codeignitter_loadmore.js

<script type="text/javascript">
$(document).ready(function(){
    var loaded_items = 0;
    $(".loadmore_button").click(function(){
        loaded_items = $(".app_list").length;
        $.get('/index.php/app/loadmore/'+loaded_items, function(data){
            $('.app_list').append(data);
        });
    })
})
</script>