Magento 2 - Delete All Test Data

_Magento2_DeleteTestData.md

These set of scripts are for Magento 2. For Magento 1, see this Gist.

customers.sql

SET FOREIGN_KEY_CHECKS=0;

-- Customers
TRUNCATE TABLE `customer_address_entity`;
TRUNCATE TABLE `customer_address_entity_datetime`;
TRUNCATE TABLE `customer_address_entity_decimal`;
TRUNCATE TABLE `customer_address_entity_int`;
TRUNCATE TABLE `customer_address_entity_text`;
TRUNCATE TABLE `customer_address_entity_varchar`;
TRUNCATE TABLE `customer_entity`;
TRUNCATE TABLE `customer_entity_datetime`;
TRUNCATE TABLE `customer_entity_decimal`;
TRUNCATE TABLE `customer_entity_int`;
TRUNCATE TABLE `customer_entity_text`;
TRUNCATE TABLE `customer_entity_varchar`;
TRUNCATE TABLE `customer_grid_flat`;
TRUNCATE TABLE `customer_log`;
TRUNCATE TABLE `customer_visitor`;
TRUNCATE TABLE `persistent_session`;
TRUNCATE TABLE `product_alert_price`;
TRUNCATE TABLE `product_alert_stock`;
TRUNCATE TABLE `vault_payment_token`;
TRUNCATE TABLE `vault_payment_token_order_payment_link`;
ALTER TABLE `customer_address_entity` AUTO_INCREMENT=1;
ALTER TABLE `customer_address_entity_datetime` AUTO_INCREMENT=1;
ALTER TABLE `customer_address_entity_decimal` AUTO_INCREMENT=1;
ALTER TABLE `customer_address_entity_int` AUTO_INCREMENT=1;
ALTER TABLE `customer_address_entity_text` AUTO_INCREMENT=1;
ALTER TABLE `customer_address_entity_varchar` AUTO_INCREMENT=1;
ALTER TABLE `customer_entity` AUTO_INCREMENT=1;
ALTER TABLE `customer_entity_datetime` AUTO_INCREMENT=1;
ALTER TABLE `customer_entity_decimal` AUTO_INCREMENT=1;
ALTER TABLE `customer_entity_int` AUTO_INCREMENT=1;
ALTER TABLE `customer_entity_text` AUTO_INCREMENT=1;
ALTER TABLE `customer_entity_varchar` AUTO_INCREMENT=1;
ALTER TABLE `customer_grid_flat` AUTO_INCREMENT=1;
ALTER TABLE `customer_log` AUTO_INCREMENT=1;
ALTER TABLE `customer_visitor` AUTO_INCREMENT=1;
ALTER TABLE `persistent_session` AUTO_INCREMENT=1;
ALTER TABLE `product_alert_price` AUTO_INCREMENT=1;
ALTER TABLE `product_alert_stock` AUTO_INCREMENT=1;
ALTER TABLE `vault_payment_token` AUTO_INCREMENT=1;
ALTER TABLE `vault_payment_token_order_payment_link` AUTO_INCREMENT=1;

-- Wishlist
TRUNCATE TABLE `wishlist`;
TRUNCATE TABLE `wishlist_item`;
TRUNCATE TABLE `wishlist_item_option`;
ALTER TABLE `wishlist` AUTO_INCREMENT=1;
ALTER TABLE `wishlist_item` AUTO_INCREMENT=1;
ALTER TABLE `wishlist_item_option` AUTO_INCREMENT=1;

-- Newsletter
TRUNCATE TABLE `newsletter_subscriber`;
TRUNCATE TABLE `newsletter_queue`;
TRUNCATE TABLE `newsletter_queue_link`;
TRUNCATE TABLE `newsletter_queue_store_link`;
TRUNCATE TABLE `newsletter_problem`;
ALTER TABLE `newsletter_subscriber` AUTO_INCREMENT=1;

SET FOREIGN_KEY_CHECKS=1;

logs.sql

SET FOREIGN_KEY_CHECKS=0;

