31VBwXAo\n\n",
"Lol I agree it seems like a step backwards from just looking at raw data, but I think there are probably some good use cases, maybe not all related to just reading data. Set it up in a client's office and whenever the client wants to know something he can just say \"Alexa, how many clicks did I get from I_Hate_PPC's campaign this month? 9,000? Damn that kid loves PPC.\"\n\n",
"Well said (as much as I love It's Always Sunny). Nothing beats proper reporting, however, I feel there's a place for this to detect anomalies. For example, sudden drops in CTR or conversion rate, perhaps even if a clients website experienced downtime or if there was a drastic change in traffic quality metrics.\n\nI'm personally looking to use this feature in combination with formulas which will detect when A/B testing has reached statistical significance - so I'm informed when I should actually take the time to check out experiment results. Would be interested to hear any other creative use cases!\n\n",
"I think like you said, it's not going to replace a solid deep dive. However, it could be really useful for flagging where you might need to spend attention that day. Accounts that are under/over budget for example. Definitely going to check this out.\n\n"
],
"questions": [
[],
[
{
"text": "Stumbled across a skill called Voice Metrics - which is only available in the US (but you can just set a fake address like I've had to, to get the skill working).\n\n",
"normal": "stumbled across a skill called voice metrics which is only available in the us but you can just set a fake address like i've had to to get the skill working"
}
],
[],
[
{
"text": "Looking on their website, they have an integration with Grow.io (which looks awesome, but I've never used it personally). ",
"normal": "looking on their website they have an integration with grow.io which looks awesome but i've never used it personally"
}
],
[],
[
{
"text": "Set it up in a client's office and whenever the client wants to know something he can just say \"Alexa, how many clicks did I get from I_Hate_PPC's campaign this month? ",
"normal": "set it up in a client's office and whenever the client wants to know something he can just say alexa how many clicks did i get from i_hate_ppc's campaign this month"
}
],
[
{
"text": "I'm personally looking to use this feature in combination with formulas which will detect when A/B testing has reached statistical significance - so I'm informed when I should actually take the time to check out experiment results. ",
"normal": "i'm personally looking to use this feature in combination with formulas which will detect when a/b testing has reached statistical significance so i'm informed when i should actually take the time to check out experiment results"
}
],
[
{
"text": "However, it could be really useful for flagging where you might need to spend attention that day. ",
"normal": "however it could be really useful for flagging where you might need to spend attention that day"
}
]
],
"topics": [
[
{
"normal": "alexa",
"count": 1,
"percent": 100
}
],
[
{
"normal": "google",
"count": 2,
"percent": 66.67
},
{
"normal": "alexa",
"count": 1,
"percent": 33.33
}
],
[],
[],
[],
[
{
"normal": "i_hate_ppc",
"count": 1,
"percent": 50
},
{
"normal": "alexa",
"count": 1,
"percent": 50
}
],
[],
[]
],
"url": "https://www.reddit.com/r/PPC/comments/877vm2/get_alexa_to_read_your_clients_performance_metrics/"
},
{
"comments": [
"Does FB de-dupe users within a campaign?",
"Hey fellas, someone told me this is true, but does FB de-dupe within a campaign for users? For example, I have two ad sets targeting the same people but one has an offer and the other has a regular video ad.\n\n",
"No, just in the same way that the same person can see your unique ad more than once, different ad sets will serve to the same people if they are included in target audiences for other ad sets in the same campaign.\n\nHowever, if you have a large audience it's likely that Facebook would choose to optimize by keeping the ad frequency low across the entire campaign. I don't think FB explicitly says whether or not they do this, however, and I would guess that particularly \"great fit\" individuals may see your ad more frequently.\n\n"
],
"questions": [
[
{
"text": "Does FB de-dupe users within a campaign?",
"normal": "does fb de dupe users within a campaign"
}
],
[
{
"text": "Hey fellas, someone told me this is true, but does FB de-dupe within a campaign for users? ",
"normal": "hey fellas someone told me this is true but does fb de dupe within a campaign for users"
}
],
[]
],
"topics": [
[],
[],
[
{
"normal": "facebook",
"count": 1,
"percent": 100
}
]
],
"url": "https://www.reddit.com/r/PPC/comments/87b74q/does_fb_dedupe_users_within_a_campaign/"
},
{
"comments": [
"Free Insertly invite if anyone wants it",
"Hi guys, I have a free invite for Insertly - I lurk a lot so thought I'd throw it this way. Just dm me and I'll send you the code. \n\n",
"PM’d\n\n"
],
"questions": [
[],
[],
[]
],
"topics": [
[],
[],
[]
],
"url": "https://www.reddit.com/r/PPC/comments/874a42/free_insertly_invite_if_anyone_wants_it/"
},
{
"comments": [
"(updated) Keyword Modifier: Extension for Editing Keyword Match Types",
"Hey everyone, I initially posted about the first version of this Chrome Extension a few months back in this post. It was useful but it didn't have the ability to include multiple variations of keywords match types in a single edit. \n\nI've updated the extension to where you can choose between exact, phrase, and modified broad match options all at once.\n\nI hope this update helps all current users and new users as you build your PPC campaigns! \n\nhttps://chrome.google.com/webstore/detail/keyword-modifier/dhpaponoajbgfahgmcbchndpjbooapog\n\n",
"People who don't want to use a plugin can use: http://www.umbrellastudio.com/tools/keyword-multiplier/\n\nFree and super simple to use, no signup\n\n",
"There's a ton of keyword modification tools out there. My favorite being Keyword Toaster . Though I made the Extension because I realized most PPC Marketers use Chrome and utilize an external source to modify the keyword variations. I think having the ability to modify your keywords in the Adwords window itself is super useful. \n\n",
"Great minds think alike!\n\nI released something strikingly similar back a couple of years ago. \n\nhttps://chrome.google.com/webstore/detail/keyword-wrapper/paaonoglkfolneaaopehamdadalgehbb\n\nA couple of suggestions I received and incorporated:\n\n\nInclude the option to lowercase the text\nTrim the words so you don't end up with \"your keyword \"\n\n\nAnother suggestion (which I haven't incorporated): \n\n\nMake it save the keyword text even when it's minimised\n\n\n",
"Hah wow nice! Yeah they do look similar. I guess there's only so much you can do with a UI to changing text with added characters in a confined space.\n\nI actually noticed I was getting a lot of instances of \"keyword \" or +keyword + just like you mentioned\n\nLuckily Im quite certain the Adwords system just disregards extra spaces/plus signs at the end of keywords. Its definitely a peace of mind update I need to implement but coming from no coding background, this took it out of me. So Im going to kick back for a bit before I tackle that haha. \n\n"
],
"questions": [
[],
[
{
"text": "I've updated the extension to where you can choose between exact, phrase, and modified broad match options all at once.\n\n",
"normal": "i've updated the extension to where you can choose between exact phrase and modified broad match options all at once"
}
],
[
{
