Tests build confidence. Write 'em. They'll save your ass, and they'll let you take a chainsaw to your code without being afraid of unintended consequences.
Write tools. If it's happened more than twice, don't ever do it by hand again.
If it can be done outside the request/response cycle, consider queuing it. Mailers, uploads, audit trails, anything with an external system dependency or a lot of IO.
If there's a lifecycle, model it as a real state machine. Beware ad hoc flags.
You'll write it once, but you'll read it a lot. Code accordingly. Sometimes simplicity takes a bit longer, but it'll pay off.
Inconsistent file names, task names, and coding styles hurt productivity.
Keep frameworks, plugins, libraries, and tools up-to-date, but think twice before using a production app to play with the bleeding edge.
Don't speculate, get data. Act on what you know, not what you suspect. Is that code really faster? Do users really want that feature?
Find the root cause. Keep asking why, even when you're tired and under the gun. The guesswork patch you write today will be a nightmare tomorrow.
If it's not working, change it, no matter how long it took to write. Don't throw good money after bad. Admit mistakes early and often.