jquery vertical text slide

index.html

<div class="pre_header_text visible-web destop_screen" style="background: #000000 none repeat scroll 0 0; color: #ffffff;">
  <div class="rw-words rw-words-1 cd-headline slide">                                   
    <span class="cd-words-wrapper" style="width: 174px;">
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      <b class="is-hidden">FREE U.S. Shipping! 44444</b>
      <b class="is-visible">Customize your box options now available!</b>
    </span>
  </div>
</div>


<style type="text/css">
  /*---------------------------*/
.cd-words-wrapper b {
  font-size: 15px;
  width: 100% !important;
  color: #fff
}

.cd-words-wrapper {
  text-align: center !important;
  width: auto !important;
}

@media all and (max-width: 768px) {  
  .pre_header_text {
    font-size: 13px;
    height: 100%;
    letter-spacing: 2px;
    margin-top: 15px !important;
    padding: 8px
  }  
  .pre_header_text {
    font-size: 13px;
    letter-spacing: 2px;
    margin-top: 0;
    padding: 8px
  } 
  img#product-featured-image {
      position: relative !important;
  }
}


@media all and (max-width: 480px) {
  .cd-words-wrapper b {
    font-size: 15px;
    width: 100% !important;
    color: #fff;
    white-space: normal !important
  }
  
}
/*=======*/
.cd-title {
  position: relative;
  height: 160px;
  line-height: 230px;
  text-align: center;
}
.cd-title h1 {
  font-size: 2.4rem;
  font-weight: 700;
}
@media only screen and (min-width: 768px) {
  .cd-title {
    line-height: 250px;
  }
}
@media only screen and (min-width: 1170px) {
  .cd-title {
    height: 200px;
    line-height: 300px;
  }
  .cd-title h1 {
    font-size: 3rem;
  }
}

.cd-intro {
  width: 90%;
  max-width: 768px;
  text-align: center;
}

.cd-intro {
  margin: 4em auto;
}
@media only screen and (min-width: 768px) {
  .cd-intro {
    margin: 5em auto;
  }
}
@media only screen and (min-width: 1170px) {
  .cd-intro {
    margin: 6em auto;
  }
}

.cd-headline {
  font-size: 15px;
  line-height: 1.2;
}
@media only screen and (min-width: 768px) {
  .cd-headline {
    font-size: 15px;
    font-weight: 300;
  }
}
@media only screen and (min-width: 1170px) {
  .cd-headline {
    font-size: 15px;
  }
}

.cd-words-wrapper {
  display: inline-block;
  position: relative;
  text-align: center;
}
.cd-words-wrapper b {
  display: inline-block;
  position: absolute;
  white-space: nowrap;
  left: 0;
  top: 0;
}
.cd-words-wrapper b.is-visible {
  position: relative;
}
.no-js .cd-words-wrapper b {
  opacity: 0;
}
.no-js .cd-words-wrapper b.is-visible {
  opacity: 1;
}

.pre_header_text {
/*     background: #000000 none repeat scroll 0 0; */
    display: block;
    font-size: 15px;
    /*height: 100%;*/
    letter-spacing: 2px;
    margin-top: 0;
    overflow: visible;
    position: relative;
    text-align: center;
    top: -15px;
    padding: 5px 0px;
/*     color: #fff; */
}

.cd-headline.slide b {
  opacity: 0;
  top: .2em;
}


/* -------------------------------- 

xslide 

-------------------------------- */
.cd-headline.slide span {
  display: inline-block;
  padding: .2em 0;
}
.cd-headline.slide .cd-words-wrapper {
  overflow: hidden;
  vertical-align: top;
}
.cd-headline.slide b {
  opacity: 0;
  top: .2em;
}
.cd-headline.slide b.is-visible {
  top: 0;
  opacity: 1;
  -webkit-animation: slide-in 0.6s;
  -moz-animation: slide-in 0.6s;
  animation: slide-in 0.6s;
}
.cd-headline.slide b.is-hidden {
  -webkit-animation: slide-out 0.6s;
  -moz-animation: slide-out 0.6s;
  animation: slide-out 0.6s;
}