"text": "People who don't want to use a plugin can use: http://www.umbrellastudio.com/tools/keyword-multiplier/\n\n",
"normal": "people who don't want to use a plugin can use http://www.umbrellastudio.com/tools/keyword-multiplier/"
}
],
[],
[
{
"text": "Another suggestion (which I haven't incorporated): \n\n\n",
"normal": "another suggestion which i haven't incorporated)"
}
],
[]
],
"topics": [
[],
[],
[],
[
{
"normal": "ppc marketers",
"count": 1,
"percent": 100
}
],
[],
[]
],
"url": "https://www.reddit.com/r/PPC/comments/8739og/updated_keyword_modifier_extension_for_editing/"
},
{
"comments": [
"New deals and big savings on your favorite items every single day. See what's on sale before it's gone!",
"I have $1,000 and an Adwords account, what can I sell for a profit?",
"AI Tools",
"Adwords Benchmarks for AU/NZ",
"Facebook for buy here pay here car dealership",
"Looking for a solid adwords youtube channel",
"Looking For An Experienced Paid Search Manager - Lehi, UT",
"Small Budget Suggestions",
"Google will now automatically add new ads to your Ad Sets if not dismissed within 14 days of being suggested. WTF is happening to this platform?",
"Now that we're forced into the New Academy for Ads, are our certifications expiring in April regardless of when we took them?",
"[Facebook] does Audience Overlap exist with broad audiences?",
"Facebook - Who does user engagement well? [Online Retailers Only]",
"What is the best way to run-up automated conversion optimisation?",
"Monetizing Web App"
],
"questions": [
[
{
"text": "See what's on sale before it's gone!",
"normal": "see what's on sale before it's gone"
}
],
[
{
"text": "I have $1,000 and an Adwords account, what can I sell for a profit?",
"normal": "i have $1000 and an adwords account what can i sell for a profit"
}
],
[],
[],
[],
[],
[],
[],
[
{
"text": "WTF is happening to this platform?",
"normal": "wtf is happening to this platform"
}
],
[
{
"text": "Now that we're forced into the New Academy for Ads, are our certifications expiring in April regardless of when we took them?",
"normal": "now that we're forced into the new academy for ads are our certifications expiring in april regardless of when we took them"
}
],
[
{
"text": "[Facebook] does Audience Overlap exist with broad audiences?",
"normal": "[facebook] does audience overlap exist with broad audiences"
}
],
[
{
"text": "Facebook - Who does user engagement well?",
"normal": "facebook who does user engagement well"
}
],
[
{
"text": "What is the best way to run-up automated conversion optimisation?",
"normal": "what is the best way to run up automated conversion optimisation"
}
],
[]
],
"topics": [
[],
[],
[],
[],
[
{
"normal": "facebook",
"count": 1,
"percent": 100
}
],
[
{
"normal": "youtube",
"count": 1,
"percent": 100
}
],
[
{
"normal": "ut",
"count": 1,
"percent": 100
}
],
[],
[
{
"normal": "google",
"count": 1,
"percent": 100
}
],
[],
[],
[
{
"normal": "facebook",
"count": 1,
"percent": 100
}
],
[],
[]
],
"url": "https://www.reddit.com/r/PPC/controversial/"
},
{
"comments": [
"Using competitor's copy to get a higher initial Quality Score in AdWords?",
"Hello,\n\nI am founder of AdSentence that is a competitor spying tool for AdWords. \nWe are collecting all ad copies for each keyword in any specific location.\n\nSome of our users reported by using our tool and looking at most used words in competitor's copies they were able achieve higher initial quality score for new campaign. \n\nI am trying to understand how this happened. My theory is \n Market leaders spend lots of time tweaking their copies to improve QS and by using the same words our users got more CTR and that increased their Quality Score.\n\nDoes this make sense or it is just a coincidence? I don't want to make false claim about our service. \n\n",
"Unless you're talking about hundreds of users reporting these results, the responsible thing to do would be to treat it as a coincidence. \n\n",
"You think it's a good idea to exactly copy your competitors' offer/copy? Wow, great marketing!\n\n",
":) , No I think that is a horrible idea, but if for example your competitors use words like 'Free Estimate' and 'guarantee' it is not a bad idea that you do too?\n\n",
"I think this is in reverse. First, do keyword research, which may include competitive research. Then build your ads including keywords in your various ad groups - i.e. ad writing 101. Blindly copying your competitors based on getting higher quality scores makes no sense.\n\n",
"After doing keyword research, and deciding on keywords one wants to compete in. Using similar words that competitors use for the same keyword might give you an edge? no?\n\n",
"I don't see how. Including keywords from your ad group in creatives of course improve quality scores and generally CTRs. But just because a competitor inserts a particular keyword into creatives doesn't mean you should.\n\n",
"Quality Score is relative to your competitors. If you have a low QS and completely copy the competitor that is scoring better, then you'll most likely get 5, because you will be their equal. To get a high QS your need ad copy etc that is better than your competitors.\n\n"
],
"questions": [
[
{
"text": "Using competitor's copy to get a higher initial Quality Score in AdWords?",
"normal": "using competitor's copy to get a higher initial quality score in adwords"
}
],
[
{
"text": "I am trying to understand how this happened.",
"normal": "i am trying to understand how this happened"
},
{
"text": "Does this make sense or it is just a coincidence? ",
"normal": "does this make sense or it is just a coincidence"
}
],
[],
[
{
"text": "You think it's a good idea to exactly copy your competitors' offer/copy? ",
"normal": "you think it's a good idea to exactly copy your competitors offer/copy"
}
],
[
{
"text": ":) , No I think that is a horrible idea, but if for example your competitors use words like 'Free Estimate' and 'guarantee' it is not a bad idea that you do too?\n\n",
"normal": ":) , no i think that is a horrible idea but if for example your competitors use words like free estimate and guarantee it is not a bad idea that you do too"
}
],
[
{
"text": "First, do keyword research, which may include competitive research. ",
"normal": "first do keyword research which may include competitive research"
}
],
[
{
"text": "Using similar words that competitors use for the same keyword might give you an edge? ",
"normal": "using similar words that competitors use for the same keyword might give you an edge"
},
{
"text": "no?\n\n",
"normal": "no"
}
],
[],
[]
],
"topics": [
[],
[],
[],
[],
[],
[],
[],
[],
[]
],
"url": "https://www.reddit.com/r/PPC/comments/87aw72/using_competitors_copy_to_get_a_higher_initial/"
},
{
"comments": [
"I have $1,000 and an Adwords account, what can I sell for a profit?",
"I'm really looking to break even (or even lose it all) and have fun learning adwords, creating landing pages, and building remarketing lists.\n\nI am not looking to build a complicated, time consuming business, yet.\n\nI'm sure other PPC marketers would like to know this as well.\n\n",
"Use the money to learn more about AdWords, take out the 30 day free trial for Unbounce (and offer to create a landing page for a local home service business) and invest a little into building a small client base.\n\na) it will be more fun\nb) you'll probably learn a lot more\nc) you'll (hopefully) end up with a return on your investment\n\n",
"Set up a store on Shopify, and find products on AliExpress that you can sell for more in your home land. \n\n",
