Companies holding on and retreating from DEI

generated 2025-02-20

Retreating	Sources	Holding the Line	Sources
Amazon	R2	Abercrombie and Fitch	H2
Amtrak	R1	Adobe	H2
Apple	R3	Alliance Health	H2
Bank of America	R1	American Airlines	H3
Boeing	R1	Ancestry	H2
Brown-Forman (Jack Daniel's)	R1, R2	BJ's Wholesale	H2
Chipotle	R1	Ben & Jerry's	H2
Citigroup	R1	Bering Straits Native Corporation	H2
Coca-Cola	R1	Best Buy	H2
Comcast	R1	Chick-fil-A	H2
Costco	R3	Cigna	H2
Deloitte	R1	Cisco	H3, H4
Delta Airlines	R3	Cleveland Cavaliers	H3
Disney	R1	Deutsche Bank	H2, H4
Ford Motor Co.	R1, R2	Dollar Tree	H2
General Electric (GE)	R1	E.L.F. Beauty	H1, H3
Goldman Sachs	R1, R2	Gap Inc.	H2
Google	R1, R2	GoTo Foods	H2
Harley-Davidson	R1, R2	HLW	H2
Intel	R1	Honda	H2
JPMorgan Chase	R1	Johnson & Johnson	H2
John Deere	R1, R2	Kroger	H2
Lowe's	R1, R2	Logitech	H2
McDonald's	R1, R2	Macy's	H2
Meta (Facebook)	R1, R2	MassMutual	H2
Microsoft	R3	Mastercard	H2
Molson Coors	R1	Match Group	H2
Morgan Stanley	R1	McKinsey & Company	H2
NPR	R1	Meijer	H1, H2
PBS	R1	Mitre	H2
PayPal	R1	Nasdaq	H3
PepsiCo	R1	National Football League	H2
Smithsonian Institution	R1	Nike	H2
Target	R1, R2	Old Navy	H2
The FBI	R1	Philip Morris International	H2
Tractor Supply	R2	Pinterest	H2, H3
Walmart	R1, R2	Procter & Gamble	H1, H2
Wells Fargo	R1	Progressive	H2
		Salesforce	H3
		Sephora	H1, H2
		Southwest Airlines	H3
		TJX Companies	H2
		Tiffany & Co	H2
		Ulta Beauty	H2
		United Airlines	H3
		Wilson Sonsini Goodrich & Rosati	H2

Holding the line