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Last active August 29, 2015 14:22
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Cohort Analysis: Retention
Raw
index.html
<!DOCTYPE html>
<html>
<head lang="en">
<meta charset="UTF-8"/>
<link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/font-awesome/4.3.0/css/font-awesome.min.css"/>
<link rel="stylesheet" href="style.css"/>
<script src="https://cdnjs.cloudflare.com/ajax/libs/jquery/2.1.4/jquery.min.js"></script>
<script src="https://cdnjs.cloudflare.com/ajax/libs/lodash.js/3.9.3/lodash.min.js"></script>
<script src="https://cdnjs.cloudflare.com/ajax/libs/d3/3.5.5/d3.min.js"></script>
<script src="https://cdnjs.cloudflare.com/ajax/libs/d3-tip/0.6.3/d3-tip.min.js"></script>
<script src="index.js"></script>
<title></title>
</head>
<body>
</body>
</html>
Raw
index.js
$(function() {
var margin = {top: 20, right: 20, bottom: 20, left: 20},
padding = {top: 60, right: 60, bottom: 60, left: 60},
outerWidth = 960,
outerHeight = 500,
innerWidth = outerWidth - margin.left - margin.right,
innerHeight = outerHeight - margin.top - margin.bottom,
width = innerWidth - padding.left - padding.right,
height = innerHeight - padding.top - padding.bottom;
var duration = 1000;
var x = d3.scale.linear()
.range([0, width]);
var y = d3.scale.linear()
.range([height, 0]);
var yo = d3.scale.ordinal()
.rangeRoundBands([height, 0]);
var colors = d3.scale.category20c();
var xAxis = d3.svg.axis()
.scale(x)
.orient("bottom");
var yAxis = d3.svg.axis()
.scale(y)
.orient("left");
var svg = d3.select("body").append("svg")
.attr("width", outerWidth)
.attr("height", outerHeight);
var g0 = svg.append("g")
.attr("transform", "translate(" + margin.left + "," + margin.top + ")");
var g = g0.append("g")
.attr("transform", "translate(" + padding.left + "," + padding.top + ")");
g.append("g")
.classed("x axis", true)
.attr("transform", "translate(0," + height + ")")
.call(xAxis);
g.append("g")
.classed("y axis", true)
.call(yAxis);
var header = g0.append('g')
.attr('transform', 'translate(' + padding.left + ',' + margin.top + ')');
var title = header.append('text')
.classed('title', true)
.attr('x', 0)
.attr('y', 0)
.attr('dy', '1em')
.text('Retention by App');
var buttonData = [
{ icon: "\uf0ce", text: 'Table', active: false },
{ icon: "\uf201", text: 'Chart', active: true }];
header.selectAll('.button')
.data(buttonData)
.enter()
.append('rect')
.classed('button', true)
.classed('active', function(d) { return d.active; })
.attr('x', function(d, i) { return width - 85*(i+1) + 5; })
.attr('y', 0)
.attr('width', 80)
.attr('height', 28)
.attr('rx', 5)
.attr('ry', 5);
header.selectAll('.button-text')
.data(buttonData)
.enter()
.append('text')
.classed('button-text', true)
.attr('x', function(d, i) { return width - 85*(i+1) + 12; })
.attr('y', 5)
.attr('dy', '1em')
.text(function(d) { return d.icon + ' ' + d.text; });
header.selectAll('.button-area')
.data(buttonData)
.enter()
.append('rect')
.classed('button-area', true)
.attr('x', function(d, i) { return width - 85*(i+1) + 5; })
.attr('y', 0)