"If you want some real \"sink or swim\" experience and the opportunity to make some real money, sign up for RingPartner pay-per-call affiliate marketing and generate some leads in the Locksmith or contractor services niches. They are tough but if you make it out alive you will have earned a new skill for life.\n\n",
"Hint: with no experience and only a grand to play with, you won't.\n\n",
"You aren’t certain of that. Bid low, wide list with EM SKAGS and he will make money, even if slow and little.\n\n",
"Look into dropshipping. Basically no cost to you other than the time, website and ad spend.\n\n"
],
"questions": [
[
{
"text": "I have $1,000 and an Adwords account, what can I sell for a profit?",
"normal": "i have $1000 and an adwords account what can i sell for a profit"
}
],
[],
[],
[],
[],
[],
[],
[]
],
"topics": [
[],
[],
[],
[],
[],
[],
[],
[]
],
"url": "https://www.reddit.com/r/PPC/comments/87cpha/i_have_1000_and_an_adwords_account_what_can_i/"
},
{
"comments": [
"Difference between clicks & sessions in Search: ~1%, Difference in Shopping: ~12%",
"Any idea as to why that is? Same users bouncing back and clicking again seems unlikely given our low shopping visibility.\n\n",
"Take it you're looking at a discrepancy between AdWords click and GA sessions?\n\nUsers could click an ad then close your page before your site (and your GA tag) loads.\n\nThey could also be blocking 3rd party trackers or tags, or JavaScript entirely, which will cause a discrepancy.\n\nWhat kind of vertical do you operate in?\n\n",
"Yep, this! I would say that in my experience a 1% search discrepancy is excellent, while 12% is a little higher than ideal. \n\nI would guess that your shopping ads are firing for some lower quality keywords. You might want to review your search terms and add some negatives where approprite to improve relevance.\n\n"
],
"questions": [
[],
[
{
"text": "Any idea as to why that is? ",
"normal": "any idea as to why that is"
}
],
[
{
"text": "Take it you're looking at a discrepancy between AdWords click and GA sessions?\n\n",
"normal": "take it you're looking at a discrepancy between adwords click and ga sessions"
},
{
"text": "They could also be blocking 3rd party trackers or tags, or JavaScript entirely, which will cause a discrepancy.\n\n",
"normal": "they could also be blocking 3rd party trackers or tags or javascript entirely which will cause a discrepancy"
},
{
"text": "What kind of vertical do you operate in?\n\n",
"normal": "what kind of vertical do you operate in"
}
],
[
{
"text": "You might want to review your search terms and add some negatives where approprite to improve relevance.\n\n",
"normal": "you might want to review your search terms and add some negatives where approprite to improve relevance"
}
]
],
"topics": [
[
{
"normal": "clicks & sessions",
"count": 1,
"percent": 100
}
],
[],
[
{
"normal": "ga",
"count": 2,
"percent": 100
}
],
[]
],
"url": "https://www.reddit.com/r/PPC/comments/877p04/difference_between_clicks_sessions_in_search_1/"
},
{
"comments": [
"Can I mention Google and AdWords in my ad copy on Facebook?",
"Hey advertisers!\n\nI am a little unsure about the use of language in an Facebook ad. I need to mention Google and Adwords since it is a for SEO course and the audience is scared of too much abrivations like SEO, SEA und so on...\n\nI am pretty unsure about what is okay and what not.\n\nWhen I point out their pain point of not understanding all these words, I might make them feel bad and Facebook rejects the ad.\n\nI am overthinking this?\n\n",
"Yes, as long as you don't mispresent yourself as being Google. Make it clear you're a 3rd party and you'll be fine. We run a \"tools for Google AdWords\" campaign ourselves for our agency.\n\n",
"Yeah, you are overthinking. \n\nFacebook is not so restrict like that thank god haha. You can say google and adwords as you want without any problem\n\n",
"When you advertise on Google adwords, you're not allowed to use the word adwords in your copy. I'm guessing they do have a problem with it. Not sure whether they can do anything about it if you use it on Facebook\n\n"
],
"questions": [
[
{
"text": "Can I mention Google and AdWords in my ad copy on Facebook?",
"normal": "can i mention google and adwords in my ad copy on facebook"
}
],
[
{
"text": "I am pretty unsure about what is okay and what not.\n\n",
"normal": "i am pretty unsure about what is okay and what not"
},
{
"text": "When I point out their pain point of not understanding all these words, I might make them feel bad and Facebook rejects the ad.\n\n",
"normal": "when i point out their pain point of not understanding all these words i might make them feel bad and facebook rejects the ad"
},
{
"text": "I am overthinking this?\n\n",
"normal": "i am overthinking this"
}
],
[],
[],
[
{
"text": "When you advertise on Google adwords, you're not allowed to use the word adwords in your copy. ",
"normal": "when you advertise on google adwords you're not allowed to use the word adwords in your copy"
}
]
],
"topics": [
[
{
"normal": "facebook",
"count": 1,
"percent": 50
},
{
"normal": "google",
"count": 1,
"percent": 50
}
],
[
{
"normal": "facebook",
"count": 2,
"percent": 66.67
},
{
"normal": "google",
"count": 1,
"percent": 33.33
}
],
[
{
"normal": "google",
"count": 2,
"percent": 100
}
],
[
{
"normal": "google",
"count": 1,
"percent": 50
},
{
"normal": "facebook",
"count": 1,
"percent": 50
}
],
[
{
"normal": "facebook",
"count": 1,
"percent": 50
},
{
"normal": "google",
"count": 1,
"percent": 50
}
]
],
"url": "https://www.reddit.com/r/PPC/comments/87373k/can_i_mention_google_and_adwords_in_my_ad_copy_on/"
},
{
"comments": [
"CBD oil campaign",
"Greeting fellow marketeers! \n\nA good friend of mine asked me what the best approach would be to start advertising for his CBD oil company. I was kind of shocked to see how hard it actually is to market this product. Does any of you know a way to generate some traffic through ppc/cpm campaigns?\n\n",
"Strictly goes against FB policies, I'm not sure about Google though; for some stupid reason FB still doesnt see it as a supplement, but still an illegal drug. For one: any device that we would normally call paraphernalia, change that word to peripheral. Paraphernalia is linked with the illegal drug trade, but a vaporizer to consume CBD oil, is a peripheral to the medicine. For advertising on fb, what worked well with us, was using an ad to a bridge page then to a sales page. So the ad goes to maybe a quiz (something where the lead is required to take action to get a specific result - in this case, results on their quiz and an answer to the question that intiates the quiz) where the prospect finds out they have this common issue (whatever), so click this button to see what the best cure for that ailment is...the click the button, and go to a sales page about cbd oil. This doesnt go against th policy, bc the ad directs customers to a page about a quiz having to deal with bodily issues - noyhing wrong with that! \n\n",
"Not sure the exact policies when it comes to the search network. I have yet to try bidding on \"marijuana\" for search but I have gone after those terms on DSK and I've seen volume/conversions. \n\nSo try cbd oil related keywords in a DSK campaign.\n\n",
"How is it hard ? I see ads on google search, and on gdn/fb for cbd and hemp oil, creams and capsules. :) \n\n",
"I was under the impression that this was forbidden according to the adwords terms of use.\n\n",
"Not sure what terms that is ? What country are you in ?\n\nIt is a natural supplement, and no psychoactive drugs in it as it had no THC so fully legal here in europe and in most american states. \n\n",
"It is. \n\n",
