Makefile for deploying with password environment variables on remote ssh server (and 8080->80, 4443->443 port forwarding)

Makefile

SSH_SERVER=45.46.47.48
PROJECT_NAME=some-power
EXECUTABLE=some_power
ENV_FILE=.env_file

build:
	GOOS=linux GOARCH=amd64 go build -o $(EXECUTABLE) .
deploy: build
	$(eval IS_SUITE_PASSWORD := $(shell gopass api/some_more_power/password))
	$(eval SMS_PASSWORD := $(shell gopass api/sms_service/password))
	@tar czf - $(EXECUTABLE) | ssh $(SSH_SERVER) 'echo ≫ Backing up old executable...\
		&& test -f /srv/$(PROJECT_NAME)/$(EXECUTABLE)\
		&& mv /srv/$(PROJECT_NAME)/$(EXECUTABLE){,.old}\
		&& echo ≫ Extracting into /srv/$(PROJECT_NAME)/...\
		;  tar xzf - -C /srv/$(PROJECT_NAME)/\
		&& echo ≫ Generating environment file...\
		&& echo "IS_SUITE_PASSWORD=$(IS_SUITE_PASSWORD)" > /srv/$(PROJECT_NAME)/$(ENV_FILE)\
		&& echo "SMS_PASSWORD=$(SMS_PASSWORD)" >> /srv/$(PROJECT_NAME)/$(ENV_FILE)\
		&& echo ≫ Restarting service...\
		&& sudo service $(PROJECT_NAME) restart\
		&& echo ≫ Checking status...\
		&& sudo service $(PROJECT_NAME) status\
		&& echo ≫ Done'
	rm -f $(EXECUTABLE)
setup-server:
	@ssh $(SSH_SERVER) 'echo ≫ Making directory\
		&& sudo mkdir -p /srv/$(PROJECT_NAME)/\
		&& cd /srv/$(PROJECT_NAME)\
		&& echo ≫ Setting permissions\
		&& sudo chown -R $$(id -u):$$(id -g) /srv/$(PROJECT_NAME)/\
		&& echo ≫ Add port forwarding 8080 --\> 80\
		&& sudo iptables -t nat -C PREROUTING -p tcp --dport 80 -j REDIRECT --to-port 8080 2>/dev/null\
		&& echo Already exists, skipping...\
		|| sudo iptables -t nat -A PREROUTING -p tcp --dport 80 -j REDIRECT --to-port 8080\
		&& echo ≫ Add port forwarding 4443 --\> 443\
		&& sudo iptables -t nat -C PREROUTING -p tcp --dport 443 -j REDIRECT --to-port 4443 2>/dev/null\
		&& echo Already exists, skipping...\
		|| sudo iptables -t nat -A PREROUTING -p tcp --dport 443 -j REDIRECT --to-port 4443\
		&& echo "[Unit]" > $(PROJECT_NAME).service\
		&& echo "Description=$(PROJECT_NAME)" >> $(PROJECT_NAME).service\
		&& echo "" >> $(PROJECT_NAME).service\
		&& echo "[Service]" >> $(PROJECT_NAME).service\
		&& echo "Type=simple" >> $(PROJECT_NAME).service\
		&& echo "WorkingDirectory=/srv/$(PROJECT_NAME)/" >> $(PROJECT_NAME).service\
		&& echo "EnvironmentFile=/srv/$(PROJECT_NAME)/$(ENV_FILE)" >> $(PROJECT_NAME).service\
		&& echo "ExecStart=/srv/$(PROJECT_NAME)/$(EXECUTABLE)" >> $(PROJECT_NAME).service\
		&& echo "Restart=always" >> $(PROJECT_NAME).service\
		&& echo "RestartSec=5" >> $(PROJECT_NAME).service\
		&& echo "" >> $(PROJECT_NAME).service\
		&& echo "[Install]" >> $(PROJECT_NAME).service\
		&& echo "WantedBy=multi-user.target" >> $(PROJECT_NAME).service\
		&& echo ≫ Enabling service\
		&& sudo systemctl enable /srv/$(PROJECT_NAME)/$(PROJECT_NAME).service\
		&& sudo systemctl daemon-reload\
		&& echo ≫ Done'