.attr('width', 80)
.attr('height', 28)
.attr('rx', 5)
.attr('ry', 5)
.attr('fill', 'none')
.on('click', function(d) {
if (d.text === 'Table' && !d.active) {
buttonData[0].active = true;
buttonData[1].active = false;
renderHeatmap();
} else if (d.text === 'Chart' && !d.active) {
buttonData[0].active = false;
buttonData[1].active = true;
renderLineChart();
}
header.selectAll('.button')
.data(buttonData)
.classed('active', function(d) { return d.active; });
});
var sx = function(d) { return d.xday; };
var sy = function(d) { return d.retention; };
var ss = function(d) { return d.app_id; };
var sl = function(d) { return d.name; };
var sk = function(d) { return d.app_id + d.xday; };
var xsx = function(d) { return x(sx(d)); };
var ysy = function(d) { return y(sy(d)); };
var platforms = { ios: 'apple', android: 'android', amazon: 'cloud', windows: 'windows' };
var d3tip = d3.tip()
.attr('class', 'tooltip active')
.direction('se')
.html(function(d) {
return '<i class="fa fa-' + platforms[d.platform] + '"></i>' +
'<img src="' + d.icon_url + '"> ' + sl(d) +
'<p>' + sx(d) + '-Day Retention: <b>' + sy(d).toFixed(2) + '%</b>';
});
svg.call(d3tip);
var lines = g.append('g');
var points = g.append('g');
var cells = g.append('g');
var tickImages = g.append('g');
var cellTooltip = g.append('g');
var pointLine = d3.svg.line()
.x(xsx)
.y(ysy);
var cellLine = d3.svg.line()
.x(xsx)
.y(function(d) { return yo(ss(d)); });
var heatscale = d3.scale.linear()
.range(['#F0F8FF','#4169E1'])
.interpolate(d3.interpolateHcl);
var setupLayers = function(data) {
x.domain(d3.extent(data, sx));
y.domain(d3.extent(data, sy)).nice();
heatscale.domain(d3.extent(data, sy));
g.selectAll('.x.axis')
.call(xAxis);
yAxis.scale(y);
g.selectAll('.y.axis')
.call(yAxis);
var app_ids = _.chain(data)
.filter(function(d) { return sx(d) === 1; })
.sortBy(sy)
.map(ss)
.value();
yo.domain(app_ids);
var app_series = d3.nest()
.key(ss)
.entries(data);
lines.selectAll('.line')
.data(app_series, function(d) { return d.key; })
.enter()
.append('path')
.datum(function(d) { return d.values; })
.classed('line', true)
.attr('d', pointLine)
.attr('fill', 'none')
.attr('stroke', function(d) { return colors(ss(d[0])); })
.attr('stroke-width', 1)
.attr('stroke-opacity', 1)
.on('mouseover', function() {
d3.select(this)
.attr('stroke-width', 3);
})
.on('mouseout', function() {
d3.select(this)
.attr('stroke-width', 1);
});
points.selectAll('.point')
.data(data, sk)
.enter()
.append('circle')
.classed('point', true)
.attr('r', 5)
.attr('cx', xsx)
.attr('cy', ysy)
.attr('fill', function(d) { return colors(ss(d)); })
.attr('opacity', 1)
.on('mouseover', function(d) {
d3.select(this).attr('r', 7);
d3tip.show(d);
lines.selectAll('.line')
.filter(function(d2) { return ss(d2[0]) === ss(d); })
.attr('stroke-width', 3);
})
.on('mouseout', function() {
d3.select(this).attr('r', 5);
d3tip.hide();
lines.selectAll('.line')
.attr('stroke-width', 1);
});
cells.selectAll('.cell')
.data(data, sk)
.enter()
.append('rect')
.classed('cell', true)
.attr('x', xsx)
.attr('y', ysy)
.attr('width', 0)
