puma 3.0.0+ resets proctitle in rails server

inline_rails_server.rb

begin
  require 'bundler/inline'
rescue LoadError => e
  $stderr.puts 'Bundler version 1.10 or later is required. Please update your Bundler'
  raise e
end

gemfile(true) do
  source 'https://rubygems.org'
  gem 'rails', github: 'rails/rails'
  gem 'sqlite3'
  gem 'puma', "=3.3.0"
end

require 'active_record'

# This connection will do for database-independent bug reports.
ActiveRecord::Base.establish_connection(adapter: 'sqlite3', database: ':memory:')
ActiveRecord::Base.logger = Logger.new(STDOUT)

module Test
  class Application < Rails::Application
  end
end


options = {
  :Host        => "127.0.0.1",
  :environment => "production",
  :app         => Test::Application
}

require "rails/commands/server"

Process.setproctitle("JoeApplicationProcess puma #{Puma::Const::PUMA_VERSION}")
Rails::Server.new(options).tap do |server|
  Dir.chdir(Rails.application.root)
  server.start
end

ps_output.log

$ ps -ef |grep puma
  503 86042 58636   0 10:06AM ttys000    0:00.00 grep puma
  503 86020   410   0 10:06AM ttys001    0:02.14 JoeApplicationProcess puma 2.14.0

$ ps -ef |grep puma
  503 86000 58636   0 10:06AM ttys000    0:00.00 grep puma
  503 85977   410   0 10:05AM ttys001    0:02.12 JoeApplicationProcess puma 2.16.0

$ ps -ef |grep puma
  503 86081 58636   0 10:06AM ttys000    0:00.00 grep puma
  503 86062   410   0 10:06AM ttys001    0:02.16 puma 3.0.0 (tcp://127.0.01:9292) [Code]

$ ps -ef |grep puma
  503 86119 58636   0 10:07AM ttys000    0:00.00 grep puma
  503 86097   410   0 10:07AM ttys001    0:02.15 puma 3.1.0 (tcp://127.0.01:9292) [Code]

$ ps -ef |grep puma
  503 86157 58636   0 10:07AM ttys000    0:00.00 grep puma
  503 86137   410   0 10:07AM ttys001    0:02.16 puma 3.2.0 (tcp://127.0.01:9292) [Code]

$ ps -ef |grep puma
  503 86194 58636   0 10:07AM ttys000    0:00.00 grep puma
  503 86176   410   0 10:07AM ttys001    0:02.12 puma 3.3.0 (tcp://127.0.01:9292) [Code]