"Why am I getting downvotes for my answer ? I do Google and Bing searches and there are cbd oil ads. I scroll through facebook and I see retargeting ads for the same swiss/danish and british sites i visited. So what is the issue ? \n\n",
"I can cofirm that in the UK doing a search for 'CBD oil' brings up plenty of AdWords results, including ones from Amazon and eBay.\n\n"
],
"questions": [
[],
[
{
"text": "A good friend of mine asked me what the best approach would be to start advertising for his CBD oil company. ",
"normal": "a good friend of mine asked me what the best approach would be to start advertising for his cbd oil company"
},
{
"text": "Does any of you know a way to generate some traffic through ppc/cpm campaigns?\n\n",
"normal": "does any of you know a way to generate some traffic through ppc/cpm campaigns"
}
],
[
{
"text": "For advertising on fb, what worked well with us, was using an ad to a bridge page then to a sales page. ",
"normal": "for advertising on fb what worked well with us was using an ad to a bridge page then to a sales page"
},
{
"text": "So the ad goes to maybe a quiz (something where the lead is required to take action to get a specific result - in this case, results on their quiz and an answer to the question that intiates the quiz) where the prospect finds out they have this common issue (whatever), so click this button to see what the best cure for that ailment is...the click the button, and go to a sales page about cbd oil. ",
"normal": "so the ad goes to maybe a quiz something where the lead is required to take action to get a specific result in this case results on their quiz and an answer to the question that intiates the quiz where the prospect finds out they have this common issue whatever so click this button to see what the best cure for that ailment is...the click the button and go to a sales page about cbd oil"
}
],
[
{
"text": "Not sure the exact policies when it comes to the search network. ",
"normal": "not sure the exact policies when it comes to the search network"
}
],
[
{
"text": "How is it hard ? ",
"normal": "how is it hard"
}
],
[],
[
{
"text": "Not sure what terms that is ? ",
"normal": "not sure what terms that is"
},
{
"text": "What country are you in ?\n\n",
"normal": "what country are you in"
}
],
[],
[
{
"text": "Why am I getting downvotes for my answer ? ",
"normal": "why am i getting downvotes for my answer"
},
{
"text": "So what is the issue ? \n\n",
"normal": "so what is the issue"
}
],
[]
],
"topics": [
[],
[
{
"normal": "cbd oil company",
"count": 1,
"percent": 100
}
],
[
{
"normal": "google",
"count": 1,
"percent": 100
}
],
[],
[
{
"normal": "google",
"count": 1,
"percent": 100
}
],
[],
[],
[],
[
{
"normal": "facebook",
"count": 1,
"percent": 50
},
{
"normal": "google",
"count": 1,
"percent": 50
}
],
[
{
"normal": "ebay",
"count": 1,
"percent": 50
},
{
"normal": "uk",
"count": 1,
"percent": 50
}
]
],
"url": "https://www.reddit.com/r/PPC/comments/86zbne/cbd_oil_campaign/"
},
{
"comments": [
"How can I outrank eBay on google shopping ads?",
"Hoping one of you experts here could give me some insight. Below is a link to one of my google shopping campaigns auction insights reports. I am doing ok, but it seems that adrank is killing me and ebay is killing me.\n\nI've blacked out all the other metrics so as to hide my niche and site info etc as not relevant.\n\nAnyway - I dont know what to do here to boost what I guess is my Adrank? As I guess that is the problem, or is it just always going to really be impossible to outrank ebay? Thanks in advance!\n\nhttps://expirebox.com/files/cc2f3722fe907edb2f555268ebda5d71.png\n\n",
"Google Shopping has 20+ product spots you can end up in with their expanded carousel. They count an impression as any time your product is featured in that carousel, even if the shopper doesn’t click to expand the carousel and never sees your product.\n\nBy the nature of eBay or another competitor simply having more related products to a search, they will take more of those 20 spots than you can. For this reason, we don’t put much stock in the impression share/competitive metrics for shopping (anymore). Our Google reps were trying to sell us on upping bids because our impression share went down YoY, but they also tripled the number of spots in the carousel so yeah our share will go down if the absolute total of possible impressions is tripled.\n\n",
"Edit: I take my comment back, your view of impression share definitely appears to be correct! Idk how I haven't accounted for this.\n\n",
"Hang on - what do you mean here? \n\n",
"Yea but it also shows how much I am outranking them and it’s not significant. I think I need to prove my ad rank, but don’t really know a way to do that. \n\nDoes ad rank include backlinks to your site? I mean I really can’t compete with that as it’s eBay!! \n\n",
"eBay has a shopping feed that’s probably bigger than almost any other retailer out there. If they have a lot more products in the categories you are competing with them in, they simply have more opportunities for those products to win one of the many carousel spots. On a broad basis, that means they’re going to be winning both on average ad rank and impression share. How large is your shopping feed?\n\nThe classic notion of ad rank and impression share in shopping ads is (imho) bunk - your ads could literally always show in the collapsed carousel (what someone sees without expanding) and you may not have the anticipated rank/share because of the number of expanded carousel spots that are being figured into those calculations. \n\nThis may vary depending on product group but I counted 27 spots in the expanded carousel for some of my client’s products. So if we win the top spot on average, that’s still a 1/27 impression share. eBay is probably winning 9/27 spots (some in the expanded, some in the collapsed carousel) is what I imagine.\n\n",
"I’m surprised they count the expanded carousel as no one sees that 99% of the time and there no impression really unless expanded. \n\nOk this category I’m competing I have about 20,000 products. \n\nBut what would have a lot more for each product as you say as they have several sellers for the each one product. \n\nI guess there is not much more i can do to get my impression share higher it seems. \n\nDamn you eBay! \n\n",
"The primary 2 factors of ad rank (beyond having ratings) on Google Shopping are:\n\n\nBid - the higher your bid, the more likely your your ads will show.\nFeed optimization - making sure your product data is fully optimized by ensuring your data is similarly structured to how users are searching for it. \nTitle, description, and categorization are critical here. We've done some interesting analysis of the math behind Google Shopping and title optimization, which may help you. \n\n\nDisclaimer: I'm the CTO of Feedonomics, a product feed optimization platform. \n\n",
"Thanks for this. Looks like good reading and will go a long way to helping. \n\nI need to find out if it’s my big price and if that’s a small factor then will need to work on the quality stuff. If possible even. \n\n",
"+1 for feed structure optimization!\n\n",
"Bid more \n\n",
"Is there a way to tell if I’m missing out on impressions due to my bid price?\n\nIt’s definitely not budget as it say 0% is lost due to budget. \n\nI was thinking it’s due to my quality score/ad rank that I’m losing out? \n\n",
"I think it's \" impression share by bid\" or something like that. There is 100% a way to see what you're on about - look in the columns tab and see if you can turn them on. \n\n",