.attr('height', 0)
.attr('opacity', 0)
.attr('stroke', 'lightgray')
.attr('fill', function(d) { return heatscale(sy(d)); })
.on('mouseover', function(d) {
var rect = d3.select(this);
cellTooltip.select('.cell-tooltip')
.style('display', null)
.attr('x', rect.attr('x'))
.attr('y', rect.attr('y'))
.attr('width', rect.attr('width'))
.attr('height', rect.attr('height'));
d3tip.show(d);
})
.on('mouseout', function() {
cellTooltip.select('.cell-tooltip')
.style('display', 'none');
d3tip.hide();
});
var imageData = _.chain(data)
.filter(function(d) { return sx(d) === 1; })
.sortBy(sy)
.value();
tickImages.selectAll('.app-icon')
.data(imageData)
.enter()
.append('image')
.classed('app-icon', true)
.attr('x', function(d, i) { return -30 - (i % 2 == 0 ? 20 : 0); })
.attr('y', function(d) { return yo(ss(d)); })
.attr('width', 0)
.attr('height', 0)
.attr('opacity', 0)
.attr('xlink:href', function(d) { return d.icon_url; })
.append('title')
.text(function(d) { return sl(d) + ' (' + d.platform + ')'; });
cellTooltip.append('rect')
.classed('cell-tooltip', true)
.attr('fill', 'none')
.attr('stroke', 'red');
cellTooltip.style('display', 'none');
};
var renderLineChart = function() {
yAxis.scale(y)
.tickFormat(null);
g.selectAll('.y.axis')
.transition()
.duration(duration)
.call(yAxis);
lines.style('display', null)
.selectAll('.line')
.transition()
.duration(duration)
.attr('d', pointLine)
.attr('stroke-opacity', 1);
points.style('display', null)
.selectAll('.point')
.transition()
.duration(duration)
.attr('r', 5)
.attr('cy', ysy)
.attr('opacity', 1);
cells.selectAll('.cell')
.transition()
.duration(duration)
.attr('width', 0)
.attr('height', 0)
.attr('opacity', 0)
.attr('y', ysy)
.each('end', function() { cells.style('display', 'none'); });
tickImages.selectAll('.app-icon')
.transition()
.duration(duration)
.attr('width', 0)
.attr('height', 0)
.attr('opacity', 0)
.each('end', function() { tickImages.style('display', 'none'); });
cellTooltip.style('display', 'none');
};
var renderHeatmap = function() {
yAxis.scale(yo)
.tickFormat('');
g.selectAll('.y.axis')
.transition()
.duration(duration)
.call(yAxis);
lines.selectAll('.line')
.transition()
.duration(duration)
.attr('d', cellLine)
.attr('stroke-opacity', 0)
.each('end', function() { lines.style('display', 'none'); });
points.selectAll('.point')
.transition()
.duration(duration)
.attr('cy', function(d) { return yo(ss(d)); })
.attr('r', 0)
.attr('opacity', 0)
.each('end', function() { points.style('display', 'none'); });
var barheight = height / yo.range().length;
var barwidth = width / (x.domain()[1] - x.domain()[0]);
cells.style('display', null)
.selectAll('.cell')
.transition()
.duration(duration)
.attr('y', function(d) { return yo(ss(d)); })
.attr('width', barwidth)
.attr('height', barheight)
.attr('opacity', 1);
tickImages.style('display', null)
.selectAll('.app-icon')
.style('display', null)
.transition()
.duration(duration)
.attr('width', 16)
.attr('height', 16)
.attr('opacity', 1);
cellTooltip.style('display', null);
};
d3.json("retention.json", function(data) {
