Problem: Hasbro wanted to brand themselves better to the developer community, recruit, and seek out external innovations from their biggest tech fans.
Solution: AngelHack set up the Hasbro-a-thon at Hasbro HQ, where we held pre-hackathon innovation talks at Hasbro the week before and concluded things with a 24-hr hackathon at Hasbro HQ. In order to complete Hasbro's goals, we created a custom website (http://www.hasbroathon.com/) to hype the event and worked with localized developer and college groups in DC, New York, and Providence to promote the event and start the discussion. AngelHack handled all promotions, facilitation, social media, website creation, and worked with Hasbro's PR / Communication teams to ensure everything was in-line with their Communications strategy. AngelHack also held weekly calls with Hasbro to discuss updates and help Hasbro employees to garner the necessary internal support to make the event a GO.
Outcome: In total, we had over 40,000 views on our event and were able to sign up over 275 developers. Hasbro saw the event as a huge success with tons of recruitment potential and 8 teams that they invited back to their HQ who they wanted to continue working with their R+D team. These teams could be recruited, invested in, or given licensing opportunities to build on top of Hasbro's line of brands. They also reported "extreme excitement" internally from having their developers work with so many new faces on new ideas. The event took place 2 weeks ago and this is all the information we have thus far.
“The Hasbro’s very first Hackathon met our high expectations. It not only delivered some strong original ideas but it was also a great way to meet some great new creative talent. We are looking forward to making this an annual event.” -Duncan Billing, CDO Hasbro