"Ok will try that. I think once I may have managed to see that and it wasn’t affected by this my share. \n\nSo eBay is likely outranking me on adrank quality etc. which dunno how i could beat the might of eBay on that with their sheer volume of products they can put up for each search. \n\n"
],
"questions": [
[
{
"text": "How can I outrank eBay on google shopping ads?",
"normal": "how can i outrank ebay on google shopping ads"
}
],
[
{
"text": "Anyway - I dont know what to do here to boost what I guess is my Adrank? ",
"normal": "anyway i dont know what to do here to boost what i guess is my adrank"
},
{
"text": "As I guess that is the problem, or is it just always going to really be impossible to outrank ebay? ",
"normal": "as i guess that is the problem or is it just always going to really be impossible to outrank ebay"
}
],
[],
[],
[
{
"text": "Hang on - what do you mean here? \n\n",
"normal": "hang on what do you mean here"
}
],
[
{
"text": "Yea but it also shows how much I am outranking them and it’s not significant. ",
"normal": "yea but it also shows how much i am outranking them and it's not significant"
},
{
"text": "Does ad rank include backlinks to your site? ",
"normal": "does ad rank include backlinks to your site"
}
],
[
{
"text": "How large is your shopping feed?\n\n",
"normal": "how large is your shopping feed"
},
{
"text": "The classic notion of ad rank and impression share in shopping ads is (imho) bunk - your ads could literally always show in the collapsed carousel (what someone sees without expanding) and you may not have the anticipated rank/share because of the number of expanded carousel spots that are being figured into those calculations. \n\n",
"normal": "the classic notion of ad rank and impression share in shopping ads is imho bunk your ads could literally always show in the collapsed carousel what someone sees without expanding and you may not have the anticipated rank/share because of the number of expanded carousel spots that are being figured into those calculations"
},
{
"text": "eBay is probably winning 9/27 spots (some in the expanded, some in the collapsed carousel) is what I imagine.\n\n",
"normal": "ebay is probably winning 9/27 spots some in the expanded some in the collapsed carousel is what i imagine"
}
],
[
{
"text": "But what would have a lot more for each product as you say as they have several sellers for the each one product. \n\n",
"normal": "but what would have a lot more for each product as you say as they have several sellers for the each one product"
}
],
[
{
"text": "We've done some interesting analysis of the math behind Google Shopping and title optimization, which may help you. \n\n\n",
"normal": "we've done some interesting analysis of the math behind google shopping and title optimization which may help you"
}
],
[],
[],
[],
[
{
"text": "Is there a way to tell if I’m missing out on impressions due to my bid price?\n\n",
"normal": "is there a way to tell if i'm missing out on impressions due to my bid price"
},
{
"text": "I was thinking it’s due to my quality score/ad rank that I’m losing out? \n\n",
"normal": "i was thinking it's due to my quality score/ad rank that i'm losing out"
}
],
[
{
"text": "There is 100% a way to see what you're on about - look in the columns tab and see if you can turn them on. \n\n",
"normal": "there is 100% a way to see what you're on about look in the columns tab and see if you can turn them on"
}
],
[
{
"text": "So eBay is likely outranking me on adrank quality etc. which dunno how i could beat the might of eBay on that with their sheer volume of products they can put up for each search. \n\n",
"normal": "so ebay is likely outranking me on adrank quality etc which dunno how i could beat the might of ebay on that with their sheer volume of products they can put up for each search"
}
]
],
"topics": [
[
{
"normal": "google",
"count": 1,
"percent": 50
},
{
"normal": "ebay",
"count": 1,
"percent": 50
}
],
[
{
"normal": "ebay",
"count": 2,
"percent": 66.67
},
{
"normal": "google",
"count": 1,
"percent": 33.33
}
],
[
{
"normal": "google",
"count": 2,
"percent": 66.67
},
{
"normal": "ebay",
"count": 1,
"percent": 33.33
}
],
[],
[],
[
{
"normal": "ebay",
"count": 1,
"percent": 100
}
],
[
{
"normal": "ebay",
"count": 2,
"percent": 100
}
],
[
{
"normal": "ebay",
"count": 1,
"percent": 100
}
],
[
{
"normal": "google",
"count": 2,
"percent": 66.67
},
{
"normal": "cto of feedonomics",
"count": 1,
"percent": 33.33
}
],
[],
[],
[],
[],
[],
[
{
"normal": "ebay",
"count": 2,
"percent": 100
}
]
],
"url": "https://www.reddit.com/r/PPC/comments/86y1sh/how_can_i_outrank_ebay_on_google_shopping_ads/"
},
{
"comments": [
"How do you come up with a target CPA",
"This question has probably been asked a million times in here, but I’m new to Reddit and couldn’t find anything when I searched.\n\nI’m currently in talks with a framing business to do their SEO. How I’ve proposed I get compensated is by taking an average of how many leads (email, call, contact form entry) they’re currently getting a month, and then charge them for every lead I get above that amount in months to come. The issue I have, is that I don’t know how much I should charge them for each lead. I’d like to use this model with other clients, so I kind of need a process or formula that can work with any client. \n\nThanks again guys!\n\n",
"For starters, you need to know what's affordable for them. If they have (made up numbers) an average order of $300 and COGS of $100 that leaves $200 profit. If 50% of leads turn into business that means at $100 per lead they would make 0% profit before expenses. This is just an example of a bad CPA.\n\nOr you can simply guess what you can do and then propose that to them. Either way, this is a pretty risky venture for you and why most freelancers/agencies don't work that way.\n\n",
"Their average order value is £300. What is a better alternative as to how I could work with them?\n\nThank you by the way\n\n",
"Most freelancers charge % of ad spend, flat fee, or hourly.\n\n",
"What if it’s SEO\n\n",
"Typically hourly or fixed monthly fee.\n\n",
"This method only works if you assume that the number of leads generated by other channels is a constant. What if your client updates their landing page/changes their pricing/hires a really talented sales person/has seasonality in a way that impacts their overall performance? You’ll probably have to wind up recalibrating the “average” every month, and it won’t always be clear what is and is not under your control. Also, what will you do if you generate volume that’s above their CPL target? What if they tell you to lower targets based on factors outside of your control (such as a change in their COGS) and now you can’t maintain your old volume, let alone grow?\n\nMost agencies charge based on hours worked or dollars managed; I’d stick with one of those strategies.\n\n",
"Agreed, that approach has a number of potential issues... Value per \"lead\", attribution, ROI, etc., etc.\n\nEstablishing a baseline using the current metrics, and showing profitable growth over time is the best way to prove the value of your efforts. What that is worth depends on the services you provide, and the value to each client.\n\n"
],
"questions": [
[
{
"text": "How do you come up with a target CPA",
"normal": "how do you come up with a target cpa"
}
],
[
{
"text": "This question has probably been asked a million times in here, but I’m new to Reddit and couldn’t find anything when I searched.\n\n",
"normal": "this question has probably been asked a million times in here but i'm new to reddit and couldn't find anything when i searched"
},
{