TRUNCATE TABLE `report_event`;
TRUNCATE TABLE `report_compared_product_index`;
TRUNCATE TABLE `report_viewed_product_aggregated_daily`;
TRUNCATE TABLE `report_viewed_product_aggregated_monthly`;
TRUNCATE TABLE `report_viewed_product_aggregated_yearly`;
TRUNCATE TABLE `report_viewed_product_index`;
ALTER TABLE `report_event` AUTO_INCREMENT=1;
ALTER TABLE `report_compared_product_index` AUTO_INCREMENT=1;
ALTER TABLE `report_viewed_product_aggregated_daily` AUTO_INCREMENT=1;
ALTER TABLE `report_viewed_product_aggregated_monthly` AUTO_INCREMENT=1;
ALTER TABLE `report_viewed_product_aggregated_yearly` AUTO_INCREMENT=1;
ALTER TABLE `report_viewed_product_index` AUTO_INCREMENT=1;

SET FOREIGN_KEY_CHECKS=1;

products.sql

SET FOREIGN_KEY_CHECKS=0;

-- Products
TRUNCATE TABLE `cataloginventory_stock_item`;
TRUNCATE TABLE `cataloginventory_stock_status`;
TRUNCATE TABLE `cataloginventory_stock_status_idx`;
TRUNCATE TABLE `cataloginventory_stock_status_tmp`;
TRUNCATE TABLE `catalog_category_product`;
TRUNCATE TABLE `catalog_category_product_index`;
TRUNCATE TABLE `catalog_category_product_index_tmp`;
TRUNCATE TABLE `catalog_compare_item`;
TRUNCATE TABLE `catalog_product_bundle_option`;
TRUNCATE TABLE `catalog_product_bundle_option_value`;
TRUNCATE TABLE `catalog_product_bundle_price_index`;
TRUNCATE TABLE `catalog_product_bundle_selection`;
TRUNCATE TABLE `catalog_product_bundle_selection_price`;
TRUNCATE TABLE `catalog_product_bundle_stock_index`;
TRUNCATE TABLE `catalog_product_entity`;
TRUNCATE TABLE `catalog_product_entity_datetime`;
TRUNCATE TABLE `catalog_product_entity_decimal`;
TRUNCATE TABLE `catalog_product_entity_gallery`;
TRUNCATE TABLE `catalog_product_entity_int`;
TRUNCATE TABLE `catalog_product_entity_media_gallery`;
TRUNCATE TABLE `catalog_product_entity_media_gallery_value`;
TRUNCATE TABLE `catalog_product_entity_media_gallery_value_to_entity`;
TRUNCATE TABLE `catalog_product_entity_media_gallery_value_video`;
TRUNCATE TABLE `catalog_product_entity_text`;
TRUNCATE TABLE `catalog_product_entity_tier_price`;
TRUNCATE TABLE `catalog_product_entity_varchar`;
TRUNCATE TABLE `catalog_product_index_eav`;
TRUNCATE TABLE `catalog_product_index_eav_decimal`;
TRUNCATE TABLE `catalog_product_index_eav_decimal_idx`;
TRUNCATE TABLE `catalog_product_index_eav_decimal_tmp`;
TRUNCATE TABLE `catalog_product_index_eav_idx`;
TRUNCATE TABLE `catalog_product_index_eav_tmp`;
TRUNCATE TABLE `catalog_product_index_price`;
TRUNCATE TABLE `catalog_product_index_price_bundle_idx`;
TRUNCATE TABLE `catalog_product_index_price_bundle_opt_idx`;
TRUNCATE TABLE `catalog_product_index_price_bundle_opt_tmp`;
TRUNCATE TABLE `catalog_product_index_price_bundle_sel_idx`;
TRUNCATE TABLE `catalog_product_index_price_bundle_sel_tmp`;
TRUNCATE TABLE `catalog_product_index_price_bundle_tmp`;
TRUNCATE TABLE `catalog_product_index_price_cfg_opt_agr_idx`;
TRUNCATE TABLE `catalog_product_index_price_cfg_opt_agr_tmp`;
TRUNCATE TABLE `catalog_product_index_price_cfg_opt_idx`;
TRUNCATE TABLE `catalog_product_index_price_cfg_opt_tmp`;
TRUNCATE TABLE `catalog_product_index_price_downlod_idx`;
TRUNCATE TABLE `catalog_product_index_price_downlod_tmp`;
TRUNCATE TABLE `catalog_product_index_price_final_idx`;
TRUNCATE TABLE `catalog_product_index_price_final_tmp`;
TRUNCATE TABLE `catalog_product_index_price_idx`;
TRUNCATE TABLE `catalog_product_index_price_opt_agr_idx`;
TRUNCATE TABLE `catalog_product_index_price_opt_agr_tmp`;
TRUNCATE TABLE `catalog_product_index_price_opt_idx`;
TRUNCATE TABLE `catalog_product_index_price_opt_tmp`;
TRUNCATE TABLE `catalog_product_index_price_tmp`;
TRUNCATE TABLE `catalog_product_index_tier_price`;
TRUNCATE TABLE `catalog_product_index_website`;
TRUNCATE TABLE `catalog_product_link`;
TRUNCATE TABLE `catalog_product_link_attribute_decimal`;
TRUNCATE TABLE `catalog_product_link_attribute_int`;
TRUNCATE TABLE `catalog_product_link_attribute_varchar`;
TRUNCATE TABLE `catalog_product_option`;
TRUNCATE TABLE `catalog_product_option_price`;
TRUNCATE TABLE `catalog_product_option_title`;
TRUNCATE TABLE `catalog_product_option_type_price`;
TRUNCATE TABLE `catalog_product_option_type_title`;
TRUNCATE TABLE `catalog_product_option_type_value`;
TRUNCATE TABLE `catalog_product_relation`;
TRUNCATE TABLE `catalog_product_super_attribute`;
TRUNCATE TABLE `catalog_product_super_attribute_label`;
TRUNCATE TABLE `catalog_product_super_link`;
TRUNCATE TABLE `catalog_product_website`;
TRUNCATE TABLE `catalog_url_rewrite_product_category`;
TRUNCATE TABLE `downloadable_link`;
TRUNCATE TABLE `downloadable_link_price`;
TRUNCATE TABLE `downloadable_link_purchased`;
TRUNCATE TABLE `downloadable_link_purchased_item`;
TRUNCATE TABLE `downloadable_link_title`;
TRUNCATE TABLE `downloadable_sample`;
TRUNCATE TABLE `downloadable_sample_title`;
TRUNCATE TABLE `product_alert_price`;
TRUNCATE TABLE `product_alert_stock`;
TRUNCATE TABLE `report_compared_product_index`;
TRUNCATE TABLE `report_viewed_product_aggregated_daily`;
TRUNCATE TABLE `report_viewed_product_aggregated_monthly`;
TRUNCATE TABLE `report_viewed_product_aggregated_yearly`;
TRUNCATE TABLE `report_viewed_product_index`;
ALTER TABLE `cataloginventory_stock_item` AUTO_INCREMENT=1;
ALTER TABLE `cataloginventory_stock_status` AUTO_INCREMENT=1;
ALTER TABLE `cataloginventory_stock_status_idx` AUTO_INCREMENT=1;
ALTER TABLE `cataloginventory_stock_status_tmp` AUTO_INCREMENT=1;
ALTER TABLE `catalog_category_product` AUTO_INCREMENT=1;
ALTER TABLE `catalog_category_product_index` AUTO_INCREMENT=1;
