application.js

var Product = Backbone.Model.extend({

  fromStoreName: function() { return 'Crate & Barrel'; }

});

var glassJar = new Product({ storesUrl: 'http://www.crateandbarrel.com' });

var products = new Backbone.Collection;
products.add([glassJar]);

var ProductView = Backbone.View.extend({

    tagName: 'div'

  , className: 'product'

  , events: { 'submit' : 'loadMessage' }

  , loadMessage: function(){ alert(this.model.get('storesUrl')); }

  , template: function(data){
    var compiled = _.template("store: <%= storesUrl %>")
    return compiled(data);
  }
  , render: function() {
    $(this.el).html(this.template(this.model.toJSON()));
    return this;
  }


});

var view = new ProductView({
  model: glassJar,
});

$(document).ready(function() {
  $(".product").html(view.template(glassJar.toJSON()));
});