Underscore/backbone this binding question

gistfile1.js

<snip>

initialize: function() {
  _.bindAll(this, 'addEvent', 'render');

  this.eventFeed = this.options.eventFeed;
  this.eventFeed.on('add', this.addEvent);
},
render: function() {
  $.get('/views/jsondata', function(data) {
     var newModel = new models.SomeModel(data);
     this.eventFeed.add(newModel);
  });

},
addEvent: function(e) {
  //Stuff
}

</snip>