ALTER TABLE `catalog_category_product_index_tmp` AUTO_INCREMENT=1;
ALTER TABLE `catalog_compare_item` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_bundle_option` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_bundle_option_value` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_bundle_price_index` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_bundle_selection` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_bundle_selection_price` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_bundle_stock_index` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_entity` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_entity_datetime` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_entity_decimal` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_entity_gallery` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_entity_int` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_entity_media_gallery` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_entity_media_gallery_value` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_entity_media_gallery_value_to_entity` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_entity_media_gallery_value_video` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_entity_text` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_entity_tier_price` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_entity_varchar` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_index_eav` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_index_eav_decimal` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_index_eav_decimal_idx` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_index_eav_decimal_tmp` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_index_eav_idx` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_index_eav_tmp` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_index_price` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_index_price_bundle_idx` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_index_price_bundle_opt_idx` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_index_price_bundle_opt_tmp` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_index_price_bundle_sel_idx` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_index_price_bundle_sel_tmp` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_index_price_bundle_tmp` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_index_price_cfg_opt_agr_idx` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_index_price_cfg_opt_agr_tmp` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_index_price_cfg_opt_idx` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_index_price_cfg_opt_tmp` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_index_price_downlod_idx` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_index_price_downlod_tmp` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_index_price_final_idx` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_index_price_final_tmp` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_index_price_idx` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_index_price_opt_agr_idx` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_index_price_opt_agr_tmp` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_index_price_opt_idx` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_index_price_opt_tmp` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_index_price_tmp` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_index_tier_price` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_index_website` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_link` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_link_attribute_decimal` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_link_attribute_int` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_link_attribute_varchar` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_option` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_option_price` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_option_title` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_option_type_price` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_option_type_title` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_option_type_value` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_relation` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_super_attribute` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_super_attribute_label` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_super_link` AUTO_INCREMENT=1;
ALTER TABLE `catalog_product_website` AUTO_INCREMENT=1;
ALTER TABLE `catalog_url_rewrite_product_category` AUTO_INCREMENT=1;
ALTER TABLE `downloadable_link` AUTO_INCREMENT=1;
ALTER TABLE `downloadable_link_price` AUTO_INCREMENT=1;
ALTER TABLE `downloadable_link_purchased` AUTO_INCREMENT=1;
ALTER TABLE `downloadable_link_purchased_item` AUTO_INCREMENT=1;
ALTER TABLE `downloadable_link_title` AUTO_INCREMENT=1;
ALTER TABLE `downloadable_sample` AUTO_INCREMENT=1;
ALTER TABLE `downloadable_sample_title` AUTO_INCREMENT=1;
ALTER TABLE `product_alert_price` AUTO_INCREMENT=1;
ALTER TABLE `product_alert_stock` AUTO_INCREMENT=1;
ALTER TABLE `report_compared_product_index` AUTO_INCREMENT=1;
ALTER TABLE `report_viewed_product_aggregated_daily` AUTO_INCREMENT=1;
ALTER TABLE `report_viewed_product_aggregated_monthly` AUTO_INCREMENT=1;
ALTER TABLE `report_viewed_product_aggregated_yearly` AUTO_INCREMENT=1;
ALTER TABLE `report_viewed_product_index` AUTO_INCREMENT=1;