setupLayers(data);
renderLineChart();
});
});
Raw
retention.json
[
{
"xday": 1,
"app_id": "2ba4eb1d-d46e-4764-b067-ca8536dad66b",
"name": "Slots Heaven: FREE Slots Game!",
"icon_url": "https://tenjin-production.s3.amazonaws.com/app_icon/2ba4eb1d-d46e-4764-b067-ca8536dad66b/icon.png",
"platform": "android",
"retention": 25.683405069344811
},
{
"xday": 1,
"app_id": "38c1504a-edf0-4f1d-8768-c65e862652ac",
"name": "Bible Slots - FREE SLOT MACHINES GAME - Play offline no internet needed! New for 2015!",
"icon_url": "https://tenjin-production.s3.amazonaws.com/app_icon/38c1504a-edf0-4f1d-8768-c65e862652ac/icon.png",
"platform": "ios",
"retention": 45.541401273885350
},
{
"xday": 1,
"app_id": "3cad06ad-e560-405c-b862-2960937faf45",
"name": "SLOTS:Obama Slots-Play Offline",
"icon_url": "https://tenjin-production.s3.amazonaws.com/app_icon/3cad06ad-e560-405c-b862-2960937faf45/icon.png",
"platform": "android",
"retention": 45.901678202332416
},
{
"xday": 1,
"app_id": "3cccd98e-16ca-4ed1-882c-ae1e7b75848d",
"name": "Big Two - Free Card Game",
"icon_url": "https://tenjin-production.s3.amazonaws.com/app_icon/3cccd98e-16ca-4ed1-882c-ae1e7b75848d/icon.png",
"platform": "android",
"retention": 33.167082294264339
},
{
"xday": 1,
"app_id": "434e2b70-7a4f-4d9b-a433-7602a0083863",
"name": "Slots Fairytale: FREE SLOTS",
"icon_url": "https://tenjin-production.s3.amazonaws.com/app_icon/434e2b70-7a4f-4d9b-a433-7602a0083863/icon.png",
"platform": "android",
"retention": 41.181367690782953
},
{
"xday": 1,
"app_id": "531cd3fb-2716-4584-837c-a70aedf71afd",
"name": "Slots Romance: NEW SLOTS GAME",
"icon_url": "https://tenjin-production.s3.amazonaws.com/app_icon/531cd3fb-2716-4584-837c-a70aedf71afd/icon.png",
"platform": "android",
"retention": 39.807611877875365
},
{
"xday": 1,
"app_id": "59671ace-ce66-42c1-83e0-b44dc8e9abba",
"name": "Bingo Heaven: FREE BINGO GAME! New for 2015!",
"icon_url": "https://tenjin-production.s3.amazonaws.com/app_icon/59671ace-ce66-42c1-83e0-b44dc8e9abba/icon.png",
"platform": "ios",
"retention": 33.586780111149363
},
{
"xday": 1,
"app_id": "5fd8e95d-5dc9-41c5-abec-663f93225d14",
"name": "Solitaire Vegas FREE CARD GAME",
"icon_url": "https://tenjin-production.s3.amazonaws.com/app_icon/5fd8e95d-5dc9-41c5-abec-663f93225d14/icon.png",
"platform": "android",
"retention": 44.296672643952978
},
{
"xday": 1,
"app_id": "6a51e48c-1d44-4895-8b24-5d23c541b7ea",
"name": "Lil Wayne Slots: FREE SLOTS",
"icon_url": "https://tenjin-production.s3.amazonaws.com/app_icon/6a51e48c-1d44-4895-8b24-5d23c541b7ea/icon.png",
"platform": "android",
"retention": 33.516024152345564
},
{
"xday": 1,
"app_id": "6fe7c124-b3b0-4dde-bcfb-a157f3280ed4",
"name": "BlackJack 21 FREE",
"icon_url": "https://tenjin-production.s3.amazonaws.com/app_icon/6fe7c124-b3b0-4dde-bcfb-a157f3280ed4/icon.png",
"platform": "android",
"retention": 31.419730194724267
},
{
"xday": 1,
"app_id": "72638259-bcbf-4920-bd0d-eaf80ee6fabd",
"name": "Slots Heaven™ - FREE Slot Machine Game",
"icon_url": "https://tenjin-production.s3.amazonaws.com/app_icon/72638259-bcbf-4920-bd0d-eaf80ee6fabd/icon.png",