"text": "How I’ve proposed I get compensated is by taking an average of how many leads (email, call, contact form entry) they’re currently getting a month, and then charge them for every lead I get above that amount in months to come. ",
"normal": "how i've proposed i get compensated is by taking an average of how many leads email call contact form entry they're currently getting a month and then charge them for every lead i get above that amount in months to come"
},
{
"text": "The issue I have, is that I don’t know how much I should charge them for each lead. ",
"normal": "the issue i have is that i don't know how much i should charge them for each lead"
}
],
[
{
"text": "For starters, you need to know what's affordable for them. ",
"normal": "for starters you need to know what's affordable for them"
},
{
"text": "Or you can simply guess what you can do and then propose that to them. ",
"normal": "or you can simply guess what you can do and then propose that to them"
},
{
"text": "Either way, this is a pretty risky venture for you and why most freelancers/agencies don't work that way.\n\n",
"normal": "either way this is a pretty risky venture for you and why most freelancers/agencies don't work that way"
}
],
[
{
"text": "What is a better alternative as to how I could work with them?\n\n",
"normal": "what is a better alternative as to how i could work with them"
}
],
[],
[
{
"text": "What if it’s SEO\n\n",
"normal": "what if it's seo"
}
],
[],
[
{
"text": "What if your client updates their landing page/changes their pricing/hires a really talented sales person/has seasonality in a way that impacts their overall performance? ",
"normal": "what if your client updates their landing page/changes their pricing/hires a really talented sales person/has seasonality in a way that impacts their overall performance"
},
{
"text": "You’ll probably have to wind up recalibrating the “average” every month, and it won’t always be clear what is and is not under your control. ",
"normal": "you'll probably have to wind up recalibrating the average every month and it won't always be clear what is and is not under your control"
},
{
"text": "Also, what will you do if you generate volume that’s above their CPL target? ",
"normal": "also what will you do if you generate volume that's above their cpl target"
},
{
"text": "What if they tell you to lower targets based on factors outside of your control (such as a change in their COGS) and now you can’t maintain your old volume, let alone grow?\n\n",
"normal": "what if they tell you to lower targets based on factors outside of your control such as a change in their cogs and now you can't maintain your old volume let alone grow"
}
],
[
{
"text": "What that is worth depends on the services you provide, and the value to each client.\n\n",
"normal": "what that is worth depends on the services you provide and the value to each client"
}
]
],
"topics": [
[],
[],
[],
[],
[],
[],
[],
[],
[]
],
"url": "https://www.reddit.com/r/PPC/comments/86wovk/how_do_you_come_up_with_a_target_cpa/"
},
{
"comments": [
"Frist Facebook Lead Ad... $10.80 / lead",
"Good day all, \n\nI set up my first Facebook Lead Ad, offering a free downloadable PDF, in exchange for the first name and email address. It is still early, but right now the cost per lead is $10.80. I was hoping for a $1 or $2 cost per lead, but I'm not even sure if that is realistic. \n\nThoughts?\n\nIt certainly could be my image and text... \n\n",
"Let's look first at what your business and funnel are. How much is a customer worth to you? In some cases a lead might be worth over $100.\n\nHow many impressions, clicks and heads have you gotten so far? Do you have a large enough sample to conclude that this is in fact your average?\n\nAlso, why were you hoping for that low a CPA? That sounds insanely low for any sort of lead gen on FB and likely not realistic.\n\n",
"Depends, I managed B2B lead gen ads for a client on Facebook and achieved 80 cent CPAs in Eastern Europe/Asia by prequalifying the ad as hard as I could\n\n",
"What exactly do you mean by prequalifying?\n\n",
"Ensuring the messaging is clear regarding the potential cost of your service/product or making sure that you're blunt with what you're offering (so they're less likely to expand the lead form if the product is unsuitable/out of their price range).\n\nFor example if you're trying to get demos booked for a high-end SaaS product aimed at enterprise users only - tailoring the messaging carefully to ensure it's obvious the product is designed for that type of user and don't indicate that anything is 'free' or 'cheap'\n\n",
"Thanks for the explanation\n\n",
"Yea, I don't know what my cost per lead should be, so I just wanted to get a sense. I watched a few videos on YouTube, and they indicated a cost per lead of 57 cents or so. \n\nI don't think my sample size is big enough -- Just 508 impressions and 2 leads from those impressions. Maybe my target audience is too narrow; didn't hit even hit the daily budget cap yesterday.\n\nThanks for your help.\n\n",
"I'd suggest you read up a bit on sample sizes and learn more about your business assumptions and data.\n\n508 impressions is not enough to determine anything, let alone 2 leads. You need to have quite a bit more volume.\n\nAs nice as it would be to have buying media be something you can learn from a few YT videos of who knows what quality, this is a somewhat technical and complex thing to do. I'd start by reviewing the FB help docs in-depth.\n\n",
"Totally depends on your offer and targeting, but aiming for a couple of bucks for a top of funnel free giveaway is not unreasonable.\n\nThe other thing, however, is basing your CPA off of one conversion is fool-hardy at best. Get 15-20 conversions before even looking at your CPA. And remember that Facebook needs to generate about 25 conversions before it can even start to optimize your campaign.\n\nThat aside, someone else asked for a bunch of stats but let's simply start with your campaign relevance and engagement score. If you're below 8 you should work on improving your offer/targeting. Lead magents should score extremely well if you're dialed in. And having a high score ensures you're getting a good CTR and low CPC = lower CPA.\n\nLastly, (or maybe firstly) ask yourself if your PDF is valuable to your audience. If it's a case study, forget it! Give them something that's truly valuable to get a $1-2 CPA.\n\n",
"I agree with this, especially the lead magnet value part. The best lead magnet is one that solves a big problem. People buy solutions, not processes, so sell the end result (free from problem) rather than the process (means of solving problem). This alone can improve cpa. \n\n",
"This is true, but it depends on the subject. Sometimes it's a complex space where a good process and framework is really valuable. Laying out the system in a free product with a super-detailed paid product and then a crazy expensive done-for-you product (consulting / coaching / etc) is a pretty tried-and-true way to go.\n\n",
"Thank you, very good insight and food for thought. \n\nThe lead magnet is \"20 Actionable Tips to Manage People\" -- it's from a list of things we've collected over the years, managing our own team. We think it is valuable. \n\nI'll be more patient and wait for the 25 leads/conversion mark, and take it from there. \n\nShould I also wait until 25 leads/conversions when it comes to the relevance score?\n\n",