-- Reviews
TRUNCATE TABLE `rating_option_vote`;
TRUNCATE TABLE `rating_option_vote_aggregated`;
TRUNCATE TABLE `review`;
TRUNCATE TABLE `review_detail`;
TRUNCATE TABLE `review_entity_summary`;
TRUNCATE TABLE `review_store`;
ALTER TABLE `review` AUTO_INCREMENT=1;
ALTER TABLE `review_detail` AUTO_INCREMENT=1;
ALTER TABLE `review_entity_summary` AUTO_INCREMENT=1;
ALTER TABLE `review_store` AUTO_INCREMENT=1;
ALTER TABLE `rating_option_vote` AUTO_INCREMENT=1;
ALTER TABLE `rating_option_vote_aggregated` AUTO_INCREMENT=1;

SET FOREIGN_KEY_CHECKS=1;

sales.sql

SET FOREIGN_KEY_CHECKS=0;

TRUNCATE TABLE `gift_message`;
TRUNCATE TABLE `quote`;
TRUNCATE TABLE `quote_address`;
TRUNCATE TABLE `quote_address_item`;
TRUNCATE TABLE `quote_id_mask`;
TRUNCATE TABLE `quote_item`;
TRUNCATE TABLE `quote_item_option`;
TRUNCATE TABLE `quote_payment`;
TRUNCATE TABLE `quote_shipping_rate`;
TRUNCATE TABLE `reporting_orders`;
TRUNCATE TABLE `sales_bestsellers_aggregated_daily`;
TRUNCATE TABLE `sales_bestsellers_aggregated_monthly`;
TRUNCATE TABLE `sales_bestsellers_aggregated_yearly`;
TRUNCATE TABLE `sales_creditmemo`;
TRUNCATE TABLE `sales_creditmemo_comment`;
TRUNCATE TABLE `sales_creditmemo_grid`;
TRUNCATE TABLE `sales_creditmemo_item`;
TRUNCATE TABLE `sales_invoice`;
TRUNCATE TABLE `sales_invoiced_aggregated`;
TRUNCATE TABLE `sales_invoiced_aggregated_order`;
TRUNCATE TABLE `sales_invoice_comment`;
TRUNCATE TABLE `sales_invoice_grid`;
TRUNCATE TABLE `sales_invoice_item`;
TRUNCATE TABLE `sales_order`;
TRUNCATE TABLE `sales_order_address`;
TRUNCATE TABLE `sales_order_aggregated_created`;
TRUNCATE TABLE `sales_order_aggregated_updated`;
TRUNCATE TABLE `sales_order_grid`;
TRUNCATE TABLE `sales_order_item`;
TRUNCATE TABLE `sales_order_payment`;
TRUNCATE TABLE `sales_order_status_history`;
TRUNCATE TABLE `sales_order_tax`;
TRUNCATE TABLE `sales_order_tax_item`;
TRUNCATE TABLE `sales_payment_transaction`;
TRUNCATE TABLE `sales_refunded_aggregated`;
TRUNCATE TABLE `sales_refunded_aggregated_order`;
TRUNCATE TABLE `sales_shipment`;
TRUNCATE TABLE `sales_shipment_comment`;
TRUNCATE TABLE `sales_shipment_grid`;
TRUNCATE TABLE `sales_shipment_item`;
TRUNCATE TABLE `sales_shipment_track`;
TRUNCATE TABLE `sales_shipping_aggregated`;
TRUNCATE TABLE `sales_shipping_aggregated_order`;
TRUNCATE TABLE `tax_order_aggregated_created`;
TRUNCATE TABLE `tax_order_aggregated_updated`;
TRUNCATE TABLE `paypal_payment_transaction`;
TRUNCATE TABLE `paypal_settlement_report`;
TRUNCATE TABLE `paypal_settlement_report_row`;
ALTER TABLE `gift_message` AUTO_INCREMENT=1;
