gistfile1.m

int x, y, width, height;
x = cardImage.size.width * 0.09; // 14% of the card image's width
y = cardImage.size.height * 0.05; // 8.5% of the card image's height
width = cardImage.size.width * 0.83; // 61.5% of the card image's width
height = cardImage.size.height * 0.85; // 7% of the card image's height
CGRect name_crop_rect = CGRectMake(x, y, width, height);
UIImage *name_image = [cardImage croppedImage:name_crop_rect];