ls_colors file to change colour of ls

ls_colors

# di=5;34;43 Setting the LS_COLORS di parameter to the above example will make directories appear in flashing blue text with an orange background
#0 =  Default Colour
#1 = Bold
#4 = Underlined
#5 = Flashing Text
#7 = Reverse Field
#31 =    Red
#32 =    Green
#33 =    Orange
#34 =    Blue
#35 =    Purple
#36 =    Cyan
#37 =    Grey
#40 =    Black Background
#41 =    Red Background
#42 =    Green Background
#43 =    Orange Background
#44 =    Blue Background
#45 =    Purple Background
#46 =    Cyan Background
#47 =    Grey Background
#90 =    Dark Grey
#91 =    Light Red
#92 =    Light Green
#93 =    Yellow
#94 =    Light Blue
#95 =    Light Purple
#96 =    Turquoise
#100 =   Dark Grey Background
#101 =   Light Red Background
#102 =   Light Green Background
#103 =   Yellow Background
#104 =   Light Blue Background
#105 =   Light Purple Background
#106 =   Turquoise Background

# http://www.bigsoft.co.uk/blog/index.php/2008/04/11/configuring-ls_colors
#no NORMAL, NORM        Global default, although everything should be something
#fi FILE                Normal file
#di DIR                 Directory
#ln SYMLINK, LINK, LNK  Symbolic link. If you set this to .target. instead of a numerical value, the color is as for the file pointed to.
#pi FIFO, PIPE          Named pipe
#do DOOR                Door
#bd BLOCK, BLK          Black device
#cd CHAR, CHR           Character device
#or ORPHAN              Symbolic link pointing to a non-existent file
#so SOCK                Socket
#su SETUID              File that is setuid (u+s)
#sg SETGID              File that is setgid (g+s)
#tw STICKY_OTHER_WRITABLE   Directory that is sticky and other-writable (+t,o+w)
#ow OTHER_WRITABLE      Directory that is other-writable (o+w) and not sticky
#st STICKY              Directory with the sticky bit set (+t) and not other-writable
#ex EXEC                Executable file (i.e. has .x. set in permissions)
#mi MISSING             Non-existent file pointed to by a symbolic link (visible when you type ls -l)
#lc LEFTCODE, LEFT      Opening terminal code
#rc RIGHTCODE, RIGHT    Closing terminal code
#ec ENDCODE, END        Non-filename text
#*.extension            Every file using this extension e.g. *.jpg

LS_COLORS='*.html=95:*.php=1;32:di=1;94:no=00:fi=00:ln=01;36:pi=40;33:so=01;35:do=01;35:bd=40;33;01:cd=40;33;01:or=40;31;01:su=37;41:sg=30;43:tw=30;42:ow=1;4;94:st=37;44:ex=0;4:*.tar=01;31:*.tgz=01;31:*.zip=01;31:*.gz=01;31:*.bz2=01;31:*.jpg=01;35:*.jpeg=01;35:*.gif=01;35:*.bmp=01;35:*.png=01;35:';
export LS_COLORS

LS_COLORS=$ what command to highlight a certain dir into a certain colour? I tried LS_COLORS="di=<style>::" example: LS_COLORS="di=1;4;35;46" but it highlight all of the dirs not a certain dir