@-webkit-keyframes slide-in {
  0% {
    opacity: 0;
    -webkit-transform: translateY(-100%);
  }
  60% {
    opacity: 1;
    -webkit-transform: translateY(20%);
  }
  100% {
    opacity: 1;
    -webkit-transform: translateY(0);
  }
}
@-moz-keyframes slide-in {
  0% {
    opacity: 0;
    -moz-transform: translateY(-100%);
  }
  60% {
    opacity: 1;
    -moz-transform: translateY(20%);
  }
  100% {
    opacity: 1;
    -moz-transform: translateY(0);
  }
}
@keyframes slide-in {
  0% {
    opacity: 0;
    -webkit-transform: translateY(-100%);
    -moz-transform: translateY(-100%);
    -ms-transform: translateY(-100%);
    -o-transform: translateY(-100%);
    transform: translateY(-100%);
  }
  60% {
    opacity: 1;
    -webkit-transform: translateY(20%);
    -moz-transform: translateY(20%);
    -ms-transform: translateY(20%);
    -o-transform: translateY(20%);
    transform: translateY(20%);
  }
  100% {
    opacity: 1;
    -webkit-transform: translateY(0);
    -moz-transform: translateY(0);
    -ms-transform: translateY(0);
    -o-transform: translateY(0);
    transform: translateY(0);
  }
}
@-webkit-keyframes slide-out {
  0% {
    opacity: 1;
    -webkit-transform: translateY(0);
  }
  60% {
    opacity: 0;
    -webkit-transform: translateY(120%);
  }
  100% {
    opacity: 0;
    -webkit-transform: translateY(100%);
  }
}
@-moz-keyframes slide-out {
  0% {
    opacity: 1;
    -moz-transform: translateY(0);
  }
  60% {
    opacity: 0;
    -moz-transform: translateY(120%);
  }
  100% {
    opacity: 0;
    -moz-transform: translateY(100%);
  }
}
@keyframes slide-out {
  0% {
    opacity: 1;
    -webkit-transform: translateY(0);
    -moz-transform: translateY(0);
    -ms-transform: translateY(0);
    -o-transform: translateY(0);
    transform: translateY(0);
  }
  60% {
    opacity: 0;
    -webkit-transform: translateY(120%);
    -moz-transform: translateY(120%);
    -ms-transform: translateY(120%);
    -o-transform: translateY(120%);
    transform: translateY(120%);
  }
  100% {
    opacity: 0;
    -webkit-transform: translateY(100%);
    -moz-transform: translateY(100%);
    -ms-transform: translateY(100%);
    -o-transform: translateY(100%);
    transform: translateY(100%);
  }
}
</style>
<script src="https://ajax.googleapis.com/ajax/libs/jquery/1.8.1/jquery.min.js"></script> 
<script type="text/javascript">
jQuery(document).ready(function(){

  //set animation timing
  var animationDelay = 2500,
  //loading bar effect
  barAnimationDelay = 3800,
  barWaiting = barAnimationDelay - 3000, //3000 is the duration of the transition on the loading bar - set in the scss/css file
  //letters effect
  lettersDelay = 50,
  //type effect
  typeLettersDelay = 150,
  selectionDuration = 500,
  typeAnimationDelay = selectionDuration + 800,
  //clip effect 
  revealDuration = 600,
  revealAnimationDelay = 1500;
  
  initHeadline();
  

  function initHeadline() {
    //insert <i> element for each letter of a changing word
    singleLetters($('.cd-headline.letters').find('b'));
    //initialise headline animation
    animateHeadline($('.cd-headline'));
  }

  function singleLetters($words) {
    $words.each(function(){
      var word = $(this),
        letters = word.text().split(''),
        selected = word.hasClass('is-visible');
      for (i in letters) {
        if(word.parents('.rotate-2').length > 0) letters[i] = '<em>' + letters[i] + '</em>';
        letters[i] = (selected) ? '<i class="in">' + letters[i] + '</i>': '<i>' + letters[i] + '</i>';
      }
        var newLetters = letters.join('');
        word.html(newLetters).css('opacity', 1);
    });
  }

  function animateHeadline($headlines) {
    var duration = animationDelay;
    $headlines.each(function(){
      var headline = $(this);
      
      if(headline.hasClass('loading-bar')) {
        duration = barAnimationDelay;
        setTimeout(function(){ headline.find('.cd-words-wrapper').addClass('is-loading') }, barWaiting);
      } else if (headline.hasClass('clip')){
        var spanWrapper = headline.find('.cd-words-wrapper'),
          newWidth = spanWrapper.width() + 10
        spanWrapper.css('width', newWidth);
      } else if (!headline.hasClass('type') ) {
        //assign to .cd-words-wrapper the width of its longest word
        var words = headline.find('.cd-words-wrapper b'),
          width = 0;
        words.each(function(){
          var wordWidth = $(this).width();
            if (wordWidth > width) width = wordWidth;
        });
        headline.find('.cd-words-wrapper').css('width', width);
      };