"\n\"20 Actionable Tips to Manage People\"\n\n\nSnooze. \n\nSorry, but that doesn't sound interesting enough to give up my email and download a PDF. Why do I care about your tips? Who are you? What results have you gotten? What kinds of results can I expect to get?\n\nSomething like: \"Leadership Blueprint: Our step-by-step system for growing our marketing team's performance by 7x in 6 months\"\n\n(Just a top-of-my-head example, obv. You can do better!)\n\nMore specifics and numbers are good, as long as you can back them up.\n\nWhat's your Unique Selling Proposition? Why should I download your guide over the 27,000 other free PDFs, books, blog posts, courses, podcasts, and listicles on this topic?\n\n",
"Hm. Clearly, you've done this before! Thank you. \n\nI'm thinking that I may create a new lead-magnet, that's closely related to the SaaS product itself. Something like: \n\nLeadership Blueprint: Our step-by-step system for implementing a data-driven HR strategy\n\nBut I like your approach of providing a \"result\" metric in the title of the leam magnet.\n\n",
"No, with respect to relevance if your ad is only getting say a 4 you should probably redo your creative.\n\n",
"That's bare minimum, and weekly. Are you throwing lead ads to a cold audience? Depending on the size of your audiences, it could be very unlikely that you'll get enough weekly conversions for the algorithm to really work like it should. Work on really great content and push that out to a wider audience first. THEN, once you have built up a large enough audience who've shown interest in your content, push out lead ads with your assets. But like someone else said, your asset needs to be great and highly useful!\n\n",
"Lead quality is important, if not more, then your CPL. If no one converts at $1/2 then you wasted money.\n\n",
"What do the metrics look like for the whole funnel? \n\nWhat is the CPC you are paying? \n\nWhat is the opt-in conversion rate? \n\nHow big is the audience you are targeting? \n\nHow many impression has the ad received overall so far?\n\nWith this info, we can see what levers to pull. \n\n",
"Thanks for your help... \n\nPotential Reach: 70,000,000 people\n\nBut I just launched this web-app, so right now I don't have a good grasp on the funnel performance. I've never done and B2B marketing, so I'm just trying what has worked for B2C, with a different audience. \n\nThis campaign, I had set it to only show on mobile (because I was following a video), so I just changed that to Desktop and Mobile, to get the impressions up. \n\nFor placement, I chose: Automatic Placements (Recommended)\n\nAnd bid strategy is set to: Lowest cost - Get the most leads for your budget\n\nI'll see if I can get some more impressions, now also showing the ad on the desktop, to get a more relevant data set. \n\n",
"For the placement, try switching to Facebook feed only. This is what people will see when they are scrolling through Facebook on their phone and desktop first. \n\n",
"There were 5 ads in this first campaign, same text, same audience, just different artwork/images. The first and second ad reached 500 impressions and received a 3 and 4 relevance score - I deactivated both of those ads. I will let the other 3 ads hit 500 impressions to get a relevance score, but I'm working on a new lead magnet, that will hopefully be more relevant.\n\n"
],
"questions": [
[],
[
{
"text": "Thoughts?\n\n",
"normal": "thoughts"
}
],
[
{
"text": "Let's look first at what your business and funnel are. ",
"normal": "let's look first at what your business and funnel are"
},
{
"text": "How much is a customer worth to you? ",
"normal": "how much is a customer worth to you"
},
{
"text": "How many impressions, clicks and heads have you gotten so far? ",
"normal": "how many impressions clicks and heads have you gotten so far"
},
{
"text": "Do you have a large enough sample to conclude that this is in fact your average?\n\n",
"normal": "do you have a large enough sample to conclude that this is in fact your average"
},
{
"text": "Also, why were you hoping for that low a CPA? ",
"normal": "also why were you hoping for that low a cpa"
}
],
[],
[
{
"text": "What exactly do you mean by prequalifying?\n\n",
"normal": "what exactly do you mean by prequalifying"
}
],
[],
[],
[
{
"text": "Yea, I don't know what my cost per lead should be, so I just wanted to get a sense. ",
"normal": "yea i don't know what my cost per lead should be so i just wanted to get a sense"
}
],
[
{
"text": "As nice as it would be to have buying media be something you can learn from a few YT videos of who knows what quality, this is a somewhat technical and complex thing to do. ",
"normal": "as nice as it would be to have buying media be something you can learn from a few yt videos of who knows what quality this is a somewhat technical and complex thing to do"
}
],
[],
[],
[
{
"text": "Sometimes it's a complex space where a good process and framework is really valuable. ",
"normal": "sometimes it's a complex space where a good process and framework is really valuable"
}
],
[
{
"text": "Should I also wait until 25 leads/conversions when it comes to the relevance score?\n\n",
"normal": "should i also wait until 25 leads/conversions when it comes to the relevance score"
}
],
[
{
"text": "Why do I care about your tips? ",
"normal": "why do i care about your tips"
},
{
"text": "Who are you? ",
"normal": "who are you"
},
{
"text": "What results have you gotten? ",
"normal": "what results have you gotten"
},
{
"text": "What kinds of results can I expect to get?\n\n",
"normal": "what kinds of results can i expect to get"
},
{
"text": "What's your Unique Selling Proposition? ",
"normal": "what's your unique selling proposition"
},
{
"text": "Why should I download your guide over the 27,000 other free PDFs, books, blog posts, courses, podcasts, and listicles on this topic?\n\n",
"normal": "why should i download your guide over the 27000 other free pdfs books blog posts courses podcasts and listicles on this topic"
}
],
[],
[],
[
{
"text": "That's bare minimum, and weekly. ",
"normal": "that's bare minimum and weekly"
},
{
"text": "Are you throwing lead ads to a cold audience? ",
"normal": "are you throwing lead ads to a cold audience"
},
{
"text": "THEN, once you have built up a large enough audience who've shown interest in your content, push out lead ads with your assets. ",
"normal": "then once you have built up a large enough audience who've shown interest in your content push out lead ads with your assets"
}
],
[],
[
{
"text": "What do the metrics look like for the whole funnel? \n\n",
"normal": "what do the metrics look like for the whole funnel"
},
{
"text": "What is the CPC you are paying? \n\n",
"normal": "what is the cpc you are paying"
},
{
"text": "What is the opt-in conversion rate? \n\n",
"normal": "what is the opt in conversion rate"
},
{
"text": "How big is the audience you are targeting? \n\n",
"normal": "how big is the audience you are targeting"
},
{
"text": "How many impression has the ad received overall so far?\n\n",
"normal": "how many impression has the ad received overall so far"
},
{
"text": "With this info, we can see what levers to pull. \n\n",
"normal": "with this info we can see what levers to pull"
}
],
[
{
"text": "I've never done and B2B marketing, so I'm just trying what has worked for B2C, with a different audience. \n\n",
"normal": "i've never done and b2b marketing so i'm just trying what has worked for b2c with a different audience"
}
],
[
{
"text": "This is what people will see when they are scrolling through Facebook on their phone and desktop first. \n\n",
"normal": "this is what people will see when they are scrolling through facebook on their phone and desktop first"
}
],
[]
],
"topics": [
[
{
"normal": "facebook",
"count": 1,
"percent": 100
}
],
[
{
"normal": "facebook",
"count": 1,
"percent": 100
}
],
[],
[