ALTER TABLE `quote` AUTO_INCREMENT=1;
ALTER TABLE `quote_address` AUTO_INCREMENT=1;
ALTER TABLE `quote_address_item` AUTO_INCREMENT=1;
ALTER TABLE `quote_id_mask` AUTO_INCREMENT=1;
ALTER TABLE `quote_item` AUTO_INCREMENT=1;
ALTER TABLE `quote_item_option` AUTO_INCREMENT=1;
ALTER TABLE `quote_payment` AUTO_INCREMENT=1;
ALTER TABLE `quote_shipping_rate` AUTO_INCREMENT=1;
ALTER TABLE `reporting_orders` AUTO_INCREMENT=1;
ALTER TABLE `sales_bestsellers_aggregated_daily` AUTO_INCREMENT=1;
ALTER TABLE `sales_bestsellers_aggregated_monthly` AUTO_INCREMENT=1;
ALTER TABLE `sales_bestsellers_aggregated_yearly` AUTO_INCREMENT=1;
ALTER TABLE `sales_creditmemo` AUTO_INCREMENT=1;
ALTER TABLE `sales_creditmemo_comment` AUTO_INCREMENT=1;
ALTER TABLE `sales_creditmemo_grid` AUTO_INCREMENT=1;
ALTER TABLE `sales_creditmemo_item` AUTO_INCREMENT=1;
ALTER TABLE `sales_invoice` AUTO_INCREMENT=1;
ALTER TABLE `sales_invoiced_aggregated` AUTO_INCREMENT=1;
ALTER TABLE `sales_invoiced_aggregated_order` AUTO_INCREMENT=1;
ALTER TABLE `sales_invoice_comment` AUTO_INCREMENT=1;
ALTER TABLE `sales_invoice_grid` AUTO_INCREMENT=1;
ALTER TABLE `sales_invoice_item` AUTO_INCREMENT=1;
ALTER TABLE `sales_order` AUTO_INCREMENT=1;
ALTER TABLE `sales_order_address` AUTO_INCREMENT=1;
ALTER TABLE `sales_order_aggregated_created` AUTO_INCREMENT=1;
ALTER TABLE `sales_order_aggregated_updated` AUTO_INCREMENT=1;
ALTER TABLE `sales_order_grid` AUTO_INCREMENT=1;
ALTER TABLE `sales_order_item` AUTO_INCREMENT=1;
ALTER TABLE `sales_order_payment` AUTO_INCREMENT=1;
ALTER TABLE `sales_order_status_history` AUTO_INCREMENT=1;
ALTER TABLE `sales_order_tax` AUTO_INCREMENT=1;
ALTER TABLE `sales_order_tax_item` AUTO_INCREMENT=1;
ALTER TABLE `sales_payment_transaction` AUTO_INCREMENT=1;
ALTER TABLE `sales_refunded_aggregated` AUTO_INCREMENT=1;
ALTER TABLE `sales_refunded_aggregated_order` AUTO_INCREMENT=1;
ALTER TABLE `sales_shipment` AUTO_INCREMENT=1;
ALTER TABLE `sales_shipment_comment` AUTO_INCREMENT=1;
ALTER TABLE `sales_shipment_grid` AUTO_INCREMENT=1;
ALTER TABLE `sales_shipment_item` AUTO_INCREMENT=1;
ALTER TABLE `sales_shipment_track` AUTO_INCREMENT=1;
ALTER TABLE `sales_shipping_aggregated` AUTO_INCREMENT=1;
ALTER TABLE `sales_shipping_aggregated_order` AUTO_INCREMENT=1;
ALTER TABLE `tax_order_aggregated_created` AUTO_INCREMENT=1;
ALTER TABLE `tax_order_aggregated_updated` AUTO_INCREMENT=1;
ALTER TABLE `paypal_payment_transaction` AUTO_INCREMENT=1;
ALTER TABLE `paypal_settlement_report` AUTO_INCREMENT=1;
ALTER TABLE `paypal_settlement_report_row` AUTO_INCREMENT=1;