"platform": "ios",
"retention": 20.532348062132408
},
{
"xday": 1,
"app_id": "9659481d-1372-4b9b-9bc6-d52ab530679d",
"name": "SLOTS ROMANCE - Best New Slots Game of 2015!",
"icon_url": "https://tenjin-production.s3.amazonaws.com/app_icon/9659481d-1372-4b9b-9bc6-d52ab530679d/icon.png",
"platform": "ios",
"retention": 50.603006189213085
},
{
"xday": 1,
"app_id": "b1e9eb0e-f690-4fcb-99b8-70fc62f20c22",
"name": "Baccarat 888 Vegas FREE",
"icon_url": "https://tenjin-production.s3.amazonaws.com/app_icon/b1e9eb0e-f690-4fcb-99b8-70fc62f20c22/icon.png",
"platform": "android",
"retention": 28.140257434531735
},
{
"xday": 1,
"app_id": "b317b5fd-e7a8-494d-b2fb-7072d2156e79",
"name": "VIDEO POKER - Jacks or Better!",
"icon_url": "https://tenjin-production.s3.amazonaws.com/app_icon/b317b5fd-e7a8-494d-b2fb-7072d2156e79/icon.png",
"platform": "android",
"retention": 33.886439466158245
},
{
"xday": 1,
"app_id": "b45e50da-810f-4a03-894d-13fdcf069f5b",
"name": "SLOTS: Shakespeare Slots - Free Casino Slot Machine Game",
"icon_url": "https://tenjin-production.s3.amazonaws.com/app_icon/b45e50da-810f-4a03-894d-13fdcf069f5b/icon.png",
"platform": "ios",
"retention": 52.166525063721325
},
{
"xday": 1,
"app_id": "c5bcb5b9-8b17-469e-aae6-30664ba0cb10",
"name": "Solitaire Vegas - Free Solitaire Card Games!",
"icon_url": "https://tenjin-production.s3.amazonaws.com/app_icon/c5bcb5b9-8b17-469e-aae6-30664ba0cb10/icon.png",
"platform": "ios",
"retention": 41.820020222446916
},
{
"xday": 1,
"app_id": "cceb8e5e-e1e7-435c-9e11-94d630b6a272",
"name": "Bible Slots Free",
"icon_url": "https://tenjin-production.s3.amazonaws.com/app_icon/cceb8e5e-e1e7-435c-9e11-94d630b6a272/icon.png",
"platform": "android",
"retention": 44.270587441829095
},
{
"xday": 1,
"app_id": "d3532bfa-04a0-40f9-b13a-504d9edd6bee",
"name": "SLOTS FAIRYTALE™ - Free Casino Slot Machine Game with the best progressive jackpots for phone and tablet. New for 2015! (Play offline - no internet or wifi needed)",
"icon_url": "https://tenjin-production.s3.amazonaws.com/app_icon/d3532bfa-04a0-40f9-b13a-504d9edd6bee/icon.png",
"platform": "ios",
"retention": 40.777056011766147
},
{
"xday": 1,
"app_id": "dd033613-317f-4018-8aa8-2fb30a58c327",
"name": "SLOTS FAVORITES: VEGAS SLOTS!",
"icon_url": "https://tenjin-production.s3.amazonaws.com/app_icon/dd033613-317f-4018-8aa8-2fb30a58c327/icon.png",
"platform": "android",
"retention": 44.551055629577301
},
{
"xday": 1,
"app_id": "e7a7ee12-54d1-4356-9c20-e94de5464de6",
"name": "Video Poker - Best Free Card Game App! Now with SLOTS!",
"icon_url": "https://tenjin-production.s3.amazonaws.com/app_icon/e7a7ee12-54d1-4356-9c20-e94de5464de6/icon.png",
"platform": "ios",
"retention": 35.456320156173743
},
{
"xday": 1,
"app_id": "f20d0da7-0452-4c85-9dec-c33f6a625060",
"name": "SLOTS!",
"icon_url": "https://tenjin-production.s3.amazonaws.com/app_icon/f20d0da7-0452-4c85-9dec-c33f6a625060/icon.png",
"platform": "android",
"retention": 36.116704743500600
},
{
"xday": 1,
"app_id": "fbf3abf2-a11b-4c27-a2ca-c1e570e336be",
