http://www.google.com.br/tagmanager/
Extensão Tag Assistant para ajudar a debugar as tags no site:
https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk
Como vincular com AdWords:
https://support.google.com/analytics/answer/1033961?hl=pt-BR
Configuração com Webmaster Tools:
https://support.google.com/webmasters/answer/1120006?hl=pt-BR
Link para ferramenta que gera links com UTMs:
https://support.google.com/analytics/answer/1033867?hl=pt-BR
Saiba mais em:
https://support.google.com/analytics/answer/1033068?hl=pt-BR
Como configurar metas no Analytics:
https://support.google.com/analytics/answer/1032415?hl=pt-BR
Script do Google Anlytics:
https://support.google.com/tagmanager/answer/6107169?hl=pt-BR&visit_id=1-636143992204258250-3000830577&rd=2
Links para o hangout sobre busca interna no WordPress com Fábio Pessoa:
https://www.youtube.com/watch?v=8mNQ-_F_OlU
Como configurar esses relatórios:
https://support.google.com/analytics/answer/2819948?hl=pt-BR
Saiba como criar e configurar:
https://support.google.com/analytics/answer/1009714?hl=pt-BR
Este material foi retirado de um ótimo vídeo em https://www.youtube.com/watch?v=gWXXOkboZBs