Marketing Notes | 3.1 App

gistfile1.md

Marketing

This is the part of the app that the user sees when they are not logged in.

Anonymous user can visit the homepage

As a user, when I am not logged in, I should see a homepage with info about the CFO Alliance and

Acceptance Criteria

• user can visit the homepage
• there's a logo in the header
• there's a login button in the header
• there's an elevator pitch with a video embedded and a Join Now button at the top of the page
• there is copy for each marketing section - connect, collaborate, learn, access
• there is a footer with copyright information and links to other marketing pages

There is a footer on the homepage with navigation and copyright info

Acceptance Criteria

• this copy appears: © 2011 AchieveNext, All rights reserved.
• there is a list of links to about, blog, contact, privacy policy, terms & conditions, twitter, linked in

There is no longer any sidebar when visiting the marketing pages

Instead of having a sidebar that mimics the application sidebar, we should use that space to https://skitch.com/leemcalilly/r6544/the-cfo-alliance-a-community-of-financial-leaders-and-experts-who-share-their-experience-knowledge-and-wisdom

Acceptance Criteria

• The old sidebar does not appear anymore
• We use that space for contextual links and calls to action like "join now"

Anonymous user can read summaries of blog posts on the homepage

As a user, when I am not logged in, I should see a list of the most recent blog posts in order with the most recent post at the top

Acceptance Criteria

• this works the same as it currently does on achievenext.com
• blog titles link to the individual post page
• blog author's name appears with the date
• summary of blog appears and is truncated
• link to read more appears at the end of truncated text
• 5 most recent posts appear and there's a link to view all posts at the bottom

Anonymous user can read a summary of upcoming events with the header "Upcoming Discussions"

As a user, when I am not logged in, I should see a list of upcoming events based on proximity to today's date

Acceptance Criteria

• javascript pop ups are removed
• headers link to individual events pages, which are public
• header is the title of the event
• displays the date of event
• displays the location of the event
• no longer displays the host of the event on the homepage

Anonymous user can read the /connect page

As a user, when I am not logged in, I'd like to be able to read info about why I should should the community at /connect

Acceptance Criteria

• Current implementation on achievenext.com is correct
• there is a title
• there is copy about how to "connect" with the cfo alliance
• there's a relevant video embedded
• relevant photos appear
• there's a link to Join Now

Anonymous user can read the /collaborate page

As a user, when I am not logged in, I'd like to be able to read info about why I should should the community at /collaborate

Acceptance Criteria

• Current implementation on achievenext.com is correct
• there is a title
• there is copy about how to "collaborate" with others via the cfo alliance
• there's a relevant video embedded
• relevant photos appear
• there's a link to Join Now

Anonymous user can read the /learn page

As a user, when I am not logged in, I'd like to be able to read info about why I should should the community at /learn

Acceptance Criteria

• Current implementation on achievenext.com is correct
• there is a title
• there is copy about how to "learn" more with the cfo alliance
• there's a relevant video embedded
• relevant photos appear
• there's a link to Join Now

Anonymous user can read the /access page

As a user, when I am not logged in, I'd like to be able to read info about why I should should the community at /access

Acceptance Criteria

• Current implementation on achievenext.com is correct
• there is a title
• there is copy about how to "access" more opportunities with the cfo alliance
• there's a relevant video embedded
• relevant photos appear
• there's a link to Join Now

Anonymous user can read the the pricing options as the first step of the signup process

As a user, when I am not logged in, I'd like to be able to read info about the cost and benefits of paying to upgrade my membership at /join

Acceptance Criteria

• page lists the cost and benefits of each membership level - free and premium
• has links to join now that automatically populate the sign up process with the pricing level that they select
• this becomes the first page of the sign up process

Anonymous user can read the privacy policy page

As a user, when I am not logged in, I'd like to be able to read the privacy policy at /privacy-policy

Acceptance Criteria

• Current implementation on achievenext.com is correct
• there is a title
• there is privacy policy copy in semantic markup

Anonymous user can read the terms and conditions page

As a user, when I am not logged in, I'd like to be able to read the terms and conditions at /terms-and-conditions

Acceptance Criteria

• Current implementation on achievenext.com is correct
• there is a title
• there is the terms and conditions copy in semantic markup

Anonymous user can read the contact us page

As a user, when I am not logged in, I'd like to be able to read the contact us page and use the submit feedback form on this page at /contact

Acceptance Criteria

• Contact info for the company is listed on this page
• feedback form that was previously at feedback/new appears alongside the contact us information

Anonymous user can submit feedback through a feedback form on the /contact page

As a user, when I am not logged in, I'd like to be able to read the contact us page and use the submit feedback form on this page

Acceptance Criteria

• feedback form that was previously at feedback/new appears alongside the contact us information
• form has 3 fields - Name, email, and message
• the message field can't be longer than 300 words
• all fields are required
• messages get mailed to an email address that we specify with the subject line "Feedback for AchieveNext.com"

Anonymous user can read the about us page

As a user, when I am not logged in, I'd like to be able to read information about us at /about.

Acceptance Criteria

• page combines about us copy from old site along with the management team copy and photos from the old site, and the copy from the /mission page on the old site