Creative Control vs Usability What does the average user want? (features, creative control) intial problems with giving users too much control Control vs Usability/barrier to entry more flexible an app = more difficult to learn how to use Compare instagram and photoshop different ends of the spectrum limited control-highly flexible where the average user lies in the spectrum How to limit control Remove features Hide features Different levels of access or customization examples twitter wordpress tiered payment system with more options per $ text edit microsoft word