{
"normal": "facebook",
"count": 1,
"percent": 50
},
{
"normal": "gen ads",
"count": 1,
"percent": 50
}
],
[],
[],
[],
[
{
"normal": "youtube",
"count": 1,
"percent": 100
}
],
[],
[
{
"normal": "facebook",
"count": 1,
"percent": 100
}
],
[],
[],
[
{
"normal": "mark",
"count": 1,
"percent": 100
}
],
[],
[],
[],
[],
[
{
"normal": "cpl if",
"count": 1,
"percent": 100
}
],
[
{
"normal": "cpc",
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"percent": 100
}
],
[],
[
{
"normal": "facebook",
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"percent": 100
}
],
[]
],
"url": "https://www.reddit.com/r/PPC/comments/86uu16/frist_facebook_lead_ad_1080_lead/"
},
{
"comments": [
"Does anyone have experience with B2B reviews site (GetApp, Capterra...) PPC advertising platforms?",
"I'm considering giving them a try for paid campaigns and I want to get a clearer picture regarding costs.\n\n",
"Good question. I recently set up a listing on Capterra, but there doesn't seem to be a self-service PPC area. They have been emailing me, and they seem nice, but I really like the self-service model.\n\n",
"We have a few clients using Capterra and their general consensus is the cost/conversion is good but the opportunity for conversions is limited. So worth doing as an add-on to other marketing? Probably is if you have a good product.\n\n",
"Agree with all this. Lack of scale\n\n",
"opportunity/conversion is limited because of lead relevance or lead intent?\n\n",
"I haven't asked but I assume volume. Capterra gets about 1.1 million visits per month in the US. That sounds like a lot but not much when you consider it is a search engine and your product is one of many thousands of products (heck there are 500 categories).\n\n",
"I really think that without some reviews first, it is not very useful.\n\nWe invested into a ppc campaign on capterra - but the lead quality was not very high tbh. \n\n",
"Capterra was awesome for me 2008 - 2011 \n\n"
],
"questions": [
[
{
"text": "Does anyone have experience with B2B reviews site (GetApp, Capterra...) PPC advertising platforms?",
"normal": "does anyone have experience with b2b reviews site getapp capterra... ppc advertising platforms"
}
],
[],
[],
[
{
"text": "So worth doing as an add-on to other marketing? ",
"normal": "so worth doing as an add on to other marketing"
}
],
[],
[
{
"text": "opportunity/conversion is limited because of lead relevance or lead intent?\n\n",
"normal": "opportunity/conversion is limited because of lead relevance or lead intent"
}
],
[
{
"text": "That sounds like a lot but not much when you consider it is a search engine and your product is one of many thousands of products (heck there are 500 categories).\n\n",
"normal": "that sounds like a lot but not much when you consider it is a search engine and your product is one of many thousands of products heck there are 500 categories"
}
],
[],
[]
],
"topics": [
[],
[],
[],
[],
[],
[],
[
{
"normal": "us",
"count": 1,
"percent": 100
}
],
[],
[]
],
"url": "https://www.reddit.com/r/PPC/comments/86ufb9/does_anyone_have_experience_with_b2b_reviews_site/"
},
{
"comments": [
"Don't miss out on our most popular and trending deals before they're gone! Get them quick with Amazon Prime.",
"Facebook removes ability to target based on \"Interested In\" data - alternatives for LGBT ads?",
"How To Get Off Of The Search Partners In Bing!",
"Am I overthinking my targeting?",
"Paid Platform to Advertise on Dating Sites (i.e. Tinder)?",
"Google Offline Conversions (automated)",
"How to track URLs in Facebook campaigns?",
"Freelance Opportunities",
"Desktop KPI's",
"How to project without historical data",
"Ad Testing Questions",
"DoubleClick Floodlight Tag Question",
"How to track emails that come not from the contact form?",
"PPC Services in Hyderabad",
"PPC Services in Hyderabad",
"Running Google AdWords? Invitation to early access",
"YouTube-only Display Campaign Setup",
"Is anyone still running Search Companion/SCM in AdWords GDN?",
"Redirecting URLS from currently performing FB Ads?",
"Any way to contact Facebook?",
"Trying to figure out how to make those Instagram collection ads. Is it done through Facebook?",
"Tired Promotion 3 discount codes in 1 ad? Search",
"How many of you went straight solo without joining an agency?",
"Display Networks That Can Replace Google's Display Network",
"How do you manage your account/campaign/adgroup notes and comments?",
"What's the deal with Google leaving empty ad slots for a query even when my ad has a good bid and QS?"
],
"questions": [
[],
[
{
"text": "Facebook removes ability to target based on \"Interested In\" data - alternatives for LGBT ads?",
"normal": "facebook removes ability to target based on interested in data alternatives for lgbt ads"
}
],
[],
[
{
"text": "Am I overthinking my targeting?",
"normal": "am i overthinking my targeting"
}
],
[],
[],
[
{
"text": "How to track URLs in Facebook campaigns?",
"normal": "how to track urls in facebook campaigns"
}
],
[],
[],
[],
[],
[],
[
{
"text": "How to track emails that come not from the contact form?",
"normal": "how to track emails that come not from the contact form"
}
],
[],
[],
[
{
"text": "Running Google AdWords?",
"normal": "running google adwords"
}
],
[],
[
{
"text": "Is anyone still running Search Companion/SCM in AdWords GDN?",
"normal": "is anyone still running search companion/scm in adwords gdn"
}
],
[
{
"text": "Redirecting URLS from currently performing FB Ads?",
"normal": "redirecting urls from currently performing fb ads"
}
],
[
{
"text": "Any way to contact Facebook?",
"normal": "any way to contact facebook"
}
],
[
{
"text": "Is it done through Facebook?",
"normal": "is it done through facebook"
}
],
[],
[
{
"text": "How many of you went straight solo without joining an agency?",
"normal": "how many of you went straight solo without joining an agency"
}
],
[],
[
{
"text": "How do you manage your account/campaign/adgroup notes and comments?",
"normal": "how do you manage your account/campaign/adgroup notes and comments"
}
],
[
{
"text": "What's the deal with Google leaving empty ad slots for a query even when my ad has a good bid and QS?",
"normal": "what's the deal with google leaving empty ad slots for a query even when my ad has a good bid and qs"
}
]
],
"topics": [
[],
[
{
"normal": "in data",
"count": 1,
"percent": 50
},
{
"normal": "facebook",
"count": 1,
"percent": 50
}
],
[
{
"normal": "search partners",
"count": 1,
"percent": 100
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[],
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[
{
"normal": "google",
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}
],
[
{
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}
],
[],
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{
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}
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[],
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[
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{
"normal": "google",
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[
{
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[],
[],
[
{
"normal": "facebook",
"count": 1,
"percent": 100
}
],
[
{
"normal": "facebook",
"count": 1,
"percent": 100
}
],
[],
[],
[
{
"normal": "google",
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"percent": 100
}
],
[],
[
{
"normal": "google",
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"percent": 100
}
]
],
"url": "https://www.reddit.com/r/PPC/?count=25&after=t3_86uu16"
}
]
Raw
topics.json
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]
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