Here's what I think I did, pulled out from all the non effective things I did.
$ ln -s /Applications/Sublime\ Text\ 2.app/Contents/SharedSupport/bin/subl /usr/local/bin/sublime
# had to change permissions on something
$ chmod 700 /usr/local/bin/sublime
# or maybe it was
$ chmod 700 /Applications/Sublime\ Text\ 2.app/Contents/SharedSupport/bin/subl
# then changed the name of the shortcut to 'subl'
$ cd /
$ cd usr/local/bin
$ open .
# remanme file, bam
Maybe next time just doing this will work
$ ln -s /Applications/Sublime\ Text\ 2.app/Contents/SharedSupport/bin/subl /usr/local/bin/subl
# and and `chmod 700` to whatever error I get