This is a Maven pom using the Sling Launchpad plugin. It creates a WAR file which includes Sling and the Felix Shell bundle.

sample launchpad war pom

<?xml version="1.0" encoding="ISO-8859-1"?>
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<project xmlns="http://maven.apache.org/POM/4.0.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 http://maven.apache.org/maven-v4_0_0.xsd">

    <modelVersion>4.0.0</modelVersion>

    <groupId>sample</groupId>
    <artifactId>sample-war</artifactId>
    <packaging>war</packaging>
    <version>1-SNAPSHOT</version>

    <name>Sample Launchpad War</name>
    <description>
        A Sample Launchpad War...
    </description>

    <build>
        <plugins>
            <plugin>
                <groupId>org.apache.sling</groupId>
                <artifactId>maven-launchpad-plugin</artifactId>
                <version>2.0.5-SNAPSHOT</version>
                <executions>
                    <execution>
                        <id>prepare-package</id>
                        <goals>
                            <goal>prepare-package</goal>
                        </goals>
                    </execution>
                </executions>    
                <configuration>
                    <defaultBundleList>
                        <!-- only need this until the next release -->
                        <version>6-SNAPSHOT</version>
                    </defaultBundleList>
                    <additionalBundles>
                        <bundle>
                            <groupId>org.apache.felix</groupId>
                            <artifactId>org.apache.felix.shell</artifactId>
                            <version>1.4.2</version>
                        </bundle>
                    </additionalBundles>
                </configuration>
            </plugin>
            
            <plugin>
                <groupId>org.mortbay.jetty</groupId>
                <artifactId>maven-jetty-plugin</artifactId>
                <version>6.1.23</version>
                <configuration>
                    <contextPath>/</contextPath>
                    <webAppSourceDirectory>
                        target/${artifactId}-${pom.version}
                    </webAppSourceDirectory>
                </configuration>
            </plugin>
            
            <plugin>
                <groupId>org.apache.maven.plugins</groupId>
                <artifactId>maven-war-plugin</artifactId>
                <configuration>
                    <webResources>
                        <resource>
                            <directory>
                                ${project.build.directory}/launchpad-bundles
                            </directory>
                            <targetPath>WEB-INF</targetPath>
                        </resource>
                    </webResources>
                </configuration>
            </plugin>
        </plugins>
    </build>

    <dependencies>
        <dependency>
            <groupId>org.apache.sling</groupId>
            <artifactId>org.apache.sling.launchpad.base</artifactId>
            <version>2.1.1-SNAPSHOT</version>
            <classifier>webapp</classifier>
            <type>war</type>
            <scope>runtime</scope>
        </dependency>
    </dependencies>
</project>