Sources for the Future PLC GAAD keynote by Joe Devon

Sources.md

Sources:

1. This slide deck: https://docs.google.com/presentation/d/1UjgGadbm7GOd2o973cmkq2AryHrrTJ58vtCzbuy6-_k/edit?usp=sharing
2. Future PLC "About" page (mission wording, brand count, reach and audience figures): https://futureplc.com/about/
3. Licensed image (Octagon, CC BY 3.0), Wikimedia Commons: https://commons.wikimedia.org/w/index.php?curid=7352835
4. Global Accessibility Awareness Day (GAAD), official site: https://accessibility.day/
5. American Idol logo (19 Entertainment / FremantleMedia, Public Domain), Wikimedia Commons: https://commons.wikimedia.org/w/index.php?curid=19339364
6. American Idol (where Joe worked when he wrote the GAAD blog post): https://www.americanidol.com
7. Joe's original 2011 blog post that sparked GAAD ("Challenge: Accessibility know-how needs to go mainstream with developers now"): https://mysqltalk.wordpress.com/2011/11/27/challenge-accessibility-know-how-needs-to-go-mainstream-with-developers-now/
8. Joe's original 2011 tweet of that post: https://x.com/joedevon/status/140592581728944128
9. Jennison Asuncion's response (screenshot), via the GAAD about page: https://accessibility.day/about/
10. 9to5Mac: Apple's Stevie Wonder concert at Apple Park for GAAD (2017): https://9to5mac.com/2017/05/19/apple-holds-stevie-wonder-concert-on-campus-in-honor-of-global-accessibility-awareness-day/
11. Amazon: raising accessibility awareness for GAAD: https://www.aboutamazon.com/news/workplace/raising-awareness-of-accessibility-in-may-and-all-year-round
12. Netflix: celebrating GAAD (the GAAD Collection): https://about.netflix.com/en/news/celebrating-global-accessibility-awareness-day
13. The White House GAAD convening (via accessibility.day): https://accessibility.day/gaad_events/white-house-global-accessibility-awareness-day-convening/
14. Wikipedia: "Pink Ribbons, Inc." (the pinkwashing documentary): https://en.wikipedia.org/wiki/Pink_Ribbons,_Inc.
15. WebAIM Million (annual accessibility analysis of the top 1,000,000 home pages; the 97.8% to 95.9% figures): https://webaim.org/projects/million/
16. ArcTouch State of Mobile App Accessibility (SOMAA) report (the 72% figure): https://arctouch.com/state-of-mobile-app-accessibility
17. GAAD Foundation: https://gaad.foundation/
18. AIMAC, The AI Model Accessibility Checker: https://aimac.ai
19. NYSE TV coverage of AIMAC (YouTube): https://www.youtube.com/watch?v=y5ZEmtWNwAw
20. Wikipedia: Demographics of China (China population): https://en.wikipedia.org/wiki/Demographics_of_China
21. WHO fact sheet, Disability and health (the 1.3 billion / 16% / 1 in 6 figure): https://www.who.int/news-room/fact-sheets/detail/disability-and-health
22. WHO World Report on Disability (2011): https://www.who.int/teams/noncommunicable-diseases/sensory-functions-disability-and-rehabilitation/world-report-on-disability
23. WHO Global Report on Health Equity for Persons with Disabilities (2022), source of the 1.3 billion / 16% figure: https://www.who.int/publications/i/item/9789240063600
24. WHO World Report on Vision (2019), source of the 2.2 billion with a vision impairment figure: https://www.who.int/publications/i/item/world-report-on-vision
25. WHO Global Report on Assistive Technology (GReAT, 2022), source of the 2.5 billion needing assistive technology figure: https://www.who.int/publications/i/item/9789240049451
26. Colour Blind Awareness (colour blindness: about 300 million; 1 in 12 men, 1 in 200 women): https://www.colourblindawareness.org/colour-blindness/
27. EU population, Eurostat (449 million, 1 Jan 2024): https://ec.europa.eu/eurostat/web/products-eurostat-news/w/ddn-20240711-1
28. US population, US Census Bureau (340 million, Vintage 2024): https://www.census.gov/library/stories/2024/12/population-estimates.html
29. UK population, ONS (69 million, mid-2024): https://www.ons.gov.uk/peoplepopulationandcommunity/populationandmigration/populationestimates/bulletins/annualmidyearpopulationestimates/mid2024
30. WHO World Report on Hearing (2021), source of the 1.5 billion with hearing loss / 430 million disabling figures: https://www.who.int/publications/i/item/9789240020481
31. India population, Worldometer (UN-based, 1.44 billion): https://www.worldometers.info/world-population/india-population/
32. UN World Population Prospects 2024, Summary of Results (world population, global median age, the over-40 figure): https://population.un.org/wpp/assets/Files/WPP2024_Summary-of-Results.pdf
33. CIA World Factbook, median age by country (the median-age chart): https://www.cia.gov/the-world-factbook/field/median-age/country-comparison/
34. Eurostat: EU median age 44.7 (2024): https://ec.europa.eu/eurostat/web/products-eurostat-news/w/ddn-20250221-2
35. Branding quote, Seth Godin, "This Is Marketing: You Can't Be Seen Until You Learn to See" (2018). The book is the source. https://www.goodreads.com/work/quotes/62963936-this-is-marketing-you-can-t-be-seen-until-you-learn-to-see
36. Kantar BrandZ, most valuable global brands: https://www.kantar.com/campaigns/brandz/global
37. Greg Joswiak ("Joz", Apple SVP Worldwide Marketing) tweet: https://x.com/gregjoz/status/2057510161057738950
38. "Accessibility Agents" by Taylor Arndt (GitHub): https://github.com/Community-Access/accessibility-agents
39. Google's open-sourced design.md format (GitHub): https://github.com/google-labs-code/design.md
40. VisionScribe custom GPT (Joe's alt-text tool): https://chatgpt.com/g/g-6wnzEP0SO-visionscribe
41. VisionScribe repo (GitHub): https://github.com/joedevon/visionscribe
42. VisionScribe gist (build-your-own alt-text prompt): https://gist.github.com/joedevon/caeabef3107218743df8a630fbe74163
43. GitHub's official accessibility-scanner (finds gaps, files issues, fixes with Copilot): https://github.com/github/accessibility-scanner
44. GitHub blog: "From pledge to practice, building a more inclusive open-source ecosystem": https://github.blog/open-source/from-pledge-to-practice-building-a-more-inclusive-open-source-ecosystem/