SET FOREIGN_KEY_CHECKS=1;

salesrule.sql

SET FOREIGN_KEY_CHECKS=0;

TRUNCATE TABLE `salesrule`;
TRUNCATE TABLE `salesrule_coupon`;
TRUNCATE TABLE `salesrule_coupon_aggregated`;
TRUNCATE TABLE `salesrule_coupon_aggregated_order`;
TRUNCATE TABLE `salesrule_coupon_aggregated_updated`;
TRUNCATE TABLE `salesrule_coupon_usage`;
TRUNCATE TABLE `salesrule_customer`;
TRUNCATE TABLE `salesrule_customer_group`;
TRUNCATE TABLE `salesrule_label`;
TRUNCATE TABLE `salesrule_product_attribute`;
TRUNCATE TABLE `salesrule_website`;

SET FOREIGN_KEY_CHECKS=1;

To build on @pmsteil comment, you'll need to remove the attributes associated with the categories as well. If you're managing Categories via API as I were, the newly formed categories were joining on old data when entity_id's were re-used.

DELETE FROM catalog_category_entity_varchar WHERE entity_id > 2;
DELETE FROM catalog_category_entity_int WHERE entity_id > 2;
DELETE FROM catalog_category_entity_text WHERE entity_id > 2;
DELETE FROM catalog_category_entity_datetime WHERE entity_id > 2;
DELETE FROM catalog_category_entity_decimal WHERE entity_id > 2;

A few extras that may or may not need to be truncated for products:

TRUNCATE TABLE `catalog_category_product_index_store1_replica`;
TRUNCATE TABLE `catalog_category_product_index_store1`;
TRUNCATE TABLE `catalog_product_index_price_tmp`;
TRUNCATE TABLE `catalog_product_index_price_replica`;
TRUNCATE TABLE `catalog_product_index_price_opt_tmp`;
TRUNCATE TABLE `cataloginventory_stock_status_replica`;

Delete all custom product attributes
DELETE FROM eav_attribute WHERE entity_type_id=4 AND is_user_defined=1;

entity_type_id=4 for \Magento\Catalog\Model\Product::ENTITY

is_user_defined=1 means that that attribute is created by user and can be modified.