      //trigger animation
      setTimeout(function(){ hideWord( headline.find('.is-visible').eq(0) ) }, duration);
    });
  }

  function hideWord($word) {
    var nextWord = takeNext($word);
    
    if($word.parents('.cd-headline').hasClass('type')) {
      var parentSpan = $word.parent('.cd-words-wrapper');
      parentSpan.addClass('selected').removeClass('waiting'); 
      setTimeout(function(){ 
        parentSpan.removeClass('selected'); 
        $word.removeClass('is-visible').addClass('is-hidden').children('i').removeClass('in').addClass('out');
      }, selectionDuration);
      setTimeout(function(){ showWord(nextWord, typeLettersDelay) }, typeAnimationDelay);
    
    } else if($word.parents('.cd-headline').hasClass('letters')) {
      var bool = ($word.children('i').length >= nextWord.children('i').length) ? true : false;
      hideLetter($word.find('i').eq(0), $word, bool, lettersDelay);
      showLetter(nextWord.find('i').eq(0), nextWord, bool, lettersDelay);

    }  else if($word.parents('.cd-headline').hasClass('clip')) {
      $word.parents('.cd-words-wrapper').animate({ width : '2px' }, revealDuration, function(){
        switchWord($word, nextWord);
        showWord(nextWord);
      });

    } else if ($word.parents('.cd-headline').hasClass('loading-bar')){
      $word.parents('.cd-words-wrapper').removeClass('is-loading');
      switchWord($word, nextWord);
      setTimeout(function(){ hideWord(nextWord) }, barAnimationDelay);
      setTimeout(function(){ $word.parents('.cd-words-wrapper').addClass('is-loading') }, barWaiting);

    } else {
      switchWord($word, nextWord);
      setTimeout(function(){ hideWord(nextWord) }, animationDelay);
    }
  }

  function showWord($word, $duration) {
    if($word.parents('.cd-headline').hasClass('type')) {
      showLetter($word.find('i').eq(0), $word, false, $duration);
      $word.addClass('is-visible').removeClass('is-hidden');

    }  else if($word.parents('.cd-headline').hasClass('clip')) {
      $word.parents('.cd-words-wrapper').animate({ 'width' : $word.width() + 10 }, revealDuration, function(){ 
        setTimeout(function(){ hideWord($word) }, revealAnimationDelay); 
      });
    }
  }

  function hideLetter($letter, $word, $bool, $duration) {
    $letter.removeClass('in').addClass('out');
    
    if(!$letter.is(':last-child')) {
      setTimeout(function(){ hideLetter($letter.next(), $word, $bool, $duration); }, $duration);  
    } else if($bool) { 
      setTimeout(function(){ hideWord(takeNext($word)) }, animationDelay);
    }

    if($letter.is(':last-child') && $('html').hasClass('no-csstransitions')) {
      var nextWord = takeNext($word);
      switchWord($word, nextWord);
    } 
  }

  function showLetter($letter, $word, $bool, $duration) {
    $letter.addClass('in').removeClass('out');
    
    if(!$letter.is(':last-child')) { 
      setTimeout(function(){ showLetter($letter.next(), $word, $bool, $duration); }, $duration); 
    } else { 
      if($word.parents('.cd-headline').hasClass('type')) { setTimeout(function(){ $word.parents('.cd-words-wrapper').addClass('waiting'); }, 200);}
      if(!$bool) { setTimeout(function(){ hideWord($word) }, animationDelay) }
    }
  }

  function takeNext($word) {
    return (!$word.is(':last-child')) ? $word.next() : $word.parent().children().eq(0);
  }

  function takePrev($word) {
    return (!$word.is(':first-child')) ? $word.prev() : $word.parent().children().last();
  }

  function switchWord($oldWord, $newWord) {
    $oldWord.removeClass('is-visible').addClass('is-hidden');
    $newWord.removeClass('is-hidden').addClass('is-visible');
  }
  
});
</script>