With the Vidyard for Salesforce integration, you can send individual emails to leads and contacts. You can also create an email template using the vyemail query string allowing you to use an email template and get individual tracking data fed right back into Salesforce and the Vidyard Analytics Center. Here is a sample email template we whipped …

salesforce_template.html

Hi {!Contact.FirstName},<br /><br />

Thank you for your interest in Vidyard for Salesforce! We know you're excited to learn more.
Here's a video of Karl describing how Vidyard and Salesforce work together to bring viewer analytics into Salesforce CRM.
<br /><br />

Looking forward to hearing your feedback!<br /><br />

<div>
    <a href="http://demos.vidyard.com/watch/2reLCXJVqQodqQYiAeHPgQ?vyemail={!Contact.Email}" target="_blank">
        <img alt="Vidyard & Salesforce with Karl Farley" src="//play.vidyard.com/2reLCXJVqQodqQYiAeHPgQ.jpg" width="360" />
        <p>Click here to view the video!</p>
    </a>
</div>
<br /><br />

Sincerely,
{!User.FirstName} {!User.LastName}<br />
{!User.Phone}<br />
{!User.Email}<br /><br />