Reference: http://en.wikipedia.org/wiki/Favicon
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Called a favicon or just simply icon. Solid or transparent image
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Convert a transparent image to an ico file. (not necessary)
- use PhotoShop
- find a conversion site online, google "favicon generator"
- Place the following link into the head of the HTML file
<link rel="shortcut icon" href="http://example.com/myicon.ico" />
or...
<link rel="icon" type="image/png" href="http://example.com/image.png" />