gistfile1.txt

"the products actually already live in our point of sale system"

Does "live" in this context rhyme with "div" or "dive"? Let's call the "div" version of it "liv" to clarify.

This makes sense: "the products actually already liv in our point of sale system". It means that there are many products, and the place they live/belong is "in our point of sale system".

This also makes sense: "the product's actually already live in our point of sale system". It means there is one product, and it's already "live" (aka deployed or whatever) in our point of sale system.

The rules are:
- NEVER have an apostrophe for plurals
- ALWAYS have an apostrophe for abreviations of "X is"
- Have an apostrophe for anything that's possessive - eg. "Bob's ball", or "the car's exhaust".
- Don't have an apostrophe if it's possessive but "its". So "the car and its exhaust", not "the car and it's exhaust" - even though the rule above would dictate a possessive apostrophe.
- Shorter form of the its/it's rule: Use it's for "it is", and its for anything else.