Wordpress custom post type for hero stories

functions.php

<?php

add_action('init', 'hero_story_init');

function hero_story_init() {

    $args = array(
		'label' => __('Hero Stories'),
		'singular_label' => __('Hero Story'),
		'public' => true,
		'show_ui' => true, // UI in admin panel
		'_builtin' => false, // It's a custom post type, not built in!
		'_edit_link' => 'post.php?post=%d',
		'capability_type' => 'post',
		'has_archive' => true,
		'hierarchical' => false,
		'rewrite' => array("slug" => ""), // Permalinks format
		'supports' => array('title', 'editor', 'thumbnail'),
		'menu_icon' => '/path/to/hero_story_icon.png', // 16px16
		'exclude_from_search' => true,
		'menu_position' => 6//,
		//'taxonomies' => array('category')

    );

    register_post_type( 'herostory' , $args );
    
	add_new_rules('herostory');
	flush_rewrite_rules( false );

}

function add_new_rules($ptype){

	global $wp_rewrite;

	$rewrite_rules = $wp_rewrite->generate_rewrite_rules("$ptype/");
	$rewrite_rules["$ptype/?$"] = 'index.php?paged=1';

	foreach($rewrite_rules as $regex => $redirect)
	{
		if(strpos($redirect, 'attachment=') === false)
			{
				$redirect .= "&amp;amp;amp;amp;amp;post_type=$ptype";
			}
		if(0 < preg_match_all('@\$([0-9])@', $redirect, $matches))
			{
				for($i = 0; $i < count($matches[0]); $i++)
				{
					$redirect = str_replace($matches[0][$i], '$matches['.$matches[1][$i].']', $redirect);
				}
			}
		$wp_rewrite->add_rule($regex, $redirect, 'top');
	}
}


?>