"name": "SLOTS: Shakespeare Slots NEW!",
"icon_url": "https://tenjin-production.s3.amazonaws.com/app_icon/fbf3abf2-a11b-4c27-a2ca-c1e570e336be/icon.png",
"platform": "android",
"retention": 38.065978558394160
},
{
"xday": 1,
"app_id": "ffd338fb-c1df-48ce-a14f-eec31f3ed4d1",
"name": "Bingo Heaven: FREE Bingo Game!",
"icon_url": "https://tenjin-production.s3.amazonaws.com/app_icon/ffd338fb-c1df-48ce-a14f-eec31f3ed4d1/icon.png",
"platform": "android",
"retention": 34.561018524010042
},
{
"xday": 2,
"app_id": "2ba4eb1d-d46e-4764-b067-ca8536dad66b",
"name": "Slots Heaven: FREE Slots Game!",
"icon_url": "https://tenjin-production.s3.amazonaws.com/app_icon/2ba4eb1d-d46e-4764-b067-ca8536dad66b/icon.png",
"platform": "android",
"retention": 20.087996174079387
},
{
"xday": 2,
"app_id": "38c1504a-edf0-4f1d-8768-c65e862652ac",
"name": "Bible Slots - FREE SLOT MACHINES GAME - Play offline no internet needed! New for 2015!",
"icon_url": "https://tenjin-production.s3.amazonaws.com/app_icon/38c1504a-edf0-4f1d-8768-c65e862652ac/icon.png",
"platform": "ios",
"retention": 43.189612934835864
},
{
"xday": 2,
"app_id": "3cad06ad-e560-405c-b862-2960937faf45",
"name": "SLOTS:Obama Slots-Play Offline",
"icon_url": "https://tenjin-production.s3.amazonaws.com/app_icon/3cad06ad-e560-405c-b862-2960937faf45/icon.png",
"platform": "android",
"retention": 42.436237792737271
},
{
"xday": 2,
"app_id": "3cccd98e-16ca-4ed1-882c-ae1e7b75848d",
"name": "Big Two - Free Card Game",
"icon_url": "https://tenjin-production.s3.amazonaws.com/app_icon/3cccd98e-16ca-4ed1-882c-ae1e7b75848d/icon.png",
"platform": "android",
"retention": 27.930174563591022
},
{
"xday": 2,
"app_id": "434e2b70-7a4f-4d9b-a433-7602a0083863",
"name": "Slots Fairytale: FREE SLOTS",
"icon_url": "https://tenjin-production.s3.amazonaws.com/app_icon/434e2b70-7a4f-4d9b-a433-7602a0083863/icon.png",
"platform": "android",
"retention": 35.821605550049554
},
{
"xday": 2,
"app_id": "531cd3fb-2716-4584-837c-a70aedf71afd",
"name": "Slots Romance: NEW SLOTS GAME",
"icon_url": "https://tenjin-production.s3.amazonaws.com/app_icon/531cd3fb-2716-4584-837c-a70aedf71afd/icon.png",
"platform": "android",
"retention": 34.730238393977415
},
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style.css
body {
font: 10px sans-serif;
}
body svg {
border: 1px solid lightgray;
}
g {
cursor: default;
}
.axis line,
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shape-rendering: crispEdges;
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border: 1px solid gray;
background-color: rgba(225,225,225,0.8);
padding: 5px;
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color: #00BCF2;
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color: #babdbf;
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font-family: 'FontAwesome';
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}
rect.button.active {
fill: dodgerblue;
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rect.button-area {
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pointer-events: all;
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